Digital marketing is very crucial for businesses these days. No matter how big or small you are, whether you are a medium-size enterprise, a huge corporation, a multinational, a government entity, or a small shop owner, the digital marketing could help you achieve your marketing goals. Although it may sound simple the digital marketing is a very complex and continuously evolving platform. Digital marketing or online/internet marketing have already surpassed traditional marketing. The businesses from all sorts of industries are rapidly adopting digital marketing. Due to very detailed statistical data and analysis, digital marketing has become more effective than traditional marketing. Businesses can easily identify the demand of their customers through the business insight of digital marketing and can easily act accordingly. It is equally effective for both B2B and B2C types of businesses. If digital marketing is done correctly it can enable you to reach millions of potential prospects and customers.
You must be doing digital marketing, if not, we will suggest you immediately include digital marketing in your business plan. In order to ensure the highest return over your investments in the digital marketing, you must have to do it right, else you will end up paying more for less outcome. Before we jump into the tips and tricks first let us see what exactly digital marketing is. In simple words, whatever method of marketing that requires internet or digital mediums is called digital marketing. It majorly consists of the following:
- Website
- Social Media Presence
- Search Engine Optimization or SEO
- Email Marketing
- Search Engine Marketing (Google Adwords, etc)
- Pay-Per-Clicks or PPC Advertisements
- Native Adverts – Social Media Platforms (Facebook, Instagram, Snapchat, LinkedIn, Twitter, etc)
- Content Marketing
- Online Ads
- Inbound Marketing
Above are 10 major types of digital marketing campaigns.
Here are 5 tricks to best utilize digital marketing campaigns for your business:
1. Do Research and Set Goals and Objectives of the Digital Marketing Campaign
Having some research prior to setting up a digital marketing campaign could significantly improve the outcome. Research about the platforms, campaign types, costing, etc. Then set up the goals and objectives of your digital marketing campaign. Most often people don’t even define any goals and objectives of their marketing campaign. Even if some customers have goals and objectives of their digital marketing campaign either they are not clearly defined or very loosely defined, for example, the customer is aiming for “increment in website traffic” and “increased sales” these both terms are very generic and one thousand more visitors or hundred thousand more visitors both cannot be differentiated. So, you should understand:
- Where I am currently getting the most customers from?
- What areas have the potential to purchase my product or service?
- What industry I am currently selling to, what other industries could be interested?
- What is my current online conversions’ stats?
- How many visitors I am getting on the website?
- How many of those visitors are making a purchase?
- How many leads I am getting from my social media?
- What platform is currently providing more leads?
- How many visitors I am getting on the website?
5. How many more website visitors should I have to meet my goals?
6. How many more social media users do I need to reach my goals?
So, a clear goal and objective should have to be defined, for example, an increase in traffic should be four to five thousand more visitors and twenty to thirty per cent more sales. Hence a clear plan can be laid out to achieve these objectives what platform we should utilize, or how much should we have to pay daily to meet reach this limit and other similar parameters. Hence, doing some research prior to setting up the campaign will help to define very clear, measurable and relevant goals and objectives and the timeline of the digital campaign can be defined.
2. Setup Targeted Audience to Boost the Outcome
The targeted audience is the backbone of any digital marketing campaign. People often get confused about that. As different digital marketing platforms have different methods and techniques to classify the audiences, it is important that we understand how to narrow down our audience for the best results. The audience could be based on demographics and geographic classifications. You should be able to understand what market or place or what types of businesses or people you want to target who have the highest probability to convert. For example:
- Are you targeting B2B or B2C?
- Is your audience concentrated in a certain area or location or multiple locations?
- You only want to target the gold and jewellery shops? Who must be located in certain areas
- You want to sell women leather bags
- You want to sell software used in the banks only
- Etc
- Is your audience lies in a certain age group or gender?
- Do you want to target only certain professions or professionals?
- Procurement Managers
- Marketing Managers
- CEOs
- Etc
- Do you want to target particular industries?
- Oil and Gas
- Cargo and Shipping Companies
- Who else can be interested in your products or services?
Questions like these will help you understand your audience and targeted markets very well. This is important to define your targeted audiences and targeted markets. This will help you later to choose only the most relevant platform for your digital marketing campaign.
3. Choose the Digital Marketing Platform Wisely and Cut the Cost
Once the goals and objectives are set the targeted audience and markets are defined, the next step will be to choose an appropriate platform which allows reaching your targeted audience. This will significantly improve the outcome and also reduce the cost of the campaign. There are a lot of digital marketing platforms available in the market. All platforms have evolved around different trends and have unique abilities. In order to choose a digital marketing platform here are a few points that you must check before starting your campaign:
- How many users are using the platform in your targeted market’s location?
