No one likes to wait in long queues. Businesses are losing a huge portion of their sales due to the bad customer experience. Maintaining a good customer experience at the branch, reducing customer wait time, and improving service delivery quality is a great challenge for businesses and organizations not only in Dubai, UAE but all around the world. Virtual queuing is a great tool to achieve higher customer satisfaction and improved customer experience. Virtual queuing also enables organizations and businesses to control the number of active queues of people waiting inside the branch. This also helps businesses to easily implement social distancing. As we all know, social distancing has become a new norm and people’s expectations have also been changed. Now a day’s people expect brands and businesses to ensure higher regulations for health and safety. The virtual queuing solutions can help businesses to create an environment that meets the needs and expectations of their visitors and customers.
Virtual queuing can literally transform the customer journey and customer experience. Happy and satisfied customers help brands improving their brand reputation and gaining positive popularity. Which attracts more customers and also positively influences the prospects to convert. The businesses can easily maintain higher customer retention and higher conversion rates which results in steady growth. It is a saying in the marketing industry that the harm a bad customer experience can do to your brand reputation requires at least ten good customer experiences to restore. This is why customer experience is extremely crucial.
What is Virtual Queuing?
Virtual queuing is a queue managed virtually. The customers can sign-up for the queue virtually without being physically present at the branch. They don’t even have to wait in the physical queues, but instead, the customers and visitors can wait anywhere while virtually present in the queue and their turn will be called like as they were physically present in the queue. This is virtual queuing. Customers are loving it. It reduces the wait time to almost zero and provides freedom to the customers to wait anywhere and sign-up for the queue from anywhere. Brands can gain huge with virtual queuing.
What is a Virtual Queue Management System?
Obviously the virtual queuing can be achieved with an exclusive virtual queue management system. The system is specifically designed to provide features and functionalities that enable businesses and organizations to offer virtual queuing. RSI Queue Management System is equipped with advanced virtual queuing modules and tools along with the regular queuing operation capabilities. The virtual queue management system includes software and hardware tools that enable the system to facilitate virtual queuing. Mostly there are very basic components that are used for virtual queuing. Such as:
- QR Codes
- Mobile Apps
- Web Portal
- Calls, SMS & Emails
The rest of the system is similar to the ordinary queue management system with all the basic components such as the ticket dispenser (although mostly it is not required for virtual queuing), digital signage screens, counter display screens, and audiovisual announcements. The basic is the same that is why a virtual queue management system can also be utilized as a normal queue management system along with its additional virtual queue management features.
See More : Benefits of Virtual Queue Management System
How Virtual Queuing Business Process is Different?
In regular or traditional queue management systems people are coming to the branch, taking tickets to sign-up for the queue, and then waiting in the waiting area or long lines to get the service done. The entire process was lengthy and unpleasant for the visitors and customers. The businesses would also have to find ways to reduce the wait time or at least introduce some engagements to reduce the negative effects of the waiting. After a long time in the waiting area or a long queue when the customer was arriving at the counter they were already not in a good mood, any small thing could have easily irritated them which also results in poor customer experience and poor service delivery quality. This also affects the performance and work efficiency of the employees.
However, with virtual queuing the entire business process is transformed to ensure the highest level of customer satisfaction and customer happiness. This not only lets organizations build a positive reputation but also boosts employee efficiency and customer retention, and both these factors plays a critical role in overall business growth. Here is how virtual queuing has changed the business process:
Remote Sign-up
The first and very big change is that the virtual queue management system provides a facility to sign-up remotely for the queue without being physically present on the premises. The remote signups can be done through multiple methods such as:
- Email, Call, or SMS
- Smartphone Application
- Online Customer Portal/Website
- QR Code
- Appointment Booking
The customer can easily signup using any method and will be provided with a mobile ticket or ticket number.
Virtual Waiting
Virtual queuing have completely transformed the waiting experience. The customer or visitor don’t really have to wait inside the premises, hence there is literally no wait time. The customers or visitors can arrive at the time of their turn and can instantly get the service delivered to them without stating in the queue or waiting in the waiting area. The customer can sign-up for the queue or book the appointment and then they can either wait at their home or in their cars or anywhere they prefer. This has significantly transformed the customer experience, it also improves the service delivery quality and employee efficiency.
See More: Impacts of Queue Management System on Employee’s KPIs
Queue Status and Announcements
Unlike traditional queue management systems, the virtual queue management systems don’t rely only on publishing the real-time feeds and updates on the digital signage, but the virtual queue management system also provides all the information to the customers via their mobile applications, push notifications, online portal, email, and SMS. The customer can receive an SMS sometime prior to their turn and again at the time of their turn the call can be made using multiple methods. The customers and visitors can view all the details and real-time updates from their mobile devices or computers. This also enables them to arrive at the very time of their turn hence no wait time will be required.
