So you have a well written website for your business. Then should be you leveraging content marketing in the form of blogs on your website? This is a question faced by many a business today. We understand your predicament. Here are four compelling reasons why you should be adding blogs to your great business website.
Engage with your customers
Your business website does what it needs to. Showcase your organization, your products, and services. However it is a one way communication. You do not get to hear from your clients. Blogging is a medium through which you can directly engage with your clients and help them voice their comments or concerns. People usually provide feedback or reviews when you actively seek them. A corporate blog would help you in being in touch with your customer base and gauge their pulse.
See Also: Web Design and SEO
Market Your Products and Services
While there are many ways to do online marketing, deploying content marketing through blogging is a definite path to success. Your corporate blogger can subtly serve as a tool to talk about your products as services. While other platforms of search engine optimization and online marketing or digital marketing can be restrictive either due to the word limit or the cost factor, your blog gives you the freedom to describe your products and services in detail, with no such restraints.