Website Design Dubai Archives - RSI Concepts - Top IT Solution Provider Company in Dubai, UAE

April 28, 2021

How to Turn Website into a Lead Generation Machine

Your website is a very powerful marketing tool. In Dubai, UAE the competition is very high, and people are searching for everything online. This is why you can utilize your website by making it reachable for the audiences who are searching for your products or industry and by providing them with the information that can compel them to convert or click on your CTA (call to action). Whenever a business builds their website they think about how they can turn their website into a steady stream of online leads? If your website is not contributing enough in generating new sales or leads, then there must be something wrong. The first thing that comes to mind is the website design and its content, yes both are extremely important, but how would you bring the traffic to your website? That is also important and once you start getting traffic then the next thing is your website’s content. The content should be able to convert the prospects or visitors into legit leads. That is how you can turn your website into a lead generation machine.

Your website is not only your online presence but it is your business’s story and a communication tool too. If a website is well-prepared, and its content is gone correctly then the visitors will definitely convert into leads. Usually, your website is also an introduction to your business for countless numbers of new prospective customers. This means it could also be the first impression of your brand for countless numbers of potential customers. It is very important to have a proper strategy before starting up anything.

1. Make a Strategy First

First thing first, before working on your website you should have a clear strategy and a plan. Define your clear goals and objectives and then try to think of the things that you can do or willing to do in order to achieve your goals. Start with making a plan for spreading your brand’s awareness and then think of a plan to provide such information that can help you to attract your visitors to click on CTA (call to action). Then you need to make up a plan of how you or your team will handle those inquiries or leads and the last thing that has to be done to convert those leads into sales either at the website or at the sales department. This is a very simplified strategy, in the later topics in this blog we will elaborate the full strategy in detail.

2. Build or Revamp Your Business Website

In order to have a website that can be turned into a lead generation machine, there are certain things that are mandatory to have on the website. In fact, the website has to be built with certain things and features in it which could later help you to generate leads from the website. When we think of revamping the website or building a completely new website from the scratch, here are a few things that need to be considered if you really want to turn your website into a lead generation machine:

Static or Dynamic Website
Responsiveness and Smartphone Compatibility
Search Engine Optimization or SEO Friendliness
Web Design and User Interface
Website Navigation
User Journey
Content, Images, and Multimedia Content
Contact Details& Contact Forms
Page Speed or Website Loading Time
Website Traffic

Of course, these are just a few basic elements that we have listed here there are so many other things too. But mostly these all things should be done properly to ensure maximum conversion from the website. Corporate websites are built on a particular theme, for certain industries a certain basic website structure is followed, which is a very obvious and basic approach to design a business website. You can also experiment if you want and you can come up with a completely new, innovative, and out-of-the-box web design idea. The main objective is the website should follow the basic rules to improve visitors’ engagements and conversions rate to turn your business website into a lead generation machine.

3. Website Content

Website content plays a crucial role in online leads and conversions. Whenever a visitor is reaching out to your website they must be seeking particular information, either you are offering a product or service that they are interested in or any information on your website is relevant to their search. It is important that your website says the right thing at right time. All the content of the website whether it is textual or multimedia plays an important role in online conversions. The content should be easy to understand, short, and very appealing. Your taglines and sales pitches should be prepared with extreme care, involve your sales teams while preparing these things. All the pictures and visual content should be able to attract visitors. Make sure all the graphics, images, and visuals are serving some purpose and providing some information rather than just the beautification of the website. The content is extremely important in online conversions and lead generations.

4. Add Forms

The contact forms are mostly used to capture a lead or inquiry or basic information of a prospect. This data can later be utilized by the sales team to try to mature the lead and convert it into a sale. The forms should be simple and short. The information that you are requesting from the visitors should be small and very precise. It is important to get correct information that can help you further converting that lead into a sale. For example, usually, the following fields are considered to be the most important and basic fields required for online lead generation:

Name
Email
Contact Number
Subject (a selector for product or service can also be added)
Job Title

Usually, an additional text box is also provided under the contact form fields, to allow the visitors to provide any additional information they might want to provide. It is very important to understand how visitors will behave when they will see your contact form. The first thing the visitors feel better and more connected whenever they found a method to communicate with the brand.

See More: 5 Changes in your Website that can generate more Business

5. Add CTA (Call to Action)

Call to Action or CTA could have a huge impact on online conversions. Although it is just a button it has incredible effects on the rate of conversions. The CTA must be positioned at a proper place and at a proper time. For example, after explaining your product and its benefits, now you are expecting your visitors to contact you via a form, then after all those information put the CTA. The color and font of the button and everything are subjected to experiments to reach optimum results. The CTA button should stand out and eye-catchy. The text of the button should be encouraging and it should also explain what the visitor should expect next after clicking on the CTA. One webpage can also have the same CTA placed on multiple locations of the page such as the top or header area, at the bottom of the page just before the footer or somewhere in the middle or in the sidebar, etc. It is important that the CTA remains visible to the visitor all the time. A proper CTA can significantly improve the online leads helping you turn your website into a lead generation machine.

See More: Importance of Digital Marketing in 2021

6. Know Your Visitors and Targeted Audience

Your audience should be defined clearly, hence during the strategy-making phase while you are setting up your goals and targets, at that time your audience should be defined. Now compare your audience with your visitors. In order to understand your website visitors you can utilize a lot many analytical tools, we always recommend our customers the Google Analytical tools, and they are free and can provide excellent details of your visitors and their behavior on the website. Now compare your visitors with your targeted audience, it is more likely that your visitors don’t match your targeted audience, but it is important to match them. For example, if none of your visitors lies under your targeted audience groups, then you need to make immediate changes to your website content, as your content is failed to get the attention of the right audience. There are certain other things too that can cause this, but mostly it is the content of the website. It is crucial to understand your audience and website traffic.

See More: Website Development with leads management system

7. Drive Traffic to Your Business Website

You can’t turn your website into a lead generation machine without having a great online traffic-building strategy. Each website’s success depends upon getting traffic and visitors. The visitors are your potential prospects and leads. It is important that you are driving a good amount of traffic to your website, and all your marketing channels are sending relevant traffic as per your targeted audience. This could significantly boost the online conversion rate. Here are some most commonly used strategies to drive traffic to your website:

Organic Searches (Google – SEO)
Paid Searches (Adwords, PPC, CPC, etc)
Social Media Profiles and Pages
Social Media Advertisements
Digital Adverts
Blogs & Directories
Email Marketing Campaigns
Discussion Forums and Groups

These are the most commonly used strategies to drive traffic to your business website. Once you ensure a steady stream of targeted traffic from various sources, you can expect higher conversion rates. As much as the traffic you will get as much you will get online leads and conversions. This is how you can turn your business website into a lead generation machine.

See More: 5 Tricks to Best Utilize Digital Marketing Campaigns

8. Integrate Customer Relationship Management Tool

Not everyone who has visited your website and filled a form is willing to make a purchase decision. Most website visitors are also seeking information or they are at a very early stage of their project or decision making, which is why these types of all visitors got lost. It is important to maintain a record of all the visitors. The CRM or Customer Relationship Management system is a very powerful corporate tool. This is when you should also involve your sales team and hand over all these types of prospects to the sales team so that they can follow up with them later. This practice also produces a good number of leads. The integration of customer relationship management tools has its own benefits too. Overall it helps a lot to improve the rate of online conversions and sales.

See More: 10 Impacts of Website Design on Digital Marketing Strategies

Conclusion

You can easily turn your website into a powerful lead generation machine. All you need is a little bit of research and a lot of very simple and easy work. That is why it really doesn’t matter if you are a small business or a large enterprise, if you follow these simple strategies you can easily convert your website into a lead generation machine. Start with a little bit of research and then make a strategy to design or redesign your website. It is very important to plan all the pages separately with a very clear purpose in mind. The CTA or call-to-action button and the contact forms at various stages of the website are extremely important and can heavily impact the number of online leads. It is better to integrate a customer relationship management tool and to engage your sales team and provide all the data of prospective customers who might not convert now but maybe in the future they might convert. This also increases the number of online sales and leads.

Having a digital marketing strategy and plan is also crucial for online sales and leads as the number of online conversions and sales is directly proportional to the number of visitors a website is getting. That is why having a good digital marketing strategy and traffic building sources are mandatory to turn your website into a lead generation machine. Although I have tried to make things less technical and less complex I know most of you must still have a lot of questions. Feel free to reach us out through our Contact Us page or leave a comment in the comment box below. It is always more beneficial for businesses to acquire professional vendors and service providers such as RSI Concepts, we are providing complete website redesign and redevelopment services as well as digital marketing services. We can help you turn your website into a lead generation machine.

Check this out: Read this before starting Digital Marketing Campaign in Dubai

April 28, 2021

Web Design for Ajman Bank by RSI Concepts

Website Design by RSI Concepts for Ajman Bank yet again in 2021! Ajman Bank is the first Islamic bank in the Emirate of Ajman. The bank is supported by the Government of the Ajman and is mainly responsible for catering for the needs of the public and private sector along with the government entities. The vision of the Ajman Bank and the innovative financial products and services took the bank in the list of the top banks in the UAE very quickly. The Ajman Bank is also very well reputed among the general customers due to its innovative services and customer friendly business approaches. The Ajman Bank is mainly behind the huge economic growth policies and strategy of the Emirate of Ajman. The bank is also contributing to the growth of the entire nation by providing some of the best financial and banking services in the UAE. Not only that the Ajman Bank is continuously taking steps to improve its products and services by introducing the latest technological solutions and innovation. The Ajman Bank website is also a very important interaction point of the bank with its customers. Hence the Ajman Bank is always focusing on improving their website to enhance customer experience.

RSI Concepts was given the task to revamp certain areas of the corporate website, some new sections were planned to be added and a complete Arabic version of the corporate website was also planned for this project. The requirement gathering was intense, the project completion dates were tight. But thanks to our skilled team and professional programmers, we have completed all the milestones and the full project in time without any delay. The Arabic version of the website was a great addition to improve the customer experience and customer journey. The new revamp is mainly focusing on the user experience and customer journey. As with all other banks, Ajman Bank’s website has a lot of content and information, which are very well-organized in various sections and categories the main navigational structure was designed to enable the visitors to easily access the information from the sub-menus and deeper categories. The Arabic language version is to further improve the customer journey and customer experience.

