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The Benefits of Custom Software Development for Growing Businesses

Technology has profoundly transformed our personal and professional lives. Computers and smartphones have revolutionized the way we live and work. Similarly, businesses now rely heavily on various software applications to optimize daily operations, drive efficiency, and foster growth. A typical business ecosystem comprises a variety of software solutions, including core applications, specialized tools, customer-centric solutions, and employee-focused software. These integrated digital systems empower modern businesses, enabling them to thrive in today’s fast-paced market landscape. Organizations have two ways either to go with off-the-shelf software solutions or investing in custom software development tailored to their unique business needs.

The key distinction between commercial off-the-shelf software (COTS) solutions and custom software development lies in their adaptability to unique business requirements. While readymade software caters to a broad industry audience, its generic design often limits flexibility. In contrast, custom software development offers tailored solutions precisely aligned with an organization’s distinct needs and challenges. This bespoke approach enables businesses to pioneer innovative features and tackle specific challenges. Conversely, COTS solutions impose constraints, forcing companies to compromise on critical functionalities due to inherent limitations.

Custom software development empowers businesses to craft tailored solutions that reflect their unique vision, leveraging preferred technologies and infrastructure. This flexibility extends to branding and personalized UI designs, facilitating seamless adaptation and boosting overall business efficiency. These advantages position custom software development as a superior alternative to commercial off-the-shelf software (COTS) solutions. This blog will delve into the benefits of custom software development, exploring its transformative potential for growing businesses.

The Benefits of Custom Software Development for Growing Businesses
The Benefits of Custom Software Development for Growing Businesses

Why Businesses Need Customer Software Development?

A pivotal question for businesses today is; what is custom software development and why opt for it over commercial off-the-shelf software (COTS) solutions? To answer this, it’s essential to acknowledge that each business possesses distinct characteristics, setting it apart from others, even within the same niche and target audience. This uniqueness is a strategic strength, cultivated over time. As businesses evolve and grow, their distinct approaches to customer service, operational processes, and strategic management become increasingly pronounced. However, COTS software, with its generic design, often fails to align with these exceptional needs. This is where the custom software development comes into play, the tailored software solutions are fully align with unique business needs and offer seamless integration within existing IT infrastructure.

The UAE’s thriving business hubs, including Dubai, Sharjah, and Abu Dhabi, are witnessing a surge in adoption of tailored software solutions. Across various industries, companies are leveraging the distinct advantages of custom software development to craft innovative applications, integration tools, and solutions. These custom software solutions elevate customer experiences, drive operational efficiency, and enhance employee performance. Moreover, custom software development yields exceptionally higher long-term returns on investment (ROI). By offering greater control, ownership, flexibility, and scalability, customized applications ensure sustained efficiency and effectiveness. Moreover the alignment with evolving business and technical needs make them indispensable asset for a growing business.

Why Businesses Need Customer Software Development?
Why Businesses Need Customer Software Development?

Custom Software Development Offer Better Competitive Advantage

The commercial off-the-shelf software (COTS) solutions fell short when it comes to competitive advantage as these are available for everyone, the chances are your competitor would be using the same tools. Since the COTS are usually industry specific, so most of the businesses operating in a particular niche would be using similar software, applications and tools. However, by adopting custom software development, you can develop software solutions and tools which are exclusive for you only. Above all you can always customize your software to align with emerging needs, which your competitors using COTS can never do. This will give you a better competitive advantage. It will strengthen your operations and make you able to respond to changing market conditions very quickly. The bespoke software solutions will enable you to offer products and services which are unique and innovative, which will help you stand out of the crowd and help you attract more customers. The differentiation and being unique is vital in competitive markets.

