Why should the bank think beyond queue management? Banks usually don’t ask such questions, as they are pretty much satisfied with their regular queue management systems. But in reality that is not enough. People’s expectations are increasing day by day, the rapid expansion in technological applications lead to a very innovative and competitive environment in the service industry. People are expecting more day by day, and don’t hesitate to switch to another service provider if the bank failed to fulfil their expectations. The customer journey and customer experience is a far bigger challenge than customer flow management or the queue management itself was ever.
The queue management systems in banks don’t only have to provide means of managing the customer flow but it should be capable of:
- Enhanced Customer Experience
- Improved Customer Satisfaction and Happiness
- Reduced Waiting Time
- Improved Staff Efficiency
- Reduce Staff Work Load
Customer happiness and customer satisfaction is the top priority in the banking sector and the services industry. It is not just reducing the wait time but during the waiting period the queue management system should provide relevant information and some engaging content to keep the customers occupied. There should be digital signage/displays with clear and short information and other instructions, maybe some adverts, some relevant information, latest offers, future plans, etc which could keep the customer occupied while they are waiting for the queue.
The QMS system should be capable of informing the customer about their queue, audio-visual aid is sufficient but there could be mobile notifications, SMS, or other soft-alerts to make sure the customer never misses their turn. These things are important for improving customer satisfaction and happiness. There could be a quick feedback mechanism too, to get customers to feedback on each counter. This also helps the bank management to rectify the issues their customers are facing.
That is not all if you want to improve the customer experience you must have to have the complete insight of the queuing system and the complete customer journey. The queue management system should be capable of providing detailed reporting and KPIs to help the bank management take decisions. Following are the basics of a queue management system reporting module:
- Comprehensive daily reporting
- Real-time monitoring and performance reports
- Reporting should be available for individual agents, departments, branches, locations, etc
- The reporting should have an overview or summary mode for the higher management
- The visual graphical representation is also very helpful in reporting
The QMS for banks should have software capable of business intelligence and in-depth controls for the automation. These are some of the mandatory modules/features required to have a suitable queue management system for banks. There are so many accessories and features that can also be added in the queue management system in order to improve the performance and customer happiness. Such as we can include smartphone applications, online virtual ticketing/sign-up, real-time in-branch updates for the visitors, adjustable queue tokens, and much more. Digital signage and audio-visuals to present information, multi-lingual support, interactive kiosks, self-service kiosks, facility for disabled people or people with special needs. A lot of things can be added in the queuing system to improve the output and achieve the objectives.
Checkout: How to reduce patient wait time in hospitals with virtual queuing?