No matter what type or size of business you have, if you are operating in Dubai, UAE, you must have a website. In UAE almost 95% of the population have access to the internet, smartphones are very common, and this trend leads to a huge change in the customer’s expectations in Dubai, UAE. Now, in case of a physical branch or outlet or shop you can easily measure the number of customers and find out why they haven’t done a purchase, but in case of the website you might be able to get the exact number of people visiting it but it is very hard to understand why they are not making any purchases or why your prospects are not converting into leads? This is why you should always acquire a professional web design company in Dubai, UAE as RSI Concepts. Even if you are acquiring a professional web development service, you still have to be able to understand the major factors and changes that can improve your website’s user experience.
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Study User Behavior Metrics and Plan a Strategy
Before you start revamping your website you should do a thorough study of user behaviour metrics and perform an online conversion audit. For that, you only require user statistical data. We can easily extract the required data from the free SEO tools such as Google Analytics and Search Console. These tools can help you understand your user’s behaviour and their preferences on your full website along with segmented data for the homepage, product pages, services pages, and other pages. You can easily download that data for your analysis and can easily identify which pages are doing well and which aren’t. This will not only help you identify the popular content of your website but it will also help you identify which of your strategy and design is performing well than the other. You can set up new goals and marketing strategies to revamp your website accordingly.
Here are the 5 major changes in your website that can generate you more business and leads:
1. Simplicity is always Appreciated
Simplicity in the web designs is always appreciated by the audiences in general. Everyone likes a simpler design which can provide them instant access to the information they are searching for. Over-designed web pages always confuse the visitors and make the navigation complex, which leads to a poor user experience and less conversion. Your website is 100% similar to a physical outlet yet more powerful, how would you feel if someone visits your branch or business and you failed to provide them with the service or product even if you still have it? Not a good feeling, you should also focus on your website in the same way, if people are visiting it but are not converting you should seriously think where are you lagging and what can be improved. Although the website visitors and their conversion rates are different than a physical branch or outlet, still it could work in the same way and is capable to target huge audiences without any area or boundary limits.
2. Add Multimedia and Graphical Content
We being a leading web design consultant and developer in Dubai, UAE always stresses the importance of multimedia, videos, animations, and graphical effects to our customers. These days’ people tend to interact better with multimedia content rather than long stories and textual contents. It is also human nature that we perceive and absorb information better from the multimedia content rather than the textual content. The science also suggests that textual content triggers the imaginative part of our brain which could also sometimes lead to confusion especially when the content is not prepared by professionals.So, having relevant, short and precise videos or animations could help you a lot.
3. Evaluate and Transform the Customer Journey and User Experience
Evaluation and transformation of the customer journey and the user experience should be your top priority whenever you are revamping your web design. Although this may sound difficult it is way too easier and simpler than what it looks like. Here is a few points that will help you build up a strategy for your users’ experience and customer journey:
- Think from the customer’s or visitor’s perspective.
- What information they might be seeking if they end up on one of your services’ or products’ page?
- What information could potentially influence their decision to convert or purchase?
- What features or advantages distinguished you from other product or service provider in Dubai, UAE?
- How this purchase or decision could impact on the customer’s or visitor’s life?
- What additional benefits they will get other than this particular service or product if they sign-up with you or make a purchase from you?
If you write down these questions and then answer them by yourself and also ask for other relevant people to opine on it, then you could easily get a clear picture of what sales pitch you should use or what you shouldn’t highlight in the web design. This will also later lay down the bases of your web design to support highlighting the valuable information and content.
You should involve the salespersons or the customer service representatives in these discussions and ask them for their advice and suggestions. If you could manage to conduct surveys to your existing customers that will be a great help. These activities will not only help you understand the specific product or service but will also provide you with more valuable data in form of suggestions and maybe complaints too. Later you can utilize this data to plan your web design revamping strategy.
4. Enhance your Brand Identity and Build Trust
What is the brand identity? Well, that is not as that complicated to understand. Your brand identity if the collective general point of view of your brand among the masses, both your customer and non-customer audiences. Your brand identity is your overall reputation. In modern times, in Dubai, UAE your entire brand identity relies on social signals and online reputation. As the general population here spent a lot of time in online surfing and it is a general trend to seek for something online before making an actual decision. This makes your website the backbone of all your online activities.
