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How Web Development can Help Enhancing Customer Experience in 2023?

How Web Development can Help Enhancing Customer Experience in 2023?

The last ten years were remarkable and have completely revolutionized the business practices, processes and customer behavior. The markets and customer needs are rapidly changing, especially in past few years, the customer behavior is rapidly changing and the customer demands are increasing exponentially. Rapid global-scale changes, supply chain challenges, unexpected disruptions and frequent shifts in customer preferences are some of the biggest challenges a modern day business faces in 2023. Businesses in Dubai and all around the UAE are well aware of the importance of the digital experience and online brand presence.

That is why the digital marketing sector have witnessed unprecedented growth over past few years. The overall digital marketing industry also witnessed huge growth over last decade, in fact the digital marketing have already surpassed the traditional marketing industry and this trend is witnessed at a global scale. When it comes to corporate websites, businesses need to be very careful as their business website is the epicenter of their all digital marketing efforts.

See Also: A Complete Guide to High-Converting Web Development

How Web Development can Help Enhancing Customer Experience in 2023?

In the web development industry rapid changes in the market trend, introduction of new innovations, technologies and technique is very common. That is why it is important that a business understands why they should keep updating and upgrading their website. As per experts, it is important to revamp your corporate website at least once in a year. For some industries this might be not as that quick, but for most of the businesses having an up-to-date website featuring modern and innovative features is crucial. The modern websites are not just an online digital profile, but it have become a very powerful communication tool and service delivery channel. Businesses are offering a variety of services via their websites.

Here in Dubai or anywhere else in UAE the customers tend to look up for products, services and even businesses too in the internet before making any decision. This is where the websites play a crucial role, your corporate website could be the first impression for hundreds if not thousands of customers. It is safe to say that your corporate website can effectively make or break your brand reputation and brand image. In order to gain customer trust and obtain customer satisfaction the customer experience is extremely important a good customer experience always results in higher customer satisfaction and vice versa. In this blog we will discuss how web development can help enhancing customer experience in 2023.

See Also: A Complete Guide to Responsive Web Development

See Also: Homepage Vs Landing Page: What’s the difference!

How Web Development can Help Enhancing Customer Experience in 2023?

Web Development Trends to Enhance Customer Experience: Customer-centric UI

A customer-centric web design and UI (user interface) is always pleasing and delightful for your users. It is important to develop and design your website with keeping your customers and targeted audience in mind. This will help you deliver a satisfactory customer experience. The web design without an effective web development is soulless. When you exclusively design a UI and develop a website to satisfy your customers’ needs, and to resolve their problems, and to ensure your customers have a smooth customer journey, only then you can say that your website is customer-centric. It is not only the web design but the web development also plays a crucial role in delivery an excellent customer experience.

The web development is the programing part which usually works on the backend and it will determine the customer interaction, usability, accessibility and usefulness of a website. Developing useful UI features and fast loading web pages are the fundamentals of a good user experience. No matter how beautiful or attractive your design is, it if is not developed properly and it won’t behave the way user is expecting, it will undermine the user experience.

See Also: Why Web Development is Crucial for Startups?

Web Development Trends to Enhance Customer Experience: Customer-centric UI

Web Development Trends to Enhance Customer Experience: Micro Animations

The micro animations and visual effects are developed to increase customer engagement. The user experience depends on user engagements, if you fail to engage your customers you can never make them satisfy. In traditional business environments a staff or business representative can communicate with customers and address their problems but in case of a website, the customers will have to navigate to certain information and features which is why it is extremely important for your business website that it should have features which engage customers and keep them interested in your website.

Studies have revealed that an average human brain requires only 50 milliseconds to classify a visual good or bad, in case of website, the above the fold area and the hero area or hero image are the most important elements to build a positive perception in those 50 milliseconds. Using advanced web development techniques you can make this area more attractive and appealing by adding micro interactions, animations and other visual effects. Micro interactions and visual effects are a great way to keep visitors intrigue and engaged.

See Also: Top 5 CMS Platforms for Web Development in 2023

Web Development Trends to Enhance Customer Experience: Micro Animations

Web Development Trends to Enhance Customer Experience: Add Useful Features

Apart from the web design and UI the user experience also depends on the features and useful functionalities you are offering to your customers. Different businesses have different business model that is why the functionality part is totally case-based and it varies from business to business. For example, if you are healthcare business there are certain features that you can offer, such as online appointment booking module, an online patient portal to provide your patient their medical and health record, historical data and other useful personalized information in a secure way.

Furthermore you can provide information about your doctors, staff, facilities, testing and laboratory facilities and much more which help your audience. You can also provide them a live chat or chatbots to address the most common problems your patients or audience might be having and so on. All such features will help you improving the user experience. Furthermore business can integrate their websites with other systems such as CRM software, Inventory Management System, they can enable online payment by integrating payment gateways and much more. All such features will help you improve user experience.

See Also: Custom Software Development Progressive Web Apps – Beginner’s Guide

Web Development Trends to Enhance Customer Experience: Add Useful Features

Web Development Trends to Enhance Customer Experience: Responsive Design

A responsive web development or responsive design is a modern method to develop websites which are compatible with multiple screen sizes, platforms and browsers. As we all know there are different size of screen and types of computing devices that we used to access the internet that is why we need a web development technique which ensures that customers using any device will have a consistent user experience. The responsive websites are built using modern web development techniques and programing tools. The responsive web development includes special scripts and source codes with in the website which help the website to detect the screen size, platform and browser of the device from where the user is accessing it and then the automated program rearrange the design elements and even source code to make your web page compatible with the device.

All this happens in a friction of a second and remain undetected for users. This is called responsive web development. Now a days most of the users tend to use mobile devices to access the internet, in fact the mobile traffic is increasing day by day. That is why it is extremely important to ensure customers who are using smartphone, tablets or smaller devices should be able to enjoy the same user experience that your regular desktop/laptop users are having.

See Also: How to Avoid Long Queues at Your Events

Web Development Trends to Enhance Customer Experience: Responsive Design

Web Development Trends to Enhance Customer Experience: Personalization

Personalization or personalized user experience have gained huge appreciation from both customers and businesses. There have been several studies which shows that the personalized user experience can be a huge contributor to repeated business and customer loyalty. According to Accenture Interactive’s Pulse Check report  ,more than 90% of the customers prefer the businesses who offer them personalized user experience. That means the businesses who recognize their customers, remember the historical data of their past transactions and make special offering and deals as per customers’ preference are more likely to get more repeated business and higher customer loyalty.

Only advanced web development techniques can help businesses integrate such features which will help them to personalize the customer experience. Businesses can develop customer portals or customer registration processes which help customers get register with the brand. On the bases of their preferences and purchase patterns the website can load selective information, content, and even products and services which are relevant to the customer. Such personalization can be a great enhancement to customer experience and help businesses achieve the higher customer satisfaction and customer loyalty.

See Also: What is the difference between employee KPI and KRA?

Web Development Trends to Enhance Customer Experience: Personalization

Conclusion

The customer experience lies at the top of any business’s growth strategy. Now a days when customers have plenty of options it is extremely difficult to keep them loyal. That is why businesses in Dubai and all around the UAE are heavily investing in customer satisfaction solutions just to increase the customer loyalty. When it comes to the websites, businesses usually don’t pay much attention to the customer experience. It is important to understand your customer journey from customers’ point of view. Always put yourself in your customers’ shoes and think what is good and what is bad. That is the way to make a plan for your website development and designing process. A good web development always help businesses enhance customer experience and increase their online leads and sales.

Your website is your doorway to a large audience and unexplored markets. It is important that you offer a consistent user experience and include all useful features and functionalities which make your website more desirable and increase its usability and accessibility. In this blog we have discussed how a website can help enhancing user experience and what important factors you should consider during the web development process. If you want to learn more or if you want our help to design and develop a highly customer-centric and business oriented website for your business, please feel free to contact us through our Contact Us  page or leave a comment in the comment box below and we will get in touch with you soon.

See Also: Dubai Police Acquire Interactive Signage from RSI Concepts

See Also: Best Web Development Practices for Healthcare Businesses in Dubai, UAE

See Also: Web Design vs Web Development – What is the difference?


Why Every Business Should Invest in a Queue Management System?

Why Every Business Should Invest in a Queue Management System?

The service sector knows very well the importance of customer experience. Businesses in Dubai or anywhere in UAE understand the importance of customer satisfaction. The UAE is a very competitive market and the customers simply have too many choices, which is why they are also very demanding. However, it is crucial for a business to ensure customer satisfaction and offer excellent services at their service center. A good customer experience not just make your customer happy but it also increases their loyalty and improve the brand image. A good brand image always attract more customers and vice versa.

That is why it is absolutely essential for a business to offer a great customer experience at their customer service centers. Businesses in Dubai and anywhere in UAE are investing heavily in customer satisfaction solutions. Regardless of industry a queue management system is the perfect companion for a modern day customer service centers. Businesses can find industry specific solutions as well as fully customized queue management systems which are exclusively designed to meet the very specific needs of the business.

See Also: What is Queue Management? Beginner’s Guide to Queuing SystemsWhy Every Business Should Invest in a Queue Management System?

What is a Queue Management System?

By definition a queue management system is a tool which is used to manage the customer flow and queues in the customer facing environments. The queuing theory is the learning and understanding of the line formation and customer flow. Businesses were managing queues since long time ago, even before the technological revolution and internet. Earlier businesses were managing footfall by forming waiting lines which worked on first come first serve bases. Later on businesses started issuing token numbers manually in form of small paper piece or tags, which have greatly improved customer flow and allow businesses to serve customers in different priority groups, and also enable them to segregate customers on the bases of services they need.

However, things have changed and the internet and IT technologies have evolved. Businesses then started deploying digital queue management systems. A digital queue management system is based on a software program and some hardware components. The modern digital queue management systems greatly improved the management abilities, control and performance of the queuing which also had a great impact on customer happiness and raise customer satisfaction. Moreover the Arabic queue management systems are also very successful in UAE and other regions of GCC.

See Also: How Queue Management System can Boost Productivity and Profitability?

What is a Queue Management System?

Why Businesses should Deploy Queue Management Systems?

There are many reasons to deploy a queue management system. Every business who serves its customers at their offices, customer service centers or at their premises, need a mechanisms to manage footfall and ensure a frictionless customer journey. The customer journey is impacts customer happiness which is essential to attain customer loyalty and improve brand image. In this blog we will enlist key advantages of investing in a queue management system and how it benefits businesses.

See Also: How Queue Management System Helps Maximizing the Efficiency?

Queue Management System Reduces Customer Wait Time

The customer wait time is the most crucial and significant factor in managing customer experience. Long wait time results in bad customer experience and unhappy customers. Only happy and satisfied customers will contribute to your business growth. Happy customers become loyal and loyal customers tend to be a good brand advocate who help you improve your brand image and attract more customers. On an average a 12 minutes wait time have least impact on customer happiness, more time added and your customers will become more unhappy and eventually they will become annoyed and angry which will not only ruin the customer experience but will also cause increase in customer churn and could badly impact your business’s reputation.

A queue management system digitalize the queuing process and digitalization drives automation which can greatly improve efficiency and reduce customer wait time. It also help improving employee efficiency and eliminate common queuing problems which results in less wait time and better management. Less wait time means happy customers and happy customers mean repeated business which will help you grow and increase profitability.