Custom Software Development Offer Better Competitive Advantage
Custom Software Development Offer Better Competitive Advantage

Enhance Internal Workflow Efficiency with Bespoke Software Solutions

The custom software development starts with a thorough analysis of your internal workflows, needs, and challenges. This gives software development team to identify bottlenecks and inefficiencies in the current workflows. When the needs, expectations and problems are clear to the software development team, they are in a better position to deliver exceptionally efficient software solutions and tools. This approach not only raise efficiency and performance but it also help to boost employee performance and eventually result in cost reduction. The custom software development is a key to boost employee performance, it eliminate the repetitive work, streamline employee’s tasks, and reduce reliance on manual processes. Moreover the custom software development help you to customize the user experience by using familiar color schemes, intuitive information structure and use of familiar language which reduce errors and empower your employees. All these features greatly amplify the efficiency and productivity.

Enhance Internal Workflow Efficiency with Bespoke Software Solutions
Enhance Internal Workflow Efficiency with Bespoke Software Solutions

Custom Software Development Offer Superior Scalability and Adoptability

Every business grows, and they need software solutions that support their growth, instead of slowing it down. The biggest drawback of commercial off-the-shelf software (COTS) solutions is that they have limited customization and scalability. The upgrades and modernization is very slow, until the demand rises from a majority of their customers the service providers doesn’t make changes in their software. However, when we compare the COTS with custom software development, the later gives you full ownership of your software and applications. This enable businesses to make changes, have upgrades and modify software whenever they have a need. Thus customized software offer better scalability and adoptability which effectively eliminates the disruption and expense of migrating to a new solution. Businesses also have to deal with emerging industry trends and continuously changing customer demands, which require them to modify their software, add new features or customize existing features, which is not possible with (COTS) solutions.

Custom Software Development Offer Superior Scalability and Adoptability
Custom Software Development Offer Superior Scalability and Adoptability

Custom Software Development Offers Flexible Third-Party System Integration

Any modern business relies on several software solutions and digital tools, which most of the time require a seamless flow of data and information across different software and applications. For example, the customer database is managed under a CRM and the financial data is managed by a financial application or tool. Businesses also offer various mobile apps and progressive web-apps for both customer and employees. However, it is vital for all these system to share up-to-date data to deliver certain functionalities and to avoid errors. The ERP is a central or core business application which is link with all these solutions provides a seamless information flow. This is called integration, the third-party system integration allow two software applications from different vendors to work on a single data repository. Moreover you can integrate big data solutions, implement AI (artificial intelligence) powered tools and up-to-date technologies for better efficiency and improved features. With COTS solutions, the integration is not as that simple, and in some cases not possible which results in several inefficiencies and repetitive work. The customized software on the other hand are very flexible and allow businesses to make structural changes in their source code to support any kind of third-party system integration.

Custom Software Development Offers Flexible Third-Party System Integration
Custom Software Development Offers Flexible Third-Party System Integration

Custom Software Development Elevates Security and Compliance

Security is a top priority for businesses, especially when the cyber-threats are exponentially increasing. Even a small and fairly insignificant data breach could completely ruin a business’s reputation. The biggest disadvantage of commercial off-the-shelf software (COTS) solutions is their wide usage, which make them exposed to wider audience. The cyber criminals can exploit this to carry out attacks on your digital systems. However, the custom software development produce exclusive solutions where the software developer can embed best security practices from the very beginning. The custom software are exclusively designed for your business and only a very small number of people are aware of the structure and internal source codes of your software. Furthermore the COTS doesn’t follow your data compliance and security policies and your data is always accessible to the service provider and in most cases in their custody as well. With custom software development you are the sole custodian of your data, you can implement any compliance policy and additional security feature to elevate security.

See Also: Common Mistakes to Avoid in Custom Software Development Projects

Custom Software Development Elevates Security and Compliance
Custom Software Development Elevates Security and Compliance

Custom Software Development Offer Superior Cost Optimization and Full Ownership

Whenever it comes to the cost, the custom software development apparently require higher initial investments however, it can greatly reduce cost over the time. The key advantage of customized software is their ability to eliminate recurring costs, customization fees, license renewals, and upgrade costs. The custom software development offers full ownership to the business. When business owns the software, they are not required to pay additional fees for adding new users, or upgrading, or customization or any other such sort of cost is eliminated. This makes custom software development much more cost efficient then their counterpart COTS. The customized software also require very less maintenance cost and have much longer lifecycle further adding value to their long-term ROI. The ownership secure businesses from any unexpected costs, changes in licensing fees or any other maintenance expense. Moreover since the software is fully align with your needs, there is no customization or integration cost down the road.

