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Customer Feedback Importance in 2021

Customer-Feedback-Importance

Customer feedback is extremely important to provide you with a micro vision of each aspect of your business strategy. Especially in the year 2021 when the due to the 2020 scenarios the entire landscape of the marketing is changed, the whole perception of the customers are transformed, their expectation is completely changed and an all-time high, the competitors are giving you a rough time, in such times, you must have to keep your customers happy and satisfied, all this could be achieved with simple and very cost-effective customer feedback system solution. The customer feedback will provide you a great level of details and help you understand the expectations of your customers and will also help you identify the areas where further improvements can be done to raise the customer satisfaction level. The customer satisfaction will not only ensure your steady growth but it will also ensure more business and expansions. Happy and satisfied customers will always help to promote good brand identity and brand image, negative reputation will always hurt the business and could be very destructive. A simple customer feedback system solution can solve this problem.

How Customer Feedback Can Help Improving Customer Satisfaction?

How-Customer-Feedback-Can-Help-Improving-Customer-Satisfaction

Customer feedback will highlight both positive and negative things in your products and services. You can utilize that data to do improvements in certain areas, in your products or in your services or even in your service delivery methods and mechanisms. Customers usually tend to provide negative feedback when they are not satisfied or unhappy, and only give positive feedback when they are satisfied or very pleased with the product or service. Only an opportunity to submit feedback and a small expression that you take those feedbacks very seriously and the management will investigate and interrogate in case of unsatisfied service or product could leave amazingly positive effects on your customers’ satisfaction. Even if someone is not even attempting to provide feedback when they will read or learn about such feedback channels they will be satisfied. The feedback channel will also reduce the discomfort or anger of the unhappy customers as they will know that if they are unhappy they can easily raise their concerns to the senior management. This will significantly improve customer satisfaction.

Customer Feedback can Help Understanding your Customer’s Behavior

Customer-Feedback-can-Help-Understanding-your-Customer’s-Behavior

Customer’s behaviour is more like their reaction towards your brand. Your customer’s feedback will help you understand your customer’s behaviour such as, how they feel about your brand, what they expect from your brand, how much they are satisfied with your brand. Furthermore, the feedback will also help you understand your customer’s behaviour towards your products, services, staff, and their entire interaction at your business. This understanding is very important for businesses it will help you improve your products and services and the overall customer journey. Businesses can also understand easily what their customers expect from their products and services, as they satisfied with the results or what else can be done to make your products and services more customer-friendly. Such understanding helps businesses to lay down strategies for future growth and innovation.

Understanding Market Trends and Predicting Future Challenges

Understanding-Market-Trends-and-Predicting-Future-Challenges

A deep insight into customers’ behaviour, their expectations, and demands will help you understand the current market trend and will also help you predict future trends and challenges. The direct feedback and opinion of the customers will help you understand their needs, their demands, and their expectations from a customer’s point of view. Although it may sound simple, if the data is collected in a professional manner and is used with proper analytical techniques only then you will be able to reach a solid conclusion. It is very important to understand the difference between what you are currently providing and what your customers are expecting from you. Your customers will identify the needs and your innovation can set the future trends it is as simple. One thing is important to understand that if you do not work in the direction of full filing your customers then someone from the competition will do that, resultantly you could lose your existing customers too let alone the future sales targets. Customer feedback can help a lot to understand the market trends and to make future predictions on the bases of your customer’s expectations and ever-changing demands.

Increase the Trust, Loyalty and Make your Customers Feel Important

Increase-the-Trust,-Loyalty-and-Make-your-Customers-Feel-Important

Opening up a customer feedback channel will not only provide you a great business insight and understanding of the market, but it will also help you strengthen a trusty relationship with your customers. When you provide a channel to opine and suggest or give their feedback and share their experience with you your customers will feel important and feel that you as business care for them. This will also improve your brand image and brand reputation. When the customers think that a business cares for them and put them on their top priority then they will not only stay loyal but they will also promote a positive reputation of that business with their friends, family, co-workers and on various social media platforms. This could help businesses to gain a positive reputation among the market and more people will consider doing business with you because of your positive brand image in the market.

