Can you imagine running a business solely with paper pencil? Today, the idea seems laughable, however about a century back all businesses were efficiently working and maintaining information using the humble paper pencil. Modern technology has become the invisible backbone of our daily lives, both personal and professional. Just as we rely on our smartphones to stay connected, businesses rely on sophisticated software and IT solutions to achieve peak performance. No matter your industry, embracing technology is no longer optional – it’s the key to unlocking operational efficiency and it a key aspect of establishing a unique brand identity which gains you a competitive edge.
Businesses ranging from SMEs to large enterprises and government establishments are utilizing several software applications. The need of the software never ends, in fact it keeps growing with the passage of time. There are mainly two categories of software applications, one is the commercial off-the-shelf or commonly known as COTS and the other is the custom software development. Both are just two methods to implement a solution that can address to your problems and help you improve operational efficiency. In this blog we will discuss how custom software can greatly enhance user experience, performance and overall operational efficiency for your business.
What is the Difference between Custom Software and Commercial Off-the-Shelf Solutions?
Software are everywhere! In fact the web-browser you’re using now, the operating system on your computer (Windows or Mac), even the machine you swipe at work to clock in and out. But as the saying goes, you don’t have to reinvent the wheel, it is already invented! Business don’t have to create everything from the scratch. However, when it comes to business tools and software application, there are two road to go forward, the commercial off-the-shelf software or COTS and the custom software development. Both have their own advantages and disadvantages, however, we have to understand which is more suitable as per our needs.
Let’s assume you need to streamline your document approval process for clients or suppliers? Here, the two roads diverge. You can search for existing software that fits your needs, or consider acquiring services of a custom software development company like RSI Concepts.
The commercial off-the-shelf software solution might seem popular, catchy and having international development companies behind them, but it won’t perfectly fit your specific and unique business needs. At best, it gets you 80% of the way there, but the other 20% might be features you don’t need or missing functionalities you crave. However, that is not the case with custom software development.
The bespoke software solutions are exclusively designed for your business keeping all your business needs at forefront. That is why a customized software perfectly aligns with all you needs, it can fit like a glove, it works exactly the way you want it to, which can greatly boost your user experience, efficiency and performance.
See Also: What is custom software development?
How Custom Software Development Enhances User Experience?
Have you ever used an application or a webpage which felt clunky and confusing? Maybe you spent a lot of time looking up for a button, or maybe the information are not presented in a well-organized manners, or the entire experience is poor! That is what a user experience or UX is, if you are unhappy you won’t efficiently perform the task you wanted to. But what if there is a way to make that app or website intuitive, easy-to-navigate and enjoyable? That is the power of custom software development. It lets you design the application and software the way you want it to, you chose the buttons, colors, functionalities and even how each functionality works.
The custom software development is known for its ability to greatly enhance user experience which boost efficiency and performance. Here are some key factors which make user experience very crucial for the success or failure of any software application:
- User Engagements: Users tend to use and interact with software and applications that more easy to work with, intuitive and have enjoyable experience.
- Efficiency and Performance: When the users can easily find the options they need and they can easily navigate through the software they tend to complete tasks very quickly.
- User Trust: When users have a seamless interaction with a software or application they start trusting it and vice versa. Intuitive software are always admired by the users.
- User Satisfaction: When users have satisfactory experience with a software, either your employee or customers they are more likely to use it more frequently.
- Brand Loyalty: You customers tend to come back again if they have had a satisfactory interaction with your software applications and they are more likely to recommend it to others.
See Also: The Cost of Custom Software Development: Factors to Consider
By leveraging modern technologies and advanced design practices businesses can develop intuitive and user-friendly interfaces (UIs) for their software application which will delight the users. Whether an application is built for employees or for customers, the intuitive and user-friendly design is an essential component to ensure the success.
Here are some key advantages of custom software development which are very helpful enhancing the user experience and ensuring user satisfaction:
Customization and Personalization
One of the greatest advantage of custom software development is its ability to allow businesses to customize and personalize the user experience as per their needs. The commercial off-the-shelf software solutions are built as per industry standards, hence have a generic interface which might not properly optimize to enhance the workflows that you are aiming to improve. However, with the custom software development you can decide which functionality you want, how you want it and how it should work.
You can customize the names of design elements, buttons, features, menu items, etc. as per your convenience which also minimize the training needs and it is a great way to enhance user experience. You can personalize the interface and functionalities to align them with your existing internal workflows. You can customize the color scheme, design style to make it more familiar and understandable. All these factors greatly help enhancing the user experience and boost efficiency.
See Also: Custom Software for Improved Business Efficiency
Scalability and Flexibility
One of the biggest drawback of commercial off-the-shelf software is its limited ability to support scalability and offer the flexibility which is necessary for growing businesses. However, the custom software development is done keeping scalability in mind. As it is already designed exclusively for the business to meet their specific needs, it also offer easy upgrades and customization. As the needs grow and more features are needed, and over the time some existing features might also need changes or improvements, all this can be done seamlessly with custom software development.
