The customer experience and customer happiness are a key to success for a business. Here in Dubai, UAE the market is competitive and customer’s expectations are very high, which makes it even more important to ensure an excellent customer experience if a business wants to compete and grow. A good customer experience makes your customers and visitors happy and satisfied with your brand. Happy customers are more likely to endorse your business and services to others. Word of mouth and online endorsements or social media recommendations are very important for improving your brand identity. If a brand is renowned for its positive reputation, it will attract more customers, and the sales and conversion rate will be improved too. Customer loyalty and customer retention will tag along to help you achieve your business goals and objectives.
There are tons of factors that form up or directly or indirectly have an impact on the customer experience. We keep posting content on these topics, here in this blog we will particularly discuss the importance and positive effects of having a Queue Management System compatible with the Arabic language or with multi-lingual support in Dubai, UAE.
See More: What are the Different Types of Queue Management System?
What is Customer Experience?
The customer experience or CX is the entire customer journey and all of the interaction point that a customer has with the business or organization while availing a service. For some businesses there is only a one-time purchase in some cases there is a service availed repeatedly, some businesses sell products only and some rely on digital services only, no matter whatever the case is, the ‘customer experience’ will be simply defined as the entire interaction of a customer with a brand from the first interaction to the businesses getting paid or the task that is required by a customer is executed. The customer experience not only includes the customer journey, or customer wait time, or service delivery time, but it also includes the agent’s behavior, quality of service and products, any other physical or digital aspect which could have any impact on the customer will come under the customer experience.
See More: Sharjah Customs acquires QMS from RSI Concepts.
How an Arabic Version of Queue Management System can Improve Customer Experience?
As we all know UAE is an Arab nation, there are so many ex-pats who are from other Arab countries and there is also a huge number of ex-pat communities who understand and speak Arabic very well. In fact, there is a large ex-pat population who only speak or understand either their native language or either Arabic and are not much familiar with English. That is why having a Queue Management System with the Arabic language can really help to improve the customer experience. It always has a pleasant impact if you hear or read the information in your own language or the language that you can easily understand. If the customer is not familiar with the queue management system language, they might fail to respond to the announcements, or they might end up selecting the wrong option from the sign-up process, and so on. Due to the language a lot many things could go wrong which will definitely result in unhappy customers and poor customer experience. However, the Arabic language interface which includes the Arabic sign-up process, Arabic audio-visual announcements, and lives queuing feeds in the Arabic language could have a very pleasant effect on customer experience.
See More: How Virtual Queuing can Change the Business Process?
Conclusion
Queue Management Systems are widely used to manage and improve customer experience. In Dubai, UAE businesses are very up-to-date and completely understand the importance of a good customer experience. That is the reason most of the businesses and especially service-based industries and relevant sectors are heavily relying on queue management systems for customer flow management and customer experience at the branch. A very crucial and important aspect of any queuing solution is that it provides a very simplified customer interaction and quicker service delivery. For that the customer directly interacts with the queue management system, if the system provides multi-lingual support it further improves the customer experience.
In Dubai, UAE, and in fact entire GCC, the native language is Arabic, a huge number of Arabic language speaking ex-pats are residing here and a huge number of Non-Arab ex-pats are there who happen to be more familiar with the Arabic language than the English. This is why having an Arabic version of a queuing system can provide a great customer experience and ensures customer satisfaction. RSI Concepts is a leading queue management system provider in Dubai, UAE. If you need a queuing solution or if you need help to improve customer experience, feel free to reach us out through our Contact Us page or leave a comment in the comment box below.
Check out this: Mobile Queue Management System’s Impacts on Customer Experience