See Also: How Queue Management System Helps to Provide Better Customer Service

Queue Management System Reduces Customer Wait Time

Queue Management System Improves Customer Experience

Queue Management System not only reduce customer wait time but it is very capable of improving the entire customer experience. Usually customers are welcomed with a self-service interactive ticket dispensing kiosk which allow them to choose the service they need or sign-in and get a ticket number. The customers can wait comfortably in the designated areas or they can go out to spend the wait time as they want, this allow them to sign-up for virtual queues, hence the customers doesn’t need to stand in long physical waiting lines. Furthermore the wait time is also a complex phenomenon, there is one actual wait time and there is one perceived wait time. The perceived wait time is always higher than the actual, it is our brain who tricked us in believing that more time has passed than what have actually passed.

The queue management system give customers more freedom and allow them to wait outside and keep them updated with regular alerts and notification such as SMS or WhatsApp, etc. The queue management system also have in-built announcement and customer calling system which keep customers distracted from waiting, it also have a digital signage which displays live queuing information and it also plays multimedia content or promotional material which keep customers distracted from the waiting time and help reducing their perceived wait time. These features significantly improve your customers’ waiting experience and raise their satisfaction.

See Also: Paperless Queue Management System

Queue Management System Improves Customer Experience

Queue Management System Improves Employee Performance

The queue management systems also helps improving employee performance. It offers a comprehensive performance monitoring framework having multiple KPIs to monitor and evaluate employee performance. These KPIs help businesses to enhance their resource management strategies and are also very useful for the HR department. The HR can extract employee performance data to improve their training programs and take several HR decisions based on the employee performance data which help businesses improve their productivity in longer run. Furthermore the queue management system can automate several customer journey processes and digitalize several interactions which helps automating many tasks which are previously done by the service staff.

An effective queue management system can significantly reduce the workload of the employee which results in better performance. When employee works under balanced workload their satisfaction rises which raise their morals and have long term impact on employee performance and also enhance the quality of their work. The queue management system can also automatically reroute the customers based on the current customer flow at each counter to minimize the customer wait time which also help balancing the workload and enhance employee performance.

See Also: What are the Different Types of Queue Management System?

Queue Management System Improves Employee Performance

Queue Management System Reduces Cost

A queue management system is a great companion for your business to optimize the operational cost while boosting the performance and productivity. As I have mentioned above a queue management system can greatly improve customer flow and minimize the burden of the staff which results in a productive environment and it ensures high quality services for the customers. Furthermore the queue management system automates several queuing processes. The digitalization and automation doesn’t require any staff assistance at most of the touchpoints which means the overall need of human resource decreases. Businesses can invest in queue management system and minimize the need of human resource which can significantly reduce the operational cost without effecting the productivity in fact the queue management system can greatly improve efficiency.

The initial cost of the queue management system is also quite reasonable, as the technology used to build queue management systems are widely available. A queue management system consists of two parts, the software and hardware. Both software and hardware works independently and doesn’t require regular maintenance, which means the maintenance cost is also very low. The improved employee efficiency, decreased human resource need, and low-cost deployment of the system results in high ROI and help businesses minimize the per-service and overall operational cost.

See Also: What Is Virtual Queuing? A Guide to Virtual Queues

Queue Management System Reduces Cost

Queue Management System Collects Business Intelligence Data

A queue management system is a digital tool which have a very powerful AI based software with smart algorithms and great capabilities of collecting business intelligence data. The business intelligence data includes customer behavioral data, their interaction at each touch point, system’s statistical and analytical data and various other insight which help businesses understand customer needs, demands, liking/disliking, market trends, staff performance and customer feedback. A digital queue management system also offers in-built analytical tools which help businesses extract actionable reports from the collected data. These reports can be included in the decision making process as well as these can be shared automatically as per set frequency.

The management can easily analyze the performance of each branch using these reports and on top of that customized reports can also be generated as per the needs of the management. The staff performance data is very useful for the resource planning and management and the HR can also use this data for several HR decisions. Queue management system can also be used to collect valuable customer feedback data which can be collected using on-premises tablets, touch screen or interactive kiosks and the queue management system can also integrate multiple channels such as SMS, Emails, WhatsApp, mobile apps, websites and many more. The business intelligence data help businesses improve processes, reduce cost and identify the areas of improvement which increase profitability and productivity in the long run.

See Also: The Concept of Queue Management and Crowd Control

Queue Management System Collects Business Intelligence Data

How Queue Management System Improves Business

When a business deploy a queue management system it equally benefits all relevant parties. Whether it is customers, service staff, managers or senior management/head office everyone get several benefits. Here is a quick overview of benefits a queue management system offer for different stakeholders:

Queue Management System Benefits for Customers

  • Customer will have better waiting experience
  • More freedom and convenience during wait time
  • Less wait time and satisfactory customer service
  • Better communication, real-time updates and alerts
  • Virtual queuing features and appointment booking facility

Queue Management System Benefits for Service Agents

  • Balanced workload and low pressure environment
  • Get help and simplify service delivery process
  • More control and better customer flow management
  • Better performance, higher employee satisfaction

See Also: Queue Management System Features you Need for Modern Queuing

Queue Management System Benefits for Managers

  • Digitalization and automation improve administration
  • Digital controls help managers effectively control the customer flow
  • Analytical and performance data help managers make good decisions
  • Automatic alerts and notifications keep managers up-to-date
  • Advanced features help implementing company policy

Queue Management System Benefits for Head-Office

  • Enable head-office to get real-time updates from all branches
  • Improve monitoring and control over all connected branches
  • Help head-office to collect data and make reports from all branches
  • Help head-office to remotely implement their policy over all or selected branches

How Queue Management System Improves Business

Conclusion

For businesses it is extremely important to ensure their customers are getting satisfactory experience at all their branches and outlets. The customer satisfaction is extremely crucial for your business’s success. Happy and satisfied customers tend to be loyal to the brand and they also help building a positive image with their feedbacks, reviews, word of mouth, social media and other online endorsements. For any business who is offering on-premises services whether it is from retail, finance, banking, healthcare, education, or any other service-based industry even the government offices and service centers also require a proactive queue management strategy which is impossible without implementing a digital queue management system.

In this blog we have covered the advantages of implementing a queue management system for your business and the benefits it offers for key players and stakeholders. If you want to learn more about the subject or if you want our help to design and customized and highly cost-effective queue management system for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

See Also: 8 Benefits of Using Digital Kiosks for Your Business


Dubai Police Acquire Interactive Signage from RSI Concepts

The Dubai Police department is known for its excellent services and considered among the top police not only in the country but in the entire world. As we all knows that the emirate of Dubai hosts millions of visitors and tourist every year, most of the tourist came here to have a luxurious and unmatched experience the emirate offers in all sectors. It is the Dubai Police department who ensured their safety and succeeded in making Dubai the safest city in the world. No other city anywhere in east or west can match the level of public safety and security that Dubai offers to its residence, visitors and tourists. This is due to persistent efforts of the Dubai Police leadership, the Dubai government and the professionalism of the police force. The Dubai Police is known for its ability to track and arrest criminals within hours and is known for its highly sophisticated and modernized technological infrastructure. The Dubai Police has deployed the most advanced technologies and digital infrastructure in the world which is evident from their performance.

Dubai Police Acquire Interactive Signage from RSI Concepts

Recently the Dubai Police requested digital agencies like RSI Concepts to submit their proposals for interactive self-service digital signage kiosks for one of their main customer service center with the aim to offer a variety of services via self-service mode. The newly designed service center required a modernized digital signage which not only serve best but also looks integrated within the interior of the customer service center. That is why the Dubai Police wanted to deploy a new interactive digital signage. In order to maximize the usability the signage was required to have double-sided displays. This will allow the service center to accommodate two customers/visitors at the same time using a single digital signage which will literally double their capacity to serve. The interactive digital signage is designed to host a larger display where multimedia content can be played as well and due to its size a lot of display real estate is available to build intuitive user interface which enhances user experience and simplify the customer journey.

RSI Concepts was also given opportunity to submit their bid. Thanks to our experience team and highly competent engineering department, we have proposed an ideal design which not only meets all the functional requirements but also aligns with the aesthetics of the surrounding interior elements. We use highly-efficient industrial grade displays and computing modules, which enable the signage to run 24/7 without any delay and ensure the customers can avail the service whenever they want. The superior network and connectivity features allow the Dubai Police to integrate it with their internal system and ensures a flawless operation. The touch screen is highly sensitive and protected with additional protective layers which ensures a longer lifecycle. These digital signage kiosks can significantly enhance customer experience and ensure higher satisfaction.

Here are the comments of our Sales Manager, Ms. Maheen Waheed, she also managed the entire project:

“It was truly a great experience working with the highly professional and very cooperative Dubai Police team. It was a great honor to get this project. The timeline was short though but we have successfully delivered the project as per promised timelines. Thanks to our competent and hardworking team. I will look forward to expand our collaboration with Dubai Police.”

It is truly remarkable to win this bid while all top-ranked digital agencies in the country were competing for this project. It is a great achievement and evidence of the remarkable work of our team that our design was selected and we got a great response and positive feedback from the Dubai Police team and management. At RSI Concepts our top priority is customer’s satisfaction and when we get a positive feedback it boost our motivation. We will keep striving for the best for our clientele and we will also look forward to increase our collaboration with Dubai Police and their other departments.

Check out this: The St. Regis Saadiyat Island Resort Abu Dhabi Acquires RSI Mobile Charging Lockers


8 Benefits of Using Digital Kiosks for Your Business

8 Benefits of Using Digital Kiosks for Your Business

The customer experience and digital kiosks are a great tool to enhance customer experience and attain their loyalty. The customer experience and customer loyalty is absolutely essential for the modern businesses. Businesses in Dubai and any other part of UAE are actively seeking ways to increase customer satisfaction, this is due to the rapidly changing market trends, demanding customer behavior, and tough competition. The UAE has strong presence of world’s top ranking brands, businesses and enterprises, the general public here is very knowledgeable, tech savvy and highly demanding which expedite the organic process of evolution in the markets.

The digital kiosks are a great tool to handle the problems of rapid-pace markets such as in Dubai and all around the UAE. The digital kiosks are interactive devices which allow self-service operation and proven to be great at enhancing customer experience and raising their satisfaction. The customer satisfaction drives customer loyalty and the customer loyalty lay the foundation for a long term and consistent success.

See Also: Designing User-Friendly Self-Service Kiosks [Guide]

8 Benefits of Using Digital Kiosks for Your Business

If you are living in Dubai or anywhere else in UAE you would have witnessed the rapid adaptation of interactive digital kiosks everywhere. The interactive digital kiosks can operates in a wide spectrum full filling the needs of almost every industry. In this blog we will list benefits of using digital kiosks and how businesses can leverage them to achieve their goals.

What is a Digital Kiosk Machine?

By definition a digital kiosk machine is an interactive computing device which allow customers to interact with it through touch screen or various other means to perform certain tasks without any help or assistance from the staff. In simple words it is a self-service solution which allow customers to avail services, make payments and do transactions which were traditionally done at a service center or in business premises with the aid of an employee. Hence the digital kiosks works as intermediary between customers and business which allow them access to the required information and to let them place order or avail service through a digital experience.

There are non-interactive digital kiosks too which serve as a digital signage and play multimedia content or publish information and help businesses improving the communication. The digital experience is gaining huge attention form business all around the world. With the rise of smartphones, websites, social media, and easy access to the internet results in a completely different climate for businesses world. Same is applicable in UAE as well, businesses here too are investing huge chunks of their profits in digital experience, and the interactive digital kiosks are also part of digital transformation and digital experience.

