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5 Tricks to Best Utilize Digital Marketing Campaigns

5-Tricks-to-Best-Utilize-Digital-Marketing-Campaigns

Digital marketing is very crucial for businesses these days. No matter how big or small you are, whether you are a medium-size enterprise, a huge corporation, a multinational, a government entity, or a small shop owner, the digital marketing could help you achieve your marketing goals. Although it may sound simple the digital marketing is a very complex and continuously evolving platform. Digital marketing or online/internet marketing have already surpassed traditional marketing. The businesses from all sorts of industries are rapidly adopting digital marketing. Due to very detailed statistical data and analysis, digital marketing has become more effective than traditional marketing. Businesses can easily identify the demand of their customers through the business insight of digital marketing and can easily act accordingly. It is equally effective for both B2B and B2C types of businesses. If digital marketing is done correctly it can enable you to reach millions of potential prospects and customers.

You must be doing digital marketing, if not, we will suggest you immediately include digital marketing in your business plan. In order to ensure the highest return over your investments in the digital marketing, you must have to do it right, else you will end up paying more for less outcome. Before we jump into the tips and tricks first let us see what exactly digital marketing is. In simple words, whatever method of marketing that requires internet or digital mediums is called digital marketing. It majorly consists of the following:

  1. Website
  2. Social Media Presence
  3. Search Engine Optimization or SEO
  4. Email Marketing
  5. Search Engine Marketing (Google Adwords, etc)
  6. Pay-Per-Clicks or PPC Advertisements
  7. Native Adverts – Social Media Platforms (Facebook, Instagram, Snapchat, LinkedIn, Twitter, etc)
  8. Content Marketing
  9. Online Ads
  10. Inbound Marketing

Above are 10 major types of digital marketing campaigns.

Here are 5 tricks to best utilize digital marketing campaigns for your business:

1. Do Research and Set Goals and Objectives of the Digital Marketing Campaign

Do-Research-and-Set-Goals-and-Objectives-of-the-Digital-Marketing-Campaign

Having some research prior to setting up a digital marketing campaign could significantly improve the outcome. Research about the platforms, campaign types, costing, etc. Then set up the goals and objectives of your digital marketing campaign. Most often people don’t even define any goals and objectives of their marketing campaign. Even if some customers have goals and objectives of their digital marketing campaign either they are not clearly defined or very loosely defined, for example, the customer is aiming for “increment in website traffic” and “increased sales” these both terms are very generic and one thousand more visitors or hundred thousand more visitors both cannot be differentiated. So, you should understand:

  1. Where I am currently getting the most customers from?
  2. What areas have the potential to purchase my product or service?
  3. What industry I am currently selling to, what other industries could be interested?
  4. What is my current online conversions’ stats?
    1. How many visitors I am getting on the website?
      • How many of those visitors are making a purchase?
    2. How many leads I am getting from my social media?
      • What platform is currently providing more leads?

5. How many more website visitors should I have to meet my goals?

6. How many more social media users do I need to reach my goals?

So, a clear goal and objective should have to be defined, for example, an increase in traffic should be four to five thousand more visitors and twenty to thirty per cent more sales. Hence a clear plan can be laid out to achieve these objectives what platform we should utilize, or how much should we have to pay daily to meet reach this limit and other similar parameters. Hence, doing some research prior to setting up the campaign will help to define very clear, measurable and relevant goals and objectives and the timeline of the digital campaign can be defined.

