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October 18, 2023

The Cost of Custom Software Development: Factors to Consider

Every business is unique, and it is this uniqueness that help them gaining competitive advantage and it also attracts more customers. It is very obvious that businesses belongs to same industry must be selling almost similar products, however, most of the business leaders are agreed that every business took a different evolutionary path which is why every business has a distinct organizational culture, internal processes, workflows, mechanisms to deal with obstacles, strategies, policies and even goals. And the markets in Dubai, Sharjah, Abu Dhabi and other cities of UAE are moving in a direction which will further amplify this diversification. Business leader all around the world encourage such evolution and encourage innovation.

This proves that every business could have different business needs and internal workflows which demand a software solution that not only aligns with their unique business needs but also be supportive for their emerging needs and could remain relevant for coming years as well. The traditional off-the-shelf software solutions fell short in meeting unique business needs, as these solutions are designed for masses considering industry standards and popular trends. There is very little to no room for customization. However, the custom software development provides a tailor-made software solution which fully aligns with your unique business needs and requirements.

The Cost of Custom Software Development: Factors to Consider

Why Businesses Prefer Custom Software Development over Off-the-shelf Solutions?

Over the time the custom software development have become an essential component of a business to support their growth by driving efficiency, performance and productivity. The custom software development is also considered more cost effective comparing to commercial off-the-shelf solutions. The off-the-shelf solutions offer very little customization, and that too is very expensive. However, a business can mold their custom software whenever they want and however they want. Unlike cloud-based or off-the-shelf solutions, the businesses owns the proprietary and full ownership rights to their customized software solution.

Which also give them more security and allow them to host their crucial data with themselves. The off-the-shelf solutions evolve slowly, unless some requirement have become universal usually the vendors don’t include them However businesses can make any change any time to their custom software to maintain optimum level of efficiency and efficacy. All these advantages are turning most of the business in UAE to custom software development.

Why Businesses Prefer Custom Software Development over Off-the-shelf Solutions?

How much Custom Software Development Costs?

On an average a custom software tool could cost you from very humble AED 20,000 to a whooping AED 250,000 or it could be even more. The cost of a custom software development project depends on your requirements, needs, choice of platform, and even the choice of development team. Different experts charge on different rates, some would charge you AED 50 to AED 200 per hour, some might charge you even more, and it mainly depends on their expertise and level of experience and also on your technology choice. When it comes to custom software development, businesses often make several mistakes which later on cause them to pay more than they needed to.

In this blog we will discuss the key factors that influence the cost of custom software development project and how businesses can be more mindful to minimize the cost and maximize the ROI of their custom software development project. Another important thing to consider is that you would be needing the maintenance service for your software as well. Usually business need at least one to three years of service, support, and maintenance for any particular customized software solution and that too should be considered during cost estimation.

How much Custom Software Development Costs?

Important Factors That Influence the Cost of Custom Software Development

There are several factors that can influence the overall cost of your custom software development. However, it is important to learn what those factors are and how you can optimize them to minimize your cost. Here are the most influential factors that would mainly determine the cost of your custom software development project:

Cost of Custom Software Development: Software Complexity

This is one of the major and most influential factor in determining the cost and planning of your custom software development project. If you are a small business or a startup, and you need to streamline an internal process, you would be needing a simple application, but if you are a large business, operating in many regions with multiple branches, then for the same purpose your software application would be much complex. The software complexity is usually determined by the software size, number of functions it has, number of users and user roles, and integration needs.

For example, if you need to build a corporate website, it would have a homepage, some products/services pages and contact us page with a contact form and Google Map integration, however, if you need a SaaS ERP solution, that would be 100 times more complex and sophisticated than a humble website.

Usually the software complexity is classified in three groups:

Software Complexity – Basic: Fewer features, less users, and small size. It could cost you around AED 20,000 to somewhere around AED 40,000
Software Complexity – Medium/Average: Lots of features, user roles, multiple user groups, and comparatively large software size. It could cost your around AED 40,000 to AED 200,000
Software Complexity – High: Tons of features, dedicated dashboards, complex user roles, diverse user base, advanced technologies, highly sophisticated structure, large-scale integration and extremely large software size. It could cost your around AED 200,000 to AED 500,000+

Important Factors That Influence the Cost of Custom Software Development

Furthermore the user type of the software can also increase or decrease its complexity. For example, if a software is meant to be utilized by an internal team, let say the HR staff, that software might not be usable for a layman. However, if a business is offering some services from their online portal, that customer portal would be used by people with different levels of technical proficiencies and in some cases you might have to make it multi-lingual, however, for the HRMS or a tool for HR might not require that kind of simplicity. Therefore there are multiple factors that can add up to a software’s complexity or sophistication.