See Also: Introduction to Digital Signage Kiosk and Smart Kiosk

What is a Digital Kiosk Machine?

Benefits of Using a Digital Kiosk

The digital interactive kiosks comes in many types, sizes and shapes with different application. Some are exclusively designed for a particular purpose or application, some are industry specific and some are generic. The digital kiosks are mostly interactive but some information kiosks are also non-interactive, such kiosks are more like a digital signage which plays multimedia content or publish information that can help your customers. Here are some key benefits of implementing a digital kiosk for your business:

1. Benefits of Using Digital Kiosk: Marketing and Advertising

The digital kiosks are a great tool to enhance your marketing, advertising and communication and help businesses increase their sales buy running enticing offers, discounts, information, promotions, adverts and multimedia content. The digital kiosks used for marketing and advertising are usually non-interactive as they only display content, and doesn’t require to take user inputs. Such kiosks can play content 24/7 and can be placed at location where you think your targeted audience will visit. Not only off-campus but such kiosks can also be used in-premises and help businesses increase their upsell and market new products, services and promotions.

Furthermore the information kiosk can be implemented in all customer facing environments. The government offices, banks, healthcare, immigration and various other different organizations and businesses can use information kiosk to display useful information for the customers to avoid inconvenience and to improve their in-branch experience.

See Also: Dubai Police Acquire Interactive Signage from RSI Concepts

Marketing and Advertising

2. Benefits of Using Digital Kiosk: Improve Business Efficiency

The digital kiosks are interactive computer units that can run 24/7 without any break or disruption which means that a business can offer access to its services and information for 24/7. This enhanced accessibility help businesses improve their efficiency, as they do not need to deploy additional staff and their services are always accessible to their customers, even on weekends and holidays the customers can access to services and information they want. Furthermore the customers who want to avail service through a digital kiosk can easily and quickly access the service without the need of waiting for long time in the queues.

It is also very convenient for the customers to approach an interactive self-service digital kiosk at any time of their convenience without worrying about the working hours of the customer service center. Businesses with efficient processes tend to have better customer engagement which help attaining higher customer loyalty. The customer loyalty is absolutely essential for long term growth and success.

See Also: How Interactive Kiosks are Enhancing In-Store Engagement and Sales

Improve Business Efficiency

3. Benefits of Using Digital Kiosk: Minimize Operational Cost

The interactive self-service digital kiosk are a great companion for customer service centers and customer facing environments. Whether it is a self-service checkout kiosk for retail business, food ordering kiosk for restaurants, self-service payment kiosks for services, vending machines, HR kiosks, ATMs/ITMs for banks, self-registration kiosk, or any other self-service kiosk it help reducing the need of human resource and offer excellent customer experience to customers. Obviously a digital interactive self-service kiosk cannot always fully replace the service agents or human staff, but most of the time they can offer a great quicker channel to avail service.

That is the reason most of the businesses in Dubai and everywhere in UAE likes to have a hybrid environment where both the interactive self-service digital kiosks and customer service agents work side-by-side. This also help businesses effectively manage their human resource and allow them to increase the capacity of servicing more customers without increasing the staff. Which is a great way to optimize and minimize the operational cost of the service center.

See Also: Leveraging Payment Kiosks for Effective Queue Management

Minimize Operational Cost

4. Benefits of Using Digital Kiosk: Increase Employee Satisfaction

Most of the businesses in Dubai and all around the UAE prefer to have a hybrid setup where both the interactive self-service digital kiosk and the customer service agents work side-by-side. Furthermore businesses can also deploy queue management system kiosks to streamline their customer flow which also help minimizing the staff efforts and maximize the branch efficiency. The interactive self-service digital kiosk help businesses balance the workload of the staff. In Dubai and all around the UAE the general public is very familiar to the interactive self-service kiosk, so most of the people tend to go to a self-service counter when the facility is offered.

This reduce the workload of the staff and it also minimize their efforts. The digitalization of the services also tend to improve staff efficiency by reducing their workload and aiding them in several service delivery steps. During the peak hours most of the customers prefer to use an interactive self-service digital kiosk instead of waiting in long queues to get to the service agent. Which also help minimizing the workload of the staff. When the employee work under a balanced workload their efficiency improves, their workload reduced and their satisfaction increases which raise their work quality.

See Also: Self-Service Kiosks for Effective Queue Management

Increase Employee Satisfaction

5. Benefits of Using Digital Kiosk: Real-time Updates and Up-to-date Information

Whether it is interactive digital kiosk or a simple digital signage kiosk, these kiosks comes with a software tool which enable businesses to update information and content on them in real-time. The kiosk system software is a centralized application, which means that it would be hosted on a server which could be online, or connected to a local network and all the kiosks connected to the network will work as a client to that server. This allow the management to update the content and information instantly on all kiosks without any delay. Hence the news, updates and even marketing content can be updated in real-time.

Furthermore the digital kiosk management system also allow management to personalized the content on the kiosks by publishing different content on each kiosk, for example, 1 kiosk is in the reception area and 3 are in the customer service center, the management would be able to push different content on the kiosk located in the reception area and different content on the kiosks located in the customer service center, in fact the management can push totally different content on each individual kiosk using the kiosk management software. All the updates are published in real-time and instantly available for the customers.

See Also: RSI Interactive Kiosks for MAF Carrefour MyClub Customer Loyalty Program

Real-time Updates and Up-to-date Information

6. Benefits of Using Digital Kiosk: Offer Customer Freedom and Security

Another great benefit of interactive self-service digital kiosk is that it offers freedom and security to your customers. Studies have revealed that when customers are dealing with customer service agent in a traditional customer service center environment there are several factors that are impacting their experience. For example, think from a customer’s prospective, if you are a customer who have waited in a waiting area or a queue for around 20 minutes and reached to a service counter, how would you behave? Obviously everyone in such situation would want to complete the process and leave as quickly as possible.

This deprive customers from a happy experience, the customers who would reach to a service counter after a long wait time would want to complete the process as quickly as possible, this could hinder your efforts of upselling, the customers might wanted to ask a few questions but as they know there are customers waiting behind they might hesitate in spending too much time occupying the service counter and a lot many such issues will arise for your team.

But with an interactive self-service digital kiosk the customers doesn’t have to worry about anything, they can navigate through the information center to acquire knowledge, they can spend more time on selecting services or making a decision and as there is no staff present they will get a more private experience which raise customer satisfaction.

See Also: Security Challenges and Solutions in Payment Kiosk Systems

Offer Customer Freedom and Security

7. Benefits of Using Digital Kiosk: Low Maintenance High ROI

The digital kiosks comes in two major classes, one is interactive and the other is non-interactive or a digital signage is usually. Apart from these classes there are also two more sub-classes based on the deployment, the indoor kiosks and the outdoor kiosks. The indoor kiosks are the most common one but these days the outdoor digital kiosks are also gaining huge popularity among businesses all across the UAE. The indoor kiosks can be made smaller and sleek while the outdoor kiosks are usually bulky as they must have weather protection and additional cooling solution in order to work properly in the harsh and hot environment. The outdoor kiosks also need brighter displays and the certain hardware features that ensures a smooth operation outdoor.

When it comes to the deployment cost, it is also not that much, even if you are deploying a very sophisticated kiosk with multiple software and hardware features, the price is still quite reasonable. This is due to the large-scale adaptation of digital kiosks on a global scale which significantly lower the price of the technology. As for the maintenance is concerns, it is a fully automated machine and the parts used to build it are widely available, therefore the maintenance cost is very low. The digital kiosks on an average requires very less servicing and can operate for years. The less deployment cost, low maintenance cost and longer lifecycle ensures high ROI.

See Also: The Ultimate Guide to Queue Management

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Low Maintenance High ROI

8. Benefits of Using Digital Kiosk: Collect Valuable Business Intelligence Data

The digital kiosks are great at collecting valuable business intelligence data. The business intelligence data is the statistical and analytical data which is used to understand the kiosk usage and customer behavior. For example, businesses can monitor all activities on their digital kiosks, such as who is using it, what services customers are using, at which step of customer journey the customers are backing out, what information customers are seeking the most, and so on. Such data will help them to understand the customer behavior and help them personalize customer experience and communication. This data help businesses in improving their processes, customer journey and customer experience.

The business intelligence data is also used to generate customized reports which can be utilized decision making process. Businesses can also easily identify the flaws in their processes, service delivery mechanisms, and the areas of improvement which help them achieve higher customer satisfaction. Furthermore businesses can also collect customer feedback data, in fact the interactive digital kiosks are considered to be one of the most effective channel to collect customer feedback data. The business intelligence data is a great source of knowledge and insight. It helps businesses align their processes, strategies and communication with customer’s needs, interests, demands and market trends.

See Also: Importance of Queue Management System for Government and Public Offices

Collect Valuable Business Intelligence Data

Conclusion

Businesses all around the world are using digital kiosks to improve their sales, communication and to enhance customer experience. Here in Dubai and all around the UAE the digital kiosks have gained huge momentum since past decade. Both the interactive and non-interactive kiosks are rapidly gaining popularity. However, the interactive self-service digital kiosks are much more popular and offers unmatched features. Businesses of all types and sizes can leverage the benefits of digital signage and digital kiosk to achieve higher customer satisfaction. The customer satisfaction is essential for growth and stability of any business. Satisfied customers tend to be more loyal and customer loyalty is a key to long term success and sustainable growth.

The digital kiosks comes in different types and sizes, every business should choose wisely to leverage the full benefits of the digital kiosk. The digital kiosks whether interactive or non-interactive are easy to deploy, have low deployment cost and require very less maintenance with exceptionally longer lifecycle. On top of that the digital kiosks can easily be upgraded and repurposed. All these features make them very cost-effective solution. In this blog we have listed top 8 benefits of using digital kiosks for your business.

If you want to learn more about the subject or if you want us to help you design and deploy a bespoke digital kiosk solution for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

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How to improve customer flow management?

How to improve customer flow management

The customer flow management is always challenging, whether you are a small business or large enterprise, your customer facing offices and service centers have huge impact on your brand’s reputation and your business’s perception in the public. Poorly managed customer service center not only increase customer churn rate and make your customers unhappy but also harm your business’s reputation and overall brand image. The customer flow management is monitoring and dealing with customer queues across a customer facing environment.

No matter if you are a small grocery store or a large-scale customer service center with tens of service counters, the biggest challenge is to maintain a smooth and continuous customer flow and ensure a satisfactory experience. When businesses start failing to deliver an optimum level of satisfaction and smooth customer journey will start losing customers rapidly. Especially in Dubai and anywhere in UAE where customers have a lot of options, it is easier and much convenient to switch rather waiting for your service provider to make improvements. That is why the customer flow management has a significant role in business’s success and growth.

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How to improve customer flow management

What is Customer Flow Management?

The customer flow management is the management of customer journey for the businesses who offer in-store or in-branch services, where the customers have to come and visit the business to avail a service or to make a business transaction. The customer flow management includes everything from customer entering in the premises and till leaving the premises after a successful service delivery. It encompasses the entire customer journey and offering great service and interaction at each touch point. The customer flow management means improving the customer experience, minimizing the friction, monitoring customer flow and the entire journey, and ensuring your customers left happily.