2. Setup Targeted Audience to Boost the Outcome

Setup-Targeted-Audience-to-Boost-the-Outcome

The targeted audience is the backbone of any digital marketing campaign. People often get confused about that. As different digital marketing platforms have different methods and techniques to classify the audiences, it is important that we understand how to narrow down our audience for the best results. The audience could be based on demographics and geographic classifications. You should be able to understand what market or place or what types of businesses or people you want to target who have the highest probability to convert. For example:

  1. Are you targeting B2B or B2C?
  2. Is your audience concentrated in a certain area or location or multiple locations?
    1. You only want to target the gold and jewellery shops? Who must be located in certain areas
    2. You want to sell women leather bags
    3. You want to sell software used in the banks only
    4. Etc
  3. Is your audience lies in a certain age group or gender?
  4. Do you want to target only certain professions or professionals?
    1. Procurement Managers
    2. Marketing Managers
    3. CEOs
    4. Etc
  5. Do you want to target particular industries?
    1. Oil and Gas
    2. Cargo and Shipping Companies
  6. Who else can be interested in your products or services?

Questions like these will help you understand your audience and targeted markets very well. This is important to define your targeted audiences and targeted markets. This will help you later to choose only the most relevant platform for your digital marketing campaign.

3. Choose the Digital Marketing Platform Wisely and Cut the Cost

Choose-the-Digital-Marketing-Platform-Wisely-and-Cut-the-Cost

Once the goals and objectives are set the targeted audience and markets are defined, the next step will be to choose an appropriate platform which allows reaching your targeted audience. This will significantly improve the outcome and also reduce the cost of the campaign. There are a lot of digital marketing platforms available in the market. All platforms have evolved around different trends and have unique abilities. In order to choose a digital marketing platform here are a few points that you must check before starting your campaign:

  1. How many users are using the platform in your targeted market’s location?
  2. What is the conversion rate of the platform?
  3. What is the costing mechanism?
  4. What is the cost of the campaign?
  5. How closely does the platform allow you to narrow down to your targeted audience?

The platform you are choosing for your digital marketing campaign must be popular in your targeted geographic locations. The conversion rate must be good. It means that the platform is capable of delivering quality leads and will ensure a good return on your investments. The payment mechanism is also important to control and minimize the cost of the digital marketing campaign. Another most important thing is if the platform allows you to target your desired audience or not. For example, if you want to target only a certain age group or a certain location/sector of the city, does the platform allows to do that or do you have to select the entire city to reach out to the sector or area you are targeting. This will also increase the cost per click or per conversion. This analysis will help you a lot in reducing the overall digital marketing campaign cost as well as the individual platform’s campaign budget.

See More: Website Development with leads management system

4. Measure the Results, Calculate the ROI

Measure-the-Results,-Calculate-the-ROI

Measuring the results of a digital marketing campaign will help you understand your return over your investments. And it will also help you to further optimize your campaign. Different platforms have different payment methods, mechanisms and costing plans. The simplest way to measure your return over your investments is to:

  1. Calculate the total number of leads from each platform
  2. Calculate the total number of spending on each platform
  3. Calculate the average rate of a single lead/conversion from each platform
  4. Calculate the total number of conversion/sales from the entire digital marketing campaign
  5. Calculate the total ROI of the campaign

Now you will get a clear picture of what platforms are doing well and at what cost. These calculations are a bit irregular, for example, in the first month you spent five thousand on Facebook and got two hundred leads, and let say eighty sales. In the same month, you have spent some amount on YouTube and got one hundred sales. In the third month with the same spending, YouTube might be performed a little sloppy and Facebook’s sales got increased. This scenario could happen much often, so do not drop a platform for just one month’s bad performance, at least evaluate them for six months. After that reduce the budget of low-performance platforms and put more budget on better performing platforms. This will increase your return over your investments in the digital marketing campaign.

Furthermore, you must have to scrutinize your content, graphics and adverts as well. If you are sending emails that are almost identical to all other promotional or marketing email people are using, then the chances are high they might not read it. If you are advertising and your adverts are not interesting, the design, the tagline, the content, photos or videos, everything should have to be appealing and eye-catchy, otherwise, people will not going to click on it. Your content, advertisements and graphics should be eye catchy, readable, and your message should have to be very clear and short to increase the CTR or click-through rate. These all factors along with the platforms and their performance should have to be scrutinized to understand and identify the areas of improvements.

