Tag: Retail Kiosk

The interactive self-service kiosks have been deeply integrated in modern service sector, helping both businesses and customers. In some industries the self-service kiosks has become essential part of customer services. For example, the ATM machines are the most widely used interactive self-service kiosk, and they have become an essential part of the customer service. Similarly we also see self-check-in kiosks at the airports, although they offer excellent experience but are not considered mandatory.

It means different industries and service sectors have different needs. However, one thing is common among all which is that every industry is adopting these modern technology marvels to enhance and elevate customer experience and to raise customer satisfaction.

The interactive self-service kiosks are also great at achieving higher operational efficiency which makes them more valuable. If you are living in Dubai, Sharjah, Abu Dhabi or any other region of UAE, you would have seen these flashy screens everywhere, these interactive kiosks have gained huge popularity and this trend is getting stronger every year.

As the software and hardware technologies keep improving the adoptability of the interactive self-service kiosks is also increasing. Now a days, these kiosks can offer most complex services involving, customer identification, documents printing/scanning, making payments and much more. In this blog we will discuss some crucial aspects of designing user-friendly self-service kiosks to ensure satisfactory customer experience and to boost operational efficiency.

User-Friendly Self-Service Kiosk Designing Process

The designing process of an interactive self-service kiosk is very simple. It starts with requirement analysis and once the objectives are clear you can move toward the actual designing process. Usually businesses acquire services of a reputed interactive self-service kiosk provider in Dubai and they built the kiosk as per their needs. However, it is also crucial to understand the nitty-gritty of the designing process to build a user-friendly kiosk. Businesses often overlooked this part and in order to save time and cost they prefer selecting any ready-made design with a little bit of customization in the software and hardware.

See Also: How Interactive Kiosks are Enhancing In-Store Engagement and Sales

This could work sometimes but if you want to leverage the true potential of an interactive self-service kiosk you should be able to customize both the software and the hardware as per your unique business needs. The design of the kiosk and the UIs depends on the purpose of the kiosk. In order to design a user-friendly self-service kiosk you must also understand different types or categories of these kiosk machines as well. Here are a few major categories of the kiosks based on their purpose and design:

1. Information Kiosk
2. Payment Kiosk
3. Registration Kiosk
4. Self-Checkout/Check-in Kiosk
5. Retail Kiosk
6. Queue Management Kiosk
7. Wayfinding Kiosks
8. Document Processing Kiosks
9. Government Services Kiosk
10. Outdoor Kiosks

The list goes on and on, there are a lot more which can be categorized as unique but most of the time all interactive self-service kiosks are just a combination of features borrowed from above listed categories.

Furthermore all interactive self-service kiosks are available in both indoor and outdoor versions. The outdoor kiosks are equipped with special weather proof features which make them able to withstand the harsh environment and natural elements. Moreover the self-service kiosks also have certain features which are associated with their application. For example, if you are building an ATM, then you must have to add CCTV cameras and other security features in it. If you are designing an airport check-in kiosk then it must be able to print boarding pass or scan passports and other relevant features.

See Also: Why smart kiosks are the future?

Here are the steps of designing a self-service kiosk:

1. Set Objectives: Clearly define goals and purpose of the self-service kiosk
2. Self-Service Kiosk UIs: Start building the UIs of the kiosk (it is crucial to determine the screen size)
3. Determine Peripherals: It is important to shortlist all hardware peripherals and components
4. Kiosk Drawing and 3D: Design the Kiosk using 3D tools and prepare engineering diagram with all dimensions and details along with a 3D model
5. Chose Vendor: Chose a reputed vendor to produce the required kiosk – the software and hardware both should be developed by a single vendor for better performance
6. Produce PoC: Start with a PoC or limited quantity at the beginning
7. UAT: Deploy the full system both hardware and software and perform a through UAT
8. Full Production: Once the UAT is done, make changes if required and go for full-on production

Designing a self-service kiosk and designing a user-friendly self-service kiosk are not as that different. However, designing a user-friendly self-service kiosk involves considering various factors that elevates the user experience and enhance the operational efficiency.