It also includes guiding your customers and visitors through each step, monitoring their behavior, and ensuring a quicker and smoother service delivery experience. All this requires a systematic and well-structured management framework which is nearly impossible to achieve with manual and traditional queue management practices. That is why a queue management system is the best companion to optimize the customer flow management and achieving the ultimate level of customer satisfaction.

See Also: What is Queue Management? Beginner’s Guide to Queuing Systems

What is Customer Flow Management?

What is a Queue Management System?

A queue management system, queuing system or customer flow management system all referred to a digital solution which help businesses streamline customer flow, improve management and organize the entire customer journey to achieve higher productivity and customer satisfaction. A queue management system is a software based solution with several integrated hardware components. The queue management system software engine is based on AI (artificial intelligence) and smart algorithms which help businesses to implement their queuing policy as well as help them monitor the customer journey and collecting valuable business intelligence data which is vital to improve strategies and relevant business processes.

A traditional queue management system includes a server side software application with multiple dashboards for service agents, managers, head-office/senior management, and intuitive customer facing UIs (user interface). Typically a ticket dispensing device or interactive kiosk is used to dispense the tickets for the queue along with a customer calling system and digital signage screen which displays live queuing information and multimedia content. The more modern queue management systems can have a variety of hardware and software features such as virtual queuing and various peripherals to collect customer data and get user inputs.

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What is a Queue Management System?

How Queue Management System Improves Customer Flow Management?

Different businesses have different needs and different queuing policies. Every business offers multiple services, even businesses who belongs to same industry could have different priorities and different queuing strategies despite offering the same services. Hence the queue management system and the customer flow management could differ from case to case. However, there are some universal benefits of implementing a queue management system which help all types and sizes of businesses to improve their customer flow management and strengthen their administrative capabilities.

Here are some key advantages of implementing a digital queue management system which help improving the customer flow management.

See Also: Queue Management System Features you Need for Modern Queuing

Queue Management System Reduce the Physical Waiting Lines

The customer flow management depends on how the physical waiting lines are constructed. The physical waiting lines should be constructed carefully to avoid overlapping, congestion or crowd formation in the waiting area, which disrupt the natural flow of customer and cause many problems. Furthermore the physical space and shape of the premises should be considered carefully while designing your queuing policy. Commonly any business in Dubai or anywhere in UAE offers multiple services in their customer service centers, some of the services have more customers than the others, the waiting areas or the available space is not always even and along with that the management should also consider the customers who might be navigating their way through the premises which could cause disturbance.

Let say the counters with the longer queues should be allotted more space in front, and the rest of the traffic should be routed to avoid overlapping. Apart from that, the queue management system software itself can be a great support to avoid long waiting lines. All modern queue management systems allow virtual queues, which means even if a customer is signed-up for a waiting line, they are not required to stand in physical waiting line, and instead they can wait comfortably in the designated waiting areas. This help reducing the size of the physical queues and avoid congestion in the waiting areas.

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Queue Management System Reduce the Physical Waiting Lines

Queue Management System Helps in Crowd Prevention

Offering customers a comfortable waiting environment can greatly improve their experience. But crowded waiting areas are always concerning for the customers. Think from a customer’s point of view, if you go to a bank branch and see full waiting areas, the first thing you will think about would be that it will take too long to get the service, this negative feeling can have a great impact on your overall experience. Furthermore most of the people who are in the waiting areas might want to go outside, which means they must guess if there are 10 more customers ahead of them, it might take 20 to 25 more minutes to their turn, in such cases the chances are customers might end up losing their position in the queue. Hence next time they will never do such thing. Therefore a proper communication mechanism is necessary.

The modern queue management systems uses integrated SMS notification and alert system and keep sending messages to the customer and updating them about the queuing status and estimated time remaining to their turn. This gives confidence to customers and more customers enjoy their waiting time while doing something else of their interest which improves their waiting experience. The communication is not limited to SMS, even the queue management system smartphone applications, customer portals, WhatsApp and various other communication channels can be used to keep your customer informed. All these features help preventing crowd formation and reduce customer churn rate.

See Also: How Queue Management System Helps Maximizing the Efficiency?

Queue Management System Helps in Crowd Prevention

Queue Management System Improves Employee Performance

A digital queue management system is a very powerful tool, it not only offer several employee performance monitoring KPIs but it also help improving employee satisfaction and increase their productivity. A queue management system can take a lot of workload off of the employees with its incredible ability to digitalize and automate several processes and steps. Furthermore the queue management system has in-built smart algorithms and AI which enable it to capture and analyze data from each and every touch points, which enables it to evenly distribute the workload among all employees. It has capabilities to take decisions in real-time and balance the workload of the employees which increase employee satisfaction.

Furthermore it offers a variety of tools which help employee in service delivery tasks, pre and post service tasks and provide them more control. The enhanced employee experience results in better service quality. The queue management system free employees from worrying about the line management and other such problems caused by unorganized and manually managed queues which increase their productivity and performance. Resultantly it significantly reduce the customer waiting time and improve service quality.

See Also: What are basic features of Queuing System?

Queue Management System Improves Employee Performance

Queue Management System Reduces the Customer Wait Time

The queue management systems are proven to be highly effective in reducing the customer wait time and improving their waiting experience. It offer customers more freedom and control over their journey and at the same time it helps improving employee satisfaction and performance which results in significant reduction in customer waiting time. When the customers are not tethered to a physical waiting line, they are free to wait in the waiting area or enjoy their time outside, this has huge impact on the perceived wait time. When it comes to customer flow management, there are two time factors that businesses should consider, one is the actual wait time and the other is the perceived wait time. The actual wait time is the actual time that a customer must have to wait for.

However, the perceived wait time is the wait time that the customers think in their minds. Think of a traffic congestion, when you are stuck in the traffic, your brain always tricks you in believing that your track is moving slower than the adjacent tracks, the same phenomenon is applicable here too. When customers are in physical waiting lines, or they are stuck in the waiting area they get bored and the sense of time is changed, in such conditions people think the time is moving slow or a lot of time has passed. The queue management system allow customers to wait freely even outside and provide them with regular updates and alerts, furthermore the customers who are sitting in the waiting areas can be engaged with regular and very frequent audio announcements, queuing information displayed on the signage along with the multimedia content. That is how a queue management system help reducing the actual wait time, perceived wait time and negative psychological impact of waiting which results in more satisfactory customer experience.

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Queue Management System Reduces the Customer Wait Time

Queue Management System Collects Valuable Business Intelligence Data

A digital queue management system is capable of collecting a wealth of business intelligence data which help businesses monitor their queues, and allow them to analyze their current queuing policy. With the help of queuing data and other statistical data that is collected by a queue management system businesses can evaluate their processes and customer journey which help them highlighting the flaws and areas of improvement and give them a chance to improve their strategy and queuing policy. Businesses can continuously analyze this data and make regular tweaks to achieve the higher performance and efficiency. The queue management system also helps tracking the customer churn and provide valuable information which help management understanding the causes of customer churn.

The queue management system also closely monitor employee performance and highlight the needs of training and help management in resource planning and for several HR decisions. Furthermore the queue management system provides insight to customer behavior and help businesses understand customer preferences which is important to align their processes with customers’ needs. A digital queue management system can also collect customer feedback directly from customers using multiple integrated communication channels and on-premises touch screens, tablet devices and interactive kiosks which further provide deeper insight to customer behavior, needs and problems and help businesses improve their processes and strategies which results in better customer flow management.

See Also: 7 Features of Queue Management Software

Queue Management System Collects Valuable Business Intelligence Data

Conclusion

Businesses who offer in-store or in-branch services face many challenges in customer flow management. The optimization of customer flow and well-managed queues are crucial for customer satisfaction. Unhappy customers tend to switch service provider and also hurt brand’s reputation which could jeopardize the growth of the business. That is why businesses not only in Dubai but all around the UAE invest millions in customer experience. A digital queue management system is a perfect companion to eliminate customer flow management problems and to enhance the productivity, performance and efficiency of the customer service centers.

Queue management systems are known for their ability to significantly reduce the customer waiting time, but that is not all, a digital queue management system help businesses implement their queuing policies, enhance customer experience, improve employee efficiency and collects valuable business intelligence data which help businesses to further improve their strategies, polices, and processes.

In this blog we have discussed how a digital queue management system can help businesses in improving customer flow management and attaining higher customer satisfaction. If you want to learn more about the subject or if you want our help to design and implement a customized queue management system for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

See Also: From Chaos to Control: How Queue Management Systems Can Improve Your Business

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From Chaos to Control: How Queue Management Systems Can Improve Your Business

From Chaos to Control: How Queue Management Systems Can Improve Your Business

Every businesses knows how difficult it could get in customer facing environments, especially during the peak hours, when the footfall is high and the customer waiting areas and counters become crowded. Think from a customer’s prospective, if you are a customer you are at a service center, there is a huge crowd, it is even difficult to find a place to sit, and there is no help or guidance from the staff, how would you feel in a situation like that? It could get very frustrated, that is why businesses needs to take serious steps to prevent their customers form any such situation.

It will not only make your customers unhappy, but it will result in loss of sales, increased customer churn rate, and less repeated business which could have some serious repercussions in the long term. Businesses adopt different ways according to their needs to improve the customer flow. However, a modern digital queue management system is the right solution to all those problems. It provides tools and features which help businesses in managing their queues, resolving problems, shortening customer journey, improving customer experience and much more.

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From Chaos to Control: How Queue Management Systems Can Improve Your Business

What is a Queue Management System?

A queue management system is a digital solution which help businesses organize the waiting line, minimize the customer waiting time and improve branch efficiency and service quality. A queue management has two distinct part, one is the software which is usually a server application which provide a central management and administrative control over all connected branches. The queue management software various from case to case, but the most common and essential features are an administrative control panel, service agent dashboard, customer UI (user interface), ticket calling and announcement features and data collection and analysis tools.

The hardware part includes a ticket dispensing unit, which is usually an interactive self-service kiosk, there is a digital signage display which is used to display live queuing data, and a sound system to make audio announcements. Furthermore there are several other software and hardware components which can be included in the queue management system to enhance its capabilities and to offer innovative features.

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What is a Queue Management System?

How Queue Management System Help Turning Chaos into Control?

A queue management system offers a variety of features and digitalize several aspects of the customer journey which help organizing everything. Furthermore the customer behavior is not constant, it keep changing, a queue management system collects valuable business intelligence data and help businesses acquire deeper insight to customer behavior, market trends and help management align their efforts to maximize the customer satisfaction. Here are some key advantages of a queue management system which help businesses in turning chaos into control.

See Also: Queue Management System Features you Need for Modern Queuing

Advantages of Queue Management System: Organized Waiting Areas and Queues

The queue management system is a very capable tool, it helps organizing the waiting areas and customer waiting lines. It automates customer flow and customer journey which helps organizing the customer queues and solve several problems. In manual queuing customer have to face several issues, they got frustrated, most of the time customers and visitors don’t have a clue about their remaining waiting time. The queue management system help customers and issue them token numbers, which represents their position in the queues and allow them to wait comfortably in the designated areas.

Furthermore the customer calling, customer routing and the entire customer flow is controlled by the smart algorithms of the queue management system software in real-time. Which significantly increase the customer flow and improve the customer journey. Since everything is managed by an automated program so the customers also don’t have any complains and everyone knows that their token number and position in the queue is secure and they will be served on their turn. These and several more such features allow businesses to organize the waiting areas and customer queues.