See More: Importance of Digital Marketing in 2021

5. Website and Search Engine Optimization (SEO)

Website-and-Search-Engine-Optimization-(SEO)

Website and search engine optimization or SEO is also very important. If you are doing email marketing, PPC, CPC, Google Adwords, Facebook/Instagram, LinkedIn Ads or any other platform you are using, eventually your targeted audience will end up on your website, and if your website is not capable of converting online leads, your campaign will be failed. The impact of website design on digital marketing is significant. Everything has to be best whether it is your web design, navigation, graphics, UX/UI, pictures, videos, text, user experience or user journey. Your website is an ultimate marketing tool rather than just serving as an online company brochure or profile. These days, smartphone compatibility (responsive web designs) and cross-platform compatibility are a must-have feature. Add other languages too to your website if they are related to your targeted audience and market. Multi-lingual websites also do well in the search engine ranks.

See More: Expected web designs trends for 2021

As your website is the backbone of your digital marketing campaign, your SEO can be frankly called the backbone of your organic website traffic. Organic means completely free, you don’t have to pay Google or any other search engine for that. This is why the SEO or search engine optimization is also very important for long term digital marketing goals. Make sure your website is designed and developed as per the SEO standards and also make SEO a part of your digital marketing campaign. This will help you gain long term benefits, which could help you to sustain your online growth for a longer period of time. So having a business-oriented website and a good amount of SEO could really make a difference.

See More: 5 Changes in your Website that can generate more Business

Conclusion

Digital marketing is extremely important for a business to get the benefits of the online domain. The past few years have proven that digital marketing is way too productive and cost-effective than traditional marketing methods. Digital marketing like all other IT-based solutions is also continuously evolving and innovative. Without a clear plan and strategy, one can easily waste time and money without getting any outcome. Before initiating any digital marketing campaign you should have clear goals and objectives of the campaign. Then for those goals carefully choose audience or targeted markets. The next step is to wisely choose the digital marketing mediums and platforms which can meet your needs. On top of that, your website is also very important. In the modern era, a business website is almost half of its reputation. Make sure your website serves the purpose and serves it very well. In order to gain long term benefits of the digital marketing campaign, make search engine optimization or SEO mandatory for all your digital marketing campaigns. It is always wise to consult a professional digital marketing service provider like us, RSI Concepts. You can reach us through the comment box below or simply write us through our Contact Us page.

Check this out: Read this before starting Digital Marketing Campaign in Dubai

Importance of Digital Marketing in 2021

Importance of digital marketing in 2021 is even more than ever before in the UAE. Like Dubai, Abu Dhabi, Sharjah and other emirates are very densely populated communities and almost everyone has access to the internet. This leads to a completely different customer approach to make a purchase. Everyone these days tries to find something from the search no matter if you are searching for a restaurant near you, a gas station, nearest bank branch, clinic or hospital near you, government offices or anything, people tend to search for it online first.

Importance-of-Digital-Marketing

As online search is convenient and more accessible, so everyone is going for it. In that kind of ecosystem, the need to be available online is greater than ever before. This is the reason why digital marketing is so vital and important to grow in 2021. There is a common saying that “if your business is not on the internet then your business will be out of business.”

In this blog, we will try to establish a factual analysis of digital marketing and its benefits along with its comparison with conventional marketing.

What is Digital Marketing?

What-is-Digital-Marketing

Online marketing, internet marketing or most commonly known as digital marketing is a form of marketing in which we promote a business on various online platforms and mediums for business awareness and business development purposes. In short, digital marketing allows businesses to reach out to audiences in the online or internet domain. This is the simplest definition of digital marketing. Here are the three major classifications of digital marketing:

Content Marketing

The content is like the gold in the digital world, it never gets old, never get out of demand, it never loses its worth. No matter what kind of marketing campaign you are running, whether it is a brand awareness campaign, brand identity, new product launch, special offers, or anything, the content will decide the failure or success of the campaign. There is a thumb rule in the content which is “the content should be engaging/appealing and it should provide value/information at the same time.”