See Also: What is a Bill Payment Kiosk: Everything You Need to Know

Here are some crucial factors that you should consider during the designing process to build a highly user-friendly self-service kiosk:

Designing the UIs (User Interfaces)

The UI or user interface is the soul of a self-service kiosk, no matter who good the physical design is, what tools and gadgets are added to it, if the UI is not user-friendly then everything else is pointless. So the UI (user interface) is the most crucial component to work on while designing user-friendly self-service kiosk. The UI (user interface) must have simple and easy navigational structure, minimum steps to perform a task and it should have on-screen prompts and instructions to guide the customers through the process.

As in Dubai, Sharjah, Abu Dhabi and all around the UAE there is a large population of expats is residing so adding multiple languages is important. It also depends on your services too, most of the time Arabic and English suffice but sometimes as per your targeted audience more languages such as Urdu, Hindi, Bengali or other regional languages can be added too.

See Also: Security Challenges and Solutions in Payment Kiosk Systems

One of the most important factor to consider while designing a user-friendly UI is to understand your targeted audience. Consider following factors while studying your audience:

• Age Group: One of the most important factor is the age of your targeted audience, whether you are targeting teenagers, adults, or senior citizens. Different age groups interact differently and have different preferences, considering these aspects is crucial.
• Language: Language is one of the most important aspect in user experience. If you offer your customer’s native language or multiple language and let them chose the language which they understand the most, it will simplify everything for them.
• Technology Proficiency: Furthermore it is crucial to understand if you targeted audience is comfortable in interacting with smart technologies? This will help you to prepare appropriate designs and prompts which aligns with customers’ needs.

Once you acquire adequate understanding of your audience and targeted groups, the next important aspect is to design the UI screens for all workflows. Considering the following UI features will help you building the user-friendly self-service kiosk:

• Clean and Clear Design: It is extremely important to use the white spaces wisely and keep the screen uncluttered to make all buttons and information more visible. Always use high-contrast colors and adequate font size and font typography.
• Simple Navigational Structure: The navigational structure should be simple, avoid building complex information structure. The on-screen prompts and tips should be logical, short, simple and in easy-to-understand language.
• Use Visual Cues: Chose words and visuals carefully, sometime the words could be a barrier, however, the visuals are universally understood. Use a blend of words and visual iconography to represent different functions and ensure consistency throughout the entire UI.
• Touch-Friendly Structure: The UI must be properly optimized for the touch screens. This means tha the placement of the icons, the distance and gaps between different design elements should be logically set to support touch screen interaction.
• Multilingual UIs: The multilingual UIs have great potential to elevating customer experience. However, when a multilingual UI is designed the UI should be able to adjust as per the language structure to keep it simple and easy-to-understand.
• UI Feedback: The UI feedback is when a user tap on the screen or give an instruction the interface provides feedback, which acknowledges user’s command. The UI feedback should be visual such as changing the color of the button or auditory such as a beep.
• Audio Instructions: A good UI must have audio instructions for people with special needs. Both text-to-speech and audio instructions are a great way to improve accessibility. The voice commands or audio instructions can greatly elevate customer experience.
• Clear Messaging: Whenever a task is completed the UI should display a proper and clear message such as the ID card is scanned, or the payment is received, etc. Same is for the error messages, the error message should be descriptive with instructions to fix it or an appropriate solution.
• Review and Confirmation Steps: For every crucial step a review and confirmation screen should be added. For example, after a multi-step data inputs, the final review and edit features should be provided or upon making payment the confirmation screen should be added.

The user-friendly UI is one of the most important and impactful aspect of self-service kiosks. It is the gateway to access all features, hence the UI should be carefully crafted and designed keeping the audience and best industry practices in mind.

See Also: Dubai Police Acquire Interactive Signage from RSI Concepts

Designing the Self-Service Kiosk Body

The self-service kiosk body is also important as the users must have to interact with the kiosk and depending on the features and peripherals installed on it. One of the most common mistake is the placement and size of the touch screen. The touchscreen size and placement could empower the UI or it could completely undermine the effectiveness of the UI causing frustration among the users. The UI should be optimized as per the screen, but if you have more features to display in the UI then the screen size should be capable of properly rendering the UI.