See Also: Step-by-Step Guide to Planning Your Custom Software Development Project

Custom Software Development Offer Superior Cost Optimization and Full Ownership
Custom Software Development Offer Superior Cost Optimization and Full Ownership

Conclusion

Technology have completely transformed the way businesses operate and interact with their customers. In highly competitive markets such as Dubai, Sharjah, Abu Dhabi and other regions of UAE, businesses tend to rely on tens of different software solutions to operate effectively. Whenever a business has a need, they can either chose a commercial off-the-shelf software (COTS) solution or they can invest in custom software development. As we discussed in this blog, the custom software development is far superior then the COTS. The custom software development offer full control over the software and its programing aspects. Businesses can incorporate additional security features by adopting secure programing techniques. The maintenance and operational cost of a customized software is very less comparing to COTS which has recurring costs. All these features make custom software development an indispensable tool for businesses.

See Also: Emerging Trends in Custom Software Development

The custom software development also elevate scalability, adoptability and intuitiveness of a software application. Businesses can customize the UIs to make it more familiar for their employees and customers. The custom software development also make businesses more reactive towards emerging market trends and increasing customer needs. The easy and low-cost integration with other third-party systems, data bases and core business applications empower centralized management. In this blog we have discussed a few key advantages which make custom software development superior then the COTS. If you want to learn more about the subject or if you want our help to build a highly cost-effective bespoke software for your business or organizations, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.


Measuring the ROI of Performance Management Systems

Every successful manager and CEO knows that the organization’s ability to outperform competition and succeed in tough market conditions totally depends on the performance of people working in it. A well-known and popular management consultant, Peter Drucker said “Culture eats strategy for breakfast.” This highlights the importance of organizational culture and its impact on business’s success. Everyone knows the great saying of Late Apple’s CEO and Founder Steve Jobs, “The only way to do great work is to love what you do.” Where he is emphasizing on the importance of employee engagements.

Mr. Jack Welch, former CEO of General Electric once said “An organization’s ability to learn, adapt, and innovate is the ultimate competitive advantage.” These quotes are to highlight the importance and impact of active performance management on business’s success. Every business utilize some kind of performance management system to achieve their strategic and long term goals. Without a well-structured performance management system a business can never leverage the true potential of its employees.

We have witnessed surge in demand of digitally advanced performance management system over the past decade. Businesses operating in Dubai, Sharjah, Abu Dhabi, and all around the UAE are eagerly seeking ways to enhance and elevate their performance management systems. However, implementing a top-notch performance management system alone is not enough. Businesses should have a way to measure the impact and ROI of their performance management system. Whether a business is buying a brand new performance management system or making some changes in an existing system, the impact should be measured.

Measuring the ROI help businesses assess and evaluate the value of their investments in performance management system. It help them understanding how impactful their performance management system was, and what tangible impact does it had on the long-term business growth and strategic goals. Measuring the ROI of performance management system help businesses ensure all their resources are effectively and efficiently utilized and it is a great way of linking your performance management system to your business’s outcomes. In this blog we will briefly discuss how measuring the ROI can improve the impact and efficiency of their ongoing performance management system and strategy.

Measuring the ROI of Performance Management Systems
Measuring the ROI of Performance Management Systems

What is a Modern Performance Management System?

A modern performance management system is a well-structured platform, which is a combination of both strategy and digital tool. The modern performance management system are incomplete without a comprehensive digital solutions. That digital solution is a dedicated performance management software which offers a wider range of data collection and analytical tools. Businesses are increasingly adopting customized performance management systems for their easy implementation and superior alignment with business needs. These tools are designed exclusively to collect in-depth performance management data and then convert it to the actionable insights. Business leaders and managers can leverage performance management data and insights to take informed and timely decisions which help aligning individual performance with high-level organizational goals and objectives.

