The customer service experience has been revolutionized with the modern interactive self-service kiosk. The customer behavior and expectations are also changed over the time, since past few years with the rise of smartphone and digital technologies, the customer behavior is getting changed. The customers are more inclined toward digital experience and appreciate quicker service delivery. This gives rise to interactive self-service solutions and the self-service kiosk is one of the most effective and impactful self-service solution for both customers and businesses. An interactive self-service kiosk is a computer terminal with some specialized components such as touch screen interfaces, payments, Emirates ID scanner, integrated customer support, biometrics, facial recognition, and a multitude of other software and hardware components.
These interactive self-service kiosks are adopted by almost entire customer service sector, whether it is a hospital or clinic, an airport, bank, retail store or educational institution, these flashy screens are popping up everywhere. These interactive self-service kiosks digitalize various internal processes to facilitate self-service operation. The digitalization drives automation and the automation help boosting efficiency and performance. In this blog we will discuss how self-service kiosk are impacting business efficiency and helping many businesses in Dubai, Sharjah, Abu Dhabi and all around the UAE.
How Self-Service Kiosks Impact Business Efficiency?
The self-service kiosks can greatly boost business efficiency, there are several features and tools which can be customized too to achieve exclusive business goals. Think of long waiting lines, when you are waiting the time seems to pass slowly, how frustrating it is. The self-service kiosk is a highly effective solution to minimize the customer wait time. Businesses utilizes various different types of interactive self-service kiosks for a wide spectrum of applications and utility.
Here are some key benefits of an interactive self-service payment kiosk which greatly help businesses from all industry sector to scale up their growth by offering satisfactory customer experience and advanced features which puts them apart from the others.
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Self-Service Kiosks Reduce Wait Time and Improve Customer Experience
One of the biggest advantage of the interactive self-service kiosks is their ability to significantly reduce the customer wait time. These kiosks are either installed on-site or in remote locations to maximize the access. In any case an interactive self-service kiosks offers quicker and instant service. These kiosk are automated, doesn’t require assistance from the staff and are excellent at delivering self-service experience. This helps minimizing the wait time and it also help eliminating the impact of perceived wait time. The perceived wait time is often not considered by most of the businesses, however, it could have huge impact on customer experience.
Furthermore during peak hours, the waiting line could get very long, putting extra strain on staff and negatively impacting the entire customer flow. An interactive self-service kiosk can serve as an alternate service channel. Especially in countries like UAE where most of the population is very tech savvy, adding a digital experience could delight most of your audience. It can greatly help improving customer experience during the peak hours.
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The interactive self-service kiosks are good at streamlining customer flow, it help distributing the influx between self-service and traditional service channels, keeping the performance of the service agents at maximum. When the service agents have balanced workload it not only speed up service delivery but also help boosting the service quality. Moreover the interactive self-service kiosks are computer terminals, running on customized software applications and can operate effectively 24/7 without any interruption. This helps businesses make information and services more accessible and it also help reaching out to unexplored markets without making huge investments in opening up new branches or regional offices.
With ability to integrate with other existing system such as queue management system, ERP, customer relationship management (CMR), queue management system, online booking management system, multiple payment methods (cash, coins, credit/debit cards, etc.), Emirates ID scanner, RFID, and a variety of other software and hardware tool can greatly enhance the performance and customer experience over in the busy service centers.
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Interactive Self-Service Kiosk Improve Business Processes and Operational Efficiency
Where interactive self-service kiosks are beneficial for customers these technological marvels offer a great operational efficiency and are known for their ability to automate and simplify internal business processes. Any business process that involves serving customers could be a combination of various different tasks. For example, when a customer made a payment, the cashier collects it, he or she then update the internal books, which are later processed by the accountant and then the relevant staff takes action and ensure a quality service while also ensuring a smoother customer experience.
These all processes involve several different employees who belongs to various different business functions and teams. However, when a customer makes a payment on the kiosk, the accounts are updated automatically, the customer service team is updated, the service is delivered in no time and all records get updates instantly.
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The interactive self-service kiosks are great at automating internal workflows and digitalizing repetitive tasks. For example, the order processing and payment collection is a routine task at any customer service center. With interactive self-service kiosks such processes can be automated saving a lot of staff effort, boosting productivity by reducing staff workload, and driving efficiency with making service delivery incredibly quick and convenient.