See Also: Queue Management System for Trucks and Logistic Centers

Advantages of Queue Management System: Organized Waiting Areas and Queues

Advantages of Queue Management System: Reduce Customer Wait Time

Order and organized queuing environment save a lot of time. The customers are welcomed by interactive self-service kiosk, they are asked to choose which service they want, and in some cases the customers are also allowed to input data while issuing the token number. Everyone is served according to their positions in the queue. The queue management system balance the load of service counters based on various data inputs coming from different touch points in the system and the current service delivery rate.

The smart algorithms can sense if one counter is having shorter queue, and they can automatically reroute a few customers to those counters, the queue management system also monitors employee performance, it can understand which employee is best at which service and on the bases of services required by the customer it can assign them a counter with high probability of quicker service delivery. There are tons of such features which help organizing the customer waiting areas and queues to shorten their wait time.

See Also: Importance of Queue Management System for Government and Public Offices

Advantages of Queue Management System: Reduce Customer Wait Time

Advantages of Queue Management System: Improve Customer Experience

A queue management system plays a crucial role in improving customer experience at the branch. Without a queue management system the customers have to wait in long queues, which usually work on first come first serve bases. Furthermore there are line jumpers, poorly managed waiting lines and much more which can completely ruin their experience at the branch. A queue management system allow them a complete framework and eliminate several problems which results in more shorten and simplified customer journey. The queue management system also provide many features such as live queuing data at large signage displays, frequent audio announcements, multi-lingual intuitive UI for customers and much more which improves customer experience.

The reduction in wait time have huge impact on customer happiness, when the customers will have to wait less and in a well-organized waiting environment, they remain calm and more supportive when they arrive at the service counter, it is easier for the service agent to satisfy a calm customer rather a frustrated, annoyed and unhappy customer. All such features greatly improve customer experience and results in higher customer satisfaction.

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Advantages of Queue Management System: Improve Customer Experience

Advantages of Queue Management System: High Staff Productivity

A queue management system can offer a variety of features which can be used to improve staff productivity and performance. The staff satisfaction and morale plays crucial role in performance. When the staff work under a balanced workload they become happy and satisfied, happier they are better their service would be. A queue management system offers self-service ticket dispensing mechanism which reduce employee workload. It organize and manage all the customer flow from various stages of customer journey, even in case of stepped services or multi-counter service delivery the queue management system can manage the entire customer journey and customer flow.

This means that the staff no longer have to worry about the problems occur in manual queuing, they are free to focus on most important tasks, they are never interrupted and they don’t have to stop their work for another task or to solve a problem. These features help reducing the workload of the staff and also results in better resource management. High staff productivity and performance help businesses improve the human resource strategy and results in better and improved branch operation with significantly less cost.

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Advantages of Queue Management System: High Staff Productivity

Advantages of Queue Management System: Central Administration and Control

The queue management system is a digital tool, majorly the server application is hosted at a local or online cloud server, which is linked with all branches, and therefore the data from all branches is updated in real-time at the main server. The head office can control and monitor any branch in real-time. Furthermore it also allow businesses to configure their work flows and processes according to their policies. The queue management system also features a smart alert and notification module, which can be configured to send alerts and notify the supervisors, branch managers or even the head-office when a certain event occurs, such as if the foot fall raised to a particular threshold value, or if the open ticket reaches to a threshold value and so on.

These alerts and notifications are completely customizable and enable management to take actions and steps in a timely manner. This provide more control over the branch and the queuing and it also enhance their administrative capabilities which results in much better and well-organized operations.

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Advantages of Queue Management System: Central Administration and Control

Advantages of Queue Management System: Collect Valuable Business Intelligence Data

The modern businesses heavily rely on IT solutions and digital technology. For IT industry, software, digital solutions and communication, the data is the most valuable thing. The business intelligence data is the analytical data and insight acquired from a particular system or digital solution. A queue management system software is a very powerful AI based tool. Which is capable of collecting the most valuable business intelligence data. This data can help businesses and organizations in decision making process, identifying and solving various problems and improving their strategy.

A queue management collects business intelligence data such as customer interaction at each touch point, employee performance data, customer preferences and several other behavioral insight. The business intelligence data help businesses take informed and timely decisions. It help them improve employee performance and support the HR in many tasks. The queue management system data also help understanding customer behavior, customer trends, their needs, expectations and market trends which provide a valuable insight and help businesses update their strategies and processes. It highlights several flaws and improve management.

See Also: What Is Virtual Queuing? A Guide to Virtual Queues

Advantages of Queue Management System:Collect Valuable Business Intelligence Data

Conclusion

The businesses in Dubai, Sharjah, Abu Dhabi and all around the UAE spend millions on customer satisfaction solutions. The customer satisfaction is crucial for any business but in competitive markets like of UAE, the customer satisfaction become more significant. In UAE the customers are more sensitive, sensible, and savvy and demanding, above all they have a lot of options available. One bad experience could repel them form your business and they will end up with a competitor. That is why the crowd and poorly organized queues are a nightmare of every customer facing environment. Businesses need to be more active and attentive when they make policies and strategies for their customer facing environments, such as customer service centers, branches, and service areas.

A queue management system is a modern and advanced software solution to deal with all types of problems associated with customer experience and staff performance. In this blog we have discussed how a good queue management system can turn chaos into control. We have listed several advantages of implementing a queue management system at your customer facing environments. If you want to learn more about the subject of if you want our help to design and implement a highly cost-effective and customized queue management system for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

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Why You Need a Customer Flow Management Software?

Why You Need a Customer Flow Management Software?

Every customer facing environment have difficulties in dealing with the customer flow and increased footfall. Businesses adopt several strategies to ensure the customer have a great experience and quicker service delivery. What every business should know about customer flow is that it is not only about implementing a ticketing system, in fact it is a far more complex phenomenon. Businesses will have to have a monitoring mechanism in place which provides customer behavioral data and insight to help them understand the effectiveness of their current strategy and process.

A simple ticketing system might solve some major problems of queuing and customer flow management, however it won’t provide any data or offer more control over the queuing process. First come first serve is not enough in modern customer service centers in Dubai and anywhere else in UAE. Businesses offer multiple services, they have multiple service counters, some also offer stepped-services and there are tons of other aspects which could impact the customer flow and customer experience.

See Also: Paperless Queue Management System

Why You Need a Customer Flow Management Software?

In such situation a smart software with AI (artificial intelligence) based algorithms and superior data collection tools can help businesses in effectively implementing their queuing strategy and help collecting data from customer touch points. A customer flow management software is a very effective tool to improve customer journey and customer experience. In this blog we will discuss why businesses need a customer flow management software?

What is Customer Flow Management Software?

A customer flow management software a software application which is designed to help improving customer flow, avoiding crowd at branch, reducing customer wait time and enhancing customer experience. The customer flow management software is a centralized application, which means all your connected branches can be managed and monitored form a central management control panel. All the branches are linked via a server and all the data is relayed to the main control panel and central database in real-time. These features not only improve business’s management capabilities but also enable them to respond to different situations very quickly.

Furthermore there are several hardware components that are connected with the customer flow management software, such as ticket dispensing unit, digital signage displays, counter plates, and audio announcement system. These tools help businesses improve the efficiency of their branch and customer experience which is essential for success and growth.

See Also: How to Optimize Customer Flow Management for Scaling Business Growth?

What is Customer Flow Management Software?

The modern customer flow management systems comes with a variety of other hardware and software based tools, such as Emirates ID scanner, RFID, Barcode/QR Code Reader, integration with email, SMS, WhatsApp, customer feedback and much more. All these features help businesses offer innovative solution to their customers and ensure maximum efficiency at customer flow and a superior customer experience. In this blog we will discuss why a business needs a customer flow management software.

Advantages of Customer Flow Management System

There are several advantages of customer flow management system for both businesses and customers. One of the greatest advantage of using a customer flow management system is that it is customizable and allow businesses to utilize it as per their needs, for example, a hospital/clinic would have a different customer flow policy comparing to a telecom customer service center or banks. Similarly every business have different needs, hence every business can take full advantage of its innovative and customizable features. Here are some key advantages which make customer flow management software an essential tool for the digital transformation and customer satisfaction.

See Also: Queue Management in Banking: Enhancing Customer Experience

Advantages of Customer Flow Management System: Digitalization and Automation

The customer flow management system help in branch transformation and digitalization of services. The digitalization and automation help improving efficiency and the entire queuing process. With manual customer flow management there are several problems, disputes among the customers waiting in long slow-moving queues and the staff and even with other customers and visitors are a common sight, especially during peak hours.

Furthermore it is difficult for customers and visitors to select the right queue as per their needs, people end up in wrong queues more often which cause more issues. The customer complaints are also very high in manual customer flow management methods. However, with the customer flow management software all these and several other inherent problems of manual queuing can be eliminated. The customer flow become more organized, smooth and automated which reduce customer waiting time and also improve staff efficiency.

See Also: Queue Management System for Trucks and Logistic Centers

Advantages of Customer Flow Management System: Digitalization and Automation

Advantages of Customer Flow Management System: Reduced Customer Wait Time

The customer wait time plays crucial role in customer satisfaction, longer wait time less customer satisfaction and vice versa. The customer flow management software helps reducing the customer wait time. There are two aspects of customer wait time, one is the actual wait time and the other is the perceived wait time. The perceived wait time is a psychological phenomenon. Think of a slow moving traffic on a multi-lane high-way. We often think that our track is moving slower than the next one, but when we change track and more to the next track it seems like this one is even slower. All this is due to our brains perception.

Similarly when we are in queue at a customer service center, we often think our line is moving slower than the next one, this cause line-jumping in manual queuing management. However, with the customer flow management software everyone knows that the customer calling, their position in the waiting line and everything is controlled by a computer, hence no-one can complain of favoritism, or any other discrimination. Furthermore the digital signage display, frequent audio announcements and other features kept the customer busy and engaged which reduce their sense of wait time and help minimizing both perceived and actual wait time.

See Also: Improve Customer Journey with Queue Management System Business Intelligence

Advantages of Customer Flow Management System: Reduced Customer Wait Time

Advantages of Customer Flow Management System: Improved Service Quality

When a customer flow management system is deployed, the service agents have more balanced workload, the wait time is reduced significantly, and the customers tend to be more happy and satisfied. This is due to many reasons, for example, when the customer flow management system is deployed it automates several steps of the customer journey which results in less wait time, the automation also lifts off a lot of workload from the staff which improve their performance. When the service agents work under a balanced workload, their performance get improved. The service agents doesn’t have to worry about the queues, customer complaints or such tasks, which allow them to fully focus on their primary tasks and results in better employee performance.

When the employees have balanced workload and they can focus on important things, their quality of work also get improved. Which means the service quality is improved. Furthermore, as the customers also have to wait for a moderated period of time, they are also not unhappy when reaching to the service counter, this help service agents quickly connect with the customers and improves communication and results in better quality service and more customer satisfaction.

See Also: How Queue Management System can Boost Productivity and Profitability?

Advantages of Customer Flow Management System: Improved Service Quality

Advantages of Customer Flow Management System: Offer Virtual Queuing

All modern customer flow management software are equipped with virtual queuing features. The virtual queuing is not a new concept, however, it gained popularity in past few years, and now a days more and more businesses are adopting virtual queuing to enhance their customer experience. The virtual queuing allow customers to interact with the customer flow management software using various digital or remote channels such as smartphone applications, online customer portals, websites, SMS, WhatsApp, email, QR Code and online appointment booking tools. All these features offer convenience and easy access to customers and allow them to sign-up remotely for the queue.