The number of required functionalities could also make your custom software development lengthier and complex. It is not only about the number of functionalities but how these functionalities are working would impact the complexity of a software application. For example, a certain feature which requires a simple mathematical problems let say, calculating percentage is a simple function, however, a function that requires the software to communicate with other databases and interact with other software would be complex and complicated.

So all these factors will determine the complexity of a software and the complexity of the software will influence the price of your custom software development project.

Cost of Custom Software Development: Software Complexity

Cost of Custom Software Development: Development Team

The software development team that you chose for your custom software development project could also make huge difference in the cost of the project. There are several factors that are important to understand the cost of the development team. For example, here in UAE businesses usually have two choices, on-shore team or off-shore team. There is a big difference between the pricing/rates of companies that are located inside the UAE or are from outside such as from India, Pakistan, or any other Asian country.

This can make a huge difference, but it is also important that your agreement is only secured with the company or business that is located inside the UAE. Other off-shore software development agencies will most likely asked you for upfront. If you are hiring a team consisting of highly experienced developers then the cost would obviously be very high. This can be optimized based on the complexity of your software application. If you need a simple one you can chose a mid-level agency or team who can offer you best price without compromising on the quality.

There is another most important factor, for example, if you need a CRM and the team you are hiring is specialized in developing webapps, then they cost would be high. The team is very much capable of building a CRM but they are not specialized in it, so they will take more time and they had to do more efforts to deliver it which will obviously increase your cost. So it is important to choose a team wisely and do some research to optimize the cost of your custom software development project.

Cost of Custom Software Development: Development Team

Cost of Custom Software Development: Technology and Platform

Another most important thing to consider is the technology and platform that you are choosing. If we take an example of mobile apps, the native apps are always expensive and the hybrid apps cost you less. For native apps, you will have to have different developer for both Android and iOS. However, a single team can build a hybrid app for both of the platforms, this is why the native apps are expensive and the hybrid apps are very cost-effective. Similar if you need a web-app that would be cheaper than building a software tool for Windows OS or Linux OS. If you need a software solution then you must chose the platforms wisely because this could have a huge impact on the cost.

Furthermore if we talk about the technology it is the tools and programing platforms. For example, the .NET and PHP are two widely used technologies for the backend development and widely popular not only in UAE but all around the world. Typically most of the developers chose to work with PHP this means the PHP developers are widely available in the market, however, the .NET developers are less. This also means that the per hour cost of a PHP developer would be lower than the .NET developer and this could have a huge impact on your overall cost. Therefore when you are choosing the platform and technology you should chose the ones that are more common and easily available in the market.

Cost of Custom Software Development: Technology and Platform

Conclusion

The customized software solutions are very common these days. Businesses in Dubai, Sharjah, Abu Dhabi and all around the UAE are turning towards custom software development to meet their exclusive and unique business needs. It is important for a business to stand out of crowd in a competitive market. And businesses tend to be different and unique from others even though they operate in a same industry or offer similar kind of products and services. This is the reason every business have their own unique needs, requirements, preferences, internal processes, workflows and even the entire organizational culture. The off-the-shelf software solutions are not designed for individual businesses, in fact these tools and apps are designed for masses based on industry standards and popular market trend.

That is the reason the off-the-shelf software solutions failed to fully align with your business needs. Furthermore the businesses keep evolving and growing, a good software solutions must have to be able to support growth. That is only possible with a customized software solutions that is tailor-made for your needs and you have full control and authority over it. The custom software development is a crucial but expensive process. It requires a lot of research, patience and budget. However, some businesses due to lack of understanding of the custom software development process, eventually end up paying more for what they bargained for.

In this blog we have listed the most important and most influential factors that determine the cost of a custom software development project. If you follow the tips above and understand all these factors you can easily optimize the cost of your next custom software development project. If you want to learn more about the subject or if you want our help with your next custom software development project, please feel free to contact us though our Contact Us page or leave a comment box below and we will get in touch with you soon.

