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Role of Digital Signage in Dubai during and after Pandemic

Role-of-Digital-Signage-in-Dubai-during-and-after-Pandemic

In this article, we will discuss the role of the Digital Signage in Dubai, UAE during and after the pandemic of COVID-19. As we have observed the market have turned upside down and the pandemic has impacted our lifestyles in a completely unprecedented way. The businesses have to think outside of the box to cope up with the current tectonic shifts in the market dynamics. The digital signage was gaining popularity not only in Dubai but all over the UAE and in other GCC countries as well before this scenario. Especially the retail and services sectors were heavily adopting the digital signage technology mainly the indoor LEDs to communicate with their customers and prospects. Outdoor digital signage and digital billboards are also gaining popularity in Dubai.

Impact of Digital Signage on Marketing and Customer Experience

Impact-of-Digital-Signage-on-Marketing-and-Customer-Experience

The digital signage has completely transformed the marketing strategies and customer experience in a very imaginative and creative way. Businesses are using them for both marketing and information purposes in their premises. All types of businesses especially retail, customer services providers, hospitality sector, healthcare sector, banks, public offices, government institutions, airports, metros, bus stations and all around the country the digital signage are appearing.

Digital Signage Role during the Pandemic

Digital-Signage-Role-during-the-Pandemic

In Dubai and all across UAE during the COVID-19 pandemic, all the essential businesses and services remained open such as supermarkets, grocery stores, retail sector, medical facilities, pharmacies, various transport services and much more. Digital signage played a vital role in implementing protective and precautionary measures. The digital signage was used to play content in real-time related to the safety precautions and other useful information.

The interactive digital signage and way-finding tools help hospitals, test facilities, mass transit facilities and other such institutions to route, direct and control the visitors. This helps a lot to minimize the interaction. The repeated instructions, precautions and suggestions also help to spread awareness among the masses.

The queue management tools help organizations and businesses such as the retail sector to control customer flow. This also helped them to enforce social distancing and other preventive measures. The closed stores and outlets used digital signage to stay in touch with their customer even when they are closed. Some used the digital signage to provide information about their online stores or sales and support contact details and much more.

There were too many applications of digital signage during the pandemic.

Digital Signage Role after the Pandemic

Digital-Signage-Role-after-the-Pandemic

As in UAE, the commercial activity has been resumed and now we are looking forward to returning to the normal routines. The authorities and the private sector are investing heavily in preventive measures. Digital signage could help a lot. The digital signage has already been integrated into a variety of systems which can be used for preventive and safety measures.

The digital signage with a variety of tools can be used at the entrances of malls, superstores, bus stations, metros, hospitals, banks, and all type of public places for headcount, or for thermal scanning, or for disseminating precautions and information to spread awareness, to control the people flow and much more.

The interactive digital signage can be placed on various places in all sort of services based sectors to automate the services or to reduce the contact. A new breed of digital signage applications is the modern contactless operation capable digital signage. Which is a breakthrough for the post-pandemic era.

There are some manufacturers who have introduced see-through screens which can be a great utility for the services based industry where the customer will have to sit in front of an agent or customer support staff. The screen can provide high-tech communication solutions at one hand and on the other hand, it can provide a protective shield between the agents and the customers.

Read also: 6 things to expect near future in Digital Signage Dubai

Conclusion

The usability of digital signage has been tremendously acknowledged by the industry during the COVID-19 pandemic. And even after the pandemic, the digital signage will play a very supportive role for both the customers as well as for the businesses in Dubai, UAE. Digital signage has endless applications for the future.

Check this out: Importance of Digital Signage in 2021

Importance of Digital Signage in 2021

As we all know the year 2020 have devastated effects on the organizations all over the world so in the year 2021 a common trend would be ‘to gain more out of less’. This is when the organizations will have to consider the usability and impact fullness of the digital signage. The past decade was a new era of technological evolution and its impact on communication. The organizations have shifted their focus from the traditional communication mediums towards the modern and digitalized communication mediums and this happens in just a few years. Nowadays the digital is an integral part of any local, regional or multinational organization in Dubai, UAE.

Importance-of-Digital-Signage-in-2021

The Intro

The consumers often prefer e-commerce and online stores over the bricks and mortals businesses and marketplaces these days. But this will soon be going to flip in the year 2021. This is why the businesses should focus on smart technological solutions to market and communicate with their customers. What else could do the job other than the digital signage with their simple and easy operation and facility to digitalize the content? Similar applies to the larger business and organizations who are looking for a modern cost-effective communication solutions.