The queuing status, customer flow information, announcements, and any other information can be provided to the customer via multiple communication channels. For example, the smartphone application can provide all details on the dedicated screen, the web portal can provide all details, the email, SMS, and push notifications can be used to make announcements, etc. It improves customer experience and customer journey.
See More: How Queue Management System Helps to Provide Better Customer Service
Virtual Queuing also Support Social Distancing
Social distancing has become a new norm. Everyone has accepted the fact that we must comply with the social distancing not only for our safety and health but for others around us too. This is why when you are inviting your customers and visitors to physically visit your branch, you should also meet the needs and demands of your customers and visitors. The social distancing ensures the safety and health of your customers and visitors as well as of the employees. For example at a retail outlet, a QR code-based sign-up can be used, the QR code has to be placed at the entrance of the store. Once the customers arrive at the store and scan the QR Code they can be provided with their mobile or virtual ticket, along with the real-time updated information of the active queues and the overall process in the branch to help the customers and visitors to understand the ongoing activities and expected time to their turn. This further improves the customer experience and customer happiness.
See More: How a KPI Software can help provide better Customer Journey?
Virtual Queue Management System Integration with Other Tools
A traditional queue management system doesn’t require much integration with other tools and systems, in fact, it can operate as a stand-alone system without even requiring any data from any other corporate tool or system. However the virtual queuing involves a lot many different tools and systems such as an online customer portal or a mobile app or an appointment management system, the virtual queue management system should have to be able to connect and integrate with necessary tools and systems. Our virtual queue management system can easily be integrated with existing tools and systems.
For example, the integration with the appointment booking system allows the user to set an appointment utilizing the virtual queue management system’s in-built online appointment management module or web portal, or smartphone app. The QR Code generator module or tool enables the QR Code-based virtual sign-up for the customers through their smartphones. Smartphone applications are widely used and welcomed due to their ease of use and convenience. Businesses are integrating their corporate smartphone application with tons of other tools and systems to achieve higher efficiency. This is why the virtual queue management system should have to able to integrate with other tools and systems to achieve greater functionalities and higher customer satisfaction.
See More: What are the Different Types of Queue Management System?
Virtual Queue Management System Data Collection and Reports
The data collection and reporting module are very vital for gathering valuable business intelligence. The virtual queue management system has fewer touchpoints but larger interactions with the customers. It also provides more flexible communication mediums for the customers. The statistical and system usage data is also collected, the employee performance and overall quality of the entire business process can be measured and monitored. The virtual queue management system has built-in software engine and analytical tool to process all those inputs and generate actionable reports. Following are the few examples of the data that can be collected using the virtual queue management system:
- Customer Wait Time
- Service Delivery Time and Quality
- Customer Happiness and Satisfaction
- Customer Retention and Sales
- Direct Customer Feedback
- Employee Performance
- System KPIs (key performance indicators)
- System Usage Stats
These are just a few things that can be measured, monitored, and improved using the virtual queue management system. There are a lot may touchpoints that can be monitor for more detailed behavioral data collection for the customers and the employees. Overall a virtual queue management system is a great source of business intelligence. The data and reports can be very helpful to the management in decision making and strategy building. The organizations can effectively and accurately measure the impact of any change in the business process or policy at the customers and business process. These traits show the superiority of the virtual queue management system over other ordinary queuing solutions.
See More: How Queue Management System can benefit in shipping industry?
Conclusion
The virtual queue management system can completely transform the business processes that involves customer flow management and service delivery. The virtual queue and remote sign-up have completely changed the customer flow management process. With the virtual queuing the customers and visitors are not required to be physically present at the premises to sign-up for the queue instead the sign-up can be done remotely via different mediums such as web portal, mobile apps, SMS, email, appointment booking tool and others. The customers can get a mobile ticket and they can wait anywhere or don’t even have to wait at all if they planned their day accordingly and arrive at the branch only when their turn comes, this way the wait time is reduced to almost nothing. Technically the customer don’t have to wait at all at the branch and can get instantly served once they arrive on their turn. This significantly improve the customer experience, customer journey, and employee performance. Satisfied customers and efficient employees ensure a steady business growth.
Apart from that the virtual queue management system can monitor and capture a lot of touchpoints and milestones in the customer journey along with the employee performance indicators. The virtual queue management system has an in-build analytical and statistical software engine to process that data and to generate valuable reports. These reports are very helpful in taking vital decisions and building up future strategies. The virtual queue management system is also very flexible towards integration with other corporate tools and enterprise systems which further enhances its capabilities to improve customer flow management and service delivery time & quality. The virtual queue management system is the ultimate customer experience transformation tool.
RSI Concepts is a leading queue management systems provider in Dubai, UAE. If you need a virtual queuing solution or need help with any kind of queuing needs, feel free to reach us out through our Contact Us page or leave us a comment in the comment box below and we will revert back to you.
Check out this: Top 8 Benefits of Using Queue Management System