They can sign-up for the queue without even being present at the branch or in the physical waiting line. This offer them more freedom and control over their visit, and on top of that the customers can receive real-time updates, alerts and notification from any preferred channel. This allow them to plan their visit in a way that they can arrive at the same time when their ticket is called. Hence there is literally no wait time. That is why the virtual queuing features can significantly improve the customer flow and also reduce the workload of the branch. Businesses can save a lot by reducing and effectively managing human resource and branch operation.

See Also: The Concept of Queue Management and Crowd Control

Advantages of Customer Flow Management System: Offer Virtual Queuing

Advantages of Customer Flow Management System: Collect Business Intelligence Data

One of the great advantage of a customer flow management software is that it can collect highly valuable business intelligence data. It can capture statistical and analytical data from each and every touch-point during the customer journey, it can monitor customer behavioral data, preferences and even employee performance data. All that can be very helpful in decision making process and help management making informed decisions. The employee performance KPIs and other data can be relayed to the HR department which help them improving their training programs and taking other important HR decisions.

Businesses can also collect direct customer feedback from the customer flow management software, as it can be integrated with customer feedback tools as well as any CRM software. This help businesses to conduct several customer feedback management campaigns and do research to improve their future strategies and plans. The customer flow management software is a central application which means that it provide real-time updates to the branch managers, head-office and key stakeholders and avoid any delay in important decisions.

The business intelligence data not only help businesses improve their strategies, but it also help them identify the flaws and problems and enable them to solve them without harming customer experience which makes it very important for long-term success and growth.

See Also: Important Hardware Components of a Queue Management System

Advantages of Customer Flow Management System: Collect Business Intelligence Data

Conclusion

For any customer facing environment the customer flow management is the biggest concern of the businesses in Dubai and all around the UAE. The market is very competitive, the customers are more demanding and the industry standards are very high, in such scenarios it is extremely important to take all necessary measures to ensure customer satisfaction. The customer satisfaction depends on their experience in the branch, if they had a great experience they will definitely be satisfied. But it is extremely difficult to ensure customer happiness, especially during peak hours. The customer flow management software is the best solution to all those problems.

It help businesses enhance customer experience and maximize the customer satisfaction. It help them improve employee efficiency, and also a great way for digital transformation. The digitalization and automation greatly help improving the operations of the business and help them effectively utilizing human resource and minimizing the operational cost. If you want to learn more about the subject or if you want us to implement a customized customer flow management software for your business, please feel free to leave a comment in the comment box below or contact us through our Contact Us page and we will get in touch with you soon.

See Also: Features of a Best KPI System for HR

See Also: Key Reasons Why Queue Management Systems are Essential for Customer Loyalty?


Features of a Best KPI System for HR

Features of a Best KPI System for HR

The HR operation and their responsibilities are continuously increasing day by day. The evolution of the HR industry was relatively slower but since last two decades and especially the last eight to ten years have rapidly transformed the HR industry. This also created a lot of opportunity to introduce technological solutions to meet the modern day demands and expectations. The HR department in every business or organization is a key player in the success. It is their responsibility to hire right staff, maintain their motivation and growth, and keep improving their performance and skills to enable them to deal with the challenges of future.

For that the HR department implement various strategies and methodologies, sometimes the technology is also deployed to enhance the impact and capabilities of the HR department. Here in Dubai or anywhere else in UAE the markets are very competitive, the job opportunities are in abundance and it is very difficult to keep employees engaged and motivated to achieve higher performance and to reduce the employee turnover rate. Traditionally business leaders and HR heavily rely on HR and Payroll Management System and various different types of Employee Performance Management Systems. These systems are not just software application but a combination of software, analytical tools and strategies which empower HR and management.

Features of a Best KPI System for HR

In this blog we will discuss the KPI System and what features or tools you must have in KPI system to make it most impactful for your HR department and for your overall organizational performance.

What is a KPI System?

The KPI stands for Key Performance Indicators. By definition the KPI system is a system devised to monitor, measure and track performance in form of a measurable and quantifiable metrics for a specific objective over a pre-defined period of time. The KPI system provide targets and set goals for individual employees and teams, it provide milestones to track progress and it also provides valuable performance insight data. The UAE is a very competitive market where the market trends and customer demands are always changing, in fact an ordinary customer in the country is more tech savvy than anywhere else in this region, which means the businesses will have to ensure great service, quality products and satisfactory customer experience.

Regardless of your business type, whether you are a B2B or a B2C business or you an entirely online-based business, the customer satisfaction is a key to success. That can only be achieved when businesses utilize their resources at maximum potential and achieve highest efficiency and productivity. That is what makes KPI system so crucial and necessary for any business.

See Also: Best Performance Management Tools and Techniques to Boost Efficiency

What is a KPI System?

What is Performance Management and what is the Role of KPI in it?

Every business or organization have a long term vision, under the directive of that vision businesses set their goals, and as per high-level organization goal, managers set goals and strategic objective at individual, team and even department levels. In order to achieve the goals all objectives and milestones should be achieved and to do so managers make plans device strategies and assign tasks to maximize the outcome of whatever human and non-human assets they have in hand. But how one can ensure the optimum level of efficiency and productivity is met in order to achieve the goals from individual level to all the way up to organizational level.

The performance management is the answer to all those questions. A performance management system is a complete framework based on technology solution and methodologies which measures and monitors performance of the employees in a regular and measurable manner. The performance management sets expectations, assigns goals, help improving various business processes and communication and it also help identifying flaws and road-blocks preventing your employees from performing well.

See Also: Why Performance Management System is a Necessity for Companies in Dubai

What is Performance Management and what is the Role of KPI in it?

However, the KPI or key performance indicator is a tool which measures the actual performance and without it neither manager nor the employees can understand if the performance goals are met or not and if the progress is in right direction or not. The KPIs provide a scale to measure the actual efforts of the employees and assess the outcome they produced during a certain period of time. The goals are relatively broader outcomes, it is the KPIs which provide a comprehensive framework to measure the performance and progress in quantifiable manner.

For example, if an organization have a goal to improve its finance, then they must have to focus on new sales and recovery of pending payments. Traditionally these two are handled by two different departments, hence two different KPIs will be assigned to teams to ensure the broader outcome achieve your goals. The KPIs can also be modified or completely changed during the performance cycle to ensure the high-level organization goal is achieved. That is what makes KPIs essential for performance management.

See Also: How to Customize Performance Management System

What is Performance Management and what is the Role of KPI in it?

Features of a Best KPI System to Strengthen your HR Department

When it comes to the features of a KPI System, there are two different aspects, one is the features based on the capabilities of the KPI system which means what it can monitor and measure and the other is the technical aspects, such as the technology used to develop the system, the system implementation methods, and other such specs.

Features of a Best KPI System: Functionalities

From the functionality stand point, the most important is what a KPI System can measure and how user-friendly it is. This will determine the impact and usefulness of the KPI System. Here are the core functionalities that make a KPI System best fit for modern businesses:

  • Absenteeism or Employee Engagement: The absenteeism rate is a great indicator for employee engagement, it is measured as the percentage of the total working days of the entire staff/workforce. If it is higher than the all-time high then you must investigate to find and rectify the problem.
  • Productivity: The employee productivity or effectiveness is a very sophisticated and a multi-dimensional concept. Usually it measures the number of sales and number of saleable products produced by the employee, but it includes several other factors such as availability, quality, employee working time, the number of delivered product, etc.
  • Employee Satisfaction: The employee satisfaction is usually associated to salary and financial benefits, however, that is not all. The organizational environment, work-life balance, flexible working model, and corporate culture, etc. have a vital role in employee satisfaction. The NPS (net promoter score) feedback is a great measure of the employee satisfaction.
  • Employee Turnover Rate: Another great metric to measure the success of your retention efforts is to measure employee turnover rate. The low turnover rate is always good and it shows employee satisfaction and success of your employee retention efforts. It also help HR to plan for talent replacement.
  • Training Cost: The employee training cost is a great measure of understanding how much you have spent on onboarding, training and upgrading the skillset/knowledge of your employees. A short knowledge test could help you evaluating the training program which is very helpful to make employee development strategies for future and making other smart decisions.
  • Workload/Overtime: The overtime hours will always be very helpful in understanding the workload of your employees. The overtime or workload metrics will tell you the effectiveness of your operations, process and even resources and it will also help you preventing and rectifying the impact of permanent long work hours, as it is bad for motivation, morale and productivity.
  • Hiring Cost: The hiring cost or cost per hire is a very important HR metric and it measures the amount of resources you have invested in finding the best fit for your each need. The hiring cost includes everything from advertising and onboarding cost to the time spend by other stakeholders in hiring the new employee. Higher hiring cost always indicates problems.
  • Employee Rating: The employee rating or talent rating is a very important KPI for the HR department, it will help evaluating the employee quality and help HR department to highlight flaws in their recruitment processes and mechanisms. The individual employee evaluation, rating and quality will also help you identify the deficiencies in your workforce.
  • Turnover Rate by Employee Group: The turnover rate by employee group is a very simple and straightforward KPI. It tells if any particular group of your workforce is unhappy and it measures the voluntary leave in percentage. For example, people from the IT departments, or people belongs to a particular age group, etc. have high turnover rate.
  • Employee Dismissal: The employee turnover rate can have multiple factors, such as resignation, expiry of contract, retirement, resignation, and several other factors. It will help you identify different aspects of employee turnover and if the employee dismissal is due to in capacity of full filling their job then the recruitment process should be improved to avoid such incidents.

These are some of the most important and essential features of a KPI System. Obviously these features and KPIs are not limited to the above list, but if a system have all above mentioned features then you can confidently say it would be very helpful in achieving your HR goals and objectives.

See Also: Top 5 Performance Management Trends in 2022 – 2023

Features of a Best KPI System: Functionalities

Features of a Best KPI System: Technical Specifications

A good KPI System must have sufficient technological advantage to ensure your success. There are several factors that you should consider while developing or selecting a KPI System. Here are the most important technical specification which makes a KPI System the best for your business.