The Forecast

The-Forecast

Yes, the cost will be the major factor for almost everyone in 2021, especially for the organizations and businesses who are new to digital signage. The organizations who are already using digital signage will prefer to go for more cost-effective solutions, most likely the solutions that allow them using the current hardware and doesn’t require costly fancy solutions. The digital signage manufacturers, suppliers and consultant should have to consider all those factors into account before proposing something to the market. The re-usability and convenience of paying less will also help the digital signage rental market to thrive in the year 2021. The organizations and businesses will have the comfort of paying only for the service they are using, maybe on monthly bases, which would be a very cost-effective solution.

The Digital Signage Technology

The-Digital-Signage-Technology

As the technology is evolving the manufacturers of the digital signage technology are introducing cutting-edge solutions, with curved screes, more screen sizes, OLED, QLED, QD-LED, LED, etc. Those technologies are not only making the digital signage more attractive and appealing with better picture quality but also improving its life-spam and power efficiencies. These factors could reduce the installation and operational cost very significantly. Which will also help the digital signage market.

The Digital Signage Industry Trends

The-Digital-Signage-Industry-Trends

As the year 2020 was completely unprecedented, so it has changed the people’s preferences, behaviour and their expectations too. Now a day’s people are more attracted to a digital solution than any conventional solution. This whole scenario has changed the overall mindset of the general populations as the people are now more comfortable in using the technology and are much more adoptive towards latest tech.

Here are some most popular digital signage types and their uses:

Large Outdoor Screens

Large outdoor digital signage screens are used for mainly advertisement purposes. The outdoor digital signage and screens have been integrated into the urban cities as part of the infrastructure. In the year 2021, we are expecting larger screens, with a brighter picture and higher resolutions. The management consoles are also stepping up with less cable work and multifunctional modules to minimize the installation and management cost.

Curved Digital Signage Screens

Curved digital signage screens are equally gaining popularity in both indoor and outdoor arenas. The curved screens can be used at round-shaped infrastructure, poles, and large scale indoor facilities, like shopping malls, conference rooms and much more. The curved digital signage screens are more often used for adverts and multimedia content.

Interactive Digital Signage

This phenomenon is still in its infancy. The technology is not an issue at all but creating content is a bit tricky. Mainly large interactive human-sized digital signage is used indoors in shopping malls, airports, public offices, and such facilities. The purpose of the interactive digital signage is to give a personal touch to each of the customers to help to improve the customer experience. There are so many technologies introduced to maximize the interaction, such as motion sensors, facial recognition, touch screens, and much more.

Internal Communication

The corporate sector and organizations are using digital signage for their internal communication purposes too. And this trend is gaining popularity. The digital signage can be used on various strategic locations for pure informational or infotainment purposes. Traditional signs are getting replaced with the digital signs, the meeting rooms, conference halls, etc all are getting large digital signage screen. The interactive digital signage is being used to automate various processes and much more.

Educational Digital Signage

The education sector is also replacing whiteboards and blackboards with digital signage screens. Mostly normal digital signage screens are being used, but very recently a lot many institutes have started using the touch screens in the classrooms. The educational institutes are also using digital signage for various purposes, such as sharing information, announcements, presentations, etc.

Way Finding Digital Signage

Another commonly used digital signage type is wayfinding interactive digital signage. Such signage is being equipped with the touch screen, and they let the user search and find way around the shopping malls, airports, hospitals, metro & bus stations, large facilities and sports complex, etc. Almost all of the mass transit facilities are using digital signage for not only wayfinding but also to route, inform, and entertain the passengers.

Security & Surveillance and Industrial Digital Signage

Security and surveillance is another large market for digital signage. As the security control rooms and surveillance posts requires input from a large number of surveillance equipment, so having high-tech digital signage can improve the effectiveness and efficiency of the system. The various industries also require digital signage for their control rooms and monitoring stations. In fact, these are the places where digital signage was firstborn.

Digital Signage in Hospitality and Restaurants

The hospitality sector heavily relies on the customer experience which is the reason they always stay one step ahead from any other services based industry. The hospitality sector is also using various types of digital signage and smart screens to provide useful information, automation, decoration and entertainment purposes. The restaurants are using interactive digital signage to let the customers choose from the menu and place orders from the digital signage.

Events Management Industry and Digital Signage

The event management industry is also a large consumer of digital signage. The digital interactive signage and large display screens can be used for so many different purposes depending upon the nature of the event and the venue itself. Large conference halls, theatres, banquet halls and so many other businesses/facilities are adapting to the digital signage.