A modern performance management system is not just a monitoring tool, but it is a comprehensive framework which help increasing employee engagements and satisfaction. The performance management system help streamlining traditional performance management processes. For example, the annual reviews are replaced by much more impactful and efficient continuous feedback and 360-degree reviews. With continuous performance management the employee performance acknowledgment and appraisal processes become transparent and fair. The deficiencies associated with manual workflows and processes, are eliminated from the system. These tools help setting goals effectively, the employee training programs can be enhanced, and the employee engagement and productivity can be improved significantly.

What is a Modern Performance Management System?
What is a Modern Performance Management System?

An investment in a modern digital performance management system can greatly improve the performance, efficiency and productivity of an organization. Studies have shown by adopting to modern performance management systems businesses can boost their efficiency to up to 60%. With the passage of time, every business grows, the market conditions tend to change rapidly, and the overall customer behavior is subjected to evolve. All these moving parts require businesses to be efficiency, proactive and super-fast in adopting to new market conditions. This requires a deeper and highly accurate insights to employee behaviors and skill sets. Businesses can only prepare for future, if they know what to improve and when. Hiring talent is expensive and retaining right employees is vital for business success.

That is the reason many businesses and organizations invest huge resources into performance management systems, solutions and implementing best practices. However, most of the time businesses failed to realize the true impact of their investments. That is why it is crucial to measure the ROI of your performance management system. It will help you identify the areas of improvement and it will also help to estimate the positive impact of performance management system in certain areas. For example, imagine an organization is spending AED 20,000 per year on a performance management system, without quantifiable metrics how would you estimate how much revenue is generated by this investment or how the employee turnover fell? That is why it is extremely important to measure the ROI of your performance management system.

See Also: 5 Challenges in implementing Performance Management System

It is crucial to measure the ROI of your performance management system
It is crucial to measure the ROI of your performance management system

What are the Key Metrics of Evaluating the ROI of a Performance Management System?

Implementing a performance management system can greatly improve efficiency and productivity, however, it is crucial to evaluate how deeply it impact the entire organization. There is no complex mathematical calculations and formulas involved, measuring the impact of performance management system is simple. For example, after implementing a custom performance management system you can see how much customer complains reduced, how much customer journey is improved, how much revenue increased and how much turnover reduced, etc. These are some very simple indicators to evaluate your performance management system and strategy. Here are some most critical key metrics which will give you a more accurate and clearer picture of the impact of your performance management system:

  1. Employee Productivity: The employee productivity is the primary goal of any performance management system. In order to evaluate employee productivity you must monitor key metrics, such as task completion rate, number of sales by entire sales team, number of successful projects, and number of strategic goal achieved, etc. For example, if your sales risen by 15% after implementing a new performance management system, then this is one of the most clear indicator of its impact and effectiveness.
  2. Employee Retention: For any successful organization the employee retention is crucial. Recruiting and on-boarding is not only expensive, but it can have huge impact on performance and productivity. A new employee takes time to align with the organizational culture, workflows, and internal processes. That is why retaining high-performing employees is a key to long-term success. A good performance management system increases employee engagement, satisfaction and happiness. Thus measuring the employee turnover rate is a perfect indicator.
  3. Time and Resource Saving: Conducting traditional performance reviews and managing appraisal and performance management processes could take huge amount of HR’s administrative resources. The managers also spend significant amount of time in performance management activities. Measuring the time saved in those administrative activities and processes is a great indicator to evaluate a performance management system. The time and resources saved due to automation and digitalization of performance management processes can be converted into monetary value to calculate ROI.

When calculation the ROI of a performance management system you should consider both the tangible and non-tangible aspects. For example, the revenue growth is easy to quantify, hence it is a tangible return, which can be calculated with 100% accuracy. However, there are some factors, such as employee morale, happiness and even the employee turnover which are difficult to quantify and could make your calculations much complex. However, for a simple calculation we can focus on tangible aspects to instantly measure the ROI which will help us making adjustments and further refining the system.