  • User-Friendly UI: The user interface or UI is one of the most important aspect of any software solution. The KPI System must be design in a way that it meets all the needs of the user and offer them a simplified information structure and functionalities which makes it easier for them to perform required task within the KPI System such as setting up goals, objectives, KPIs, communication, data collection and compilation, analysis and reporting, etc.
  • Easy Accessibility: Another great feature to have in your KPI System is the easy accessibility, it should be accessible from both mobile and regular computers and it should also have capabilities to facilitate off-campus employees. Most of the time the employees who are working off-campus are unable to have access to various HR services, which is why it is important to provide them access even if they are working in remote locations.
  • Multiple Data Collection Modes: For any KPI System or performance management system the key is to enable multiple data collection modes, it should be able to log all the meetings and their discussions and conclusions, the automatic data collection should be enabled and it should also allow manual data upload/entry features to ensure maximum data can be collected. More data means more accuracy, multiple data collection modes help improving the accuracy.
  • Third-Part System Integration: The third-party system integration is an important feature for any corporate tool. The modern businesses and organizations are developed on a centralized information management system and allow data flow between multiple systems. The KPI System should be able to integrate with other business tools, software and system via APIs and enable a bi-directional data flow which will maximize the efficiency and it will help improving various performance management processes.
  • Customization & Scaling: The markets in Dubai and all around the UAE are very competitive hence businesses need to gain advantage over their competitors. The best way is to opt for custom software development instead of going for a commercial off-the-shelf software which most probable your competitors might be using too. The customization allow businesses to focus on their main areas of interest and avoid unwanted complexity in the system. The scalability allow businesses to further improve the capabilities of their software over the time and scale it up as per their needs.
  • KPI System Deployment: That is a bit more technical rather functional aspect, but it is very important. Businesses and customers are very cautious about their data and any data breach could greatly harm a business by jeopardizing its operations and compromising its reputation. Hence it is important that the KPI System you are implementing should match your IT team’s security requirements and deployment protocols. A good KPI System should be able to deploy in in-premises data centers, online hosting, or cloud as per the needs of the customer. The data protection and security features should be in place to assure privacy and protection.
  • Cost & Maintenance: The cost is surely one of the most important aspect of any project, it is important that the deployment, operational and maintenance cost of the system is according to your budget. Furthermore the customized solutions are more superior in terms of offering higher ROI, minimizing the maintenance and operational cost. As the custom KPI System will be exclusively developed for the business hence the ownership rights belongs to the user. It means there would be no monthly or annual fees, and there would be no hefty price tags with the customization, upgrades and scaling up the software solution.

Here I have mentioned some important technical specs and features which you should consider while choosing a right KPI Software solution for your business needs.

See Also: How to Leverage Automation to Improve Employee Performance Appraisal Process?

Features of a Best KPI System: Technical Specifications

Conclusion

The markets in Dubai and all around the UAE are very competitive and the competition is rising day by day. The market is very attractive for new investors and global players in several industries. In such environment if you want your business to thrive and grow you must have to increase your competitive advantage. Your workforce is not only the backbone of your business or organization but it can also help you gaining a great competitive advantage. The prime responsibility of the HR department is to ensure that you always have the right skillset which is needed to complete your next project. In order to achieve this goal, the HR department implement several methodologies, fool proof recruitment strategies and what not. The KPI System is one of the most important tool for the HR Department. It not only help them perform several of their routine tasks, but it also help them evaluate their strategies and processes. The performance management is a key to long term and sustainable success.

The KPI System help HR to improve the impact and scope of their performance management strategy and help them achieving the success which surely translates to the overall success of the entire business. In this blog we have discussed what a KPI System is and what features can make it the best KPI System for your business. If you still have doubts, you can contact us through the comment box below and if you want us to help you design and implement a customized KPI System as per your business needs, please feel free to contact us through our Contact Us page and someone will get in touch with you soon.

See Also: Which Software Development Trends Yield Success in 2023?

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A Complete Guide to Responsive Web Development in 2023

Whether you are a small or large business, whether you have offline operation or a fully online business, the websites have huge impact on your marketing, sales and brand image. In Dubai, Abu Dhabi, and Sharjah or anywhere in UAE the internet is widely available, in fact the 99% of the population of the country have access to the internet and almost same use mobile phones. According to several large-scale studies, the usage of internet and usage of mobile phone have become a part of our daily lives. Whether it is for business purposes or for personal use, the internet and mobile phone are very common.

In fact studies have suggested that on an average a UAE residence can spend several hours on internet and on their smartphones. No one can deny the importance and impact of social media on a business. The modern day websites have evolved a lot, starting from merely a digital/online brochure, the websites have become a very powerful marketing and communication tool. The usage of social media is increasing day by day, the online presence of brands has such a huge impact that businesses are investing a huge chunk of their hard-earned profit on digital marketing campaigns.

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A Complete Guide to Responsive Web Development in 2023

With the passage of time the digital marketing have surpassed the traditional marketing industry. The internet connectivity and easy access of smartphone have completely changed our lives. On an average a UAE residence spends hours on social media on daily bases to connect with friends and family and for entertainment purposes. This is what made digital marketing so important. Your corporate website is considered to be the center point of all your digital efforts, whether you run advertisement on social media, Google or any other digital platform, the final goal is to bring visitors to your website, which is the ultimate conversion tool of the digital world, and this is what made your corporate website so important for all your digital efforts.

Now a days when someone has to buy a product of if someone needs a service, whether it is a B2B or B2C business, most of the people tend to look it up in the internet. That is why your corporate website can become a high-revenue generating tool. In this blog we will discuss why a responsive website is crucial for a modern day business and what factors you should consider during your next responsive web development project.

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A Complete Guide to Responsive Web Development in 2023

What is Responsive Web Development?

Technically the responsive web development is defined as a website which contains multiple layouts in a single web instance. This may sound a bit complex, but it isn’t. In simple words, a responsive website is a web design which have ability to sense the screen size, platform and even browser from where it is being accessed, and then rearrange its components, design elements, and complete UI according to that to offer excellent user experience. That is why multiple layouts are programmed in a single website. The responsive web development has become very advanced, now a days, you don’t even have to build several layouts, in fact the programming have become so smart that it can handle a lot of things at its own.

However, there are several popular framework which are used to develop responsive web designs. The most popular responsive web development framework is Boostrap, however there are several other alternates such as Tailwind CSS, Bulma, Materialize, Foundation, Pure CSS, Skeleton, PowertoCSS, Element, Metro UI, etc. All these framework are suitable for different kind of responsive GUI (graphic user interface). However, the Bootstrap is the most popular and have tons of online support, so it is better to use this framework for responsive web development.

See Also: Step-by-Step Guide to Planning Your Custom Software Development Project

What is Responsive Web Development?

What is the Difference between Adaptive and Responsive Web Development?

The responsive web development is the most trending and modern approach to develop fluid web design which can re-order and rearrange itself according to the user viewport, the screen size and orientation. The frontend developers only need to be careful with the CSS and some programing tactics can achieve the goal. That is why for 99% of the responsive web development, the web developer utilize a framework and build their website on it. However, the adaptive web development is a very old technique, in fact it was the very first method to make traditional/desktop websites compatible with mobile screens. In adoptive web development method, the website designers built several different website layouts, unlike responsive where only a single layout is designed.

Usually in adaptive web development there are six most common layouts which are designed for very small screens starting from 320px to very large 1600pxand a few standard sizes in between, 480px, 760px, 960px, and 1200px. All six could follow the same theme or all six could made entirely different form each other. The responsive web development requires only single codebase, however, for the adoptive web development the web developer will have to build all six totally separate websites, that is why the adaptive web development failed and responsive web development have become the new industry standard.

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What is the Difference between Adaptive and Responsive Web Development?

Key Components of Responsive Web Development

Now the question is how the responsive web designs are made? Well! A web browser is basically a complier which executes certain source codes and generates output in the form of a website. It is also connected to the backend/server of the website which make our interaction possible with the websites and web applications. An ordinary web browser like Google Chrome, Apple Safari, Microsoft Edge, Mozilla Firefox and Opera, etc. can execute CSS, HTML and JavaScript (relevant to web development). When it comes to responsive web development, there are three key components that make a website responsive. Without these three components the optimum user experience in all compatible viewports is not possible.

1.Media Queries

CSS or Cascading Style Sheet is a web development programing language which is considered to be the industry standard for the modern websites. The media queries are basically applying different filters or conditions to the CSS code which enables a web design to respond to the platform, browser, screen size and even device orientation. The media queries are used to create different layouts using a single content block on the web page. A media query allow the design to follow a simple rule based on the minimum or maximum value of the screen rather than a numeric value which enables the content block to resize and even rearrange itself according to the screen size, orientation of the device, browser and resolution.

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Media Queries

2. Flexible Visuals

This is a technique to create adaptive images using effective pixel (epx) technique which enable the web design to resize images according to the perceived screen size. This is important to manage different screen sizes and resolutions while using a single codebase. Usually the design elements are created using relative unit, such as 4 epx which is easier to scale to a whole number. Furthermore the fluid girds technique is applied to execute the flexible visuals or effective pixel layout technique. Without fluid grid implementation the flexible visuals don’t work. The adaptive visuals or flexible visuals allow an image to scale up to 100% of the size of its container.

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Flexible Visuals

3. Fluid Grids

Fluid Grids is a modern technique to align the elements of the designs with the screen size and resolution. The fluid grids are created using smart codes and algorithms, usually the screen is divided into smaller and equally sized columns and then all the design elements/content is placed in those columns with the aim to achieve 100% width which includes the content block, visuals or images, padding in and around the element to match the 100% width of the grid. That is why such web designs are also called liquid design and all elements are assigned relative sizes, usually in percentage to and the algorithms enable them to respond to the size of the view port or the width of the screen. All elements are created with proportional height and width which enables the layout to adopt the available space while keeping the design intact.

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Fluid Grids

Best Practices of Responsive Web Development

A responsive web development is a crucial and important project for a business. It is not just the mobile devices such as smartphones, tablets, PDA, etc. that you should prioritize, in fact both the desktop/laptop layout and the mobile devices layouts are equally important for the success. This might seem confusing or sophisticated, but it isn’t. Here are best practices for responsive web development.

  1. Mobile First Approach: The mobile first approach is gaining huge popularity among businesses since the beginning of 2023 in Dubai and everywhere else in UAE. The main reason why mobile first approach is so popular is because it prevent several user experience related problems, designing for the smaller screens and then scaling it up ensures a smooth user experience and ensure a great user-friendly UI (user interface) at all screen sizes.
  2. Touchscreen Compatibility: The user interaction and user experience is greatly different when the user interacts with mouse and keyboard comparing to when user interacts with their thumbs or fingers on a smaller touch screen. That is why this technique is used, it allow the web developer to add features such as adequate space for swipe/scroll, touchable buttons, widely-spaced links, intuitive menu and user-friendly navigational structure for the mobile device user.
  3. Prioritizing Design Elements: The responsive web development enable the designer to prioritize different design elements for different screen sizes and layouts. The designer can choose what should be displayed on the smaller layouts and what shouldn’t. It is important to avoid putting such elements on small screens which doesn’t have much significance from the design/aesthetic or functionality point of view. It also improves user experience and make design more intuitive.
  4. Implement Design Patterns: There are four most popular used design patterns, mostly fluid, column drop, layout shifter, and off-canvas. Such design patterns usually use breakpoints to adapt different screen sizes. A different CSS code can be applied to each breakpoint by using media query which optimizes the layout for user viewport. It is ideal method to transit from wider to screens to smaller screens such as design transition from 4 to 2 column, etc.
  5. Accessibility: The accessibility is very important for responsive web development. It revolves around four principles, perceivable, operable, robust and understandable. Your website content should support screen-readers and other assistive technologies. The contrast and the font size should make the text more clear and readable. It should support voice-to-text inputs, and all functionality should be highly visible. The page-speed shouldn’t effected by these features.

If you follow the above mentioned best practices of responsive web development you can build a highly user-friendly website for your customers and targeted audience.

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Best Practices of Responsive Web Development

Why it is Important to Develop a Responsive Website for your Business?

Every business wants to reach out to maximum audience, if you know your most of the audience is using a particular communication channel, will you ever miss it out? Never, the responsive website is the same case. As the internet usage and web traffic from mobile devices is increasing day by day, the chances are most of your targeted audience and precious customers might be using smartphone or tablets as their first priority device to access to the internet. If you are running digital marketing campaigns then chances are most of the visits driven from social media platforms would be from smartphones and tablet devices. This is what makes responsive web development so important for a business.