The project execution was very smooth as we had done very detailed requirement gathering. However, as the website was meant for a bank so we had to follow certain standards and protocols, that was not a challenge at all, the challenging part was to ensure compliance with all industry standards and protocols while heavily enhancing the user interface to ensure a satisfactory user experience. But due to our experience in such projects and professional frontend & backend web developers, we have successfully achieved the desired user interface features as well as agility and maximum efficiency of the website functionalities. The website will provide a lot of new services for the customers as well, which will reduce the service delivery time, improve customer retention and satisfaction, align with the vision and policies of Ajman Bank to reduce the paperwork and encourage digitalization.

Here are the remarks of our Sales and Marketing Manager, Ms Maheen Waheed, she and her team were responsible for the successful project execution:

“The technical scope of work and the objectives of revamping the website along with adding new sections and an entire Arabic language version was considered a big project. Thanks to the excellent support from the Ajman Bank team and our outstanding Website Design and development team, we have been able to finish the project as planned. After the UAT the higher management and involved teams were more than happy and very satisfied. The website had successfully reached the objectives of the campaign.”

At RSI Concepts we never compromise on quality, which is the reason we are always getting repeated business from our customers. Our vision is to achieve the ultimate customer satisfaction. Our technical teams and management is very proactive and committed to ensuring the highest quality products and services. We are looking forward to having more exciting projects with Ajman Bank.

Check out this: Why a Website is the First Impression of a Company?

April 28, 2021

Why a Website is the First Impression of a Company?

The human brain requires only 50 milliseconds to register the visual information and that time is enough to form up a positive or negative impression, in our case visual information is Website Design. If you are operating in Dubai or UAE, you must be aware that for every business entity having a decent website is essential these days. The same trend is everywhere!

With the rise of smartphones and computers, customers, in general, are searching on the internet for a company before making a purchase decision. It is very important to understand that all online marketing or digital marketing efforts ultimately converge to the website and bring all the traffic to your website. Most of the companies and businesses in Dubai have witnessed that more than 80% of the online traffic is coming from online searches, mainly Google. This means people are directly landing on your website. This is why your website is the first impression of your company for a huge number of prospective customers. So it is extremely important to have a great website that can compel your online prospects to click on CTA (call to action).

The human brain can make an impression of a brand from its website in 1/10^th of a second or even quicker, studies showed that a person can make an impression within 50 milliseconds. This is the time required by our brain to process the information it is receiving from the eyes under normal lighting conditions. A study used screenshots of different websites and showed them to a group of people and ask them to compare them with each other, for each category there were only two websites, and the participants will have to choose which one is better than the other. At first, they have started with 500 milliseconds per page, then they have reduced it to 50 milliseconds and the results were the same. So, it is a proven fact that our brain requires only 50 milliseconds at least to form up an impression of a brand/company from the visuals of their website.

Let us discuss some scenarios about how a prospect can reach you out making your website the very first impression of your company:

Google Searches or Search Engines

No matter what your company is doing, either you are a local business or a small contractor or a large service provider or you work at any scale, if you are operating in Dubai, UAE you should have a website. People here tend to search everything, every purchase decision involves internet research here, it is crucial to have a good website. For example, I am a prospect and I need a product or service that you are providing, and I heard about your company from a colleague or just someone who referred your business to me. The first thing that I will do is to look it up on Google. Get to the website and try to assess and evaluate the company by exploring their website. Or even if I need to physically travel to the company I would like to have their location available on their website and maybe the contact details too to plan a visit.

Let say I don’t know anything about your company, I just need a particular product or service which you provide. The first thing that I will do is to look it up in Google or search engine. Let say I have explored around 4, 5 different companies who are proving the same product or service I have been looking for, and then at the end I have landed on your website, the very first thing that will compel me to go on any further in your website will be its first impression, if the first impression is not good, I might not consider further exploration of the website and leave it. This is why a website is the very first impression of a company online. If this impression is not good you might end up losing so many customers to your competitors who are having just a better website than you.

Digital Marketing Campaigns

If you are running digital marketing campaigns to promote your products and services, the success is very much dependent on the landing page of the website. If that web page is not compelling enough then the visitor will simply bounce back. The landing page is critically important for the success of any digital marketing campaign. Because the digital marketing platform will just run your ad, which usually contains only a few details about the brand or products/services they are offering. But the landing page would have all the information to form up a customer journey and this is where your marketing campaign will ultimately converge. All the efforts should pay off on this page, and if that particular web page or the website itself is not so good, then the prospective customers will be left from there.

Hence even if you are running online adverts or social media ads all of your prospective customers are getting the first comprehensive interaction at your website. Whoever is coming to your website will get the first impression of the brand from the website. If a website looks good, and professional the visitors build a good impression of the brand in their mind. If a website is outdated or looks old, simple, and dull then the visitor will think if a company can’t even maintain a good quality website, what kind of work quality they have been maintaining in their workplace. This way the visitor builds expectation and these expectations either positive or negative will be directly driven through the first impression of your website. This is how your website becomes the first impression of your company.

Conventional Marketing Campaigns

After the influence of search engines, digital marketing platforms and social media another most powerful factor that makes a website the first impression of a company is the general perception of the purchasing cycle. In Dubai, UAE people tend to explore the website of the company first before making a purchase decision. In a conventional marketing campaign, either you are running an advert on Radio, TV, Newspaper, or a billboard or anything. Maybe you are distributing your company’s pamphlets or any such thing, no matter however you are reaching out to your audience, the maximum prospects will try to visit your website first before planning a visit to your company. This is how important a website is and this is what makes your website the first impression of your company.

No matter if your marketing team is reaching out to your prospects, handing them over your brochures, or their business cards, or any material, the very first thing that every interested person will try to do is to go to your website to learn more about your company and your products/services. Which makes your website the first impression even for conventional marketing campaigns too.

Why is it Important to Have an Excellent Website?

Things have changed and things have changed very quickly, there was a time not so long back ago when having a website was not a big deal, in fact almost nine out of ten times a website was just an online company brochure and that was it. But with the revolution of smartphones, digitalization and social media integration in our daily lives, the overall consumer behaviour got completely changed. The customer’s expectations and their behaviour has been transformed and got more sophisticated. A website has turned into a powerful marketing tool from a non-essential online company profile. The effects of e-Commerce, Social Media, Smartphones and Digitalization have further raised the importance of a website for a company.

As most of the modern-day marketing mediums eventually converged to the website and lead a lot of traffic to the website which mostly consists of new visitors, so all they will learn about your brand would be from your website. Your company website would be the very first interaction of your brand with a lot many new visitors. Studies suggest that almost 85% to 88% of visitors never return back to a website if they had a bad experience with that website. This is why having an impressive first impression is extremely crucial for your brand’s success.

Company Website’s First Impression forms the Brand Image & Reputation

Modern-day websites are a powerful communication tool, which requires constant updates and should have the latest information all the time. From the design perspective, a company website should have to be modern and technologically up-to-date. As the human brain can very quickly form up a brand’s image by its first impression, it is important to understand what kind of impression you are imprinting in your visitors’ minds. This is what could make or break your brand’s image. If you have an old website or a poorly worked design, the visitors will immediately decide in their subconscious mind that this business is not so good, it is old, they would be unable to keep up with the technology, etc. If a website is built on modern standards and the design looks excellent, the visitor will immediately build a positive impression for the business in their subconscious mind. Being the first impression of the company this is how powerful a website is in building a brand reputation and brand image.

Company Website’s First Impression Can Boost Leads and Conversions

For any business, sales are the basic and fundamental scale to measure progress. Today’s world had changed a lot, now a day more sales are generated in unconventional ways than ever before. By unconventional I mean the modern methods, which majorly are digital. As there is no modernization without technology. Most of the modern marketing campaign eventually lead prospective customers to the company website, so it is extremely important that a website’s first impression is capable of converting those visitors into genuine leads. Make sure the page design, the content, text, media and taglines all are designed to form an excellent first impression which encourages the visitors to hit your CTA (call to action). Technically there is no limit where your website can’t reach, it is up to you which markets and audiences you want to target. This means you can have a huge number of visitors directed to your website from various organic and inorganic marketing sources and also from various targeted markets, regions and demographics. This freedom makes your company website a very powerful tool for marketing. If a company website is done properly, it leaves a very positive impression on the visitors which could significantly boost your leads and conversion rates.

Conclusion

A company website is the first impression of the brand for a huge number of new visitors. The digitalization in the modern world, our general behaviour and use of technology in our daily lives and market trends made the website more relevant than ever before. The marketing methods and techniques have been changed completely. Most of the marketing methods whether conventional or modern will eventually lead a prospective customer to your company’s website. Furthermore, the website can reach out to a very wider spectrum of demographics and targeted audiences, which enables them to attract a very huge number of visitors from all around the targeted markets. As the website is the very first interaction that is why it makes a website the very first impression of a company for a very huge number of prospects.

The first impression could have a huge influence on the next decision of the visitor and mostly if the first impression is bad the visitor will simply exit the page. Studies show almost 85% or even more visitors never come back to a website once they had a bad experience on that website. This makes the website significantly important than ever before. RSI Concepts is a professional web design and development agency in Dubai, UAE. If you need to revamp your “first impression” feel free to reach us through our Contact Us page or leave a comment in the below comment box and we will revert back to you.

Check out this: New website of Ajman Bank by RSI Concepts

April 12, 2021

What should I have in my website of an interior design company?

What should I have on my website for an interior design company? Many interior designers are asking this question these days. But why they are interested in the websites in the first place? Well, those days are long gone, when the interior designers and companies reaching out to people with their booklets, brochures and photo albums. These days the digitalization is taking over. Every good designer knows how important the first impression is to close a lead. And your website is your first digital impression and first entry point to your business from the online domain. It is extremely important that you have a strong website that is capable of turning your prospects into leads. In Dubai, UAE another very crucial phenomenon that all local businesses are witnessing is that their audience and customers are preferring to search for them online. Multiple studies and surveys are done in the past few years and the results were suggesting that the influence of online is far greater than ever before and it is even still growing. The interior design companies are no exception. You should understand how the websites work and what you should offer to your visitors from your website to convert them into a legit lead.