Here are some key points that can help you enhance your brand identity and building trust among your targeted audience and your existing customers:
Client Testimonials
Having a dedicated section of client’s testimonies, online reviews or rating and feedback helps a lot. People tend to stay more than 20% of their visit duration at the client testimonials section. No matter where you put them, people read them. This could influence their decision a lot.
Client and Business Partners
Having popular brands and big names in your business partners or customers lists at the homepage could be a great influence on the decision making of any prospect. If a prospect or visitor saw their competitor or a brand which they follow or are already partner with they tend to rate you higher than your other competitors.
Portfolio Page
Having a dedicated portfolio page will help the visitors to explore your previous clients and partners. This also builds an impression of your brand as a successful brand, and success attracts everyone. The prospects will build an impression in their mind that if you have successfully delivered to that many organizations or such big organizations then you will be capable of meeting their needs too.
Dedicated Product/Service Pages
Having dedicated sections associated to specific products and services is always helpful, this not only provides additional information to your customers but it also helps you presenting more information with more sales pitches and more chance to convert a prospect into a lead.
Responsive Web Designs
If you have an online marketing or digital marketing strategy in place and you don’t have a responsive website, then I don’t know how could you have survived this far! A responsive web design is a website that automatically fits its layout as per the device or screen it is opened from. Back in ‘ancient times’ there were two websites, one for the desktop or laptop preview and one for the mobile preview the mobile websites were like m.yourdomain.com. Now everyone has a responsive website. As the smartphones are growing smarter and larger there are hundreds and thousands of different smartphone models available with the different operating system, different web browser, and different screen sizes. A responsive website could adjust itself on almost all of them effectively without distorting the layout. It is very important to have the same customer journey on the mobile phone as well.
If you do not have a responsive website, and your prospects and customers are opening them from their mobile devices such as Apple iPhone, iPad or Android Phone or Samsung phone or tablet, then they will immediately get a bad impression as they won’t be able to navigate through the website easily. This results in a lack of trust for the brand.
5. Create Content for the Targeted Audience
Content is always a very important factor in your online conversion rate. The content should be relevant, precise, capable of providing information and adding value, descriptive, short, and in easy-to-understand language. You should know which audience or market you are targeting, let say you want to target UAE market, then your content should be in-line with the UAE market trends, culture and also the popular languages, such as for UAE, English and Arabic are the best choice. If you are targeting only a minority, let say you are selling Indian Food Stuff, then you should translate your website in Hindi as well. These minor things will build an excellent impression of your brand. The visitors will think that you care for them and you are doing efforts to facilitate them. This will also lead to an increase in sales.
Language is not the only thing, your textual content itself should be in-line with the design elements, and your conversion route. Try to put all important products/services on the homepage. For the internal pages, it is always better to discuss one subject at a time. Here are certain points that you should consider while preparing the content for your website:
- Prepare the content before the design
- Your content should support your goals and targets
- The content should be, short, precise, appealing, easy-to-understand, less technical (unless required), in-line with the design elements
- Use taglines and different sales pitches for different services/products
- Highlight important content
- Use multimedia content, such as photos, images, graphics, videos, animations, 3D
- Prepare a simpler information navigation structure
- Optimize the content for responsive design and smartphone or mobile devices too
If you keep these points in mind while preparing the content for your website, it will not only improve your conversion rate but it will also help you build a good brand reputation.
Conclusion
Before you revamp your web design, it is important that you evaluate your existing website in detail. Revamping could make or break your brand image online which will directly impact your overall brand identity and business. In the above guide, we have listed a few very important points to consider when you are revamping your website. Dubai, UAE is a multicultural hub, with very high standards and quality demand. Make sure you are providing the same in each and every interaction with your customer and prospects. The website could play a major role in your online strategy which will help your business to grow and explore the unexplored market. Your web design will provide you with a competitive edge which could distinguish you from your other competitors. Take this project very seriously and it is always wise to acquire a professional web design agency in Dubai, UAE such as RSI Concepts. If you are planning to revamp your website or need our help just to evaluate your existing website and marketing strategy please feel free to reach us out through our Contact US page or leave a comment below and we will get back to you.
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