October 16, 2023

How to Create Effective Email Marketing Campaigns

It is a common misconception that the email marketing is not as that effective anymore, however, studies have revealed that the email marketing is still one of the best digital marketing tool which could return up to $40 against each $1 spent. The problem is that this misconception is widespread, and the reason behind it is that most of the businesses doesn’t know how to create an effective email marketing campaigns and how to fully leverage a modern email marketing system and automation, which lead to their disbelief in email marketing. There is nothing wrong with the email marketing it is still the most effective and impactful digital marketing and communication tool, the problem is that most of the businesses are unable to leverage it at its full potential. The emails are not only used for digital marketing, but an effective email marketing campaign can be used for brand awareness, customer relationship building and nurturing leads to convert them in to sales. This makes email marketing one of the most powerful marketing and communication medium and Building a Successful Email Marketing Funnel with Email Marketing System was never easier before. The email marketing campaigns are usually used for pushing personalized content, boosting customer engagements, improving communication, generating traffic for your website, collecting customer feedbacks, generating and nurturing leads and much more. In this blog we will discuss how a business can create an effective and successful email marketing campaign to achieve their objectives.

What is the different between email marketing and email communication?

There is a striking difference between email marketing and email communication. Both have different goals and objectives and technically both are part of a modern day digital marketing campaign. The email marketing in simple words is a marketing strategy where the emails are used as the primary medium to promote products/services and share your brand’s value to existing customers and prospects. The prime objective of email marketing campaign is to boost sales, improve lead generation and lead conversion and engage existing customers. Whereas the email communication is simply sending emails, reminders, acknowledgments, announcements, etc. to the existing customers. Now a day’s the difference between email communication and email marketing is shrinking, especially when your target is customer engagement but one distinguishing difference between email marketing and email communication is that the email marketing campaign is usually sent to mass audience which includes both customers and non-customers, but the email communication is usually only for existing customers and the email communication could be for individual customers as well as a group of customers or it could be aimed for the entire customer data.

How to Design an Effective Email Marketing Campaign?

Before we discuss different aspects of email marketing campaign it is important to consider and understand how these emails are perceived by your audience. According to a research article published in The Telegraph, humans have shorter attention span than a goldfish!, the research was conducted by experts from Microsoft and the reason behind this phenomenon is the intensive use of smartphone. Now a day’s the human attention span is roughly about 8 seconds which was about 12 seconds in the year 2000, whereas a goldfish have an attention span of almost 9 seconds. This phenomenon is crucial to understand as your email will get only somewhere from 5 to 8 seconds of attention and during that short span of time your email should incite the interest of the user to compel them to read it further and if you succeed in attraction readers, they might convert too.

Here are important things to consider while preparing your email marketing campaigns:

Effective Email Marketing Campaign: From Name

What is the first thing you notice when you receive an email? The sender name or from name. That is the very first thing everyone notice when they receive an email. Hence the ‘from name’ is the most important element to work at while preparing your email campaign. And that is the reason why in many desktop and mobile email clients display the sender’s name in larger, bolder and more prominent text than anything else. Therefore a majority of your audience’s decision of opening the email will solely base on the ‘from name’ or ‘sender name’. For any successful email marketing campaign it is crucial to optimize this factor and the best way to do it is by using a familiar ‘from name’ or sender name. Think from the reader’s prospective, would you rather open an email from an unknown sender or from a businesses or person you know or at least heard of. Obviously people will prefer to open an email from a familiar sender therefore it is important to use a familiar sender name or simply put your business name in the ‘from name’, the goal here is to make is as much familiar to your audience as possible.

Effective Email Marketing Campaign: Subject Line

After the sender name the second most important thing is the subject line or simply the ‘subject’ of your email. Poorly written subject lines are mostly ignored and people doesn’t open such emails. Most of the email clients and devices also highlight email subject with a bolder, larger and darker text. Almost everyone notices it. Both the sender name or ‘from name’ and the email subject line can have huge effect on your emails’ open rate. If these two factors are not properly optimized your most of the emails will go unopened. The first and most important thing to consider while optimizing the email subject is that it should be short and it should also convey value, or highlight the benefit user can get which will compel the reader to open up the email and see how this can be beneficial for them. The second thing to consider is the length of the subject line, although the advisable length is 30 characters, however, it can also be longer than that. According to many experts the email subject line’s length doesn’t have much impact, but in most of the devices and platforms only first 30 characters would be visible, so your message should be conveyed in first 30 characters. These tips will help you optimize your subject line which can greatly increase the open rate.