The interior designing market is all about colours, layouts, patterns and looks and feels. Does your website reflect that too? Your visitors and prospects will expect the same from your website, they will subconsciously judge you by the visual representation and functionalities of your website. A website is a very strong bond to build trust among the online audiences and customers. It is one of the most effective communication tools but unfortunately, most of the SMEs and local businesses are completely unaware of its importance and potential. This is why we have decided to write this blog and we will elaborate on what you should have on your website if you are operating as an interior designing company in Dubai, UAE.

1. Content

The very first thing you need even before starting a website is a plan and strategy of the content. You should define clearly what content you want to publish on your website. Prepare all the content accordingly and have it in your hand before moving to the web design phase. The content will be all the text, pictures photos and media (videos, animations, graphics, etc). Make a list of all the pages you want and prepare content accordingly. The homepage is the main entry point to your website it is a kind of reception of a physical office for a website. Most of your traffic will land on your homepage. Define other pages such as About Us, Services Pages, Portfolio, Media Library, Contact Us page and or any other page which you think could be helpful in attracting the attention of your customers.

While preparing the content it is very important to make your content short and descriptive, these days no one likes to read multiple paragraphs to understand a point. Utilize visual aids, images, graphics, animations, videos, etc to explain your point. In Dubai, UAE everyone has access to high-speed internet. The general public trend is that people pay more attention to the videos and visual content rather than the textual content. But that doesn’t mean your textual content is not important. It is still the most important part of the content. Use different sales pitches which attract visitors to hit the call-to-action button. Technically speaking the CTA or Call to Action is the act of a prospect converting into a lead. It could be purchase, enquire, signup or anything. In the case of an interior designing company website, the CTA would be most likely contact or enquire or a call back request.

2. Web Design

The website has two major parts, one is the web design or the UX/UI and the other is the backend or the programming or source code. The source code is hidden from the visitor’s eyes and is executed inside the computer and/or server to form a web design. However, the web design is the actual web page we see in the browser. It has to be very intuitive, interactive, appealing and convincing. Interior designing is basically a visual industry and in each visual industry, the designers are well aware of the effects of the designs, colours, patterns and the overall impression. The same rules apply to the web designs as well, although it is a bit more diverse and have certain other things which could help businesses increase their online leads and conversions. Bus the basic remains the same.

For the web design, there are certain rules that if followed ensure a better response from the visitors. In the web design for an interior company website, the homepage has to be very simple, and as your sales pitches are mostly the work you are doing so your homepage has to be able to host multiple services if not all but at least the most important services that you are doing. Do not load your homepage with tons of information and photos. The main landing screen should have a great visual representation of your work and your services along with compelling taglines and sales pitches to encourage the visitors to hit the CTA. For the internal pages, each page should have a unique experience as per the content.

For example, your portfolio is a very important page, usually, the interior designing companies website don’t pay much attention to the portfolio page. Mostly web designs only show a large image gallery with only functionality to Zoom or Full-Screen image. It is important you put basic information of the project along with the images too. This not only encourages the visitors but also builds trust. The same applies to other internal pages, pay more attention to the service pages and at least design one page for each service. The contact us page is also important, do not ask for tons of information in the contact forms or other forms. Just the basic information is enough. Include your location map and complete contact details. The web design is the only touchpoint where a visitor interacts with a business hence has to be made with the attentions to convert that visitor into a lead.

3. Responsive and Smartphone Compatibility

These days mobile phones have become essential to daily life. People spend more time on their smartphones and smart gadgets than on conventional computers and laptops. Most internet searches are made from smartphones. It is a general understanding now among marketers that smartphones are more capable than traditional computer or laptop. Mostly the social media is used in smartphones, more searches are made from smartphones, and all sort of industries are utilizing the enormous potential of smartphones and innovating new ideas to utilize them in boosting efficiency and convenience. Being a local business or even a national business in the interior designing industry it is vital to have a smartphone-enabled website. When people notice a website that is not mobile-friendly or doesn’t support smartphones, they tend to avoid it even while searching from the computer or laptop. This is why these days smartphone compatibility which is more often called responsiveness is very critical and important for an interior designing company in Dubai, UAE.

A responsive website is one that is capable of detecting the device from where it is being accessed and then automatically render its design as per the screen size and other parameters of the device. This all happens in less than a second, in fact, it takes only a fraction of a second. The great advantage of a responsive web design is that it maintains a similar user experience in all devices which is important because if a user has accessed your website from their laptop and later they are accessing it from their smartphone they would expect the same elements on the same places, which is very important to build a user experience. The visitors’ expectations are always high, and they have tens of hundreds of other options just a few clicks away. So, it is important to capture their attention when they first land on your website or any web page. Else they will move to one of your competitors.

4. Dynamic Website & CMS

What is a dynamic website? The dynamic website is the website that provides a content management system or CMS such as PHP Framework, WordPress, Joomla, Drupal or any other framework. This CMS is used to manage and update the content of a website. It is very important to constantly publish new content and keep the information up-to-date on an interior company website. The Dynamic Website comes with a content publishing tool which we call a CMS or content management system. It has an online dashboard and allows the administrator or the management to access the control panel online. Whenever you want to publish new photos in the media library or want to upload a new project and simply want to edit any information on the website you can do it quickly and easily from the CMS. This is the modern industry standard.

Earlier there were two types of websites, the static and the dynamics. The market was dominated by the static website because the companies and organizations were not using them for the purposes they are currently being used for. Now a day if you want a static website you must have to have a website programmer who can update the website content and information. As the static websites can only be updated by writing or editing the source code. Which requires sufficient professional and technical skills. If you go with a static website, either you have to hire a website programmer in-house or you will have to outsource this work, which will add up to the operational cost. So, the best approach is always a dynamic website for interior designing companies as they will require continuous updates and uploads on their websites. And it is more cost-effective in terms of operational cost.

5. Load Time

The load time is the time a website or a webpage takes to get a load from the server to the client/browser. As the interior designing company’s website has more than usual images and graphics so the load time could go higher. But from the user perspective, high load time is very bad and visitors often leave a webpage if it takes too long to get load. So it is very crucial to optimize the load time for an interior designing company website. There are so many different methods and techniques that website developers use to reduce the load time. These details are all very technical so I will just list them here:

Reduce HTTP Requests
Combine Multiple Source Code Files
Minify the Source Code
Create Sub-Domains to Load Different Source Code Files and Multimedia in Parallel
Optimize the Pictures and Photos
Use Small Photos for Thumbnails and Load Large After the Zoom Button is Clicked
Use SVGs instead of PNGs and JPGs for Design Elements
Draw Patterns and Backgrounds using CSS as much as Possible
Built the theme in a way that it loads content on the scroll
Use Appropriate Web Hosting

Of course, the list goes on, but these are the major key player in the load time optimizations. If these things are considered while the development and commissioning of the website the load time can be reduced significantly.

6. Search Engine Optimization (SEO)

Search Engine Optimization or SEO is very important these days. If you want to build a good brand reputation you should make sure that your website appears in the first results of the search page. If you want to reduce your digital marketing expenses, you need organic traffic which comes from search engine optimization. SEO has evolved a lot, and only professional web designers and web developers can understand its importance and can build websites that are ‘SEO Friendly’. Your every service is your keyword and relevant terms that people use in the search engine to look up for those services are your keywords, these keywords should be added in the content on the website and in the source code, they should be added with the right attributes. Similarly, the design should also highlight them clearly.

The search engine and social media and many other data scrappers read those keywords, evaluate their repetition rate and their prominence and then rate a page for those keywords, similarly, they associate certain pages of your website with certain keywords. This is the very basis of the SEO of course there are a lot many other things but it is critical that your website’s design and source code structure is search engine friendly and it let them read the content easily. This will automatically increase your ranks in the search results and will divert a vast amount of free organic traffic which will not only reduce your digital marketing cost but will drive more leads and conversions.

Conclusion

The interior design company or any other local business heavily rely on online traffic these days in Dubai, UAE. In order to maintain a steady stream of online organic web traffic, you should have a great website. And it should be great enough to convert your prospects into leads. As is with any other visual industry the looks and feels are the most important and the first impression is very critical, the interior designing industry is not an exception. Your website is your very first interaction with a very large audience, make sure they convert. Pay attention to the content, design, images and every minute detail possible to build up a user experience that compels the visitors to click on your CTA. Consider the loading time and page speed as well.

Make sure your website abide by all the standards and rules of the search engines so that you can get higher ranks in the searches. These days in Dubai, UAE the general population is very much relying on their smartphones, the smartphone searches have already surpassed the traditional computers and laptops. This makes it extremely important that your website is not only SEO friendly but it is also smartphone compatible or responsive. Your website is basically the foundation of your digital marketing campaign and activities. It has the potential to determine the failure or success of an interior design company.

Check this out: What should I have in my Website of a Car Rental Company?

April 7, 2021

What should be covered in a hospital website?

In Dubai, UAE most of the time when a customer needs to make a purchase decision they often look up on the internet first. The websites and internet presence can hugely influence the purchase decision. When it comes to local businesses, a website plays an important role in trust-building and brand reputation building. Most often our customers ask us “what should be covered in a hospital website?” which is why I am writing this blog to cover the basics of the subject. In the healthcare industry, people are very sceptical. They always do research, ask their family and friends about the brand and then make a decision. When it comes to the internet a hospital website is the very first interaction of the brand with their customers or patients. A website is very capable of both, driving more traffic and also repelling your precious customers away. Hence a hospital website in Dubai, UAE needs a great deal of planning and strategy if you really want to improve your customer experience and growth.

For hospitals and the healthcare sector, a website is becoming a very powerful tool in past few years. People living in UAE are more adopted towards the latest technologies and trends. In a few past years having a good online representation of your business can quickly improve your brand image, brand reputation and sales. But it is important that what image you are portraying with your website is the best representation of your brand. For hospitals and clinics, a website must offer necessary information and functionalities which can help improving customer experience and customer journey.