See Also: The Future of Performance Appraisals: 6 Innovations and Changes [Quick Guide]

What are the Key Metrics of Evaluating the ROI of Performance Management System?
What are the Key Metrics of Evaluating the ROI of Performance Management System?

Calculating the ROI for a performance management system might seem complex, but it can be simplified by simply breaking it down into a few easy steps:

Formula to calculate the ROI

ROI (%) = [(Benefits – Costs) / Costs] x 100

Step 1: Determine the Cost:

It is important to include all expenses and not just the cost of the performance management software. All expenses should be calculated annually, for example, if you spend AED 20,000 on the performance management system software and its relevant infrastructure per year. Include the training cost and additional implementation cost as well, such as for employee training and consumed work hours, let say the cost is AED 5,000 including everything. Then the total per year cost would be AED 25,000.

Step 2: Measure the Benefits

As I have mentioned earlier that there are two types of benefits, some are tangible which can be quantified easily, and some are non-tangible which we can’t precisely measure. For the sake of calculation we will only consider the tangible or quantifiable benefits. For example, if you witnessed 15% productivity increase across a team or department generating AED 1 Million annually, then the benefits is AED 150,000. This could be reduction is customer churn, increase in sales, or cost-reduction in specific function, etc.

Step 3: Calculation of ROI

Using the above examples, we can plug the number ins to the ROI formula:

ROI (%) = [(AED 150,000 – AED 25,000) / AED 25,000] x 100 = 500%

In this particular example, we can see a fivefold return over your investments, highlighting the actual tangible impact of your performance management system on annual bases.

You can further refine this calculation by including the intangible benefits such as the employee morale, reduction in employee turnover, the positive impact on customer loyalty or brand reputation, etc. All these factors are very difficult to quantify, however, you can use industry benchmarks and you can conduct internal surveys to estimate the values of these benefits which will further help you refining your mathematical calculations.

Calculating the ROI for a performance management system might seem complex, but it can be simplified by simply breaking it down into a few easy steps
Calculating the ROI for a performance management system might seem complex, but it can be simplified by simply breaking it down into a few easy steps

Aligning with Business Goals and Employee Engagement (Intangible Benefits)

A performance management system is not like any other software upgrade that businesses usually used to drive efficiency and productivity. The performance management system is a complete framework of performance management strategy and a highly sophisticated AI-powered analytical engine with intuitive GUI for users. No matter how advanced and high-tech your performance management system is, if it is not aligned with your strategic and long-term business goals, you can never achieve the desired performance. That is why it is equally important to make sure your performance management system is fully aligned with your business goals. Goal alignment is not as that complicated, you have to start by defining your business goals and then enlist all key objectives that can help you achieving those goals.

The performance management system will help you achieving those objectives. You can measure the progress and compare it with past year to understand the impact of the performance management system. Furthermore there is one more one of the most impactful aspect is the employee engagements. A modern performance management system foster employee engagement, encourage a culture of team work and collaboration and provide a well-structured framework for employee recognition and development programs. Furthermore the performance management system encourage employee participation in various processes and offer multiple tools which help bridging the gap between employees and management. These factors can greatly improve the ROI of your performance management system.

Aligning with Business Goals and Employee Engagement (Intangible Benefits)
Aligning with Business Goals and Employee Engagement (Intangible Benefits)

Conclusion

Businesses often doesn’t realize that measuring the ROI for their performance management system is not just a financial practice, but it truly is a great strategic move. By measuring the ROI of your performance management system you can clearly and most accurately evaluate the impact of performance management system on your organization. This will also help you understand the strengths and weaknesses of your ongoing strategy and system which his essential for making improvements. A modern performance management system is not just a monitoring tool, but it is so much more. It help businesses aligning employees with strategic and high-level organizational goals. It help retaining talent, and keep on improving employees behavioral and professional competencies.