Evaluate your Products and Services and Monitor Your Staff Efficiency

Evaluate-your-Products-and-Services-and-Monitor-Your-Staff-Efficiency

The customer feedback helps the businesses to understand the impact of their products and services on their lives. The businesses can easily understand which particular features of their products or services are the most favourite of the customers and which are not as much appreciated by them. The customers also love to express what else can be provided along with the current features to further improve the products of services. This can help the businesses a lot to improve their products and services and make them more acceptable and adoptable towards their customers.

Customer feedback helps businesses to evaluate their products and services and also the efficiency of their staff and employees. The management can closely monitor their employee’s performance and attitude towards their customers. The management can set up new KPIs (key performance indicators) and then act upon the inputs and feedbacks of the customers. The staff can be trained well, scrutinized or evaluated on the bases of the customer feedback. Which also help the businesses and organizations to hire a quality workforce to improve the quality and profitability.

Most of the time not only in Dubai, UAE but in the entire world businesses, organizations, SMEs and service providers don’t have very strict monitoring policies for the employees. If you have for example 10 sales agents, one of them is not trained well or is not working as per the SOPs, which somehow results in annoying a customer, then the customer will not going to say that Mr./Ms. XYZ at your business was not providing good support but usually, people will say that this particular business doesn’t have good support. That kind of negative publicity could harm your reputation. With our customer feedback system, you can pinpoint which employee is getting negative remarks from the customers, and the management could easily solve the problem.

Check this out: 10 impacts of Queue System with Customer Feedback System

How to Collect Customer Feedback?

How-to-Collect-Customer-Feedback

Now with all that being said, I thought we should also explore some methods that can be used to collect valuable feedback. Collecting the customers’ feedback is a bit tricky these days, as everyone has a very busy life, so no one likes to spend 20 minutes on a phone call to express their feelings and share their experience about the products of services. Neither anyone liked to be held up in the store, lobbies, nor waiting areas, to fill out large customer survey forms with the sales or marketing staff. This is a bit too old fashioned now. As the technology is evolving the businesses should also have to explore new methods and techniques to collect customer feedback without getting them bothered, disturbed or annoyed. Here are some of the modern customer feedback collection methods:

  1. Use a Customer Feedback System such as RSI Customer Feedback and Survey System
  2. Use on-sight kiosks or interactive screens to collect customer feedback
  3. Use Tablet or iPad kiosks or Sands to conduct surveys or collect feedback
  4. Smartphone applications are the new revolution in the IT industry, use your application to collect feedback
  5. Use online web-based surveys, make them simple, easy to access, probably without any signing-up process and shot out the emails
  6. Use Customer Happiness Meters
  7. Use Social Media Platforms (Polls and Surveys)
  8. Use your business website to offer feedback opportunities

This might interest you: 10 Ways to Collect Customer Feedback

The online surveys and customer feedbacks are very popular and can return great results. On top of that, they are much less expensive in terms of both the initial cost and the operational cost. No matter what mode or medium you are using, make sure your strategy is encouraging your customer to submit their feedback.

Always Appreciate Negative Feedbacks

Always-Appreciate-Negative-Feedbacks

One thing which is most important is “always appreciate negative feedbacks”. Negative feedback or criticism will help you with improving everything. Positive feedbacks and appreciations are also important to help you understand what people are liking about your business, your brand, your products and services but the negative feedback will help you understand what you shouldn’t do or what you should do which you are not currently doing. And it is equally important if not more to understand what you shouldn’t do because if you keep doing what you shouldn’t do, you will easily repel your customers and lose the growth too. And similarly, if you will not going to do what you should do, you will also lose customers and you will face a hard time in achieving your future goals.