Effective Email Marketing Campaign: Preheader Text

The preheader text is the short summary which followed by the subject line. This short summary or preheader text is placed just underneath the subject line in the inbox, therefore it can also have significant influence in compelling the readers to open the email. Optimizing the preheader text can greatly improve the email open rate. It the preheader text is not properly optimized, doesn’t convey any message or is incoherent from the subject or sender name, the chances are more than 70% of your audience will never going to open your emails. There are three major elements, the from name, subject line and then the preheader text, all three should be synchronized completely and should be able to convey a message which is appealing enough to compel your reader to open your email campaign. The preheader text, subject line and the ‘from name’ will help you boost your open rate, which is the first step towards success of your email marketing campaign. Another most important thing to consider is that your email content and all these three factors should be properly customized for the targeted audience, the generic subject and preheader text doesn’t compel most of the audience which is one of the main cause of the failure.

See Also: Importance of Digital Marketing

Effective Email Marketing Campaign: Preheader Text

Effective Email Marketing Campaign: Email Body or Body Content

As you have completely understood how to drive email opens using the sender name, subject line and an appealing preheader text, it is time to optimize the click through rate and generate the real value from your email campaign. Once a reader opened your email now it is all about the body content, if that is content succeed to deliver the right message, you are most likely to achieve your campaign goals. There is not set of rules or a successful template which can offer you a magical body copy. The best way to prepare your email body content is to make it short, simple, easy-to-understand and convey the genuine benefits of what your product/service or solution can bring to your customers. Do not brag about your features, make it short and to the point, don’t fill your email body with paragraphs upon paragraphs and images or links, just keep it simple, short and clean. Just remember two things while writing your email copy:

What your product or service does?
What benefits reader can get if they acquire your solutions?

You can also highlight what problems your product or service can solve but it is extremely important to keep your email copy shot and to the point.

See Also: Branding and Online Marketing

Effective Email Marketing Campaign: Email Body or Body Content

Here are some important elements that you can use in your email body copy to make it more appealing and effective:

Instruction: Include a relevant article or blog-post which describes more about your product or service and how to use it.
Engagement: The email body copy must be engaging and interesting, it shouldn’t use any technical or legal language, instead it should use simple and easy to understand language.
Targeted Content: You should segment your email data into most relevant targeted groups and then direct your communication to align it with their interests.
Nurture Relationship: A successful email marketing campaign requires to slowly build and nurture relationships with your prospects which will eventually help you convert them to customers.
Simple Design: Keep your design simple with a combination of both plain text and HTML, it will also help you to pass from most of the email filters or security systems.
Offer Service: It is important to focus on what you can offer instead of focusing on what you want your reader to do to make them convert.
Add Links: It is important to include useful links for blogs, articles, portfolio or knowledge base but do not overdo it. Use fewer links possible as it will distract your readers.
Contact Details: It is extremely important to put your address, contact number and even emails in your email, as it not only help reader to connect with your business but also build trust.

It is important that your email campaign is planned in upfront, all your messages should be planned to take the reader from the sales funnel and eventually convert them into loyal customers. A well-thought email copy or body content can boost your chances of success by up to 60%.

A well-thought email copy or body content can boost your chances of success by up to 60%

Effective Email Marketing Campaign: CTA Button

The CTA Button (call-to-action) plays a crucial role in success of an email marketing campaign. It is an extremely important and influential element of your email. The message you put on it the color scheme you use for it and even the text style and size also matters and have tangible effect on your click through rate (CTR) and conversion rate. Most of the time businesses done CTA buttons wrong and undermine the overall performance of their email campaign. However, setting up your CTA button is a very simple thing, the key here is to make it relevant and clarify what it will do for the reader. For example, you can label it as “book a free appointment/demo for [product name]”. The key here is that your CTA button should be aligned with the rest of the email and it should enforce the same message/benefit you are emphasizing on throughout your entire email. This will not only increase the click through rate but it will also eliminate any perceived obstacles that the reader might have in their minds. It is also important to avoid commonly used friction words. A friction word perceived as an action which most of the time reader doesn’t want to do, for example, download brochure, apply now, order now or submit, etc. These words doesn’t clarify the action in adequate details and could be misleading. A well-crafted CTA button can greatly increase the chances of success of your email marketing campaign.