Social Media

Effective and active social media presence is very important for digital marketing. Without social media engagements, you may not achieve the desired results. The social media platform are very useful for brand awareness, lead generation, instant communication and customer engagements. Social media endorsements, shares, likes, etc are very useful in establishing the brand identity.

Search Engine Optimization (SEO) and Website

A well-designed website is the backbone of digital marketing, especially when you need online conversions. As the website can provide a deep insight into your business, your products/services and other relevant information which prospects seek before converting into a lead. Having an engaging and interactive website is important. If your website ranks higher in the search engine results, it could do wonders, which is why a proper search engine optimization is always recommended if you want maximum output from your digital marketing campaign.

Email Marketing

Although email marketing is a very old digital marketing tactic, still it is highly relevant and can generate amazing outcomes if done properly. The email marketing allows you to communicate one on one with your customers, you can generate personalized messages and share links, information and many more at a very low cost, and in fact, the email marketing is the cheapest marketing medium till date. Email marketing is still used by millions of businesses worldwide and is a very effective marketing tool.

Checkout: Building a Successful Email Marketing Funnel with Email Marketing System

Benefits of Digital Marketing

Benefits-of-Digital-Marketing

The impact of digital marketing in today’s world is far greater than conventional marketing. In fact, it has completely transformed the marketing industry. Especially in developed countries where most of the population has access to the internet, all kinds of businesses, from large multinational corporations to small local street businesses are benefitting from digital marketing. Here are some benefits of digital marketing:

1. Reach out to large audiences

Digital marketing has enabled businesses to reach out to vast audiences and unexplored markets without a hefty cost.

2. Precisely Target any Audience

Another remarkable feature of digital marketing is that it allows you to target precisely the audience you want, this also reduces the overall cost.

3. Cost-Effective

Digital marketing is the most cost-effective marketing method. As you already have control over the targeted audience and spending which makes it very cost-effective.

4. Excellent ROI Rate

The cost-effectiveness and the freedom to target specific markets or audience groups makes results in excellent return over investment (ROI) rates.

5. Real-time Analysis

The digital also allows marketers to get real-time statistical analysis and comprehensive reports to measure and scale the output of the campaign.

6. Instant Feedback and Response

The businesses can get instant feedback and response to their marketing campaign from digital marketing mediums.

7. Easy and Quick Setup

Digital marketing campaigns can set up instantly and you can initiate a marketing campaign within a few hours and start getting results.

8. Low Resource Consumption

As the setup is simple and easy, the campaign analysis and reports are all automated, so digital marketing campaign management requires very fewer resources.

These are some of the unquestionable benefits of digital marketing. Apart from that digital marketing is way too innovative and is rapidly evolving and improving as comparing to conventional marketing. All digital marketing platforms are simple and easy-to-use and are becoming more effective and more useful day by day. The future of digital marketing is very promising in the modern world.

Comparison of Digital Marketing and Conventional Marketing

Comparison-of-Digital-Marketing-and-Conventional-Marketing

The conventional marketing has its own merits and demerits, I am not saying that it is totally irrelevant now, but for specific objectives, this conventional or traditional marketing is way too less efficient than comparing to the digital marketing. Such as:

Targeted Audience

In conventional marketing, you can’t really target a specific audience, for example, if you are running an advert on TV or Radio then everyone who is tuned to the TV or Radio will get the ad. For example, you want to sell something to the healthcare sector, then there is no way you can make sure that your advert will reach out to all the healthcare businesses or their concerned personals. But in digital marketing, you can specifically target only the people working in the healthcare industry. This makes the campaign more effective and way too cost-efficient than conventional marketing.

