The smartphone app-based mobile queue management systems are gaining popularity due to their advanced features and ability to meet the needs of the modern more tech-savvy population. The UAE is a technologically one of the most advanced nation in this region. Businesses operating in Dubai, Sharjah, Abu Dhabi and all around the country are always eager to modernize their digital solutions and customer service practices to gain competitive advantage and to optimize their operational efficiency.
For service sector the large customer inflow is always a big challenge, for that businesses adopt to various technologies and solutions to maintain acceptable wait time and optimum customer experience. A digital queue management system is an extremely effective digital transformation tool. The modern day digital queue management systems are powered by smart algorithms and AI which make them more effective and efficient.
A queue management system streamlines customer flow, it is fully integrated within existing IT infrastructure and central information management system. Businesses can not only minimize customer wait time but they can also offer innovative features to enhance customer experience and to improve service delivery mechanisms. The queue management system optimize the entire customer journey, adding value to customer experience and it also help improving branch performance.
The mobile queue management is a latest form of digital queuing, it integrates a dedicated smartphone application which aids queue management system and it also offer more features and convenience to the customers. In this blog we will briefly discuss mobile queue management and its key benefits.
What is Mobile Queue Management System?
When it comes to the Mobile Queue Management System, people often think that it is a smartphone application that is exclusively designed to support queuing processes and typical queue management systems. That is true at some extent, however, it is not entirely about a dedicated mobile queue management application.
The mobile queue management system supports smartphone apps, QR code based queuing, SMS queuing and even WhatsApp queuing, all are part of a Mobile Queue Management System. The queue management systems have evolved a lot over the time, initially starting with humble paper pencil, later with incorporating basic digital devices and then matured into a full-fledged digital transformation tool.
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In past few years the rise of contactless queuing results in a lot of modernization and innovation. The mobile queue management system is the result of that evolution. It incorporate several remote channels in the queuing process, offering unprecedented convenience, enabling customers to sign-up remotely for virtual queues and empowering both customers and the service agents with various innovative features.
The mobile queue management system is superior as it supports virtual queuing where the customers are not required to be physically present in the premises to be eligible for the queue. Furthermore the mobile queue management system provides real-time updates to customers and send them timely alerts and notifications which help improving customer interaction.
How Mobile Queue Management System Works?
A queue management system has two parts, one is its hardware part which usually has an interactive self-service ticket dispensing kiosk, a digital signage and an audio announcement system, the usage of digital counter name plats is also common. The software included a server-side queue management software application which is the brain of the system, it also have many components such as UI at interactive self-service ticket dispensing kiosk, digital signage management tools, and administrative dashboards. The service agents are provided with specialized dashboard which provides them necessary information and control over the customer flow.
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The mobile queue management system contains additional components, such as dedicated queue management system mobile apps, QR Codes, and integration with other communication channels such as SMS and WhatsApp, etc.
- QR Code Based Queuing: The QR Codes can be generated from within the queue management system which can be pasted in places where most of your customers can see them. The customer will have to scan it and it will take them to the online sign-up page which generate a digital ticket for them and other queuing information and updates can be provided at the same page.
- WhatsApp Queuing: The WhatsApp number can be provided through website, social media or any other channel which take users to an automated WhatsApp chat and let them sign-in. The service agents can also access this chat if necessary and provide updates to the customer or allow them to talk with support team through the same chat.
- Dedicated Mobile Apps: A dedicated queue management system smartphone application is provided to users which they can download from Android Play Store or Apple (iOS) App Store. Customers can sign-in to the application, then they can book an appointment or sign-up for the queue from within the applications. Several other features can be provided through dedicated mobile apps for queue management system which help empowering customers and elevate customer experience.
- SMS Based Queuing: The customers are provided with a dedicated number for the SMS which is automated and help businesses collect basic information, it also issue the e-ticket through the SMS and help customers sign-up for the virtual queues. The customers can also get alerts and updates through the SMS and the SMS are also used along with other queuing methods to send alerts, instant updates and notification through the SMS.
From all of the above mobile queuing components the queue management mobile applications are the most advanced and impactful. The mobile application not only facilitate virtual queuing but it also offers a multitude of innovative features which further help businesses and customers.