How to Avoid Email Filters and Improve Deliverability?

If you follow all of the above steps, invest both time and efforts and create an excellent email marketing campaign, but at the end your emails are filtered-out by spam filters and security systems, your all hard work will be wasted. With every passing day the security and safety concerns are rising, this is compelling security solution providers to tighten their policies and develop systems which effectively prevent spammers to reach out to a common email user. Where this is great from the reader’s prospective it could become problematic for a common marketer who is not much familiar with these complex and sophisticated security systems. According to Wikipedia, almost 180 billion spams are sent every day, yes, you read it right it is ‘billion’, 180 billion. However, if you are sending a genuine message it is very simple to avoid these spam filters.

Avoid using “buy” or “free” too many times in your email copy
Request your readers to whitelist you or add you to their contacts
Customize your communication for the targeted audience groups
Use a real reply-to and sender email addresses (use business domain)
Avoid infusing too much HTML code in your emails
Keep your email’s size as small as possible
Do not include too many links in your email
Use organically-generated contact lists
Avoid using purchased or rented email databases
Chose a good and well-reputed email hosting/email server provider

It is important that you make sure your emails doesn’t caught up in spam filters and are designed exclusively for the targeted audience. Because if you are doing a mass email shootout then your email would be unwanted for most of your audience, and most of these users are likely to mark you as spam which will eventually blacklist you among connected networks and prevent your emails from reaching to even to your targeted audience as well. Furthermore, using your business domain email address for your email marketing campaigns not only increase deliverability but it also help building trust and give your audience confidence to open your message.

How to Avoid Email Filters and Improve Deliverability?

Conclusion

The email marketing campaigns are still one of the most cost-effective digital marketing tool with a potential of generating $40 at every $1 spent on email marketing. However, most of the businesses are failed to leverage it. There are several reasons of failure of an email marketing campaigns, such as, your emails are failing to pass spam filter, even if they land in the inbox it is not appealing enough to compel a user to click on it and open it. Let say if your subject line and preheader text is optimized even then if your email copy is not engaging enough or failed to present the value proposition, your campaign will fail. Therefore if you are creating an email marketing campaign you should properly optimize each and every element from sender name, subject line and preheader text to the email server you are using and everything in between should be up-to-the mark if you want to achieve your goals. In this email we have briefly discussed all crucial elements of an email marketing campaign. If you follow the above listed steps and tips you can easily create an effective email marketing campaign which can greatly help you achieve your business goals. If you want to learn more about the subject or if you want us to help with your email marketing campaigns, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

October 14, 2023

Step-by-Step Guide to Planning Your Custom Software Development Project

In the today’s technology driven world, the businesses are dependent on software solutions more than ever before. Especially in competitive markets like Dubai, Sharjah, Abu Dhabi and other cities of UAE where the customers are also very demanding and tech savvy the software solutions have become absolutely essential to ensure greater operational efficiency, productivity and performance of the entire business. Where the integration of technology become deeper and raise new needs for software solutions, the custom software development industry have also evolved in UAE. Once software tools thought to be meant for high-value and large-scale enterprises are now in the reach of a startup, thanks to the advancements in the software development tools and technologies, now a days, building a great software solution is not a luxury anymore. Every business can build software tools to drive performance and productivity which can gain them the much needed competitive advantage and help them stand out of the crowd. The commercial off-the-shelf software solutions more often doesn’t fulfill all the needs, hence businesses are turning to custom software development. The custom software development not only offer exclusive solutions and tools that perfectly aligns with business needs but it also tend to offer better ROI in longer run. In this blog we will go through a step-by-step guide to planning and executing your custom software development project which can drive efficiency, improve workflows and processes and enhance customer experience for your business.

Why do You Need a Custom Software Development Project Plan?

When it comes to deploy a new software solution your project goals could fall in any of the three, operational improvements, customer experience improvement or improved management process and workflows. When it comes to the commercial off-the-shelf software solutions is relatively easier to carry out market research, done a competitive analysis and chose the right tool or solution as per your needs. However, when it comes to developing a custom software, the businesses must have to do in-depth analysis, research and due diligence to ensure the final product will fulfill their needs. Since comparing two or more existing products is easier, you can simply signup for trials or have demos to compete COTS, however, in case of custom software development, there is no product hence your project plan will help transforming your software requirements into a fully functional software solutions. That is why a proper and comprehensive project plan is absolutely essential.