Read also: 6 things to expect near future in Digital Signage Dubai

Conclusion

Well, the simplest conclusion is that ‘the screens are everywhere’. The digital signage is not only the future of the communication and marketing industry, but it is also the building block of future urban societies. The digital signage is getting integrated into the very fabric of the modern world from the bus station to the streets, from shopping malls, to the hospitals and everywhere else the digital signage is flashing. If you are living in a modern society like Dubai, I can bet there could never be a single day when you are knowingly or unknowingly not using digital signage. The digital signage is the future of the modern man. As smartphones have integrated into our society the digital signage are also about to take over every area of the society with their super convenient operation and usefulness.

Check this out:  Importance of Digital Marketing in 2021

Introduction to Digital Signage Kiosk and Smart Kiosk

digital-signage-kiosk-and-smart-kiosk

There is a big difference between both types of the kiosks, but in simple words, the digital signage kiosk usually comes with a large screen and with visual and graphics representation in mind whereas the smart kiosk is mainly focused on the functionality aided by different kind of software and hardware features. The digital signage kiosks are very effective for communicating with the audiences at locations with large crowds and it comes with large screens to play multimedia content. The interactive smart kiosks usually come with comparatively smaller screens and a lot of other software and hardware-based functionalities, for example, biometrics scanners, printers, physical keyboard and mouse, facial recognition, camera, sensors and many more. Though all those hardware add-ons can also be installed in a digital signage kiosk if required.

Digital Signage Kiosks

Digital Signage Kiosks is mainly for marketing purposes. They have big high definition screens for adverts and digital signage. Touchscreen and various other hardware add-ons can also be added. The digital signage kiosks are proven to be very effective communication medium with the customers. This encourages a customer to interact more with the business/organization. The flashy screens and graphical media is very hard to remain unnoticed. It always attracts people and people always try to interact with it. Customized design and branding will let it blend in perfectly with any kind of interior or indoor environment.

Digital Signage Kiosk’s Benefits

The digital signage kiosks are gaining popularity all over the world, and are helping businesses and organizations to improve their customer relationships with the aid of latest technologies. Here are some of the benefits of a digital signage kiosk:

  • Large screens increase customer’s interest
  • Touch-screens and internet access makes them more interactive and useful for generic use
  • Digital SignageKiosks is made up of commercial displays and industrial grade materials which made them a perfect fit for all kind of indoor and outdoor usages.
  • The dedicated digital signage software increase the usability of the digital signage kiosk
  • Customized designs can fit into any kind of indoor interior
  • Best for advertisements and multimedia content
  • Best for smaller functionalities such as touch screen, online payments, internet access, etc
  • Completely online administration and control along with detailed reporting and statistical data

Smart Kiosks

Smart Kiosks are mainly used to perform a task such as scanning the passport, RFID, Biometrics, or QR Codes, taking prints, updating documents, etc. These types of kiosks usually come with a small or medium-sized display screen and with so many different hardware features. Smart Kiosks are mainly designed to provide a specific service or a set of services. The most widely used areas for such kiosks are waiting for areas at public offices, HR departments, public transport stations, airports, and shopping malls, etc. The mina objective is to provide a self-service experience without any involvement of the official staff.

Smart Kiosk’s Benefits

As the UAE government is aiming for digitalization of the services and encouraging businesses and organizations to become paper-free. The needs of customized smart kiosks have risen than ever before. Especially the government entities all over the UAE are using Smart Kiosks to provide a multitude of services with the convenience of online and ease of access. Here are some of the benefits of smart kiosk:

  • Smart Kiosks are great for e-services
  • Organizations can automate a lot many processes to cut resources and make the process more convenient for the users
  • A multitude of hardware and software functionalities can be integrated in the Smart Kiosk system
  • Different types of printers, scanners, Emirates ID, Passport, Barcode/QR Code, Passport Scanner, IRS, Facial Recognition, Biometrics, and a variety of hardware can be installed
  • A variety of software can be installed to support e-services and the hardware
  • The body of the Smart Kiosk can be completely customized for the hardware and software required for the e-services
  • Completely online administration and control along with detailed reporting and statistical data

Digital Signage and Smart Kiosk Together

There is a third kind of kiosks which is a hybrid and have features of both digital signage and smart kiosk together. These types of kiosks come with all sizes of screens such as small, medium, large and extra-large along with the added software and hardware traits of a standard smart kiosk. Large screens and multimedia content is always more visible to the human eye, with the complete digital signage capabilities and added features for e-services, the digital signage and smart kiosk hybrid can deliver more than comparing to its both predecessors.

Conclusion

Both the Digital Signage Kiosk and the Smart Kiosk have their own different implementations but the hybrid of digital signage and the smart kiosks together can be used in any situation for any kind of requirements.

Checkout: Website revamping & digital marketing acquired by CoolTech Gulf

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