The Advertisements

In traditional or conventional marketing if you are advertising on TV, Radio, Magazines, Newspaper or anything else, you have to pay for each word or each second your adverts last. Whereas in the case of digital marketing you can share links, bigger videos, images, much more on a fractional cost of what you have to pay for the conventional marketing mediums. Digital marketing allows you to share more information.

The Scope of the Marketing Campaign

The traditional or conventional marketing campaign is always limited to a certain group of subscribers, or even if you are sharing the leaflets or brochures, only a few handfuls of people will consider reading it. However, in the digital marketing, the response rate is way too higher, if you are reaching a large audience then people don’t mind on clicking on an irrelevant advert too, so if you are targeting properly you can achieve higher results.

Customer Engagements

The digital mediums provide a more easy and simple interaction with customers than conventional or traditional marketing. The customer engagements are way too higher for digital marketing. You can also communicate easily from the digital mediums, database management is also way too easy for digital marketing.

The Communication

The communication in traditional marketing is delayed and the communication in digital marketing is immediate. You can instantly communicate with your customers and they can instantly respond to your digital marketing campaign. The setup and launch of a digital marketing campaign can be done in a few hours, however, a traditional or conventional marketing campaign can take weeks or months to kick start.

Cost and Return over Investments

As conventional marketing is loosely targeted, requires longer initiation time period and the start-up cost of the traditional marketing campaign is very high so it tends to deliver a lesser return over investments (ROI) rates. But the digital marketing campaign requires less time, money and expertise to get it started and the results are completely measurable with precisely targeted audiences, so the output or the return over your investments (ROI) rates are way too higher than the traditional marketing.

Read also: Read this before starting Digital Marketing Campaign in Dubai

Conclusion

Digital marketing is way too better than traditional marketing. The digital marketing campaigns are easy to set up, cost-effective, measurable results, precisely targeted audience with a variety of different types of advertisements and marketing channels/mediums, which allow you to prepare specific adverts to target a specific audience to keep your cost under control. The world has to notice huge growth in digital marketing. In case if you want to survive in the future you must have to have the digital marketing campaigns. This will not only give you a competitive advantage but it will also ensure a steady stream of prospects/leads and sales through your marketing funnel.

Check this out: Queue Management System Problems and Solutions in Dubai, UAE

Etisalat Academy Acquired RSI Concepts for Digital Branding

Etisalat-Academy-Acquired-RSI-ConceptsEtisalat Academy is one of the largest training facility in GCC having 1.2 million square feet large facility located in Dubai. The Etisalat Academy is the source of innovative skills and assessment programs for local, regional and multinational corporate and public sector in UAE and all across GCC. The Etisalat Academy and its partners are providing professional and innovative training services for their customers in many countries and regions all across the GCC. They are also responsible for fulfilling the needs of professionals, managers, and team members in the local market and supporting the local enterprises and business.

Recently the Etisalat Academy has decided to add new programs to their portfolios and required some new branding for that. RSI Concepts was one of the suppliers who were shortlisted for the tender and later we were being awarded due to our reputation and technical capabilities. At RSI Concepts we are providing a variety of IT services and solutions. Branding is one of our core speciality. We were given the task of bringing their new branding strategy to life.

Branding and marketing play an important role in the success or failure of a project/business. Branding is what make or break people’s perception of your organization. It is not just a few landing pages, presentations, printed media and content but it is the real essence of the modern-day marketing. In such a competitive environment having a perfect branding helps businesses establish their identity and obviously boosts into more leads. In today’s modern world “Seeing is believing” especially digital brand identity is considered to be a key to success. Modern man is way too connected to the digital world than ever before, which is why it is very important to have a good reputation in the digital arena too.

Here are the remarks of our Sales and Marketing Manager. Ms. Maheen Waheed:

“Dealing with such a big organization which is known for their quality standards and innovation leadership in the market, was not an easy task. But thanks to our skilled professionals and business analysts, we have managed to deliver as per their expectations. We have met all the requirements and proven to be able to take up with their extraordinary quality standards and sophisticated branding needs.”