- What is the conversion rate of the platform?
- What is the costing mechanism?
- What is the cost of the campaign?
- How closely does the platform allow you to narrow down to your targeted audience?
The platform you are choosing for your digital marketing campaign must be popular in your targeted geographic locations. The conversion rate must be good. It means that the platform is capable of delivering quality leads and will ensure a good return on your investments. The payment mechanism is also important to control and minimize the cost of the digital marketing campaign. Another most important thing is if the platform allows you to target your desired audience or not. For example, if you want to target only a certain age group or a certain location/sector of the city, does the platform allows to do that or do you have to select the entire city to reach out to the sector or area you are targeting. This will also increase the cost per click or per conversion. This analysis will help you a lot in reducing the overall digital marketing campaign cost as well as the individual platform’s campaign budget.
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4. Measure the Results, Calculate the ROI
Measuring the results of a digital marketing campaign will help you understand your return over your investments. And it will also help you to further optimize your campaign. Different platforms have different payment methods, mechanisms and costing plans. The simplest way to measure your return over your investments is to:
- Calculate the total number of leads from each platform
- Calculate the total number of spending on each platform
- Calculate the average rate of a single lead/conversion from each platform
- Calculate the total number of conversion/sales from the entire digital marketing campaign
- Calculate the total ROI of the campaign
Now you will get a clear picture of what platforms are doing well and at what cost. These calculations are a bit irregular, for example, in the first month you spent five thousand on Facebook and got two hundred leads, and let say eighty sales. In the same month, you have spent some amount on YouTube and got one hundred sales. In the third month with the same spending, YouTube might be performed a little sloppy and Facebook’s sales got increased. This scenario could happen much often, so do not drop a platform for just one month’s bad performance, at least evaluate them for six months. After that reduce the budget of low-performance platforms and put more budget on better performing platforms. This will increase your return over your investments in the digital marketing campaign.
Furthermore, you must have to scrutinize your content, graphics and adverts as well. If you are sending emails that are almost identical to all other promotional or marketing email people are using, then the chances are high they might not read it. If you are advertising and your adverts are not interesting, the design, the tagline, the content, photos or videos, everything should have to be appealing and eye-catchy, otherwise, people will not going to click on it. Your content, advertisements and graphics should be eye catchy, readable, and your message should have to be very clear and short to increase the CTR or click-through rate. These all factors along with the platforms and their performance should have to be scrutinized to understand and identify the areas of improvements.
See More: Importance of Digital Marketing in 2021
5. Website and Search Engine Optimization (SEO)
Website and search engine optimization or SEO is also very important. If you are doing email marketing, PPC, CPC, Google Adwords, Facebook/Instagram, LinkedIn Ads or any other platform you are using, eventually your targeted audience will end up on your website, and if your website is not capable of converting online leads, your campaign will be failed. The impact of website design on digital marketing is significant. Everything has to be best whether it is your web design, navigation, graphics, UX/UI, pictures, videos, text, user experience or user journey. Your website is an ultimate marketing tool rather than just serving as an online company brochure or profile. These days, smartphone compatibility (responsive web designs) and cross-platform compatibility are a must-have feature. Add other languages too to your website if they are related to your targeted audience and market. Multi-lingual websites also do well in the search engine ranks.
See More: Expected web designs trends for 2021
As your website is the backbone of your digital marketing campaign, your SEO can be frankly called the backbone of your organic website traffic. Organic means completely free, you don’t have to pay Google or any other search engine for that. This is why the SEO or search engine optimization is also very important for long term digital marketing goals. Make sure your website is designed and developed as per the SEO standards and also make SEO a part of your digital marketing campaign. This will help you gain long term benefits, which could help you to sustain your online growth for a longer period of time. So having a business-oriented website and a good amount of SEO could really make a difference.
See More: 5 Changes in your Website that can generate more Business
Conclusion
Digital marketing is extremely important for a business to get the benefits of the online domain. The past few years have proven that digital marketing is way too productive and cost-effective than traditional marketing methods. Digital marketing like all other IT-based solutions is also continuously evolving and innovative. Without a clear plan and strategy, one can easily waste time and money without getting any outcome. Before initiating any digital marketing campaign you should have clear goals and objectives of the campaign. Then for those goals carefully choose audience or targeted markets. The next step is to wisely choose the digital marketing mediums and platforms which can meet your needs. On top of that, your website is also very important. In the modern era, a business website is almost half of its reputation. Make sure your website serves the purpose and serves it very well. In order to gain long term benefits of the digital marketing campaign, make search engine optimization or SEO mandatory for all your digital marketing campaigns. It is always wise to consult a professional digital marketing service provider like us, RSI Concepts. You can reach us through the comment box below or simply write us through our Contact Us page.
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