By evaluating the ROI of a performance management system businesses can easily quantify the benefits and impact of it on their efficiency, productivity and profitability. The ROI can be measured by calculating the positive impact or growth in terms of revenue. However, the performance management system have many untangle benefits such as employee morale, employee satisfaction, reduced turnover, improved decision-making, readiness for abrupt disruptions and market changes and adoptability, etc. Therefore considering these factors too will help you understand the actual impact of a performance management system which could be far higher than the tangible or quantifiable benefits such as increase in sales, revenue or cost-reduction, etc.

In this article we have briefly discussed the subject by exploring the key benefits of measuring the ROI of performance management system, and its tangible and intangible benefits. We have also discussed the actual formula to calculate the ROI. Most of the time businesses don’t realize how important it is to measure the ROI and sometime businesses often think it could be a very sophisticated and difficult process. By following the above instructions and considering the key factors you can easily calculate the ROI of any performance management system. If you want to learn more about the subject or if you want our help to implement a tailor-made performance management system for your organization, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.


The Role of Self-Service Kiosks in Enhancing Customer Experience

Businesses are eagerly seeking ways to enhance and elevate customer experience. The customer experience very much depends on the staff performance and operational efficiency. Therefore businesses rely on technology to achieve their goals. The interactive self-service kiosk is a cutting-edge technology which can streamline operational processes and help elevating customer experience. Within the past decade the interactive self-service kiosk has evolved and developed a lot. With adding a few simple technology devices businesses can deliver full services through intuitive self-service experience. One of the biggest advantage of interactive self-service kiosk is that it doesn’t require any staff assistance.

This not only eliminate friction from the customer journey, but the inherent automation and digitalization greatly improve internal business processes. The interactive self-service kiosks can be integrated in a wide spectrum of industries ranging from humble information kiosk to delivering sophisticated business transactions, scanning documents and making payments, etc. These advantages are making interactive self-service kiosk more appealing for businesses. The customers also appreciate getting served quickly. No one likes waiting in long queues to sing-in or to get served by the staff, instead they prefer getting self-service through these self-service kiosks. The interactive self-service kiosks are reshaping the ways businesses used to serve their customers.

As per a study published in Forbes around 73% of the customers wants to resolve their problems by themselves. This is what is fueling this trend and more businesses are opting for customized interactive self-service kiosks. In this blog we will discuss the role of interactive self-service kiosks in enhancing the customer experience.

The Role of Self-Service Kiosks in Enhancing Customer Experience
The Role of Self-Service Kiosks in Enhancing Customer Experience

What is an Interactive Self-Service Kiosk?

By definition an interactive self-service kiosk is a standalone computer terminal, equipped with specialized software and hardware features which allow customers to perform certain tasks independently without requiring any assistance from the staff. A standard interactive self-service kiosk consists of a touchscreen, computer, printer, QR Code/Barcode scanner, Emirate ID Card Reader, and several other peripherals depending on its application. Typically when you go to a bank or at a government office, you find a ticket dispensing kiosk which asks you for the service you are interested in and dispense a token for the queue. The commonly used bill payment kiosks used for mobile top-ups and utility bill payments are a basic type of payment kiosks. The modern day interactive self-service kiosks have much wider spectrum of applications ranging from visitor registration to booking ticket and airport check-ins, etc.

See Also: Designing User-Friendly Self-Service Kiosks [Guide]

There are several more industry specific applications such as for government services, for HR services, for education, hospitality and healthcare, etc. In conclusion one can safely say that these interactive self-service kiosks can be customized for any kind of customer facing environment for the service sector. Here are some key features of an interactive self-service kiosks:

  • Intuitive User-Friendly UIs: The UIs or user interfaces of an interactive self-service kiosk are intuitive, user-friendly and loaded with on-screen prompts guiding customers through various tasks and navigating them through available services and information.
  • Touch-Screen Enabled: Nearly all present day interactive self-service kiosks are touch-screen enabled. The touch screens make them more user-friendly. The touch-screen optimized UIs enable customers to quickly perform their tasks with simple taps on the screen.
  • Multi-lingual Support: In Dubai, Sharjah, Abu Dhabi and other regions of UAE a lot of expats are residing, serving them in their preferred language along with English and Arabic can elevate their experience and raise customer satisfaction.
  • Easy Accessibility Features: The interactive self-service kiosks offer easy accessibility features for users with disabilities or special needs such as screen readers, adjustable font-size, multiple UI color schemes, and rotatable screens are common features.
  • Security and Privacy: The interactive self-service kiosks offer better security and privacy. The data communication between the terminal and server is secure and encrypted. The customers never have to share any details with the staff or service agents.
  • Customization and Scaling: The interactive self-service kiosks are highly customizable. Businesses can have customized features, peripherals and even design to align with their needs. Businesses can easily scale them up and upgrade them which increase their lifecycle.
  • Durability and Maintenance: The interactive self-service kiosks usually comes with industrial grade electronic components. In both indoor and outdoor environments, these kiosks can be operated for 24/7 without requiring much maintenance and servicing.

See Also: Self-Service Kiosks for Effective Queue Management

What is an Interactive Self-Service Kiosk?
What is an Interactive Self-Service Kiosk?

The interactive self-service kiosks are built on very flexible technology platform which enable businesses to customize them as per their needs. Upgrading and customizing them is crucial for growing businesses and the interactive self-service kiosks are excellent at it. It is due to their reliability, features and higher ROI these interactive self-service kiosks can offer a variety of benefits for both businesses and customers:

  • Elevated Customer Experience: The interactive self-service kiosks have ability to significantly raise customer satisfaction with enhanced and elevated customer experience. The multi-lingual support, customized and innovative features and easy-of-use make them ideal for customers.
  • Boost Operational Efficiency: With interactive self-service kiosks the customer footfall can be divided between the kiosks and the service agents which boost staff performance. The interactive self-service kiosks also automate and optimize internal process to boost operational efficiency.
  • Operational Cost Reduction: The interactive self-service kiosks divide the workload of the staff, and minimize the human errors from the process which effectively reduce operational cost. It also help management in making informed decisions for better resource management.
  • Business Intelligence Data: When it comes to informed decisions, the business intelligence data plays a crucial role in data-driven decision making. The interactive self-service kiosks can collect a wealth of behavioral, statistical and analytical data which empowers decision making.
  • AI-Powered Smart Solution: The interactive self-service kiosks are good at integrating AI-powered smart solutions such as AI Chatbots, Virtual Assistants, Voice Commands, smart algorithms, personalized customer experience, management and security, and advanced data collection.
  • Competitive Advantage: The early adopter of customized interactive self-service kiosks can gain a great competitive advantage by offering easy access to information and services through intuitive and easy-to-access 24/7 available channel.

These are some of the key features and benefits of interactive self-service kiosks. Businesses can customize them to offer innovative features. Moreover the IoT and third-party system integration enable these kiosks to seamlessly integrate within existing information infrastructure of the business.

See Also: How Interactive Kiosks are Enhancing In-Store Engagement and Sales

The interactive self-service kiosks are built on very flexible technology platform which enable businesses to customize them as per their needs.
The interactive self-service kiosks are built on very flexible technology platform which enable businesses to customize them as per their needs.

How Interactive Self-Service Kiosk Enhance Customer Experience?

The digital touch-points are playing a crucial role in reshaping customer experience management practices. Businesses are realizing that the customers are more inclined towards digital interaction. The smartphones, websites, online knowledgebase, online customer portals and such technologies are completely transforming customer experience management. The interactive self-service kiosks can be a game-changer for businesses because these technology marvels has ability to deliver some of the most complex services with excellent efficiency and convenience. Which is making them popular among customers and consumers in general. Here are some key factors to understand the role of interactive self-service kiosk in enhancing customer experience:

  • Personalized Customer Experience: The interactive self-service kiosks can tailor customer experience based on their preference, past interaction, demographics, and other aspects. Which enable them to deliver highly personalized customer experience making customer feel valued.
  • Faster Service Delivery: The interactive self-service kiosks are customized as per business needs and their internal process. By leveraging the power of automation and utilizing the intuitive multi-lingual UIs businesses can enable faster service delivery and gain higher customer satisfaction.
  • Increased Accessibility: Businesses can deploy customized interactive self-service kiosks at their service centers and at multiple other places, which raise accessibility. Further options can be included to support users with special needs and for a certain customer base.
  • Accuracy and Consistency: The interactive self-service kiosks always deliver a consistent customer experience, with superior accuracy. As there is no human staff involved in the process so the accuracy and privacy of the customers is raised significantly.
  • Increased Customer Engagements: Businesses can effectively increase customer engagements by providing personalized experience, recommendations, instructions and even multi-media content which raise customer engagements and help delivering satisfactory customer experience.
  • Integration with Loyalty Programs: Businesses can easily integrate loyalty programs and customer portals within these kiosks. Offering secure and quicker sing-in such as via Emirates ID, 2FA-OTP, Biometric, QR Code or via mobile phones can greatly improve customer experience.
  • Real-Time Customer Feedback: The interactive self-service kiosks can collect customer feedback through general and customized surveys and feedback campaigns. Customers can also be provided features to submit their suggestions right through the interactive self-service kiosk.
  • Cash and Digital Payments: In some cases the customers also have to make some payments for the service they need or for their subscriptions. The interactive self-service kiosks support multiple payment options such as cash deposit, credit/debit cards, and digital payments modes.
  • Analytical Data Collection: An interactive self-service kiosk is a very power tool which can collect valuable analytical data. The customer behavioral and system usage data along with other analytical data help businesses analyze and improve customer experience.
  • Access to Customer Support: The interactive self-service kiosks offer various supports such as FAQs, knowledgebase, well-structured information and even direct access to customer support via call center, Chatbots, and virtual assistants.

The interactive self-service kiosks are rapidly transforming the service sector. Businesses are leveraging these smart technologies to enhance and elevate customer experience and to optimize their operational efficiency. These interactive self-service kiosks tend to deliver higher ROI over a longer period of time and on top of that due to their ability to customize and upgrade, an interactive self-service kiosk can remain relevant for many years.

See Also: 8 Benefits of Using Digital Kiosks for Your Business

How Interactive Self-Service Kiosk Enhance Customer Experience?
How Interactive Self-Service Kiosk Enhance Customer Experience?

Conclusion

For a long term and sustainable growth every business knows the importance of customer satisfaction is paramount. Businesses and organizations operating in Dubai, Sharjah, Abu Dhabi, Ras Al Khaimah and other regions of UAE are always seeking innovative and creative ways to elevate their customer experience. The market landscape is highly competitive and the customer demands and trends are always changing. Therefore businesses eagerly seek technology-oriented solutions which not only serve the purpose but are also capable of evolving alongside business needs. The interactive self-service kiosks are a game-changing technology which can not only deliver excellent customer experience but are capable of boosting operational efficiency, effectively cutting cost and raising a business’s profitability.

Unlike any other digital solution, the interactive self-service kiosks represent an historic shift in ways and practices businesses were used to of delivering customer service. The customer service plays crucial role in customer satisfaction. Similar to any other digital solution its success based on the customer experience it can deliver, the interactive self-service kiosks have proven to be most effective tool to elevate the customer service by delivering exceptional customer experience via self-service. One of the biggest advantage of interactive self-service kiosk is that businesses can customize them as per their needs and industry. Which make them ideal for any customer facing service center. Businesses and organizations have witnessed significant rise in customer satisfaction and loyalty after deploying interactive self-service kiosks.

In this blog we have explored key features and benefits of interactive self-service kiosks and how these kiosks are playing a crucial role in transforming customer experience management. If you want to learn more about the subject or if you want us to design and deploy a bespoke interactive self-service kiosk for your business or organization, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

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