Read also: 10 impacts of Queue System with Customer Feedback System

Conclusion

As we all know the year 2020 was a bumpy ride in fact I would rather say “a roller coaster” for all types of industries with only a few exceptions. So, the year 2021 is the year when we all will start emerging again and not only that, the year 2021 is also important as it unveiled a completely new landscape and business practices some of them are very well appreciated by the customers and some might not be as that appealing. No matter which industry you belongs to or at what scale you operates, the complete mindset of the masses has been changed, the buying trends has been changed, the business and marketing approaches and practices have been changed. Everyone is coming up with new goals and strategies, in such times it is extremely important to know how successful your policies are and how satisfied your customers are. This will determine your future, so customer feedback in 2021 has become even more important than ever before.

The customer feedback helps businesses to understand their customers’ behaviour, their needs, demands, and expectations, along with that it also provides a great opportunity to evaluate your products and services and also your staff. As much as the customer feedback is important it is equally important to collect the feedback through proper and appropriate mediums and then store the feedback data in a way that it can help the management in decision making and future strategy building. The best way to do it to consult a professional customer feedback system providers such as RSI Concepts. Let us take care of all those crucial and minute details for you. You can reach us out through the below comment box or you can contact us through our Contact Us page.

Check this out: How to Collect Customer Feedback in 2021 and why it matters?

How to Collect Customer Feedback in 2021 and why it matters?

As 2020 have dramatically changed everything, the basic business practices and norms are changed, moreover, the service delivery mechanisms are completely changed. People are expecting a whole new eco-system. Businesses have immediately adopted this change and did whatever they could do to satisfy their customers by improving the customer journey and overall customer experience. Let us say you made huge changes and invested a lot to facilitate your customers, but how would you know your strategies are working and the customers are truly happy? What is the impact of all those investments on your customers experience and how did those upgrades improve customer satisfaction level? The answer is a super-efficient customer feedback system!

How-to-Collect-Customer-Feedback-in-2021-and-why-it-matters

Why Customer Feedback Matters?

Why-Customer-Feedback-Matters

A customer feedback system will let you understand the impact of your current upgrades and changes that you have made to meet the new demands of the customers. Their feedback will help you further improving the process and evaluating your current setup. By gathering customer feedback you will be able to understand their perceptions and their thoughts, and of course their demands. This customer feedback not only allows you to take vital decision to improve customer experience and customer journey, but it will also help you to evaluate your existing service delivery mechanisms and customer journey. As there are a lot many feedback collection methods, so you also have to choose which method is suitable for you and can ensure good results. The year 2021 will be a completely new era in the service industry and in this blog we will elaborate on different methods to gather customer feedback in the year 2021.

Here are a few benefits of collecting customer feedback:

  1. Chance to understand customer’s preferences, their likes/dislikes
  2. Customers will feel that your care for them and their suggestions matters a lot for you
  3. Build trust in your brand, improve your reputation and enhance your brand identity
  4. Understand the new market trends, demands and people’s expectations
  5. Take vital decisions to improve your services/products and service delivery mechanism
  6. KPIs will help to improve the customer journey and evaluating the agent’s efficiency
  7. Help to retain the existing customers and also maintaining a steady growth
  8. Help in the decision making for future investments and innovating new ideas to improve customer satisfaction and service delivery mechanisms

These are just a few major benefits you can get by collecting customer feedback. In short collecting customer feedback will help you a lot in keeping up with the new trends of 2021 and gaining a competitive edge.

Read also: 10 impacts of Queue System with Customer Feedback System

How to Collect Customer Feedback in the Year 2021?

How-to-Collect-Customer-Feedback-in-the-Year-2021

Well 2021 will be a completely new landscape for the service-based industry, not only the behaviour of the customers/visitors will impact your growth but it could also directly impact your reputation and brand identity in the market. So, it is very important that you collect comprehensive feedbacks and conduct surveys, do follow-ups with the customers and request them to share their experiences and thoughts about their last visit to your branch.

Here are the most popular and most effective methods to collect customer feedback in the year 2021:

1. Customer Happiness Meters

Customer-Happiness-Meter

Customer Happiness Meters are the most simplified form of collecting customer feedback. Usually, the feedback is taken in the form of a happiness scale which indicates how was the customer’s experience at the branch. The meter could range from 3 to 5 simple icons or emoticons or buttons. These inputs range from a visual representation of worst experience to great experience and in between usually followed up by a simple question such as “How was your experience today?” or “How well you were served today?” This type of feedback has the highest attempt rate.