Adding new features or integrating it with more third-party software, databases and application can be done easily. However, the COTS fell short at offering this level of scalability and flexibility. The customized software evolve alongside the business and can grow as the needs grow, offering the ultimate flexibility a business needs to stay ahead of the curve. Adding new features or customizing existing features with ability to integrate with other tools can greatly enhance functionality adding value to user experience.
See Also: Step-by-Step Guide to Planning Your Custom Software Development Project
Streamlining Workflows
Think of a software or application that help you performing your tasks and have specialized features that you need to achieve your goals? Obviously that would be very comforting and happy experience. The commercial off-the-shelf software solutions lack the ability to offer exclusive features that perfectly align with your needs, this could sometime make user frustrated. The custom software development on the other hand is all about improving user satisfaction and boosting efficiency.
The customized software are designed to optimize the workflows by directly addressing to bottlenecks, user pain points and by eliminating repetitive work from the process. Where this greatly optimize the business processes it also minimize the user efforts and help them achieving their goal very quickly and effortlessly. The custom software development empowers employees with reducing their efforts, automatically pushing data, performing routine tasks through automation, and by facilitating communications and collaborations. All these factors greatly enhance user experience.
See Also: Why the Custom Software Development is Good for Your Business?
Easy System Integration
One of the major drawback of commercial off-the-shelf software is their limited ability to support third-party system integration. As these software are generic and designed for masses, they are slow to evolve hence failing to keep up the pace with your emerging needs. Furthermore the COTS are built on standard technologies with a lot of restrictions and limitation to access the source code of the application, this realty limit their ability to integrate with other third-party software and businesses usually end up spending large sums on intermediary applications to enable integration.
In some cases businesses have to move to a completely new software solution due to its inability to offer required integration, which have huge cost and complications. The custom software development doesn’t have any such problem, it is very easy to integrate them with third-party software, tools, databases, and central information system of the organization. The business owns the entire source code and database, which give them full control over the application and enable them to integrate it with any other third-party tool as per their needs.
See Also: Custom Software Development for Healthcare Industry
Superior Security and Control
One of the biggest advantage of the custom software development is that the software is exclusively designed for the business. Hence the business owns all ownership rights including source code, and databases with full control over software hosting. This provide businesses ability to make their applications more secure as the customized software can be hosted at on-premises data centers as well as the cloud of your choice. This empower businesses and give them full control over their data and sensitive information. When the users are aware that their data is protected and will not be hosted with a third-party they tend to be more confident and have more trust on the software.
Businesses can also implement their own security policies to ensure superior protection. Furthermore since the customized software are exclusively designed for the business, the software is not available to anyone else. However this is not the case with the commercial off-the-shelf software, as they are designed and marketed to masses they are widely available, this means their structure and technology is known to masses and this also make them more vulnerable. Furthermore your data is stored with the software supplier, which offer you limited control over you data and sensitive user information.
See Also: Top Trends in Custom Software Development: What’s Shaping the Industry?
Cost-effectiveness
Most of the time businesses think the custom software development is expensive, and it is due to its higher upfront cost, however, when you analyze the long-term cost you will know the customized software are much more cost-effective and have higher ROI. The commercial off-the-shelf software have less upfront cost and can be deployed within days or even hours. However there are several reoccurring costs, fees and charges. If you need customization, you will have to pay extremely high cost, and the customization too is very limited.
The scaling and upgrades are also very expensive with limited scope. This make them more expensive and over the time the COTS become less effective due to certain limitations. However, the custom software development on the other hand offers easy customization with very less or no cost if you have in-house team. The scalability and flexibility is superior too, you don’t have to pay any reoccurring cost, the maintenance is very less expensive and you got the full ownership of the application as well.
All these factors make customized software much more cost-effective and reliable.
See Also: Common Mistakes to Avoid in Custom Software Development Projects
Conclusion
The business landscape in UAE is very competitive, each year we got hundreds of new businesses registering (both startups and international organization) in Dubai, Sharjah, Abu Dhabi and other regions of the country. This makes market even more competitive, and in order to survive and thrive businesses must have highest possible level of operational efficiency and optimized operational cost. When it comes to software solutions, the decision of selecting between a commercial off-the-shelf software solution and custom software development could have huge impact over business’s success. Where the COTS offer quicker deployment and convenience they often fell short at aligning with exclusive and unique business needs.
Custom software development on the other hand empowers businesses. It helps them innovate unique and exclusive features to gain competitive advantage and superior efficiency. There are two major factors the cost and the performance which determine the success or failure of a software project. The commercial off-the-shelf solutions fell way behind on these two scales, the custom software development is very cost-effective in long-term and it can tremendously boost business performance.
The custom software development enable businesses to incorporate innovative features with out-of-the-box approach which address to their unique and exclusive challenges. When it comes to performance the user experience of a software application plays a pivotal role in boosting efficiency and performance. The custom software development enable businesses to customize and personalize the user experience to empower and improve their internal workflows. Full control over the software and its source code enable businesses to customize features as per their needs while significantly reducing the effort to complete a task. This help users achieve their goal easily and quickly.
In this blog we have discussed how custom software development can enhance user experience which is a key to success. If you want to learn more about the subject or if you want our help to build your next bespoke software solution, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.
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