At RSI Concepts the quality of our work is our top priority. This is the reason our clients prefer to do repeated business with us. That is not all, we are always hunting for the new talent and maintained a versatile human resource repository. Our clientele based upon local and regional enterprises and organizations which give us an edge over other suppliers as our business analysts are well versed with the custom and norms of the local market and always take care of the moralities, tradition, cultural customs and local need of the community. Which is why our branding and marketing solutions are very well prepared and cost-effective too.

Checkout: Why should the bank think beyond queue management?

Website revamping & digital marketing acquired by CoolTech Gulf

Website-revamping-&-digital-marketing-acquired-by-CoolTech-Gulf

RSI Concepts is honoured to announce that we have recently been appointed by CoolTech Gulf to reinvent their online presence by revamping their existing website design along with a digital marketing campaign. The new user interface and navigational structure to be more fluent, user-friendly and business-centric. The main objective is to enhance the user experience and perform technical upgrades to take the full advantage of the digital marketing campaigns.

CoolTech Gulf is a well-reputed and very well established name in the water treatment supply and service market, operating mainly in the UAE but have their clientele expanded throughout the Gulf region. The company is among the very first organizations in the region who have started a sort of campaign to promote environmentally friendly and energy-efficient solutions for the market. They are well respected for introducing new solutions and innovative technologies in the market. Which give their clients an edge in reducing the cost, maintaining the long-term sustainability and cost-efficient system operations. Along with that, the CoolTech Gulf has a sole dealership of some of the top-notched European made brands in the whole region which also is proof of their market repute and superiority in the region.

The digital marketing campaign is aiming to boost brand awareness domestically and internationally. Digital marketing has already been dominating conventional marketing in the Gulf region as well as all over the globe. The potential of the targeting relevant audience along with ease of targeting the geographical audiences without literally no complexity makes the digital marketing more accessible and more useable than any other communication medium. That is not all, the high level of statistical analysis and detailed reports for the advertisements provide highly accurate and reliable insight into the digital marketing campaigns. This lets the marketer improve its marketing strategy and get the best possible outcome of any digital marketing campaign.

Here is a short note from our sales manager Mr Humayun Hashmi who is been handling the project from the beginning:

“For sure CoolTech Gulf is a big name in the region and it was truly an honour to have started this project with them. The team is very much involved and super responsive. Though we got some delays because of some new postings at the client-side and later the COVID-19 outbreak overall we are trying to deliver each milestone before its due date. The user interface and the navigational structure of the website is a bit challenging but thanks to our experienced designers and analysts we have successfully built a very business-centric design that will totally enhance the online brand identity of the organization. The digital marketing campaign will also help to build the brand image online. We are looking forward to completing the project in due time.”

I couldn’t agree anymore, being the part of the analysts’ team I also got a chance to involve in the research and analysis process for the user interface and navigation mockup designs, and it was not an easy task to do that. But we took enough time to present an idea which got approved soon. At RSI Concepts the quality is everything, we do not compromise on the quality and ensure to deliver best.

Checkout: Read this before starting Digital Marketing Campaign in Dubai

Read this before starting Digital Marketing Campaign in Dubai

Read-this-before-starting-Digital-Marketing-Campaign-in-Dubai

Digital Marketing Campaigns in Dubai, UAE is considered to be the best ROI medium of marketing. Not only in the country but throughout the gulf we have experienced exceptional results. The easy internet accessibility for the masses, the smartphones and the mobile apps revolution hit us like a storm. Things got changed rapidly and within the past 5 to 8 years the whole marketing landscape had changed irreversibly.

1. Digital Marketing over Conventional Marketing

There was a time when reaching out to thousands of people through conventional marketing campaign was very expensive or completely out of reach of small and medium-sized businesses, but not anymore, thanks to the digital marketing campaigns, now this can be done by spending just a few dollars/dirhams. Another huge advantage of the digital marketing campaigns over the conventional marketing campaigns is that they are more precise and can let you communicate with thousands of people based on their demographics, interests, professions, and many more. Digital marketing campaigns are precise and effective.