See Also: What are the Different Types of Queue Management System?

However, here are some key advantages of responsive web development:

  • Instead of designing different layout for different screen sizes/platforms you can have one responsive website which is compatible with all targeted platforms and mobile devices and since the responsive websites uses only one codebase, the development time and cost is low.
  • The modern day users expect businesses to offer a consistent user experience across all channels which is easy to achieve with responsive web development. Responsive web development also improves branding and are much more cost effective than adoptive web development.
  • The SEO or search engine optimization is one of the most important factor in any website’s success. People tend to search for products, services or brands in Google, and the responsive web development aligns with the SEO standards of Google and help you drive more traffic from search.
  • The responsive web development usually uses a CMS which allows you to easily manage the content and media on your website. It also help you make changes quickly and doesn’t require making changes on all different layouts separately, which also makes management a lot easier.
  • The responsive web designs are more accessible. The users can easily connect with your business from your website. For example, they can instantly use location maps, contact you via WhatsApp with one click or make call to your number by one tap from their phones and much more.
  • Most of the users have their social media, WhatsApp and other apps on their smartphone, a responsive web design allow them to easily share links of your website on their social media or with their friends and family using other installed applications on their phone.
  • You can also create a separate mobile segment to collect the analytical data of your mobile users and to monitor their behavior on your mobile layouts. This is very important from strategic point of view and can help businesses greatly in improving user experience and user journey.

These are some of the main advantages of responsive web development. For different industries the importance might be even higher, but one thing is sure that for any present day business who wants to build a website it is must to have a responsive web design.

See Also: Which one is better Standalone VS Integrated Software?

Why it is Important to Develop a Responsive Website for your Business?

Conclusion

A corporate website is crucial for business’s success in the modern day and age. Studies have revealed that most of the people tend to search online for products, services and even for brand if they need anything. Your website could be your first interaction with a possible customer. It can greatly build or ruin your brand image. Hence it is important that you have an up-to-the-mark website with all modern day’s features and ingredients to ensure a satisfactory interaction and digital experience for your customers and targeted audience. Your website will provide you to reach out to the unexplored territories and access to the wider range of audiences from all over the world.

This blog is designed to provide all basic and necessary information about responsive web development. I have tried my level best to keep it simple and easy-to-understand by using less technical terminologies and simpler explanations. This guide will help you understand the subject, if you still have any doubts or questions you are welcome to drop a comment in the comment box below or if you want us to build a highly appealing responsive website for your business, please feel free to contact us through our Contact Us page and we will get back to you soon.

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Which Software Development Trends Yield Success in 2024?

[Updated]

The modern day businesses are heavily relying on technology, whether you are a small local business or a large multinational enterprise, whether you are government office or a non-profit organization, in today’s world any kind of business or organization must utilize some kind of digital or technological solution to operate properly. In some businesses and industry sectors the technology is more deep rooted than the others, but the role of technology is important in any type or size of business or organization. The businesses and organizations who utilize technology must know the importance of software development.

Businesses in Dubai and all around the UAE have proven to be most tech savvy markets anywhere in the Middle East. The software development industry is also booming, in fact the UAE is serving as the head office for the entire MENA region for many international technology and IT brands. The IT and digital industry is very advanced and with several futuristic initiatives the federal and local governments are pioneering a new era in the region. This also means that the local software development industry is also highly advanced and technology is deeply integrated in the local businesses.

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Which Software Development Trends Yield Success in 2023?

There are two distinct types or classes of software development approaches, one is customized or bespoke software development solution and the other is commercial off-the-shelf software solution or COTS. Each software development method have its own merits and demerits, however, the customized software development is becoming more popular since past few years. More and more businesses are preferring custom software development over the COTS solutions. The custom software development provide more control, flexibility and exclusivity over the application and offer great value.

When a business leader or manager decides to implement a new software solution to boost their organization’s productivity or to deal with a serious problem, the biggest question they face is how to ensure the software solution will meet their full requirements and how they can ensure an excellent ROI of the project. Just think of your smartphone, whether you are an Android or an iPhone user, you must be aware of frequent software updates, in fact most of the companies advertise software as the main feature in their sales pitch.

See Also: Step-by-Step Guide to Planning Your Custom Software Development Project

Which Software Development Trends Yield Success in 2023?

The catch here is that the lifecycle of a software could be pretty short, that is why when a business decides to acquire a new software application or have custom software development project they are concerned about the lifecycle of the software as well. In order to ensure a software will remain usable, effective and relevant for a long period of time, the business must ensure they are following the top software development trends. In this blog we will enlist the top software development trends that can ensure the success in 2023 and beyond.

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Top Software Development Trends: The Rise of AI (Artificial Intelligence)

Whoever is living in Dubai or anywhere in UAE and somehow attached to information technology must have heard of ChatGPT. The ChatGPT is a remarkable AI (artificial intelligence) based tool, a few months ago when the ChatGPT 3.0 was introduced to general public, it immediately took off like a storm, whether it is social media, print media or cable networks, everyone have mentioned it one way or another. Now a days’ the ChatGPT 4.0 is also available, and it is a remarkable tool, it gives a common man the first glimpse of the extraordinary potential of artificial intelligence technology.

The tech enthusiast and the professional software developers were already familiar with the AI and machine learning technologies. Recently the Government of Dubai have also announced plan to incorporate ChatGPT or similar AI tool in government services to enhance the customer experience. It is due to the endless potential and innovation of the AI that it is gaining such popularity and acceptance all around the world. Since past few years the top software development agencies in Dubai have started exploring the way to integrate AI tools to improve the efficiency and efficacy of their customized software solutions.

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Top Software Development Trends: The Rise of AI (Artificial Intelligence)

The market seems to be very welcoming for the artificial intelligence and AI based tools. That is why this trend is most likely to stay for several coming years, and I personally believe that it will be so common in near future that it will become an industry standard for the custom software development and several other industries. Majorly the AI can be used to improve automation, productivity and user experience. These are the most crucial aspects for the success of any software and the business too. Every business wants to automate routine tasks to save human resources and to minimize the cost, the AI will also help improving the productivity and performance across all verticals which is also extremely important for any business’s success.

The IT experts and software developers are already familiar with the potential of the AI but now even a layman is getting exposure to AI and realizing its benefits and potential. That is the reason we are anticipating that the artificial intelligence, machine learning and smart software development will going to play even a larger role in the future in software development sector. That is why this is one of the most important trend to consider for your next custom software development project.

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Top Software Development Trends: The Rise of AI (Artificial Intelligence)

Top Software Development Trends: Cloud Computing

The cloud computing is still one of the top trend for the software development. We have been covering this topic for many years now and I can confidently say that the cloud computing will remain one of the top trend for the rest of 2023 and for many more coming years. In this modern day and age there is not even a single industry or market sector which is not leveraging the cloud computing technology. Here in Dubai and all around the UAE the most popular trend is the hybrid and multi-cloud solutions but a vast majority of the businesses are using cloud computing to strengthen their IT infrastructure.

The cloud computing have completely transformed the way software are designed, developed, implemented and managed. The cloud computing is much more cost efficient comparing to traditional datacenters, it is highly scalable, offer more flexible control and also considered to be more secure. The cloud computing offered unmatched advantages, it is much easier to scale and customize, and it offers higher availability which is essential for a better customer experience. Businesses also optimize their operational cost by adopting cloud computing based software development approach.

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Top Software Development Trends: Cloud Computing

Top Software Development Trends: The Digital Immunity or Immune System

The digital immune system is not a new concept, in fact it was first introduced in the early 90s when the internet was still in its infancy. Even at those times when the internet was not as that fast, the software and operating systems were extremely simple, the cyber security have emerged as a serious concerns for businesses and enterprises. Mr. David M. Chess was a leading researcher at IBM who first introduced the concept of digital immune system in 1991. The system was a solution to protecting technological and digital systems against the cyber-attacks and cyber pirate threats.

However, now a days, your smartphone is more powerful computing machine than the most advanced computers of that time. The technology have become so complex, sophisticated and enormous which makes it more difficult to deal with cyber threats. Now a days the internet pirates and cyber-criminals have more high-tech tools and means to orchestrate highly sophisticated and comprehensive attacks on businesses and enterprises. This is what made digital immunity of the notion of digital immune system more important and relevant for todays’ world and incorporating high-level security features and protective measures have become the most popular trend for the software development industry.

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Top Software Development Trends: The Digital Immunity or Immune System

Top Software Development Trends: Monoliths, Containers, and Microservices

As the name suggest the monolith is a software development architecture where all components are strongly coupled and self-contained. This means in order to run the software all components should be executed simultaneously. It means multiple components are closely bound and combined in a larger application unlike modular software approach. This method was one of the earliest methods, and expensive as well, because if any update is required in one component of the software than all other components must be updated. However, some software applications still use monolith approach for example the mobile app or customer portal of the banks, which require a lot of components to execute simultaneously in order to complete a task.

In order to minimize some drawbacks of the monolithic approach the containerization technique is used, this enable businesses to only scale certain parts of the software which are causing problems and the less used components of the software can remain as is. The monoliths are designed as a one large application which offers multitude of features, however, the Microservices are small application within a container along with the required environment to execute the application. The scalability, deployment, and changes in the Microservices deployment approach are much convenient and cost-effective. The Microservices approach is gaining huge popularity unless you have very specific needs which require you to utilize monolithic approach.

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Top Software Development Trends: Monoliths, Containers, and Microservices

Top Software Development Trends: Progressive Web Apps (PWAs) Development

The smartphones have become an integral part of our daily lives and the business as well. Businesses are offering intuitive smartphone application to their users for a better customer experience. According to Google, almost 50% of the users prefer to use the website of the popular brands instead of downloading and installing their mobile application. Whether you use Apple’s iPhone or Google’s Android phone, we all know that these devices comes with limited storage, and no one wants to full their smartphone’s storage with tons of applications which they might use very rarely. This is what gives rise to Progressive Web Apps (PWAs) development. The progressive web apps are based on latest programming methods and offer a variety of features.

Basically a progressive web app is a website but with added benefits of a smartphone application. The progressive web apps are developed similarly like a website but integrated to a platform that enable them to behave like a native smartphone application. User can enjoy all features that they may find on a typical smartphone application while also enjoying the convenience of using a website. The progressive web apps or PWAs download very quickly, doesn’t require users to dedicate larger internal storage space to the apps, while provide all features of a typical mobile app, such as users can install them and access them from their homepage same like an ordinary smartphone app.

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Top Software Development Trends: Progressive Web Apps (PWAs) Development

Conclusion

The concept of a modern day business is impossible without the technology. The technology have become an essential component of modern societies. Businesses in Dubai and all around the UAE heavily invest in IT and digital solutions. The backbone of modern technology is the software. When a business decides to acquire a new software tool, they have two choices, either they go with a commercial off-the-shelf software (COTS) solution or either they acquire services of a professional software development agency in Dubai, UAE and get a tailor-made software as per their requirements and needs. The custom software development have emerged as a rapidly growing industry in the country.

More businesses are choosing the custom software development instead of acquiring a COTS solution. However, when it comes to develop a custom software there are certain things that the business should consider. The most important is to ensure your customized software solution is built according to the modern trends and latest technologies to ensure an extended lifecycle and better ROI. In this blog we have covered the best software development trends which can yield success in 2023. If you want to learn more about the subject or if you want our help to develop an exclusive and tailor-made software for your needs, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

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