Digital signage is defined as a form of displaying content using LCD and LED monitors. Well, it is basically a redefined way of advertising as people now use modernize technologies that are totally different from the traditional way. When I say traditional, of course, I am pointing out the use of papers, tarpaulins, woods, etc that requires printing, carving and sort of.
It is not surprising at all that the digital signage has spread all over the place most specifically in the world’s leading technological hub, UAE. For this blog, we will be having a sneak peek of six upcoming digital signage trends in UAE that you should watch out for.
Analytics
Traditional signage or digital signage are the mediums to convey something in more attractive and catchy ways but in near future we expect the digital signage to be used for conversions. The tap on the touch screen can lead the managers to important analytics. Analytics gathered from digital signage in Dubai would open new doors for decision makers of businesses.
Artificial Intelligence
The presence of Artificial Intelligence in the digital signage let you evaluate and collect information from the customers while maintaining the data privacy policy. This AI will help you analyze your customer’s behavior to be able to provide recommendations to further establish a good customer experience.
Betters and Customized Displays
Who would want to stick with the same signage devices if you could switch in a much more colorful, detailed and eye capturing screens and devices catered to the ambience and business nature of the premises? Conveying your messages to your audiences and or your prospect clients are easier with signage solutions. It saves time because it is easier to process a visual signal compare to reading longer texts. It also helps your company to create customized marketing impressions towards your clients.
The use of Social Media as a platform
In a world where almost all the people know how to use social media sites, it is a very smart way to bring digital signage to where it can easily be seen. Throughout the years, these social media sites have become a channel for different businesses and organizations to introduce themselves. Posting videos, pictures, surveys, even suggestions and ratings are all can be done in social media and the same social media API’s can be integrated with the digital signage devices. So once you use social media to create your page or group it will let you come closer to the public thus creates higher sales.
Video Walls and interactivity
Video walls are complex but attractive and easier ways to scale signage to large screens. An expected near future change is to provide interactivity in video walls. Users will be able to interact in video walls while waiting in the queues or while changing their garment and trying a shoe in the store. Interactivity in video walls may be a costly matter but benefits are endless.
Creation of 5G Wireless Networks
5G is the next generation standard of mobile network connectivity that provides faster speed and more reliable connections than the current ones. This 5G wireless network will give more life to the digital signage as it becomes a powerful tool. There will be no time for buffering, just continuous fun and excitement for your customers.
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