Tag: Operational Cost Reduction

Businesses are eagerly seeking ways to enhance and elevate customer experience. The customer experience very much depends on the staff performance and operational efficiency. Therefore businesses rely on technology to achieve their goals. The interactive self-service kiosk is a cutting-edge technology which can streamline operational processes and help elevating customer experience. Within the past decade the interactive self-service kiosk has evolved and developed a lot. With adding a few simple technology devices businesses can deliver full services through intuitive self-service experience. One of the biggest advantage of interactive self-service kiosk is that it doesn’t require any staff assistance.

This not only eliminate friction from the customer journey, but the inherent automation and digitalization greatly improve internal business processes. The interactive self-service kiosks can be integrated in a wide spectrum of industries ranging from humble information kiosk to delivering sophisticated business transactions, scanning documents and making payments, etc. These advantages are making interactive self-service kiosk more appealing for businesses. The customers also appreciate getting served quickly. No one likes waiting in long queues to sing-in or to get served by the staff, instead they prefer getting self-service through these self-service kiosks. The interactive self-service kiosks are reshaping the ways businesses used to serve their customers.

As per a study published in Forbes around 73% of the customers wants to resolve their problems by themselves. This is what is fueling this trend and more businesses are opting for customized interactive self-service kiosks. In this blog we will discuss the role of interactive self-service kiosks in enhancing the customer experience.

What is an Interactive Self-Service Kiosk?

By definition an interactive self-service kiosk is a standalone computer terminal, equipped with specialized software and hardware features which allow customers to perform certain tasks independently without requiring any assistance from the staff. A standard interactive self-service kiosk consists of a touchscreen, computer, printer, QR Code/Barcode scanner, Emirate ID Card Reader, and several other peripherals depending on its application. Typically when you go to a bank or at a government office, you find a ticket dispensing kiosk which asks you for the service you are interested in and dispense a token for the queue. The commonly used bill payment kiosks used for mobile top-ups and utility bill payments are a basic type of payment kiosks. The modern day interactive self-service kiosks have much wider spectrum of applications ranging from visitor registration to booking ticket and airport check-ins, etc.

See Also: Designing User-Friendly Self-Service Kiosks [Guide]

There are several more industry specific applications such as for government services, for HR services, for education, hospitality and healthcare, etc. In conclusion one can safely say that these interactive self-service kiosks can be customized for any kind of customer facing environment for the service sector. Here are some key features of an interactive self-service kiosks:

• Intuitive User-Friendly UIs: The UIs or user interfaces of an interactive self-service kiosk are intuitive, user-friendly and loaded with on-screen prompts guiding customers through various tasks and navigating them through available services and information.
• Touch-Screen Enabled: Nearly all present day interactive self-service kiosks are touch-screen enabled. The touch screens make them more user-friendly. The touch-screen optimized UIs enable customers to quickly perform their tasks with simple taps on the screen.
• Multi-lingual Support: In Dubai, Sharjah, Abu Dhabi and other regions of UAE a lot of expats are residing, serving them in their preferred language along with English and Arabic can elevate their experience and raise customer satisfaction.
• Easy Accessibility Features: The interactive self-service kiosks offer easy accessibility features for users with disabilities or special needs such as screen readers, adjustable font-size, multiple UI color schemes, and rotatable screens are common features.
• Security and Privacy: The interactive self-service kiosks offer better security and privacy. The data communication between the terminal and server is secure and encrypted. The customers never have to share any details with the staff or service agents.
• Customization and Scaling: The interactive self-service kiosks are highly customizable. Businesses can have customized features, peripherals and even design to align with their needs. Businesses can easily scale them up and upgrade them which increase their lifecycle.
• Durability and Maintenance: The interactive self-service kiosks usually comes with industrial grade electronic components. In both indoor and outdoor environments, these kiosks can be operated for 24/7 without requiring much maintenance and servicing.

See Also: Self-Service Kiosks for Effective Queue Management

The interactive self-service kiosks are built on very flexible technology platform which enable businesses to customize them as per their needs. Upgrading and customizing them is crucial for growing businesses and the interactive self-service kiosks are excellent at it. It is due to their reliability, features and higher ROI these interactive self-service kiosks can offer a variety of benefits for both businesses and customers:

• Elevated Customer Experience: The interactive self-service kiosks have ability to significantly raise customer satisfaction with enhanced and elevated customer experience. The multi-lingual support, customized and innovative features and easy-of-use make them ideal for customers.
• Boost Operational Efficiency: With interactive self-service kiosks the customer footfall can be divided between the kiosks and the service agents which boost staff performance. The interactive self-service kiosks also automate and optimize internal process to boost operational efficiency.
• Operational Cost Reduction: The interactive self-service kiosks divide the workload of the staff, and minimize the human errors from the process which effectively reduce operational cost. It also help management in making informed decisions for better resource management.
• Business Intelligence Data: When it comes to informed decisions, the business intelligence data plays a crucial role in data-driven decision making. The interactive self-service kiosks can collect a wealth of behavioral, statistical and analytical data which empowers decision making.
• AI-Powered Smart Solution: The interactive self-service kiosks are good at integrating AI-powered smart solutions such as AI Chatbots, Virtual Assistants, Voice Commands, smart algorithms, personalized customer experience, management and security, and advanced data collection.
• Competitive Advantage: The early adopter of customized interactive self-service kiosks can gain a great competitive advantage by offering easy access to information and services through intuitive and easy-to-access 24/7 available channel.