To further improve the interaction you can also link your customer feedback system with your digital queue management system or CRM software to link the feedback to the customer who is providing the feedback and in case of negative feedback, your support staff could later contact them to learn more about their experience and to take more suggestions. Another simpler method is to request customers to input their contact details after submitting negative feedback, though this will reduce the feedback rate still it is a very effective method.

Usually, the customer happiness meter is installed in touch screens and tablets and placed on all counters, or at the entrance or exit points, where the customer can easily access it. Different businesses require different solutions.

Read also: Customer Feedback System with QR Code for each property – DAMAC Properties

2. Customer Feedback Surveys

Customer-Feedback-Surveys

Traditional surveys are always the best approach to get a deeper understanding of your customers experience and their expectations. But in today’s busy life who has time to conduct 30 minutes or 45 minutes long customer feedback survey? It requires a certain strategy to make people conduct such a long survey. However, these days single slide, or a few slide surveys are the most popular form. It also depends on which platform you are conducting the survey through. As usually on the website a popup with basic or no personal info and a one or two slide survey is the most efficient way to collect the feedback on a large scale from a very large audience.

Some surveys are targeted such as they are designed for a particular product or service and catered to a specific audience. Either through emails, SMS, social media, QR codes, etc. Such surveys have a lower rate but can provide very specific information. If you want to improve or evaluate a particular product or service you can use such surveys to collect feedback.

Of course, when it comes to the survey you might have tons of questions that you want to ask your customers, but you must have to make your survey short and precise. Here are a few tips you should consider while designing a customer feedback survey:

  1. The first and very important point is to have a clear goal and objective of the survey
  2. Ask only those questions which can help you with your goal
  3. Avoid irrelevant and suggestive/leading questions
  4. Use open-ended questions
  5. Try to maintain a flow in the questions and arrange them with great care
  6. Use very simple and easy-to-understand language
  7. Avoid technical questions or complicated questions
  8. Choose the answers wisely
  9. Create interesting graphics for the slides
  10. Create a closing slide or thanks message at the end of the survey

The customer feedback surveys can be transmitted on various communication channels, so sign-in or collecting the identification/personal information should be short and easy, also allow anonymous sign-ins for online surveys, this will ensure your audience that they can bluntly describe their emotions without any fear of being identified for the negative feedback.

3. Smartphone Applications

Smartphone-Applications

Smartphones are already surpassing the numbers of traditional computing. Especially in Dubai, UAE and all across the GCC, people often have high-end smartphones with internet connectivity. In UAE almost 90% of the population is using smartphones and have internet access. This lead to an entirely different trend, people tend to look up in the smartphone for everything from groceries to buying properties, everything is available on the internet just a few taps away in your mobile screen. People also tend to search for their common problems on the internet from let say their cat is not eating to headaches and illnesses symptoms, people are searching for everything through their smartphones.

This is the reason more than 90% of the businesses are also offering different services through their smartphone applications. As the year 2020 lead to a whole new online era, the market is also shifting its focus from more traditional to smart and online approaches. Smartphones applications are providing ease-of-access, comfort, convenience and they save a lot of time. You can offer small surveys on your mobile phone applications, let say if a customer is performing a certain task, at the end of that task you can ask them for their feedback, as the customer has recently used a specific feature so the chances are very high that they will also do the survey or feedback related to that.

4. Transactional Emails

Transactional-Emails

This is also a great method to collect very precise and targeted customer feedback. The transactional emails are the emails that you send to your customers after doing any transaction or performing a certain task, such as I have visited my bank to update my contact details, after a day or two when the new information got registered they will also send me an email. Or for example, I have recently purchased a watch from Amazon and they sent me an email after the delivery. Did they ask me how where the product and my overall experience? Such emails are called transactional emails. They have a very good rate and people tend to do such surveys more often than any other email surveys. You can use such emails to ask them a few simple questions about their experience at the branch, bout the service agent’s behaviour, about the product or service itself or any such questions. But ask only relevant questions that will help you with your survey goal, do not make it complex or complicated, otherwise, people will not attempt it or even left it after a few slides.