See More: Top 10 website designs by RSI Concepts

Here are some important things that need to be considered in a hospital website:

Simple and Easy to Understand Homepage Design

It is very important to understand that the Hospital website’s homepage is very different from any other traditional website. The main objective of a hospital website is to provide an interaction for the customers, all other call-to-action is not relevant. We only need to focus on the entry points. Following are the most important details that a customer or patient will seek when they will land on a hospital website:

The Services a hospital is offering
A list of important and popular doctors
Directions, Timings and Contact Details

These are the very basic information that a customer needs to interact with the hospital. So, it is very important that we keep our homepage simple, easy-to-navigate and avoid unnecessary items. Usually, the one thing we notice is that Hospital websites have irrelevant links added in prominent positions which are not relevant to users. For example, employee login, link to their intranet or doctors internal portal or any such links/buttons that are not useful for a customer/patient. Avoid these links and such details. Another thing is a patient is always in a need of an urgent solution, they are very less interested in your business vision or story, yes the client testimonials or remarks from other patients are helpful but keep them at the bottom of the page or in the lower sections. The most visible part of the homepage for a hospital website should contain the most relevant information for the customers/patients.

Think from a patient’s point of view, try to analyze their journey, think what they would be looking for and then direct their path towards the successful interaction via a call to action button or activity. Provide them with less but precise and very important information. Form your customer journey is multiple but easy and short steps, each step should provide them additional information which will encourage them to for the next step. This is how a hospital website should form a customer journey.

See More: Website for Branding

Internal Pages and Content

In a hospital website not only homepage is important but since the visitors are expected from various sources, for example, search engine, social media or any other marketing source. The internal pages should be short, informative, and dedicated to one service only. Multiple services in a single page will either make it too long or even if you try to keep it short you might not be able to provide enough information that can encourage a visitor to convert into a lead. Use fewer graphics and multimedia as people prefer to read more information on such pages. The service pages or other internal pages should serve their objectives, for example, if it is a service page then you should have a very directive customer journey path and call to action.

The content and language for all of the pages whether internal page or homepage should be very easy and simple to understand. Avoid using complex technical terminologies and technical explanations. Try to aid with mini-animations or graphics to explain a difficult or complex phenomenon. All the pages should provide complete and clear information in a very simple and easy to understand manner. The customers and patients who are coming to your website or its internal pages are looking for a solution to their problem or need. Make your pages design and data as simple as possible so that it is easily understandable for an average user.

See More: Website Development Trends of 2021

Offer Digital Services and Helpful Functionalities

A Hospital website is not just only your company profile. As we all saw the digitalization and transformation of digital services in past few years in all types of industries and public sectors. Especially in Dubai and UAE, the governments are emphasizing digital services and the governments themselves are offering a huge variety of digital services, most of the time you don’t even have to go to a public office instead you can avail the service online via a web portal and/or smartphone applications. This has completely changed the trends and expectations of the service-based industries. In healthcare and hospitals, the customer who is your patients would also expect digital services. Here are some examples of digital services and website functionalities that can literally transform your customer journey:

Online Appointment Booking

The online Appointment Booking system is a great feature to offer by a hospital website. The functionalities and features of this service should be decided with great care. If any integration with any existing system or data pool is required it should also be done to make the service easier and simpler for the customers. For appointment booking ideally, the patient should have the freedom to choose the date and time for their appointment with the doctors. The data of the doctors should be presented in a clear and very clean manner. A search engine should be offered to look up the available slots and the entire process should be concluded in less than three minutes. Only ask for basic information from the patient and don’t put a long checklist of symptoms or any such thing, these things will make the process difficult and the customers will easily lose interest, they will rather prefer to call or visit instead of using this digital service.

See More: Qualities of a Superior Web Design Company in Dubai

Online Chat & Contact Details

Online chat is a great feature for a hospital website. Most healthcare centres and hospitals operate 24/7 and someone is always available at the phone or reception. So, arranging source for online chat management is also easier for hospital management. If that is not possible, a chatbot with basic Q&A could also make the service more effective. These days along with online chat WhatsApp chat is also gaining popularity. It is a very simpler and easier way for your customers especially those who are using their smartphones to access your website. Apart from that, the contact details of all the departments should be provided along with search functionality to further facilitate the visitors. The navigation of the contact details should be easy and simple. Online chats and online contact directories could improve the customer experience or patient experience and build trust for the brand.

See More: Expected web designs trends for 2021

Online Patient Portals

As the hospitals are compiling very comprehensive patient data and all the details of their previous history and everything. Online Patient Portals are a great way to make those details instantly available for your patients. Online Patient Portal can add greater value to the user experience of a hospital website. The patient should be allowed to register either completely online which is a better approach or either by visiting the hospital to get them registered for the online portal. Once they are registered they should be provided with login details, and all the data should be protected and only available after successful login to the portal. It will be a complete patient profile and history of their past visits and treatments or whatever details you think should be provided to your patients/customers.

See More: How to choose the best web design company in Dubai?

Customer Feedback and Complaint System

Customer Feedback and Complaint System is a very important and useful feature for the service-based industry. A hospital website should have dedicated customer feedback and complaint systems. Customer feedback is very important in understanding the needs and problems of your customers and patients. The hospitals can collect customer feedback from both website and smartphone applications as well as other a bit more traditional mediums. The complaint module is a very important feature of hospital websites, as most of the time the customers visiting a hospital are already stressed or worried or at unrest, so they could have a lot of complaints. You should provide them with a medium to express their feelings and emotions. Active follow-ups and response will make them happy and improve the trust factor.

See More: Website Development with leads management system

Mobile Compatibility and SEO Friendly Website

As most of the people in UAE are using smartphones for their online searches and a lot of other online activities, in fact, the smartphone is their first choice for a lot of internets and social activities. It is important for hospitals to have a mobile-friendly or technically speaking, responsive website. A responsive website is a website that renders its content automatically accordingly to the screen size and device it is being opened from. The responsive websites can offer a uniform customer experience and journey on all sort of devices such as Laptop, PC, Tablet, Smartphones and other gadgets. The responsiveness is a very important feature for a website that requires online customer interaction. Apart from responsive web design, a hospital website should also consider cross-platform compatibility. It is a bit more technical feature but in simple words, it means that the website should maintain a uniform user experience on different platforms such as Windows, MAC, Android, iOS, Google Chrome, Mozilla Firefox, Safari, Microsoft Edge and such things.

SEO Friendliness or search engine optimization compatibility is a must-have feature. Whoever is looking for your brand or service you are offering will most probably search it in Google or other search engines. If your website is developed and designed as per the SEO standards and you have followed the best SEO practices, the chances are your website will appear in the first results on the first page of search results. This is a very crucial feature, not only search engines but various social media platforms which are commonly used for such searches also utilize the same search engine compatibility or SEO Friendly features to rate and display content in their search result pages. If a customer is finding your website on top of the search results, they will automatically get a sense of trust and will show a positive response towards the brand. It not only ensures more traffic to your hospital website but also improves brand trust and brand reputation.

See More: Why should you choose RSI Concepts for Web Design in Dubai and Sharjah?

Conclusion

Business operating in Dubai and other parts of the UAE has witnessed huge changes in their sales and brand impression by simply updating their websites. Especially in the service industry when it comes to the customer journey and customer experience businesses should be very careful. In the case of healthcare and hospitals, people are always very sceptical and do a little bit of extra effort to ensure they will get the best healthcare services. It is very important for a hospital to have an excellent website with all the required features and functionalities. The website should be organized well and all the information should be placed wisely. You don’t want to confuse your customers and your audience ranges from a layman to an executive professional. Prepare your website’s content in a way that it could serve the entire spectrum the best approach is always simple and plain language, less technical abbreviations and multi-lingual support could do wonders for your hospital website. Other features such as responsiveness, online appointment booking, customer feedback and complaint module, online chat and doctor’s directory, etc are very important for a prospect. Make sure all the information that your visitors are seeking are available in very simple and easy access.

It is always better to consult a professional web design agency in Dubai such as RSI Concepts. We have a track record of helping out hundreds of businesses and brands. Feel free to reach us out via our Contact Us page. We will be happy to assist you.

Check out this: 5 Qualities of a Good Website

April 1, 2021

What should I have in my Website of a Car Rental Company?

In Dubai, UAE millions of tourists and visitors arriving each year. Some of them are here for short term business trips, some are for leisure and vocations. Whatever the purpose is the people are coming here and the car rental industry is thriving, that is not all, in the local or residential population a lot of people occasionally rent out a car for certain reasons which is also helping the car rental industry to grow. The growth and expansion bring competition, what else could be the most effective way to beat a competition other than having a website on the internet?

There is a very common trend among the residents of Dubai, UAE that people tend to search online and whenever they need anything they immediately pick up their phone (if they are not already on it) and look it up on the internet. This further makes the website extremely important if you are aiming for long term success. You are not the only one who can grasp this public knowledge, there are others too, in fact, most business owners, entrepreneurs and industry leaders know the importance of the internet and a website. That is the reason we have decided to write on this topic and named it as “What should I have in my Website of a Car Rental Company?” It will help the car rental businesses to generate a steady stream of online prospects and customers through their websites.

A Great Web Design

The first and very important thing is the actual web design itself. Whenever someone will reach to your website, the very first impression they will perceive will have lasting effects. The most common mistake by car rental companies is that they have too many flashing ads, tickers, or pop-ups which are distracting, annoying and looks so unprofessional. The internet is not a new thing, everyone uses it, everyone is familiar with a lot many national and international brands they interact with over the internet on regular basis, some of them could cost millions to their respective businesses.

But don’t worry, I am not asking you to spare millions, but the one thing which we need to understand here is that those all “other” websites that people visit on regular basis are mostly of large corporations or eCommerce or government sites or hotel reservation or flight booking sites, all those websites are built on a certain structure with certain information to focus. And when it comes to renting a car, the people in their sub-conscious mind are also expecting a clean, helpful, easy to navigate and more importantly easy to understand website. So your design must be very customer-centric and should have nice and clean looking design elements that have a soothing impact on visitors’ eyes and user experience.

Smartphone Compatible or Responsive Web Design & Smartphone Applications

With the rise of large touch-screen enabled smartphones like Android and Apple iPhone, the general trend of internet surfing have changed worldwide. People tend to spend a lot of time on their smartphones, and for a car rental, it is very crucial to have a responsive web design. A responsive web design is very intelligently programmed in a way that it can sense the screen size and browser or in some cases the device type too and then the responsive web design can automatically re-arrange and re-size its components to render all the information in the right proportion.