Furthermore the interactive self-service kiosks can operate 24/7 which makes them more superior and offer higher convenience. If you are living in Dubai, Sharjah, Abu Dhabi or any other region of UAE you would have known sometimes how difficult and time consuming it could be to visit a customer service center. This takes time, and above all most of the service centers have limited operating hours, however, the interactive self-service kiosks offer services 24/7 and enhance customer experience. Businesses can also utilize self-service kiosks to extend their areas of operation as it is much convenient and cost-efficient to deploy an interactive self-service kiosk rather than opening up a new branch or regional office.
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Self-Service Kiosks Offer Personalized Customer Experience and Improved Accuracy
Personalized customer experience and accuracy are the two key factors to improve customer satisfaction. The customer satisfaction is crucial for any business, and it is difficult to every time offer personalized customer experience with certain level of efficiency and optimum quality service with the traditional customer service center. The accuracy also declined especially during the peak hours. Here in UAE there is a huge expat population living, hence the customers sometimes require support in their native languages.
That is not always possible and could also be expensive at some times. However, with the interactive self-service kiosks all these problems can be rectified. There is virtually no barrier in kiosks, you can build UIs even in 10 different languages and the kiosk management software is intelligent enough to deliver consistent and personalized customer experience.
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Every interactive self-service kiosks comes with a kiosk management software which is usually a server-side application. This application integrates with all internal systems, databases, and central information system. It also has in-built smart algorithms which are capable of identifying the customer and also very effective at managing customer profiles and groups.
Moreover the kiosk management software enables it to identify the customer, it let customer interact in their language of choice and it can recall their past interaction which helps it to deliver a personalized customer experience as per their preferences, past interaction and their profile group which can greatly enhance customer experience and raise satisfaction.
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Interactive Self-Service Kiosks Collect Data and Offer Simple Integration
The interactive self-service kiosks are a great tool to collect valuable business intelligence data. It is also capable of integrating with other business tools, software, databases and central information center. Businesses can integrate it with their accounts, sales, inventory management system, customer relationship management system (CRM), enterprise resource planning system (ERP), performance management system (PMS), facility management system, third-party services, payment gateways, customer call centers and much more. There are endless possibilities which enable businesses to innovate features and enhance customer experience to gain great competitive advantages.
These smart software solutions are capable of collecting business intelligence data from each and every touch point. The interactive self-service kiosks capture customer behavioral data along with their preference and it is also capable of effectively implementing business policies according to customer groups, or pre-set instructions.
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The business intelligence data is not only limited to analytical data and statistical data but business can also collect customer feedback data directly from customer with a simplified feedback tools. The interactive self-service kiosk software also offer in-built analytical tools, customized reporting and integrated data sharing tools. Which help businesses integrating business intelligence data in their strategic decision making hence improving the productivity and performance.
Businesses can base their decisions on the analytical data which will improve their decision making and also help them understand customer trends and behavior. The customer feedback is very helpful it help businesses directly ask customer about any aspect of the customer service or business and help them understand customer sentiments. The modern day business landscape is heavily driven by the business intelligence and data, which is why the interactive self-service kiosks can be a great source of valuable business intelligence data with higher accuracy and literally no additional cost.
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Conclusion
The interactive self-service kiosks have completely revolutionized the business operation and how customer interacts with the business. These solutions empower customers, give them more control, freedom and privacy. Furthermore the interactive self-service kiosks are a great tool to streamline customer service and boosting operational efficiency. Whether you deploy them in manned or un-manned setups, these technological marvels drive efficiency and boost productivity. Along with traditional service counters, the self-service kiosks help minimizing the impact of higher influx, reduce employee work load in peak hours, and help improving customer experience.
With the ability to streamline internal business processes and workflows along with 24/7 operation, the interactive self-service kiosks are and ideal solution for modern fast-paced customer oriented services. The customer-centric businesses are rapidly adopting to interactive self-service kiosks and tend to perform well comparing to traditional businesses. Furthermore the interactive self-service kiosks are very cost-effective, require less maintenance and can remain operational for many years without requiring any upgrade or modification, resulting in higher ROIs.
This is the reason why many industries such as retail, food sector, educational institutions, airports, healthcare, hospitality sector, and even government organizations are rapidly adopting to interactive self-service kiosks. If you are ready to embrace the revolutionary power of interactive self-service kiosks, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.