5. Phone Calls

Phone-Calls

Although this is a bit traditional way to collect the feedback and it also involves multiple variables, but still the data we can collect is quite useful. You can utilize your existing call centre or support staff with a little bit of training to start calling customers and asking them for their opinions, try a little bit research, sort out all the customers as per their occupations, choose a suitable time accordingly to make the calls, avoid calls in the off hours, or weekends, or early morning. Ask your customers for their consent first before shooting out the questions, choose questions wisely, make them easy-to-understand, small, and subjective. Do not ask for personal information, just confirm the name and their visit schedule and ask them about their experience. It is always the best approach to call a customer on the very next day of their visit to your branch. If you will call them after some time, they might not respond well, or chances are you might fail to get their actual opinion, they might try to escape from the call and give you an only positive or neutral response.

6. Social Media Polls and Voting

Social-Media-Polls-and-Voting

Social Media platforms have completely transformed the marketing and communication landscape in Dubai, UAE. Everyone spends multiple hours on social media platforms in a single day. People get connected to their friends and relatives through social media platforms, they share their opinions, view news and consume all sort of information from these platforms. Usually, people feel more comfortable in giving their honest opinion and expressing their thoughts on social media platforms. If you utilize social media platforms you might be able to collect valuable customer feedback data from there.

But in social media there are certain things that you must understand before starting any campaign, the first and foremost important thing is that you should have to understand the particular social media platform which you are using let say, Facebook, Instagram, Twitter or LinkedIn are the most popular social media platforms, all businesses have their presence there. People often do short polls and ask for other’s opinion through voting, or short questions with multiple options, single question surveys, etc. These are the most popular and most effective methods to collect customer feedback from these social media platforms in Dubai, UAE.

Read also: 10 Ways to Collect Customer Feedback

Conclusion

Before starting a customer feedback collection campaign you should determine the clear objectives and the goals of the data collection. Then choose the most appropriate method to collect your customers’ feedback. Prepare the questions and answers carefully, use open-ended questions, avoid suggestive or leading questions. Make it short and less time-consuming. Then gather all the feedbacks and sort them out accordingly, generate reports from the data you have collected either by a single channel or multiple channels. Then evaluate your current service delivery systems, mechanisms, queue management systems, customer flow and service delivery efficiency. In short, evaluate the entire customer journey and customer experience to determine how customer satisfaction can be further improved.

Take actions to improve every aspect which could impact customer satisfaction. The year 2020 was totally unprecedented, the marketing research agencies and academics are still analyzing the impact on the service industry. RSI Concepts being a leading IT consultant and service provider in Dubai, UAE, we have already introduced a lot of innovations in our existing products and services along with many new solutions to meet and greet the new market trends in Dubai, UAE. You are welcome to reach us through our Contact Us page or through the below comment box.

Check this out: Sharjah Library acquired Customer Feedback and Survey System from RSI Concepts

10 impacts of Queue System with Customer Feedback System

People don’t usually like to wait in line. It might feel like a waste of time and effort and customers might just leave a retail environment if they are kept waiting for too long. This is especially true for a country like the UAE, where the metropolitan lifestyle is fast-paced. A Queue Management System will help to eliminate long and tiring queues and enhance the customer experience. What’s even better is to integrate a customer feedback system in the Queue Management System UAE that you have implemented so that customer satisfaction can be measured and improved upon.

10-impacts-of-Queue-System-with-Customer-Feedback-System

We will take a look at some advantages of a queuing system and customer feedback combination which will give you an idea about the importance of a queuing system.

1. Get rid of wait times

Get-rid-of-wait-times

The most obvious, and perhaps the most important impact of a queue management system is to reduce the time to wait for your clients and customers. Customers get frustrated quickly, and with no idea about when long wait times will be over, it leads to an overall poor experience. A Queue management UAE will provide an efficient queuing procedure that can significantly shorten wait times and increase positive feedback in the customer feedback system.