This not only helps the user to navigate through the website from their smartphone devices more easily but it also maintains a similar user experience. And your user experience or user journey should be a very unique experience that a user can easily memorize and got familiar with. This will help you retain the existing customers too and the customers would also like to visit the site they have used once as they think they are familiar with the booking process and they know where all the relevant information can be found. This is what formed a user experience and it could be very beneficial for businesses in the longer-term.

Another excellent solution is to offer smartphone applications, but unfortunately, the new prospects are less inclined towards downloading new apps as everyone has a smartphone with limited memory. The smartphone applications are most common among the more frequent users, even then if they are using your services once or twice every year, they might prefer to stick to the website rather than downloading an application which they don’t require on regular basis. But it is always good to have extra ammo.

Essential Features and Functionalities

Now that we have already discussed the basics of the web design for a car rental website, now let us have a look at the functionalities and features that a car rental website should have in order to boost online sales and conversions.

Simple Booking Process

For a car rental website, the booking process should be as simple as possible. Most of the time the booking process involves too many questions and too many fields to fill, and even in some cases, there are too many checks and authentications on the input fields or in simple words limits on the input fields. These all things make the process lengthier, confusing, frustrating and annoying. Even some market data suggests that most of the customers prefer certain car rental websites due to their easier booking process. So, a simple booking process is key to success.

Online Chat and/or Chat Bots

Online Chats either by human or artificial intelligence is one of the great features to have. Try to appoint someone to answer the chats rather than an automated chat program. Whatever you do, an online chat really helps to gain the trust of the customer. These days, WhatsApp connectivity is also very common and very simple to integrate into websites. That could also help.

Customer’s Testimonials

Customer’s testimonials, endorsements and feedbacks are an excellent way to gain the trust of the online prospects. When people see other people giving positive feedback about a particular product or service they tend to consider it more than the one without endorsements. And that is true too, feedbacks and testimonials are the proof of superior service and great quality work.

Flexible and Customized Booking Plans

Another great competitive advantage is flexible booking plans with an additional feature to enable a customer to customize them as per their needs and requirements. Of course, this can only be planned with a critical thinking and foolproof strategy so that you don’t end up being less paid or less profited. But it surely helps, it encourage customers to book from your car rental website when they see you are allowing them to make up their own plans which align well with their needs.

Online Payment Gateway and Terms & Conditions

Ensure your customers that they are using a secure payment gateway while doing transaction from your website. Choose a payment gateway wisely which is popular worldwide and is also popular among your targeted audiences. So it looks familiar to them as well. Clearly describe your payment terms, cancellation policy and change request policies to prevent any confusion or complaint later. This will increase the trust of your customers.

Highlight Extra Services and Freebies

During the booking or better at the very initial stage of the booking, highlight the extra benefits and freebies or bonuses. For example, you can offer DVD players, on-board navigations, chauffeur service, baby seats, bonus miles or time, etc. Such things can significantly increase the conversion rate. When customers see special offers, bonuses and freebies they tend to convert more even if they think the price is a bit higher. It could really help to improve online conversions from a car rental website.

User Accounts and Profiles

Offer the visitors and prospects to sign-up for their user account and user profile, offer them some additional benefits if they signed up such as additional support or free newsletter or free announcements about the latest offers, etc. When a user signed-up for a car rental website the chances of them coming back again to utilize the same service is far higher than non-signed up customers. Provide them with a small, very simple to use the dashboard to get access to the information about their bookings, billings, records, etc.

Setup Auto Responders and Notifications

People love to get information, updates and notifications about the booking services. Set up automatic responders, notifications and auto-updates via Email or SMS or profile notifications. Keep them informed, let them know when the car arrived in front of their home, or at the airport or at the pick-up point. Send them a thanks message at the drop-off. These things will help car rental websites to build a positive brand identity and a good brand image among the customers.

Complaint and Feedback Section

Build a very active complaint and suggestion section on your car rental website. Try to capture as much feedback as you can. It will not only help you with improving your website but it will also help you with improving your services and customer experience. When a customer is asked for feedback they feel the brand cares for them. When the customers have a bad experience and they want to complain, they should be able to do so, so that they know how much you prioritize your customers and how serious you are to rectify those issues. This could really help to improve brand image and reputation.

Social Media Integration and Sharing Features

Built social media integration and sharing buttons so that your visitors and prospects can easily share your web pages, your plans, offers, etc with their friends, colleagues and family. This will further amplify your marketing activities without any additional cost. As we all know these days people tend to spend a lot of time on their social media and content sharing sites, so if they like something and have an option to share it with someone they will definitely do it. It will further improve your brand’s popularity and it will attract more customers.

See More: Qualities of a Superior Web Design Company in Dubai

Other Important Car Rental Website Features

The above all points are mostly customer-centric and are majorly related to customer experience and customer journey. There is a lot more that can be done to improve the business generation capabilities of a car rental website. Such as:

Search Engine Optimization or SEO

Search Engine Optimization or more commonly known as SEO is a very important aspect of any digital marketing campaign. Even if you are not doing any digital marketing campaign right now you might need one later. SERO friendliness or SEO compatibility of a car rental website will help to generate organic traffic. People tend to search in Google or other search engines, if your website is not built as per the standards and is not so friendly with Google and other search engines your business listing might not appear in the search results. Optimize your website for search engines and make sure your website is developed and programmed in a way that helps search engines reading its all content.

See More: Expected web designs trends for 2021

Analytical Tools and Customer Data Collection

Analytical Tools will help you understand your website’s traffic, usage stats and a lot more. All the data collected from the website analytical tools could be very useful for business intelligence. It could help car rental businesses to understand their customers, their website’s usage such as at which page customers are spending most of the time, from which page from the purchase cycle the customers are leaving, and much more. This could help you identifying a lot many issues within your website which could later help you to improve everything. User data collection is also a very useful feature, it will provide you with a vast amount of existing customers which you can re-target by various means to generate more sales.

See More: Why should you choose RSI Concepts for Web Design in Dubai and Sharjah?

Conclusion

A website is a very delicate aspect of marketing if a business is relying on the online domain or is planning to achieve some sales goals through online mediums. A website should be customer-centric, it should also have to be technically capable and bug-free. The user experience is everything, if a user is unable to find the required information from a website they will immediately leave and will go to the next website. That is very simple there are too many options that are available for a customer to choose from. The car rental industry especially in Dubai, UAE is a very competitive marketplace. There are too many variables in this industry that could directly impact your business. Your website could be a strong foundation for your success or next jump. Make sure your website is easy-to-use, customer-friendly, offers value and capable of attracting more visitors. These features will not only help you achieve your online sales goals but your brand identity and brand reputation also heavily rely on your website. A website consists of a web design, and all the content and features or functionalities it is offering to your customers. Before making a website strategy think from the user’s or customer’s point of view and try to include as many attractive features as you could.

It is always better to acquire professional help. At RSI Concepts, we are not only specialized in car rental websites and marketplace but we are also providing a full fledge car rental solution with exceptional features that can help you unlock the true potential of your business. Don’t hesitate in reaching out. You can contact us from our Contact Us page.

Check out this: 5 Qualities of a Good Website

March 18, 2021

5 Qualities of a Good Website

What makes a website a good website? In this blog, we will enlist 5 qualities of a good website. Your website is not simply an online company profile or brochure. It is a very powerful marketing and communication tool. It can be used to make or ruin the brand reputation. The impact of a good or bad website is huge. Nowadays as everyone is more connected to the internet, people are looking up for anything to everything on the internet. Smartphones are also setting up new trends. In Dubai and the other Emirates of UAE, as the high-speed internet is in everyone’s reach and smartphones have become an essential part of our life, people tend to spend more time staying online and connected than ever before. Your website could act as your online brand identity and it could also be the very first brand impression to a larger audience. Hence, it has to be the best.

As there are tons and tons of ready-made website templates available, having a unique website that not only is capable of representing your unique brand identity but should also have the potential to attract more customers is a quite challenging task. In this competitive world, the customer’s expectations are very high, you must have to be unique in order to stand out. If you want to beat the competition your website must have to be unique and offer something which no one else is offering. This couldn’t be achieved with any off-the-shelf or ready-made website design template. It requires the mastery of marketing and superior website designing and development skills to produce a website that can turn your random visitors into a brand loyal customer.

Here are the 5 qualities of a good website:

1. Simple and Easy-to-use User Interface

Well, some of you must be thinking what is a user interface? Well, technically the definition of a UI or user interface is a point where machine and human interacts. However, in the websites, the user interface is the layout and design elements that interact with your website visitors and help them find the required information. The user interface is very basic and the most important aspect of a website. Any good web design agency in Dubai, UAE should know the importance of the user interface and the information structure of a website. This is what would be the fundamental scale of failure or success for any website.

The user interface should have to be interactive, reactive and easy to understand. For example, if a user has landed on your website while they were searching for a particular product, which you already have on your website but due to a miss-managed user interface that particular product is hidden under any tab, animation or it requires the user to click on a certain area or button to get appear, then forget about getting any leads related to that product. First of all, whenever a user lands on your website they immediately start looking for the information they were searching for, if you failed to present that information within a few first seconds, the user will be going to leave your website and start searching elsewhere.

See More: Website for Branding

2. Clear Call to Action (CTA)

Call to Action or CTA is a bit technical term, definitely, for each business, the call to action will be different for example, for an online library the call to action will be to get access to the books, but for an eCommerce website the call to action or CTA would be a purchase of an item. That is not all, for example, if you are operating in a service-based industry then your call to action would be “request for a quote” or a “call back request” or any such thing. Online registrations, online and offline subscriptions of the services and all those points where you are making a sale or achieving your sales target is called a call to action or CTA. Most of the time the CTA is just a button that then leads the customers to the actual conversion stage where a visitor turns into a customer. The importance of the call to action is often neglected but it is the most critical and important aspect of websites.

Before you expect a customer to click on your call to action button and perform whatever activity you want them to perform, you must have to understand that a good website must always offer a full customer journey which starts from providing information to sales pitches and then to the purchase or conversion. A good website always takes account of all these important points and take the visitors through a pre-defined customer journey that ends on the CTA or call to action. Another important thing is that your website should clearly provide the information and functionality of the CTA and the visitor should have to be fully aware of the results of hitting the CTA.

