We have witnessed a huge growth in the smartphone industry in past decade. The smartphone have become a part of our lifestyle and become essential. Moreover the smartphone technology have rapidly growing and evolving which is paving way for innovation and productivity. Here in Dubai and all around the UAE the businesses, healthcare, governments and banks are offering a lot many services through their mobile applications.
The mobile application development industry is continually changing and evolving due to the ever-changing customer behavior, market trends, technology advancements and much more. In 2023-2024 the mobile application development trends have changed a lot, furthermore with the rise of AI (artificial intelligence) and ML (machine learning) the mobile applications are becoming more advanced and user-friendly. Now a days every business is trying to leverage the digital world and offering mobile applications to enhance their customer experience.
See also: Advantages of Hybrid Mobile Applications
Being a small business owner or a corporate business leader when it comes to design and develop a mobile application for your customers or employees, the first thing that came in mind is what features should we include, what services we can offer through our mobile apps, etc. In this blog we will be mentioning the top trends of mobile application development in 2023. Which will help you understand the market trends and it will also help you in developing an excellent customer-friendly mobile application.
Mobile Application Development Trends: AI (Artificial Intelligence) & ML (Machine Learning) Technologies
As the mobile application development technologies and the smartphones also becoming more powerful day by day. In fact the computing power of a high-end smartphone is higher than a few years’ old laptop. Now a days the mobile application developers are integrating AI (artificial intelligence), ML (machine learning) and smart automated algorithms. The use of advanced AI is to improve the analytical and business intelligence data collection and processing methods. The AI and advanced smart algorithms enabled mobile applications can easily learn about customer preferences and it can offer a more customized customer behavior.
The AI enabled mobile applications are capable of offering more satisfactory customer experience by boosting customer engagements and offering them excellent quality service.AI and ML enabled mobile applications are not only good for your customers, but excellent to support employee by boosting their moral and increasing their strength.
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Mobile Application Development Trends: Beacon Technology
The beacon technology is one of the most rapidly growing trend. More and more mobile application developer are incorporating its features in their apps. The beacon technology is a very advanced application it utilizes the low-range weak blue tooth signals to communicate and connect with other devices in the vicinity. The beacon technology have a range of around 100 meter, the devices with beacon enabled can communicate with each other, for example, the phone will be able to suggest you the best service provider in the market using the in-built location technology and beacon technology.
The research and development in the beacon technology have rapidly advanced and according to stats its markets are projecting the growth of 60% by the year 2026. The real estate, healthcare sector, retail, education, transportation, and several other industries incorporating beacon technology in their mobile applications to offer great innovative features and enhanced customer experience.
See Also: 5 Pros of Hybrid Mobile App Development
Mobile Application Development Trends: Augmented and Virtual Reality (AR & VR)
The augmented reality (AR) and virtual reality (VR) are not new to the market, in fact a few years back both technologies have taken the world like a storm. The initial adoption was in entertainment and gaming industries but soon we will witness huge adaptation of AR and VR in more productive and business oriented products. The augmented reality and virtual reality can be very useful in streaming, learning, education, location & navigation and many more. The advancements in the mobile platforms and the capabilities of the modern smartphones we will witness huge rise in the AR & VR platforms in the mobile application development.
The augmented reality (AR) and virtual reality (VR) technologies will enable the mobile application developers to create more engaging, productive and interactive user experience. The retail industry have already started implementing the AR & VR based tools to offer a better in-store experience to their customers. The 2023 will significantly boost the use of AR & VR in mobile applications.
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Mobile Application Development Trends: Cross-Platform Mobile Applications
The cross-platform mobile application development is gaining popularity since past few years and we will witness rapid increase in adaptation of cross-platform mobile applications in 2023. Currently in the market there are two major platforms, Google Android and Apple iOS. These two platforms account for almost 98% of the global smartphone market. The UAE market is divided across Android and iOS mobile users. That is why the businesses often create both applications. But both platforms require a completely different codebase, hence businesses will have to acquire two different teams to build two different applications which is also very expensive.
However, the cross-platform mobile application development is a technique which develop hybrid applications and the dedicated frameworks are used to make them compatible for respective platform. This way the developers will have to develop a single app and doesn’t require two separate codebase and technical skills to build the apps, that is why it is more cost-effective and quicker method to build mobile applications.
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Mobile Application Development Trends: Increased Security in Mobile Applications
The mobile commerce, purchasing from mobiles and making mobile-aided payments all caused mobile application developers to focus on the security and data protection features of their mobile applications. According to several surveys, an average consumer will share their experience and tell their others not to download an app which they think or experienced is not secure. With the rise of RFID/NFS based and wireless payment methods and massive increase in internet piracy and attacks the mobile applications’ security have become the top priority for any mobile application developer.
Enabling multiple login methods, such as biometrics, facial recognition or secure password-protected login can be great to beef up the security of the mobile applications. The data breaches and malware based attacks are common all around the world, so having protection against popular and known cyber-attacks is a must to have feature for the mobile application development in 2023.
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Conclusion
The mobile application development industry have grown significantly over the past decade, now a days offering mobile application is common for businesses. In fact it is not just a trend to offer mobile applications, but the smartphones and mobile applications are way too productive and can be leveraged to benefit both customers and the business. When it comes to develop the mobile applications the business leader or decision maker can easily overwhelmed with the sheer number of options and features available in the Dubai, Market. In order to make a mobile application successful it is important to consider the ongoing market trends and expectations of your customers. In this blog we have listed the top mobile application development trends in 2023. This will help business owners and decision makers to understand the market and incorporate the relevant features in their next mobile applications’ build. If you want to learn more about the subject or if you want our help to develop a customized mobile application for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.
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