Digital-Marketing-over-Conventional-Marketing

As the digital marketing campaigns are a modern form of marketing but still it is marketing though, so the content is king here also. The adverts with an eye-catchy visual content are always encouraged. The second most important aspect of a successful digital marketing campaign is the audience since the digital mediums provide a variety of filters and parameters to screen out your targeted audience. Which makes it very important to target only to the people you want to sell and also identify the people who could be a possible prospect. This will maintain a balance between your cost and your return.

2. Digital Marketing Campaigns ROI in UAE

Gulf in its entirety and the UAE specifically is a very modern and up-to-date society, the customer only trust brands who provide them with a sense of positive repute and trust. Along with that, the customer experience and journey to acquire a product or service is also important, this is where businesses can utilize the full potential of communication through digital mediums. There are a variety of digital mediums that can be used, but choosing a suitable digital medium is also critical. Because people tend to behave differently on different digital mediums and their expectations from different digital mediums are different, which led to a completely different audience pool on different digital mediums, so what you are selling and to whom you are selling or you want to sell will decide what digital medium will deliver the most for your digital marketing campaigns in UAE.

Digital-Marketing-Campaigns-ROI-in-UAE

The best approach is to acquire a professional digital marketing agency in Dubai such as RSI Concepts. However, we will discuss a few most popular digital mediums that can be used to get the best results from your digital marketing campaigns in the UAE. There are two major types of digital marketing mediums:

  1. Organic Digital Marketing Medium
  2. Paid Digital Marketing Medium

Furthermore, we can elaborate them into sub-categories as follow:

2.1 Organic Digital Marketing Campaign

Organic-Digital-Marketing-Campaign

Organic Digital Marketing means all the digital marketing mediums that are completely free of cost, in order to use them you must have to have sufficient knowledge and technical skills or simply you can acquire a professional digital marketing agency to do the work for you. Here are the types of digital marketing mediums:

  1. SEO or Search Engine Optimization
  2. On-Page SEO
  3. Off-Page SEO
  4. Social Media Interactions by Pages and Profiles

2.1.1 SEO or Search Engine Optimization

SEO or Search Engine Optimization is the most popular organic digital marketing medium. As we all know Google has become an essential of our daily life, and every single person must have used it for some research, so having a high rank in Google searches could lead you to large free traffic which can later translate to leads and conversions.

The major part of the SEO is having a wonderful website which is completely Google friendly and responsive. The website should be easy to navigate and must work flawlessly on different screen sizes, mobile devices and browsers with seemingly same user experience.

2.1.2 On-Page SEO

On-Page SEO is mainly working with your website user experience and search engine friendliness. There are so many indicators and identifiers only designed for the search engines to let them categorized and rate your website from the user experience point of view and its usefulness. These indicators and identifiers can be added in the HTML of the web page, in rich snippets and schema, geographical tags, search engine readable codes, social media tags and many more.

2.1.3 Off-Page SEO

The on-page SEO is just the half of it, the other half is the off-page SEO. Off-page SEO is mainly based on backlinks and social media bookmarks. The backlinks can be organic if your content is meant for general public consumption, but if you are targeting a specific audience, you should have to build useful backlinks for your website. There are so many different methods and techniques to build backlinks. Same is applicable for the social bookmarks. All your social media profiles and pages should be linked to your website. You have to be active on your social media profiles and pages.