Your project plan will help you understand the following very basic questions that will help you effectively executing your custom software development project:

What technology or tools you will be needing to develop your custom software?
Which department is the project owner and who are the main stakeholders?
Who will be managing the software and who will be the primary users of the software?
What skillset and resources do you need in your team?
What external resources you will be needing?
What your success will look like? What are your success criterions?
How much time is required to develop your custom software solution?
What is your budget limitations? What is the estimated cost including all assumption (if any) you are making to estimate the cost of your custom software solution?

These are just a few questions that will help you align your project with your timelines and budgetary limitations. A project plan for your custom software development project will mainly cover, requirement analysis, ideation, concept, development process, testing and deployment, post-launch processes and obviously documentation. Everything has to be documented properly to ensure an effective and successful project execution.

Why do You Need a Custom Software Development Project Plan?

How to Setup a Successful Plan for your Custom Software Development Project?

A successful project plan is essential for a successful custom software development project. It is important to understand that a business have to invest a lot of resources, efforts and time to develop a custom software therefore the stakes are very high and businesses must have to make sure that the final product resonates perfectly with the set success factors. Businesses often doesn’t pay much attention to the planning phase, overlooking its importance, which lead to unsuccessful custom software development projects and result in loss of a lot of resources, time and money. Here is a step-by-step guide to planning your customer software development which will raise your success probability to 100% if the plan is properly executed.

Custom Software Development Project Plan: Step 1. Define High-Level Workflow

The high-level workflow of your custom software development project will help you segment the entire project and understand how each stage transitions to the next stage. It is a common misconception among the businesses in Dubai, Sharjah, Abu Dhabi and in fact all around the UAE that only the launch is the most important stage of a project, however, a good high-level workflow for a custom software development project must look like the following:

Planning –> Designing and Development –> Launch –> Final Delivery –> Maintenance

Most of the time the key stakeholders emphasize much on the launch and delivery phase, while completely ignoring the importance of the previous stages. Which cause several problems and sometimes cause serious issues which require to make major changes in the software which also result in delays and increase the overall cost of your custom software development project. Therefore it is crucial to define a high-level workflow before starting your custom software development project.

Custom Software Development Project Plan: Step 1. Define High-Level Workflow

Custom Software Development Project Plan: Step 2. Define the Scope of Your Project Plan

The scope of the project plan is a pretty vague term, however, it can easily be understood. A good way to define the scope of a project is to first determine the project timeline, importance, and sophistication. Any custom software development project which is meant to last longer than 2 weeks must require a proper upfront plan in order to ensure success. However, some custom software projects might last longer than 6 months, for such projects it is difficult to plan for the entire project, hence the planning could be done for 4 to 6 months chunks. Because in custom software development projects most of the time after six months due to external, internal or some unexpected circumstances will most likely render your estimation inaccurate, if not fully inaccurate there would be some off-set, which must be accounted for. Therefore it is a good practice to plan for maximum 6 months and not longer than that and after 5 or 6 months revisit your plan and set course accordingly as per the current circumstances to ensure success.

Custom Software Development Project Plan: Step 3. Define Success Factors and Project Outcome

This is one of the most part of a project plan. Every project has a purpose and a business ultimately want to achieve something with their custom software development project, for that they business must have a criteria or expectations which will define the success factors. It is important to clearly define what the success of the project will look like, it could be from functional point of view or from performance point of view or it should be the improvements the software could bring to existing processes and workflows, or customer experience, whatever it is, your success factors should be clearly defined and listed. All the stakeholders must be taken onboard at this stage and all the success factors should be discussed thoroughly with all stakeholders and approval should be taken if needed to ensure there won’t be any surprise at the end for any stakeholder or user group. This cannot be done without considering the custom software development process, and for that most of the time some assumptions are made, which should also be discussed thoroughly with the stakeholders with the possible outcomes to ensure all goals are met and the target is achieved.