See Also: From Chaos to Control: How Queue Management Systems Can Improve Your Business
What are the Features of Queue Management Mobile App-Based Solutions?
There are two types of queue management mobile app-based solution, one is integrated mobile app and the second is the dedicated queue management system mobile app. The integrated mobile app is not exclusively designed for queue management system, although it could have all the features but the integrated app has other purposes too. Both solutions are fully customizable and allow businesses to incorporate all the features they want. Both app-based solutions are just like an extension to the on-premises digital queue management system and the primary objective is to allow customers to sign-up remotely via the smartphones.
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This features enable businesses to greatly reduce the customer wait time, in fact it can literally be reduced to none. The long wait time is one of the most crucial factor in customer service which undermine customer satisfaction and make them unhappy. Here are some key features of queue management mobile app-based solutions which benefits both customers and businesses.
Mobile Queue Management: Remote Sign-ups and Virtual Queuing
The virtual queuing is a modern form of queue management which enable businesses to let customers and visitors sign-in in a virtual queues, this means the customers can be considered in queue without being physically present in the waiting line. This is a remarkable feature and it offer a lot of freedom to customers and visitors which greatly elevate their experience and raise customer satisfaction. The remote sign-ups or sign-in is a feature that allow customers and visitors to remotely sign-up for a queue without being physically present on business premises.
See Also: What Is Virtual Queuing? A Guide to Virtual Queues
The remote sign-in and the virtual queuing allow customers to sign-up for the queue while they are on the way to customer service center or even before that. The customers are also not bound to wait in the waiting areas, they can spend time anywhere else, and arrive only when their ticket is called. This empowers customers and it also help improving their waiting experience, with virtual queues and remote sign-ups the customers only have to wait for minute or two at maximum, and this can also be avoided which is a great advantage of mobile queue management.
Mobile Queue Management: Appointment Booking and Visit Scheduling
Another remarkable feature that mobile queue management offers is the ability to integrate appointment booking system and visit scheduling tools. A queue management system is a very smart solution with advanced data collection and analysis tools. The queue management software has in-built smart algorithms and AI (artificial intelligence) which enables it to analyze the real-time data with context of historical data. This enable the queue management system to predict the expected footfall and wait time at any particular day or time. When the customers are booking appointment from their queue management system mobile application this data can be provided to them to let them make informed decisions as per their needs.
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For example, if every last Wednesday of the month is the least busy day, or the footfall reduced during the noon, this information can help customers choose the right time for their appointment. In case if the customers fail to arrive or know they won’t be able to reach in time, they can immediately reschedule to the next available slot or to another day and time form within the mobile application. These features enhance customer experience and raise customer satisfaction.
Mobile Queue Management: Branch Locator
The mobile queue management offers various innovative features such as the branch locator. That is a very useful feature and it helps customers and visitors to find the route/location map to the nearest branch. Businesses with multiple branches in a city could guide their customers and visitors to a particular branch as per their needs and current circumstances. For example, if a branch is full, and is expected to remain full, then the customers and visitors could be redirected to the next branch even before they initiate the sign-up processes, they can be asked to choose the branch nearby.
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The information can be provided in an interactive UI where they can see all available branches on a live map along with basic information such as the timing, current pending tickets, and expected wait time, etc. Furthermore the in-built smart algorithms can also suggest customers which is the closest branch or which branch has the quickest expected wait time and so on. The appointment booking module and the ticket-scheduling features can be integrated within the branch locator to enhance customer experience. The branch locator feature is excellent for banks, pharmacies, healthcare, retail and government offices.
Mobile Queue Management: Enhanced Customer Experience
The biggest advantage of having a mobile queue management system with smartphone app-based solution is the elevated customer experience and higher customer satisfaction. For any business the customer satisfaction is the most crucial factor in their success. In service sector the major cause of customers’ unhappiness is the longer wait time and inefficient service delivery practices. A modern digital queue management system with mobile app-based solutions can greatly improve these two factors.