2. Increase customer loyalty

Increase-customer-loyalty

If you have a poor queue system in place, customers will decide not to return to your organization for availing your services. This might be the worst outcome if proper queue management is not implemented. The advantage of a good queue management system is that when combined with a customer feedback system Dubai, it improves customer loyalty as they will feel that you are open to their feedback and care about their happiness.

3. Improve staff productivity and efficiency 

Improve-staff-productivity-and-efficiency 

The life of an organization’s staff becomes much easier with a queuing system. It will eliminate the chaos of unmanaged queues that will need to be manually handled. This will enable staff to spend less time waiting around to do their tasks and focus their energies on ensuring customer satisfaction. The advantages of multiple queues is that staff workload can be evenly distributed and it becomes much easier for them to collect feedback via the customer feedback system.

4. Reduce the chances of queuing clash 

Reduce-the-chances-of-queuing-clash 

Improperly managed queues will lead to some queues being over-utilized and some being under-utilized. A smart queue management system will ensure that queues are not overcrowded or congested by analysing data in real-time and assigning customers efficiently to queues. This also stresses the advantages of multiple queues in a queue management system UAE as it will help with faster service along with the customer feedback system.

5. Segment your customers easily

Segment-your-customers-easily

A major advantage of having a queue system and customer feedback system combination is that it enables to identify and segment clients. This has many applications, like providing personalized queuing services, and target marketing or sales campaigns effectively. If you have a customer feedback system implemented at the kiosk or online, it can automatically capture relevant information about a customer and improve the overall efficiency of marketing efforts.

6. Utilize data and gain valuable insight

Utilize-data-and-gain-valuable-insight

A queue management system Dubai will always collect data through its tracking and reporting feature. If a customer feedback system is combined with the queue management onsite, online, or via email, then it will also collect information about the customer. This gives valuable insight into the daily operations of your organization and enables you to turn every transaction into an opportunity. It becomes easier to identify areas that are bottlenecks or slow down productivity and help you maximize efficiency.

7. Improve staff satisfaction 

Improve-staff-satisfaction 

The advantages of a queuing system combined with customer feedback also extend to keeping your staff happy and motivated. With no angry customers or long queues to deal with, staff will be able to work in a relaxed environment and this will directly impact productivity. Combining a customer feedback system Dubai removes the need for face-to-face feedback collection.

8. Better communication between staff and customers 

Better-communication-between-staff-and-customers 

Combining a queuing system and customer feedback will enable you to streamline communication. Enhanced communication via text, email or third-party apps gives customers the flexibility to utilize the queue management better and also be a part of the feedback.

9. Refocus jobs and floor space to improve revenue

Refocus-jobs-and-floor-space-to-improve-revenue

A Queue system UAE will eliminate overcrowding in your organization. For example, without queue management, a retail store might need to invest in a lot of check-out counters that can take up unnecessary floor space. With the proper queue system, this space could be reorganized for other activities that can generate revenue. If a customer feedback system is integrated with queue management, there is no need for extra staff to be placed to manually collect customer feedback.

10. Reduce operational costs

Reduce-operational-costs

The importance of the queuing system is quite apparent in the fact that it can result in significant cost savings. A queue system and customer feedback combination will remove systemic and human inefficiencies that can cost a business in the long run. The advantages of multiple queues like eliminating wasted time and a customer feedback system Dubai that can create highly efficient operational procedures gives you a chance to cut costs and drive profitable operation of the organization.

Checkout: Complete guide to Queue Management Systems in Dubai, UAE

Customer Feedback System with QR Code for each property – DAMAC Properties

Customer Feedback System for Damac Properties is designed and developed by RSI Concepts. DAMAC Properties is a name that needs no introduction in Dubai, UAE and GCC. DAMAC Properties has developed thousands of projects till last year and many in progress. The luxury property developer has established a brand name in the market by providing some of the most luxurious homes, apartments, buildings, resorts and hotels all over the UAE.

