The queue management systems or queuing systems are already helping businesses and organizations by streamlining and controlling the customer flow to maintain a pleasant customer experience throughout the complete service delivery process. When an intelligent queue management system coupled with a smartphone application, it could results in more freedom for the visitors, and more control for the branch and staff on the customer flow management. The smartphone applications are also very helpful in gathering feedbacks and other stats, which could also help the management to understand the performance and efficiency of the existing system.
Here are some benefits of Queue Management using Mobile Apps:
1. Join the Queue before Arriving at the Branch
Allow your customers to join the queue before even arriving at the branch. As we all know that sometimes the traffic in Dubai and also in Sharjah, could be very slow, traffic jams are normal during the busy hours. The customers who happened to stuck in traffic for let’s say 30 to 45 minutes is already anxious, and if they will have to wait in long queues, then this will also going to impact their mood. That is where a queue management system integrated with a mobile app can help. Businesses can allow their visitors and customer to sign-up for the queue from their smartphone application before even arriving at the branch or customer service centre.
2. Reduce Wait Time
Wait time will automatically reduce if a customer will sign-up for the queue before their arrival at the branch. Not only that it also allows the management to prevent crowding and rush in the waiting areas. Crowd or a large number of guests, visitors and customers in the waiting area also bring more trouble for the admin and service staff. Which could further annoy the customers. Preventing large crowds will not only ease the staff but it will also improve the customer experience and customer journey through the service delivery process.
3. Real-Time Updates and Push Notifications
The queuing system mobile app can automatically provide real-time updates. The smartphone applications are very flexible and at the same time very capable. It is up to your imagination and innovation that what functionality would you want to provide to your customers and visitors. Push-notifications, SMS and alerts are some of the great features. You can provide all necessary updates to the user from the various way along with a notification.
4. Branch Locator in the Mobile App
The queue management system smartphone application or queuing mobile app is a great tool. The customers/visitors can search and locate any nearest branch easily. With integration with any digital map/location provider, the mobile app user can even lookup for the nearest branch or the branch where they could reach at the earliest as per the traffic situation in the route. This is a very advance and great feature. There are so many possibilities and so many features that can be introduced into the branch locator to facilitate the customers/visitors.
Another very advance feature in the branch locator module of our queue management mobile app is to provide details about the ongoing queues for the branch. The branch locator can also point the visitors/customers to another nearby branch with less active queues. This also helps the user to identify and reach a branch where they could be served at the earliest.
5. Customer Feedback from the Queuing System Mobile App
Collecting Customer Feedback always help customer relationship and communication teams. This also provides you with a direct channel to communicate with your customers and visitors. Smartphone applications are the most commonly used mediums in Dubai, UAE. People feel more comfortable in expressing their thoughts through digital mediums rather a direct phone call or in person. So, the chances are very high that the customer will give you an honest opinion using smartphone applications. The mobile app also allows you to communicate with the customers, such as if you want to share new promotions, products, services, offers, etc you can utilize the application to push such news to a huge number of the customer without any additional cost.
6. Business Intelligence, Reports and Analytical Data
Business intelligence, reports and analytical data are very important for businesses. The reports and statistical data analysis can provide you a great business insight. You can accurately measure the efficiency of the system and you can easily highlight the areas which require improvements. The management can gather valuable business intelligence from not only usage and other stats but also from the customer feedback through a queue management system mobile app. This will help businesses a lot in taking productive decisions and forming their future strategies.
Read also: Queue Management System Integrated with Appointment Management System
Conclusion
Benefits of queue management using mobile apps are equal for both the visitors/customers and the businesses themselves. The smartphone mobile applications help customers by providing them with a lot of many facilities. The communication and marketing department can also utilize them as a communication tool and businesses can easily market new products/services or offer through mobile apps without any additional cost. It reduces the workload on the serving staff and helps to improve the customer experience. Businesses can also use queue management system mobile apps to aid the implementation of their new policies and much more. The business intelligence gathered through statistical and usage data and customer feedback is priceless.
Businesses can benefit a lot from their queue management systems by integrating mobile apps. If you want to upgrade your queue management system or if you want to develop smartphone applications for your queue management system or for any other department, it is always important to reach out to a proper professional mobile app development company in Dubai, UAE, such as RSI Concepts. Please feel free to contact us through our Contact Us page.
Check this out: Importance of digital queue management system in 2021