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It not only reduce the wait time but it also help minimizing the impact of perceived wait time and it offers more freedom and control to customers over their interaction which raise their happiness. The dedicated queue management system mobile applications offer several intuitive features to simplify and enhance customer experience while empowering them and giving them more control. It also provide more control and flexibility to the service staff which boost their efficiency and further improve customer experience.
Mobile Queue Management: Better Human Resource Management
A digital queue management system can completely transform your customer service centers and open up new horizons for innovation and improvement. The mobile application based queue management solutions not only elevate customer experience but also offer valuable features which empower service staff and boost their efficiency. The staff can have more control over customer flow and they can get updated information in their dedicated service agent dashboard. The branch managers and even the head office can get live queuing data and updates which help them effectively utilize the available staff.
See Also: How Queue Management System can Boost Productivity and Profitability?
When the customers have choice to sign-in virtual queues, they tend to arrive on time of their call, which reduce the workload of the staff and also help preventing crowd formation. More customers waiting in waiting areas cause more distraction for the staff and undermine their efficiency. However, with limited number of customers in the waiting areas and more control over customer flow the staff can work under fairly balanced workload which boost their morale and greatly improve their performance enabling businesses for better human resource management and it also reduce human resource cost.
Mobile Queue Management: Business Intelligence Data Collection
Business intelligence data is one of the most important factor in planning and decision making. Modern day businesses heavily rely on data to take important strategic decisions and without a strong and solid data analysis the decisions could easily go wrong. Therefore businesses always strive to collect analytical and statistical data which they can incorporate in their decision making process. A modern queue management system with mobile app-based solution is equipped with smart data collection tools and AI which makes it a great source of valuable business intelligence data.
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The management can effectively monitor the customer flow, they can track staff performance and KPIs, along with analytical and statistical data from each and every customer touch point throughout the entire customer journey. Businesses can collect customer feedback and also identify the bottlenecks and pain points to resolve them for better customer experience. The queue management system mobile app enable businesses to request for customer feedback at the end of each interaction or even afterwards. The business intelligence data and customer feedback can be a great asset for a business.
Mobile Queue Management: Scalability and Customization
A queue management system itself is a very flexible tool towards customization and scalability. Every business grows over the time so does their needs, challenges and business processes. A queue management system is built on very flexible software stack which makes it very convenient and cost-effective for a business to scale them up or customize them to meet the emerging needs and challenges. The queue management system software is a server-side application which has ability to integrate with other software, applications, solutions, databases and central information system.
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The integration allow queue management system to talk to other systems and help businesses incorporate innovative features which enhance customer journey and also have positive impact on overall operational performance. The queue management system mobile apps are typically hybrid apps which are easy to maintain, customize and upgrade. Even if you are using native apps, you can always modify them to add new features, customize existing UIs and much more. The ability to scale and customize makes queue management system with mobile app-based solutions ideal for modern businesses.
Conclusion
The rise of mobile app-based queue management solutions is a significant milestone in customer service industry. The modern queue management systems with smartphone apps have completely changed the way businesses were managing their customer flow and branch performance. In fact a modern day queue management system is a full-fledged branch transformation tool which can greatly boost the branch performance and elevate customer experience while saving a lot on operational cost.
In the competitive markets such as Dubai, Sharjah, Abu Dhabi and other regions of UAE where the customers are normally very tech-savvy and the digital interaction is highly regarded as the sign of better quality the modern day queue management system equipped with smartphone application can gain you a great competitive advantage. It is not only about making an impression but in fact it has become an essential for optimum performance and efficiency. The customer flow management is one of the most critical factor in customer experience and the customer experience is extremely important for a long term and sustainable success.
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The mobile app-based queue management solutions are equipped by smart algorithms and artificial intelligence (AI) which make them superior and it also help businesses incorporate innovative and intuitive features for their customers and visitors. The queue management system mobile application can deliver a satisfactory customer experience while optimizing customer journey and enhancing staff performance.
In this blog we have briefly discussed what is a mobile app-based queue management solution is and how businesses can leverage its advanced features to drive performance and customer excellence. If you want to learn more about the subject or if you want our help to develop a bespoke mobile application-based queue management system for your organization, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.
