Broccoli Pizza and Pasta are a successful and growing company started in 2011 as a self-regulating Italian restaurant based in Dubai, United Arab Emirates. They are specialized to in pizzas, pastas, lasagna, soups and salads. Original Italian Pizza is one of the signature items on the menu. Broccoli plans to expand to 300 locations across the Middle East and North Africa, Asia and Europe. As a brand Broccoli continues and promises to become the leading pizza franchises all over the world.
In order to achieve their long term goals, the company strives to improve and provide better quality to its customers. Feedback from customers is binding to the progress of any business and Broccoli has recently purchased a customer feedback system along with digital signage to promote business and get customers feedback.
Such a Customer Feedback System can capture customer experience response by answering some basic questions about the products and services offered – in this case, the feedback regarding the menu items, food quality, ambience and other related information. On the bases of the feedback provided by customers, the management may take the necessary steps required for improvement or otherwise. In order to get a better understanding of the customer, the customer feed system helps the Restaurants owners. The ones want to be winners – they have to go out of their way to provide exceptional service, quality of food and positive experiences which increases customer loyalty and Customer Feedback.
Digital Signage was another aspect of this project where Broccoli conveyed branding through the devices. A fresh and vibrant design of the device with meaningful branding helps the customer to understand the reason for the devices and attracts the customers to adopt the survey. The device has two different areas to show the signage – One on the top of the device where the customer gets attracted quickly with information regarding what the kiosk is for and second the company branding on the device itself to give the kiosk a look and feel as required by the brand and the ambience.
Such a kiosk is used in restaurants can have another functionality of showing new promotions and dishes other the customer feedback. Before attempting the survey the idle screen can promote such offers and new menu items.
RSI Concepts – as a pilot project has provided Digital Signage and Customer Feedback System to 5 different branches of Broccoli Pizza and Pasta. Products such as Digital Signage Dubai, iPad Kiosks, Kiosk Machines and tablet kiosks are vibrant products for restaurants and other similar businesses where direct customer interaction is inevitable.
Mrs. Mahyne Project Manager at RSI Concepts commented “We are honored to be associated with Broccoli Pizza & Pasta for tablet kiosk to be used for Customer Feedback. This is the first step in the long term relationship with the brand and we are devoted to facilitating in all possible means”
RSI Concepts specialized in Digital Signage Dubai, Customer Experience, Queue Management System, Customer Feedback System, Software Development and Digital Marketing in Dubai.
Checkout: Virgin Megastore Feedback of Customers