Customer-Feedback-System-with-QR-Code-for-each-property–DAMAC-Properties

When it comes to customer happiness and satisfaction, DAMAC compromises on nothing, they have implemented international quality standards and even beyond. DAMAC is providing its customers with the best support and customer service. DAMAC is a high customer-centric organization and they are investing a lot of resources in customer happiness sector, which is a reason DAMAC has been awarded more than 100 global awards for the civil marvels they have built over the time. No matter if you take a look at their high-rise buildings, homes, apartments, interior, exterior, or whatever, everything that has DAMAC’s name will also have unmatchable quality and standards.

This is the reason DAMAC have decided to collect feedback from their customers and people whoever are visiting the DAMAC properties. This is when RSI Concepts have been provided with an opportunity to submit their bid for the DAMAC Customer Feedback System tender. The competition was tough but we have won the bid based upon our intelligent and smart feedback collecting solution. We have provided the QR Codes for each property which makes the Customer Feedback System more accessible and easy to use with a smartphone too.

Our customer feedback system is built on a very simple and basic rule, which is “easy-to-use”. At RSI Concepts we have more than a decade of experience in Customer Feedback and Survey solutions. Which enables us to provide our customer with a solution no one else can offer in Dubai, UAE.RSI Customer Feedback System is equipped with a smart statistical engine, which does most of the statistical analysis and provides completely customized reports. RSI Customer Feedback System is a result of a decade long experience and knowledge which we have gathered from our hundreds and thousands of implementations all over the UAE.

QR Code Based Survey and Customer Feedback

The unique and new thing in this system was the introduction of a QR code-based mechanism. Each DAMAC property was tagged with a unique QR code, which is pasted on a very prominent place. The tenant/customer and visitors can scan those QR codes with their smartphones and do the survey within a few taps or they can do the survey from the interactive devices also, which are installed on each property. The system will monitor and update the admin panel in real-time, and whenever negative feedback is submitted, the system notified the concerned staff immediately along with that, an SMS and Email will be sent to the customer as well. Later the staff can rectify the problem and notify the customer accordingly. This feature builds a sense of connectivity and the customer/visitors will also feel comfortable by knowing that they are important and DAMAC is taking their valuable feedbacks very seriously.

The system is very flexible and completely customized to fulfil the needs of the DAMAC. Above all our system provides provisions of customizing the surveys for each property and a very deep statistical analysis mechanism which no one else is providing. This was the reason DAMAC selected us over so many other vendors.

Here is what our Sales and Marketing Manager, Ms. Maheen Waheed stated when I asked her about her experience with this project:

“This was quite a challenging task dealing with so many technicalities and implementation of the system on such a large scale within such a short time. The DAMAC team was wonderful and very cooperative, which helped us to complete the project as per the given deadlines. Overall it was a quit learned experience, not only for me but my team as well. We are very much positive that this project is a gateway for more upcoming projects with DAMAC and we are proud to have them in our portfolio. Here I would also like to thank my technical team, who did a remarkable job and made everything possible. DAMAC management is much excited to see the results of the system and they are very satisfied with the performance of our customer feedback system.”

RSI Concepts hosts multi-cultural employees and carefully picked only the wonderful mind who love their work, and this is the reason we have accomplished so many achievements this far.

Want to learn more about our feedback and survey system? Visit our product page: RSI Concepts Customer Feedback System.

Checkout: Capital Health Screening Center for Customer Feedback

 

 

Virgin Megastore Feedback of Customers

Virgin-Megastore-Feedback-of-Customers

The Virgin Megastore has commissioned a high-tech Customer Feedback System Kiosk which was built by RSI Concepts. Virgin Megastore is a well-known global brand operating in the UAE providing a unique shopping experience. The Virgin Megastore is a part of the Virgin group which is considered an investment Mughal in multitude of businesses worldwide, having millions and millions of customers across the continents.