See Also: DP World Acquired RSI Payment Kiosk

Furthermore various hardware devices such as Emirates ID card scanner, POS machine, cash acceptor, receipt printer or dispensers all should be placed at appropriate height and should be easily accessible. The visual aesthetic and branding should also be presentable as the kiosk shape and colors help building a good first impression. Moreover the screen should be adjustable, and special features should be added to make the kiosk more accessible. Security features such as CCTV security cameras and strong body frame also help improving customer experience.

Bridging the Gap for Human-touch

Typically the self-service kiosk lacks human-touch. The automated instructions on screen, the navigational structure and all user-friendly elements can greatly elevate customer experience, but there could be some customers who might not be as that comfortable with self-service experience. Sometimes customer could stuck on a particular step, and sometimes some workflows are complex in nature which might make it difficult for some customers to perform certain tasks at the self-service kiosk. This could seriously hinder the performance and will undermine your efforts to deliver a satisfactory customer experience.

See Also: RSI Interactive Kiosks for MAF Carrefour MyClub Customer Loyalty Program

The modern day interactive self-service kiosks comes with specialized features which provide direct access to customer support and service teams. For that IP phones, intercoms or even onscreen chat assistants are added to provide instant support. The customer support team is usually linked with the kiosk management system which enables them to perform certain tasks for the customer from a remote location. This bridges the gap for human-touch while ensuring excellent and satisfactory customer service through the self-service kiosks.

Leveraging the Advanced Hardware Devices

An interactive self-service kiosk is a combination of software and hardware components. These hardware devices, peripherals and various components plays crucial role in customer experience. Using older or sub-standard devices will definitely undermine user experience however, using modern and advanced devices with latest features will not only improve user experience but it will also help you develop innovative features in the self-service kiosk. Here are some commonly used devices:

• Touchscreen: There are tons of different types and qualities of touch screens. Instead of using older single touch screen you can use multi-point touch with IR or capacitive touch with adjustable screen position for better user experience.
• Receipt Printers: There are tons of different types of printers that are used in different self-service kiosk applications. Instead of using a low-cost printer, which are slower and the customers has to rip the receipt you can use a modern receipt printer which automatically cut the receipt and prints faster.
• Document Printer: Instead of using a typical monochrome printer you can use a colored printer and even in color printers you can use a high-quality printer which prints faster and has high quality color prints.
• Document Scanners: Instead of using a traditional document scanner you can provide facility to plug-in a USB stick to copy documents to the kiosk, which will save time and it will also make the job easier for the customers.
• Payment Options: Instead of providing only cash payments, you can add credit/debit card based POS. You can also include multiple payment methods such as online gateway, digital payment, mobile payment and contactless payment for better customer experience.
• Card-based Sign-ins: If customer sign-in is required, instead of asking them to input their username and password or OTP you can enable Emirates ID card based sign-ins. You can include QR Code scanners, RFID scanners and more intuitive methods to simplify the sign-in process.

These are just a few most commonly used hardware devices, peripherals and components in self-service kiosk based solutions. Similarly whenever you are choosing a hardware component you should explore better options and alternates which can help you enhancing the customer experience.

See Also: EDPU Technologies Acquired RSI Interactive Kiosks

Conclusion

Designing a self-service kiosk is a fairly simple and straightforward process however, if you really want to design a user-friendly self-service kiosk which can deliver exceptional experience, you should carefully consider various important aspects of both software and hardware during the designing process. The advancement in the technology played a crucial role in the wider adaptation of these interactive self-service kiosks. Most of the businesses are overlooking these crucial aspects of designing process which ultimately result in undermined customer experience. The UI is one of the most fundamental and impactful component, therefore it is important to ensure your UI is equipped with all advanced features that not only simplify user journey but also elevate their interaction.

Similarly the backend software and the hardware is also important. Businesses often overlook the importance of hardware components and focus more on the UIs and kiosk design. However, it is also important to choose the right hardware device which not only get the work done but also do it in a user-friendly manner. In this blog we have discussed the designing process of self-service kiosk and enlist all crucial elements that a business should consider in order to design a user-friendly self-service kiosk. If you want to learn more about the subject or if you want our help to design a bespoke user-friendly self-service kiosk for your organization, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

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