See More: Website Development with leads management system

3. Smartphone Compatibility and Cross-Platform User Experience

Smartphones have surpassed the usage of conventional computers and are already dominating internet searches and online activities. A good website must have to offer a similar user experience on smartphone devices as well as on regular or conventional computers and screens. A responsive web design could resolve this problem. But it is not as that simple as it may sound. Having a responsive design is something else and having an equally effective responsive design is something else. The responsiveness of mobile-friendly or smartphone compatible websites are programmed differently than traditional websites. As technology has grown a lot, website designing and development tools have also modernized. A good responsive website is one that can maintain the same user experience on all devices and screen sizes. For example, if a user is familiar with your desktop/laptop website version they will go to expect similar elements in similar places and so on and so forth.

Apart from responsive websites, there is another less popular fact which most of the time customers and sometimes the website developers also ignore. It is cross-platform compatibility. As there are so many different smartphone and computer operating systems and web browsers and each one of them is slightly different from the other there must have to be a strength and quality in the website to perform in a similar way on all those platforms and devices. For example, the Google Chrome browser which is widely available in Android, Windows and Linux based operating systems and also for Apple OS (operating systems). It has different versions on different platforms, for example for Windows let say the latest version is 19 for Apple OS or MAC it could be 15 for Linux it might be 17 and for Android it could be 21, this is how different web browsers are distributed on different operating systems and platforms. Of course, there are certain limitations and privileges too which also vary from one platform to another, the website must be intelligent enough to handle all those versatilities in order to maintain its very unique user experience on all those different devices and platforms, this is what we call cross-platform compatibility.

See More: Why should you choose RSI Concepts for Web Design in Dubai and Sharjah?

4. Content and Multimedia

Most of the time all the textual information are considered to be the content and the pictures, images, videos, sounds, and animations are considered to be the multimedia of a website. It is extremely important that your website has a blend of all of these elements. The textual content includes all the titles, headings, sub-headings, lists, descriptions and details each webpage contains. It is highly recommended to have dedicated pages for each product or service. The most important page is the homepage of a website. It must contain a glimpse of all of your products/services so that whenever a user lands on it, they could easily judge what sort of products and services you are offering. Your taglines should have to be brief, appealing, and tempting. But do not use fake information or false claims. Try to keep your website’s content up-to-date and fresh. Provide precise and exact information. These days people usually don’t like to read much, so better make your content short and explanatory.

As the high-speed internet, powerful computing devices and the latest advancements in website development technologies made it a lot easier to offer multimedia content than ever before. People are more attracted to photos and images. Use them with a proper plan to enhance your customer journey. Try to use some animations and a few interactive features as well. This will keep the user’s interest live. But avoid excessive use of multimedia content, videos and animations. As the saying goes “excess of everything is bad”. But these animations, 3D effects, graphics elements and multimedia content will surely help you to improve the customer journey which will improve your conversion rate too.

See More: How to choose the best web design company in Dubai?

5. Search Engine Optimization (SEO)

Search Engine Optimization or also known as SEO is also very important. As it could ensure a steady stream of visitors and potential customers to your website. Search Engine Friendly websites always perform well. There are a lot many things that you should consider while developing your website but there are a few that matters the most. Your website must have to be very user-friendly and interactive but make sure the content you are putting on your website is also equally visible for the search engines such as Google, Bing, Yahoo, etc. The search engines are not humans they are software powered by artificial intelligence and algorithms, they perceive things differently so there are certain tools and techniques to let them read and absorb as much of the content of your website as much possible. Here are a few things to consider:

The content should be in source code and not in videos or flash animations
The videos and photos should be marked with appropriate markers to highlight them
The webpages should support schema and structured data markers
Social media tags should be there for more visibility
The business or organization should be defined through the source code which is specifically designed for search engines
The website pages should be linked via proper navigational structure
The website load time should be as low as possible
The security parameters and markers should be available on the website

There a lot many more things that I wanted to list here, but I think it already got too technical. Anyway, there are so many things which is a customer you might not be able to understand but you should ask your web designing agency to keep a check on them. These things will definitely improve your search engine ratings, which are also considered by a large majority of customers as proof of good repute. It could not only help you get more prospects to your website but it will also help you to improve your brand trust and brand identity.

See More: Expected web designs trends for 2021

Conclusion

In this blog, we have listed some most important factors that ensure a good quality website. The most important thing is that your website should have to be able to provide good quality content with an exceptional user experience in order to achieve your online marketing goals. The websites are not online brochure or corporate profile anymore, they have evolved into a completely different and very powerful communication platform that has enormous potential. Your website could easily provide you with an excellent competitive edge and could help you reach unexplored territories with minimal investment. Overall a good website is the most valuable asset a modern business can have. It is always wise to consult a professional website development agency in Dubai like RSI Concepts to develop a good website for your business. You can reach us through the comment box below or you can always contact us from our Contact Us page. Our contact details are also available at the bottom of this page. We are always eager to help our customers in achieving their business goals.

Check out this : Qualities of a Superior Web Design Company in Dubai

March 9, 2021

Qualities of a Superior Web Design Company in Dubai

As web designs are becoming an important part of the communication and marketing industry. All businesses are focusing more on their websites. Websites can easily make or break your online marketing strategies. Having almost all of the Dubai citizens with internet access and smartphones, the importance of a professional web design even escalated further. A web design is the visual and functional layout of a website that represents a company or business in the online domain. The user experience on the website will determine the success or failure of online marketing campaigns. This is why the number of web design companies in Dubai have risen exponentially. Businesses often get confused when it comes to selecting a reliable business partner for their website design and development needs. In this blog, we will enlist the traits of a superior web design company in Dubai which will help you select a web designing and development firm to fulfil your business’s online needs.

Step 1. Company Profile

Check for the company profile. Check the website, their About page, team information, brochures, etc. How appealing their company profile is? How professional does it look? Since how long they are operating in Dubai? These things will be the first step to shortlist web design companies in Dubai. For any web design agency, it is very important to have professional designing skills, although most of the web design companies in Dubai prefer to have a corporate look and feel rather a design-intensive look, it is important that their website’s functionalities and interaction are excellent. All the information required has to be available with easy access. And some other things like that. Once the list of shortlisted web design companies in Dubai is prepared then move to the next step.

Step 2. Company Portfolio

Now the next and most important step is to check the company portfolio. Who are their clients? Do they have well-known brands in their portfolio? Do they have any work samples? Are their work samples match the live websites of their customers? These things are important to consider. Explore their work, check the designs and try to understand the level of their professional skills and web designing capabilities. Specifically look for the design themes, if they are using a similar theme for all of their customers or do they have a diversity and design rich portfolio? These things will help you understand the professional level of the web design company.

Step 3. Contact the Company

The next step is to contact the web design companies you have screened out from the first two steps. You can easily find their contact details on the home page, or bottom of the page or at the contact page. The best way is to send them an email and wait for their response. If any web design company don’t respond or respond too late, then simply drop them. If a company is so lazy to respond to its sales enquiries how would they go to respond to the support requests and other matters? So, leave them. Once you got a response, arrange a call. During the call ask them specifically about their past projects, their partners, their team and location. Although in Dubai the location doesn’t matter a lot closer is better. If a company says that their technical team is not in UAE or is located outside of the UAE, then leave them. Dealing with off-shore teams could be tricky.

Step 4. Arrange a Kick Start Meeting or Requirement Gathering Meeting

The next step is to arrange a meeting with the web design company team. Most of the companies at this stage request a presentation as well, so let them do their presentation too. Don’t be strict at this stage, let them present themselves. Clearly define your objectives and goals of the website and let them propose a solution. Answer as many questions as possible and also ask them as many questions as you can. At this stage you can also request them to provide you with the followings:

Project Execution Process: A good web design agency always have a defined web design and development process and project execution methodology. Which has been refined over the years and could really help a smooth project execution.
Sitemap, Navigational Structure: Ask them if they provide a sitemap, wireframe, and complete website navigational structure before starting the actual designing process. A professional web design company always provide these details before starting the actual designing work.
Design Mockup, UX/UI and Revisions: Do they offer design, UX/UI mockups and revisions? How many design revisions can be done without impacting the commercials of the agreement? These things are important, as a top-notch web design company in Dubai always provide at least 3 mockups and offer at least 5 to 8 revisions without any additional quote/cost.
Development Plan and Time Table: The website development plan and time table are also important as it is a testament to a professional project execution approach.
UAT and Training: Ask them if they provide a UAT (user acceptance test) and training of the CMS or content management system? A top-notch web design company in Dubai always provide include UAT in their project plan and also offer training sessions for the CMS.

This information should be collected at this point in time. Once everything is in place then you should move to the next phase of the scrutiny.

Step 5. Request for Quotation and Contracts

Once the above stages are done, by now you would have left with only a handful of web design companies. Request them for the quotation and the contract. Compare the quotations and contracts and try to evaluate the best among them. Then compare the price. It is important to have a clearly defined project scope, project time table and delivery date. Also ask them to comply with your policies and terms, especially the data protection and safety policies and the payment terms. From this step to the next, only those companies should be moved who are willing to fully comply with your policies and terms. Of course, a negotiation at this phase will help you too.

Step 6. Work Samples

Ask them to provide you with the work samples. The work samples will help you understand their capabilities and the level of their skills. Only rate those web design companies who have the most diverse portfolio with different types of designs.

Contact their Customers

Ask then to provide you with the contact details of their past customers and try to contact them, at least request them to provide you with the details of three customers. It is better to write them an email or you can also call them as well. Once getting their feedback move to the next step.

Industry Experience

It is important to know how experienced they are in your industry. They may have experience in different industries but if they don’t have any experience in your particular industry then the chances of something could go wrong are way too high.

See More: Expected web designs trends for 2021

Step 7. Other Services

Check what other services they are providing. How strong a portfolio they have in other services and how many well-known customers they have in those services. Whether those services are relevant to you or not? How many other relevant services they are offering is very important, for example in the case of web design service if a company is offering website designing and development services along with digital marketing, corporate profile creation, search engine optimization (SEO), graphics designing services and digital advertisements services. You might not need any of these services now but in future, you could require any of those services. It will be a lot easier for you to ask an existing supplier for another service rather than doing the procurement process again.