These are some of the key features and benefits of interactive self-service kiosks. Businesses can customize them to offer innovative features. Moreover the IoT and third-party system integration enable these kiosks to seamlessly integrate within existing information infrastructure of the business.

See Also: How Interactive Kiosks are Enhancing In-Store Engagement and Sales

How Interactive Self-Service Kiosk Enhance Customer Experience?

The digital touch-points are playing a crucial role in reshaping customer experience management practices. Businesses are realizing that the customers are more inclined towards digital interaction. The smartphones, websites, online knowledgebase, online customer portals and such technologies are completely transforming customer experience management. The interactive self-service kiosks can be a game-changer for businesses because these technology marvels has ability to deliver some of the most complex services with excellent efficiency and convenience. Which is making them popular among customers and consumers in general. Here are some key factors to understand the role of interactive self-service kiosk in enhancing customer experience:

• Personalized Customer Experience: The interactive self-service kiosks can tailor customer experience based on their preference, past interaction, demographics, and other aspects. Which enable them to deliver highly personalized customer experience making customer feel valued.
• Faster Service Delivery: The interactive self-service kiosks are customized as per business needs and their internal process. By leveraging the power of automation and utilizing the intuitive multi-lingual UIs businesses can enable faster service delivery and gain higher customer satisfaction.
• Increased Accessibility: Businesses can deploy customized interactive self-service kiosks at their service centers and at multiple other places, which raise accessibility. Further options can be included to support users with special needs and for a certain customer base.
• Accuracy and Consistency: The interactive self-service kiosks always deliver a consistent customer experience, with superior accuracy. As there is no human staff involved in the process so the accuracy and privacy of the customers is raised significantly.
• Increased Customer Engagements: Businesses can effectively increase customer engagements by providing personalized experience, recommendations, instructions and even multi-media content which raise customer engagements and help delivering satisfactory customer experience.
• Integration with Loyalty Programs: Businesses can easily integrate loyalty programs and customer portals within these kiosks. Offering secure and quicker sing-in such as via Emirates ID, 2FA-OTP, Biometric, QR Code or via mobile phones can greatly improve customer experience.
• Real-Time Customer Feedback: The interactive self-service kiosks can collect customer feedback through general and customized surveys and feedback campaigns. Customers can also be provided features to submit their suggestions right through the interactive self-service kiosk.
• Cash and Digital Payments: In some cases the customers also have to make some payments for the service they need or for their subscriptions. The interactive self-service kiosks support multiple payment options such as cash deposit, credit/debit cards, and digital payments modes.
• Analytical Data Collection: An interactive self-service kiosk is a very power tool which can collect valuable analytical data. The customer behavioral and system usage data along with other analytical data help businesses analyze and improve customer experience.
• Access to Customer Support: The interactive self-service kiosks offer various supports such as FAQs, knowledgebase, well-structured information and even direct access to customer support via call center, Chatbots, and virtual assistants.

The interactive self-service kiosks are rapidly transforming the service sector. Businesses are leveraging these smart technologies to enhance and elevate customer experience and to optimize their operational efficiency. These interactive self-service kiosks tend to deliver higher ROI over a longer period of time and on top of that due to their ability to customize and upgrade, an interactive self-service kiosk can remain relevant for many years.

See Also: 8 Benefits of Using Digital Kiosks for Your Business

Conclusion

For a long term and sustainable growth every business knows the importance of customer satisfaction is paramount. Businesses and organizations operating in Dubai, Sharjah, Abu Dhabi, Ras Al Khaimah and other regions of UAE are always seeking innovative and creative ways to elevate their customer experience. The market landscape is highly competitive and the customer demands and trends are always changing. Therefore businesses eagerly seek technology-oriented solutions which not only serve the purpose but are also capable of evolving alongside business needs. The interactive self-service kiosks are a game-changing technology which can not only deliver excellent customer experience but are capable of boosting operational efficiency, effectively cutting cost and raising a business’s profitability.

Unlike any other digital solution, the interactive self-service kiosks represent an historic shift in ways and practices businesses were used to of delivering customer service. The customer service plays crucial role in customer satisfaction. Similar to any other digital solution its success based on the customer experience it can deliver, the interactive self-service kiosks have proven to be most effective tool to elevate the customer service by delivering exceptional customer experience via self-service. One of the biggest advantage of interactive self-service kiosk is that businesses can customize them as per their needs and industry. Which make them ideal for any customer facing service center. Businesses and organizations have witnessed significant rise in customer satisfaction and loyalty after deploying interactive self-service kiosks.

In this blog we have explored key features and benefits of interactive self-service kiosks and how these kiosks are playing a crucial role in transforming customer experience management. If you want to learn more about the subject or if you want us to design and deploy a bespoke interactive self-service kiosk for your business or organization, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

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