2.1.4 Social Media Interactions by Pages and Profiles

Social Media interaction by your business’s social media profiles and pages is also an important part of a good digital marketing strategy. People tend to post on your social media platforms, it could be good or bad also. People can appreciate the product or service they acquired from you or they can write a positive or negative review about their experience. That doesn’t matter what people write on your social media the important thing is how you respond to them. You should be very polite, humble, and responsible in case of negative feedback or comment, you should try to resolve the issue and try to move them to a private conversation or your official complaint channels, rather discussing things in the public domain. Try to respond to as many people as you can, this will build your brand image in the social media and in case of social media anything could go viral, which could boost your social media profiles and pages. So, be attentive and be a problem solver, try to avoid dead ends, and keep the conversation alive.

Be vigilant towards the negative marketers or the vampires who post their profile and pages in you popular content to get extra likes. Keep on removing, reporting and blocking such users. Your social media can be very beneficial in your organic marketing and will let you build a unique and very dedicated audience over the internet to support your organic marketing activities.

2.2 Paid Digital Marketing Campaign

Paid-Digital-Marketing-Campaign

The organic digital marketing or mainly the SEO is a long shot, it requires consistency and time to show results. But in case if you are looking for instant results you should choose the paid digital marketing. There are so many digital marketing mediums which can be used for the paid digital marketing campaigns. It mostly depends upon the digital marketing campaign’s goals and targeted audiences.

Here are some of the most popular paid digital marketing mediums:

Paid SearchesPPC/CPSGoogle Adwords
Facebook AdsInstagram AdsSnapchat Ads
Twitter AdsLinkedIn AdsYoutube Ads

These digital marketing mediums offer a variety of different campaigns for different marketing goals. Here are some of the popular digital marketing campaign types:

2.2.1 Google Search Ads or Adwords or Paid Searches Campaign

Google Ads or Search Ads or Paid Searches are the most widely used medium in a digital marketing campaign all over the world and are tend to produce the highest conversion rate in the world. One can say Google Adwords or Google Search Ads are the best in the world. But quality isn’t cheap, Google Ads could cost you the most and for certain keywords, the cost is ridiculously high. So, it is always suggested to acquire a professional digital marketing company to do the Adwords Ads Campaigns for your business.

2.2.2 Lead Generation Campaign

Lead Generation Campaigns are very goal centric and precise form of digital marketing campaigns. The objective is pretty clear, generate more leads and convert them to sales. Above mentioned digital marketing mediums have their own mechanisms and methods to provide lead generation campaigns. Some digital marketing mediums such as Google allows the businesses to direct the targeted audience to a specific web page and let the user fill in a form or their contact information which can later be sued by the sales team.

Some mediums such as Facebook/Instagram allow creating simple and easy multimedia ads with a more flexible approach towards selecting the targeted audience along with a simple and small form with a call to action button. This approach is simple and yield more leads, but since it is a social media platform so you might get some irrelevant or even fake leads too. But the cost is very low comparing to Google so it is the best alternative in a tight budget scenario.

2.2.3 Brand Awareness Campaign

Brand Awareness Campaigns are often referred to as traffic building campaigns as well. But that is not the case, the traffic building campaigns are specifically designed to get more and more traffic whereas the brand awareness campaigns are meant to promote the brand. Though in most of the digital marketing campaigns the strategy is built to get more website traffic sometimes the adverts encourage people to visit a particular outlet, or branch, or the office rather than just visiting the website. The approach is a little bit different when it comes to the advertisements and the targeted audiences. The prime objective of the brand awareness digital marketing campaign is to let more and more people see your brand and influence them to have a positive opinion about the brand.

3. Conclusion

If you are a small or medium-sized business in Dubai, UAE the digital marketing could do wonders for you. If you are a large corporation or big enterprise, communicating with masses was never easier than ever before thanks to the digital marketing campaigns and latest technological advancements in the field of internet and social media, communicating with masses instantly is just as easy as writing a tweet. It is not only the cost that gives digital marketing campaign an edge over the conventional marketing campaign, but it is the comprehensive reporting and statistical data availability for your analysis of the marketing strategy. This is why no matter what kind of business are you, or on what scale are you operating, the digital marketing campaign will always be beneficial for your business.

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