Website Maintenance (AMC), SLA and Hosting

Website maintenance services are also important. You should ask the web design company to provide an AMC agreement and SLA (Service Level Agreement) along with their quotes. This will particularly help you in managing the website and all its relevant products/services from a single vendor. Another important thing is the hosting service, it is always better to keep all the relevant and dependent services together with one supplier or service provider. It makes the management simple, no worry for contract or service renewals at different times, and above all, it saves a lot of costs too.

See More: Website Development Trends of 2021

Step 8: Listen to your Heart

Nobody knows your business better than you. Follow the above steps, make sure you got at least three web design companies till the last step. Rate them, judge them and weigh them. Then listen to your heart. If you are not satisfied with any company then simply don’t take risk of going forward with them. There has to be a strong bond on the bases of trust between a customer and a service provider, if you are not feeling comfortable in going with any company then don’t go for it. Listed to your heart.

See More: How to choose the best web design company in Dubai?

Conclusion

We have prepared a small step-by-step guide to help our visitors to understand what are the qualities of a superior web design company in Dubai? As Dubai and overall UAE is a highly advanced, modern and multi-cultural society. The IT sector is astonishingly flourishing in the region and Dubai is considered to be at the top of all that progress. Not only is that Dubai considered being a business hub for the whole Middle Eastern and African region. There are hundreds of IT companies and vendors. When it comes to web design and development services there are too many companies. It gets hard to shortlist them and find out a premium quality service provider. This guide will help you with that. RSI Concepts is one of the leading web design companies in Dubai, our clientele includes websites for small businesses to large corporations and the government sector and everything in between. Do let us know in the comment if you need any help with your website, digital marketing, SEO (search engine optimization), hosting or annual maintenance services. You can also contact us from our Contact Us page.

Check this out: Why should you choose RSI Concepts for Web Design in Dubai and Sharjah?

February 17, 2021

Why should you choose RSI Concepts for Web Design in Dubai and Sharjah?

As the websites are gaining importance in the marketing industry, the demand for professional web design services is also increasing. Often it is hard to select any web design agency in Dubai. RSI Concepts is a leading web design and development agency in Dubai, Sharjah, Abu Dhabi and all across the UAE. We have more than a decade long experience with skilled staff and more than one thousand successful projects throughout our time. We have been serving the corporate sector, oil and gas industry, healthcare, services-based industries, banks, government entities, large organizations, SMEs (small and medium-size enterprises), and international customers. We are helping our customers with consultancy, cost-effective solutions and business-oriented web designs in Dubai and all across the UAE. We will ensure the best return on your investments.

What we do?

RSI Concepts is specialized in a variety of IT services including web design and development, web applications, web portals, eCommerce, corporate sites, online tools, system integration services, digital marketing services, hosting and domain name services, smartphone application development services (Android & Apple iOS) cloud solutions, search engine optimization (SEO), digital advertisements and paid marketing services and much more. Along with that, we are also providing hardware-based solutions, such as queue management system, interactive touch screens, customized digital kiosks, home & office automation services (smart home/office) and a lot more. Our in-house products include content management systems (CMS), HR Management Systems, Intranet Applications, Queuing System, Customer Feedback and Survey Systems, Digital Signage and Video Wall Management Systems, Property Management Systems and other corporate and enterprise tools.

Why you should choose RSI Concepts for your Web design projects in Dubai?

As I have mentioned earlier, choosing a web design agency in Dubai, Sharjah or any other emirate of UAE could be tricky, as there are so many webs designing agencies in Dubai. In order to choose a suitable web design agency in Dubai, you should check some major things and features a web designing company is offering. If all those or most of those features are available then you can select that company without any doubt. Here is a list of key features that prove RSI Concepts is the best choice for your web design requirements in Dubai, Sharjah, Abu Dhabi, or any other emirate of UAE.

Our Journey

RSI Concepts is continuously serving our wide range of clientele for more than a decade now. Our journey begins like any other ordinary web design agency in Dubai, but due to our hard work, quality products and services we have established a well-reputed brand name in the country. Throughout our journey, we have established long-lasting relationships with our clients. In our journey, we have offered a variety of products and services. We didn’t only create new products and services but we have also improved the quality of regular IT services to ensure our client’s satisfaction.

Our Experience

In our prosperous journey, we have gained valuable experience in relevant products and services. On top of that, we have also provided a lot of many innovative and technologically advanced solution to our customers. We have experienced in customized solutions rather than only offering standard modules and models to our customers, we take their requirements and prepare a completely new product or service to ensure supreme quality with a cost-effective approach or we modify our standard modules and hardware to meet the needs of the customers. This made us capable of delivering some of the very unique and unconventional solutions which no one else can do in the UAE.

Our Skilled Staff

As RSI Concepts covering the miles and laying milestones throughout our journey, our professionals and skilled staff also gained experience and were able to meet some of the very untraditional demands of our customers. At RSI Concepts we have a very strict scrutiny process, we only hire highly skilled professionals and trained them to be able to ensure maximum output with the highest quality. This also enabled us to propose top-of-the-line solutions with the best price tags in the UAE. This also enabled us to propose virtually any type of customization. Our web design and development teams are well trained, highly qualified, experienced and professional. We have created some of the remarkable web designs for some of the largest corporations, businesses, and government entities. Our web designs have successfully not only delivered the desired results but in most of the cases, we have surpassed the expected efficiency and return over the investment.

Our Clientele

Our clientele includes some of the largest UAE organizations and businesses, along with international customers from GCC. We have successfully delivered extraordinary web designs to various government entities and departments. We have vast experience in dealing with national and multi-national corporations and enterprises. We have revamped websites and complete company profile for a lot many customers operating in multiple industries and sectors. We have delivered most productive websites for banks, healthcare sectors, financial sector, automotive industry, rental and sales industries, real estate sector, small and local businesses, retail sector and much more.

Innovative Web Designs

Our business analysts and design team is responsible for some of the extraordinary innovative web designs. We take requirements from the customers, analyze them and then propose them mockup designs. Once a mockup is approved we proceed with full-on designing of the website. Our design team, business analysts, and project manager intensively work together to ensure the finest quality and maximum outcome of the design. We completely understand what our customers need, then we refine this requirement on the bases of our experience and research of the market, then a proposal is formed and presented to the client. This way we can ensure a great interactive web design with the highest quality and maximum functionality.

Latest Technologies and Advance Tools

At RSI Concepts, we only use the latest technologies and very advance tools to create the web designs and then the programming is also done using the latest programming tools to ensure maximum functionalities and enhanced user experience. We care about our customers, we never compromise on the quality that is why whenever a new tool or technology upgrade happens in the market we immediately adopt it. Our web design team always stay up-to-date about the new innovations and inventions in the market. We always use the latest programming methods and techniques to ensure a smooth user journey from our clients’ website.

Multi-lingual Dynamic and Responsive Web Designs

As Dubai, UAE has a large ex-pat community from more than a hundred countries with diverse cultures and backgrounds. Having a multi-lingual website not only help you to get more connected with your customers/visitors but it also ensures more online business. At RSI Concepts we ensure that your multi-lingual websites provide a similar user experience and user journey in all supported languages and all on all supported devices and platforms.

We always suggest our customers go for dynamic web designs rather than a static web page. Dynamic web designs are those which have a backend software tool, known as CMS or content management system. This tool enables the customer and their respective team to make updates and changes on the website and do the posting of the fresh content on the website without any external help or help from the website development team.

Today the smartphones and mobile devices have surpassed the laptops and computers in the internet search. This is the reason we always propose responsive web designs to our customers. The responsive web design can automatically adjust itself according to the screen or platform of the user and also ensures similar user experience and user journey on the mobile devices as well. Furthermore, our web designs also ensure a similar user experience and user journey on different platforms such as different browsers (Google Chrome, Firefox, MS Edge, Safari), and different operating system platforms (Windows, Apple OS, Linux). This ensures a great user experience.

Direct Interaction with the Web Design and Development Teams

Although the best approach is to assign a project manager or an account manager to execute the project we also provide direct access to our web design and development teams. The customers are welcomed to discuss anything with the graphic designer, UX/UI engineers and website programmers to minimize any delay. This also enables a quicker and very smooth project execution.

Other Relevant Services

This is very important for customers to understand, as RSI Concepts is not only providing web design services but a variety of all other services that are somehow connected to the websites and could also be helpful in creating a wonderful and high-performance web design. At RSI Concepts we have a digital marketing and search engine optimization (SEO) team. Who also got involved in the web designing and development process to ensure the web design that we are proposing to our customers also meet the marketing standards and are in-line with the market trends. These days search engine optimization or SEO is a very crucial part in the digital marketing, and if your website’s programming or your overall web design is not done in accordance with the search engine standards, chances are you might never be succeeded in your online digital marketing strategies. Especially when it comes to the organic traffic for your website the search engines are accounted for a huge chunk of that, which in some cases varies from 60% to 95% of your website’s traffic.

Along with that RSI Concepts is also providing paid digital marketing services, social media marketing and much more, all these skills can contribute in a great performing web design and the customer can enjoy the benefits of completely free organic traffic. RSI Concepts is also specialized in web applications, online web-based portals, website integration with other platforms and mediums, such as smartphone applications, customer registration and login portals, employee portals, intranet portals, CRM, other databases & information centres, API based integration, payment gateway integration, eCommerce portals, and much more. These services ensure enough experienced staff and their collaborated efforts which could result in great business-oriented web designs to ensure the best return over customer’s investments.

RSI Concepts also provides website hosting, domain name registration, email hosting services and cloud-based solutions. This means that all of the customer’s needs can be met under a single roof and a single contract can provide a solution for their various needs. The customer won’t have to worry about dealing with multiple vendors for multiple website-related services, but all services can be provided by RSI Concepts. This not only save extra hustle but it also reduces the cost significantly.

Website Security and Data Protection

Website security and data protection is a very crucial part, as sometimes your websites can be linked to multiple other systems and might be communicating with other databases or service & systems if your website got compromised it could put other connected systems at the risk too. At RSI Concepts we take website security and data protection very seriously. Our specialized web design and development teams are well trained and experienced in the website security and data protection domain too. We ensure your websites never got compromised and so on and so forth. We always use the latest technologies and tools to build our customer’s web designs and for the programming to ensure the highest level of security against critical threats.