The Virgin brands are well-known to prove their superiority in their businesses by providing the best customer experience and customer-friendly services. This organization is built on strong values and tradition of caring and valuing of their customers. All that revolves around the methods and practices of efficiently and effectively taking the feedbacks from their customers. RSI Concepts has proven to be the sole vendor to build the kiosk for the Virgin Megastore Customer Feedback.

You might also like our Artificial Intelligence-based QMS:

Queue Management System and Artificial Intelligence

The kiosks we built for the Virgin Megastore was designed to serve on various locations within the store. The customer can give their feedback about their experience in the mall.The kiosk itself is very sleek and user-friendly – and it can be easily moved across the premises. From the technical point of view the customer feedback kiosk can have an iPad running the survey application or any other application in it to serve the purpose. Basically it is a general purpose kiosk and can be used for multiple purposes.

RSI Concepts did the custom branding for The Virgin Megamall Customer Feedback System. The kiosk can be reused and rebranded for various other projects, if needed. The project was led by our Sales and Marketing manager, Ms. MaheenWaheed. Here is what she said when I asked her about this project:

“Dealing with the Virgin Megastore management was a very wonderful experience.The team includes highly skilled professionals with exceptionally positive behavior and attitude. We did the branding and production relatively quickly, thanks to the both teams. Although the deadline was a bit challenging but due to our efficient production department, we met the deadlines on as expected.”

This is another success story for Kiosk machines from RSI Concepts team. Thanks to our in-house engineers that the task was done efficiently in a timely manner without having any hustle or repetitions. The client was delighted to deal with us and we are also looking forward for more collaborations with the Virgin Megastore in coming future.

Checkout: Customer Feedback System

 

Customer Feedback System

Broccoli Pizza and Pasta are a successful and growing company started in 2011 as a self-regulating Italian restaurant based in Dubai, United Arab Emirates. They are specialized to in pizzas, pastas, lasagna, soups and salads. Original Italian Pizza is one of the signature items on the menu. Broccoli plans to expand to 300 locations across the Middle East and North Africa, Asia and Europe. As a brand Broccoli continues and promises to become the leading pizza franchises all over the world.

Customer Feedback System

In order to achieve their long term goals, the company strives to improve and provide better quality to its customers. Feedback from customers is binding to the progress of any business and Broccoli has recently purchased a customer feedback system along with digital signage to promote business and get customers feedback.

Such a Customer Feedback System can capture customer experience response by answering some basic questions about the products and services offered – in this case, the feedback regarding the menu items, food quality, ambience and other related information. On the bases of the feedback provided by customers, the management may take the necessary steps required for improvement or otherwise. In order to get a better understanding of the customer, the customer feed system helps the Restaurants owners. The ones want to be winners – they have to go out of their way to provide exceptional service, quality of food and positive experiences which increases customer loyalty and Customer Feedback.

Digital Signage was another aspect of this project where Broccoli conveyed branding through the devices. A fresh and vibrant design of the device with meaningful branding helps the customer to understand the reason for the devices and attracts the customers to adopt the survey. The device has two different areas to show the signage – One on the top of the device where the customer gets attracted quickly with information regarding what the kiosk is for and second the company branding on the device itself to give the kiosk a look and feel as required by the brand and the ambience.

Such a kiosk is used in restaurants can have another functionality of showing new promotions and dishes other the customer feedback. Before attempting the survey the idle screen can promote such offers and new menu items.

RSI Concepts – as a pilot project has provided Digital Signage and Customer Feedback System to 5 different branches of Broccoli Pizza and Pasta. Products such as Digital Signage Dubai, iPad Kiosks, Kiosk Machines and tablet kiosks are vibrant products for restaurants and other similar businesses where direct customer interaction is inevitable.

Mrs. Mahyne Project Manager at RSI Concepts commented “We are honored to be associated with Broccoli Pizza & Pasta for tablet kiosk to be used for Customer Feedback. This is the first step in the long term relationship with the brand and we are devoted to facilitating in all possible means”

RSI Concepts specialized in Digital Signage Dubai, Customer Experience, Queue Management System, Customer Feedback System, Software Development and Digital Marketing in Dubai.

Checkout: Virgin Megastore Feedback of Customers

 

 

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