Understanding of the UAE Culture and Islamic Customs

As UAE is an Islamic nation and a very rich and unique cultural society, so there are certain customs and cultural boundaries which we should always respect. At RSI Concepts, we are well versed with the local customs and culture that is the reason we have been selected by a lot many government entities to build their websites. We are working in the country for more than a decade now, serving local and regional businesses, enterprises, corporations, organizations and government sector. Which enables us to deliver web designs that are completely in-line with the local culture, norms, morality and ethics of the society. Although UAE is a very diverse cultural hub having residence from more than a hundred countries with very different socio-cultural backgrounds, still UAE has a very unique and appealing local cultural tone and theme. Which always fascinate everyone, we make sure, and your web designs appeal to the audiences from your required targeted market.

Conclusion

Why should you choose RSI Concepts for Web Design in Dubai and Sharjah? Well, RSI Concepts is one of the leading web design and development agency in Dubai and Sharjah and also in other emirates of UAE. We have a vast experience in dealing with all sorts of industries and businesses clusters in UAE. Our project execution method is quick, robust and efficient. We have a track record of delivering great web design in Dubai, Sharjah, Abu Dhabi and other emirates of UAE. Our designs enhance the user experience and user journey. We are offering a lot many other services directly or indirectly connected to the websites. You can get all required solutions under one roof. Our cost-effective solutions and highly skilled professional teams ensure our customer gets the highest return over their investments. We ensure your website performs well on all supported platform and devices.

Check this out: How to choose the best web design company in Dubai?

November 23, 2020

10 Impacts of Website Design on Digital Marketing Strategies

In this blog, we will discuss 10 impacts of a website design or digital marketing strategies. Every business wants to have a website that drives huge traffic and also encourages visitors to convert. The conversion means making a visitor click on a call to action button, whether it is a purchase button or a contact button, depends upon your business model. This is how online prospects convert to lead and later to a customer. Usually, the web designers in Dubai, UAE and the businesses too are not paying that much attention to the web design to utilize it as a powerful marketing tool, rather business is focused on advertisements, social media and other stuff. But a web design can have a huge impact on a customer’s decision making.

A web design comprises of multiple elements such as fonts, colour scheme, placements of different design elements, Call-to-Action (CTA), videos, images, and much more. When you are making a digital marketing plan for your brand, your web design should be a very important part of it. Because your web design will determine how users will interact with your brand in the online domain, and what they will perceive of your brand image from that interaction. Here are the 10 impacts of website design on digital marketing strategies:

1. Colour Scheme

Obviously, when choosing a colour scheme for a web design the website designer will have to play within the available spectrum of the colours of the logo of the brand. But changing colour on some important elements, such as changing the colour of the CTA (call-to-action) button could do wonders. For example, some companies have changed their CTA button’s colour from green to red or blue to yellow and noticed a significant change in online sales, the change could be as minor as 1.5% and as large as 20% increase. But it could also backfire, so be careful. The best approach is to always be prepared for the change, and try different things one after another. A pilot or soft launch could be a great solution to minimize such risks in your digital marketing strategy.

2. Videos and Animations

These days as the high-speed broadband and 4G, LTE, 5G are available for the general population, having videos and intensive graphics is not a big deal anymore. Especially the videos or animated presentation of whatever you are selling could increase your sales from 5% to 30%. People love to watch videos and they get bored with large textual details. Having videos for B2B have proven to be more effective than B2C. Videos are more detailed, fun to watch, less boring and can deliver a huge load of information in just a few minutes. Using videos and animations strategically can boost your online sales.

3. Visible UVP

The visible UVP or unique value proposition is a key to success for online digital marketing campaigns. Whether it is an online advert, social media posts, or your corporate website. Your unique value proposition should be visible like a floodlight in the dark night.

Why the visitor should choose your brand?
What value will your solution or product add to their lives?
How what you are offering is different than others?
How cost-effective your solution/product or service is?
What financial and operational benefits they should expect from your solution/product or service?

These questions need to be answered by your web design, and by the answer, I mean short and very effective language, not long essays and tons of boring texts. Taglines, sales pitches, or small sentences could do great.

4. Trust Symbols

Trust symbols are very important in user experience. When users will see different badges, client’s logos, partner’s logos, and stuff like that, they will get a sense of trust and they can assure your visitors that your solution/products or service will help them to fulfil their needs. Not only that you can have security badges, privacy policy, and such other symbols. Industry symbols, such as if you are in a service industry, ISO certifications, or any such thing. The main objective is to provide a trustworthy appearance so that the visitors feel safe in contacting you and can build a positive reputation of your brand in their minds.

5. Client Testimonials and Ratings

Although the client testimonials and Ratings also came under Trust Symbol category we should consider them more important than other trust signs or symbols. The client testimonials for B2B business could be a great point to gain the trust of the visitor. In case if you are in B2C than the testimonials with product/service ratings could help you a lot in getting more leads from the website. The client testimonials could support your overall digital marketing strategy too by sharing them in other communication mediums and social media platform, you can get more attention.

6. Ease of Use and Navigation

How easy to find required information is on your website will determine how much sales you will make from the website. Always put useful information at the top, don’t push your visitors to scroll long pages, navigate through deep menus to find what they need. The placement of information and the navigation of the website should be very easy for a common visitor. The navigation should be very easy and less deep, one main menu and two sub-menu are more than enough. Web designers in Dubai, UAE are also using side-menus, mouse hover effects and much more to make the information more accessible.

7. Forms and Inputs

No one wants to fill in the large forms with their personal and official information, just make it short. Don’t push them to fill-in large forms, as there are many studies conducted on the visitor’s behaviour about the contact forms, and all suggested, maximum 3, 4 fields are enough. Any more fields in the form will make it less likely to file, especially if it is a contact form or sales enquiry form, let the visitors do the minimum. In sales enquiry forms, pre-fill maximum details and let them choose via tick markers or dropdowns, and that should be it.

8. Visible Contact Details

The contact details should be very visible, your contact numbers, emails, address, maps/directions, working hours, and all those details should be easily accessible through your website. Header and footer could be a great place to provide such information. If a visitor likes something the very next thing they do is to look up for a CTA or contact details to get in touch with your business, so all those information should be easy to access from anywhere in the website.

9. Virtual Chat or Live Chat

These days another most common sighting is Virtual Chat or Live Chat module on the website. People are getting used to of it, as most of the big service providers are providing live chat facility on their website. If maintaining a live chat is hard for your business then at least an intelligent virtual chatbot could serve the purpose. You can answer frequently asked questions (FAQs) of your visitors. You can also take their contact details or share your contact details of the relevant department with them.

10. White Spaces

Unnecessary white spaces or useless gaps on the web page makes it look ugly and substandard. Your webpage canvas is a valuable space for you, do not waste it. As the wide gaps and white spaces are not advised, the superimposed or overlapping web elements also make a website design looks bad and the visitors could feel cramped and uncomfortable. Avoid such things in your web design. Put all the elements in a way that they look connected, well-spaced and aligned. Do not scatter them on a white canvas.

Conclusion

The websites are an essential part of modern digital marketing strategy. A website designs could make or ruin a user experience, hence the sales. Make your purchase cycle simplest and easiest. Think from the visitors’ point of view. The best way is to do a survey and gather feedback from your existing customers as well as form your prospects. Take care of responsiveness and cross-platform compatibility. Your website should offer the same user experience on all devices whether it is a laptop/desktop, smartphone, tablet, windows, apple iOS, MAC, whatever device your user is using to access you, should offer the same user experience. Make your website more search engine friendly, to attract more organic traffic. But one thing we should keep in mind is that no matter how we are getting visitors on our website, ultimately the website itself will be the biggest influence in the decision making of a prospect.

Check this out: 3 dimensions of Queue Management System for Hospitals

BLOG OF RSI CONCEPTS

Tag: Website Design Dubai

1. Make a Strategy First

2. Build or Revamp Your Business Website

3. Website Content

4. Add Forms

5. Add CTA (Call to Action)

6. Know Your Visitors and Targeted Audience

7. Drive Traffic to Your Business Website

8. Integrate Customer Relationship Management Tool

Conclusion

Google Searches or Search Engines

Digital Marketing Campaigns

Conventional Marketing Campaigns

Why is it Important to Have an Excellent Website?

Company Website’s First Impression forms the Brand Image & Reputation

Company Website’s First Impression Can Boost Leads and Conversions

Conclusion

1. Content

2. Web Design

3. Responsive and Smartphone Compatibility

4. Dynamic Website & CMS

5. Load Time

6. Search Engine Optimization (SEO)

Conclusion

Simple and Easy to Understand Homepage Design

Internal Pages and Content

Offer Digital Services and Helpful Functionalities

Online Appointment Booking

Online Chat & Contact Details

Online Patient Portals

Customer Feedback and Complaint System

Mobile Compatibility and SEO Friendly Website

Conclusion

A Great Web Design

Smartphone Compatible or Responsive Web Design & Smartphone Applications

Essential Features and Functionalities

Simple Booking Process

Online Chat and/or Chat Bots

Customer’s Testimonials

Flexible and Customized Booking Plans

Online Payment Gateway and Terms & Conditions

Highlight Extra Services and Freebies

User Accounts and Profiles

Setup Auto Responders and Notifications

Complaint and Feedback Section

Social Media Integration and Sharing Features

Other Important Car Rental Website Features

Search Engine Optimization or SEO

Analytical Tools and Customer Data Collection

Conclusion

1. Simple and Easy-to-use User Interface

2. Clear Call to Action (CTA)

3. Smartphone Compatibility and Cross-Platform User Experience

4. Content and Multimedia

5. Search Engine Optimization (SEO)

Conclusion

Step 1. Company Profile

Step 2. Company Portfolio

Step 3. Contact the Company

Step 4. Arrange a Kick Start Meeting or Requirement Gathering Meeting

Step 5. Request for Quotation and Contracts

Step 6. Work Samples

Contact their Customers

Industry Experience

Step 7. Other Services

Website Maintenance (AMC), SLA and Hosting

Step 8: Listen to your Heart

Conclusion

What we do?

Why you should choose RSI Concepts for your Web design projects in Dubai?

Our Journey

Our Experience

Our Skilled Staff

Our Clientele

Innovative Web Designs

Latest Technologies and Advance Tools

Multi-lingual Dynamic and Responsive Web Designs

Direct Interaction with the Web Design and Development Teams

Other Relevant Services