Custom Software Development Project Plan: Step 4. Estimate the Project Workload

This is the time when a proper blueprint of the project has to be written. For that the project manager should engage the development team whether it is in-house team or an outsourcing custom software development partner, the actual programmers, software developers and engineers should be onboard during this phase. As all the requirements are set, the final outcome is defined and the success factors are set, now is the time to estimate the actual workload of your custom software development project. This is the workload involving the software designing and development teams, who will be performing various different tasks. Furthermore the responsibilities of every team or team member can also be divided into individual tasks, and accordingly a timeline is set for each task which then should be accumulated to estimate the total project workload and estimate the time and effort required to deliver a successful project. It is important to take feedback from each individual team member on each individual task rather than asking only supervisor or team leads or managers to give an overall estimation. It is important to understand that the project workload estimation could have significant influence on the cost of the project that is why this stage is important.

Custom Software Development Project Plan: Step 5. Scrutinize the Estimation

The significance of the estimation of project workload is very crucial for a successful deliver of your custom software project. That is why it is absolutely necessary to scrutinize it thoroughly and repeat it many times if needed. But most of the time when project managers are repeating the estimation or cross-questioning the teams and team members their prime agenda is to minimize the timelines and encourage quicker deliver. However, that is not a correct approach. The project manager should provide full freedom to each individual team mate to let them express themselves freely, however, questioning their feedback will help refining the estimation and will also keep your team motivated to deliver good quality work. Here another important thing to consider is that the custom software development projects are often complex and sophisticated and a lot many assumptions are also made, which sometimes proven to be incorrect or slightly off-set. That is why it is important to keep some room for errors and mistakes and consider some gaps for the unforeseen circumstances and unexpected scenarios to ensure you don’t miss any milestone or even the overall deadline.

Custom Software Development Project Plan: Step 6. Setup and Define Milestones

Setting up milestone and clearly defining them is important, it will help the project manager and the development team to track the progress throughout the custom software development project. There could be a high-level milestones marking different stages or phases of the software development process such as design, development, MVP, completion, testing, delivery, etc. Or each of this milestone can further be divided into many more to improve the performance and progress. Some custom software development project teams follow a modular approach where the entire software application is developed in form of different module on a single platform. These kind of project management method ensure each module deliver all the needed features and fulfill all of customer’s expectation. Whatever approach you follow the important thing is that your custom software development project must be divided into several stages or phases with pre-set milestone marking different levels of progress to ensure the development process remains on track which is a key to successful project delivery.

Custom Software Development Project Plan: Step 7. Resource Forecasting

After estimating the workload, setting up milestones, and defining the success factors now a project manager can easily forecast resources required to deliver the project. As the entire custom software development project is divided into several phases and milestones are set for each phase, now it is easier to accurately forecast which resource or technical team and personals would be needed at which stage. For example, the initially phase is the designing at this stage, the design team would have to lift the heavy load and later on during the development phase only the software developer, programmers and engineer would be working on the project, and very little input would be needed from other teams. Similarly at the testing phase and deployment phase different teams and different resources would be needed, hence there is no need to engage the entire skillset throughout the custom software development project execution. This also help improving the project management and speeding up the entire process. It is important thing to understand that adding more resources to the team or engaging more people at a time won’t guarantee a fast-paced project execution, in fact it will further complicate it and could even slow down the progress.

Custom Software Development Project Plan: Step 8. Consider Changes and Obstacles

It is extremely difficult to ensure a seamless custom software development project execution, one way or another something will eventually go wrong which could cause revisions, changes and delays. Your custom software development project plan must have room for changes. That is a very simple process, it can be done by holding up a meeting or discussion with all stakeholders from the management and development side and asking everyone of their pinion thus concluding the most obvious things which could go wrong and at the same time defining a strategy and plan of action for mitigation. This step usually referred as pre-mortem session, even if you do not conduct a pre-mortem you should account the changes and delays in order to ensure the project executes smoothly and the deadlines are met successfully. A great way to dealing with such risks is to make a proper list of all expected risks, delays and obstacles along with a realistic mitigation strategy. This list could be very helpful for both the development team and the management throughout your custom software development project execution process.

Custom Software Development Project Plan: Step 9. Conduct a Thorough Post-Project Review

Businesses operating in Dubai, Sharjah, Abu Dhabi or anywhere in UAE doesn’t usually conduct a post-mortem or post-project review of their custom software development project. One of the biggest reason of neglecting the post-mortem review or post-project review is that the project teams and resources are immediately dismantled and appointed to other tasks as soon as a project got completed or delivered. The post-project review consists of discussion and feedbacks. The discussions and feedbacks are aimed to answer the following few important questions:

What lessons have we learned during this custom software development project?
Was the project successful or not or how much of project goals are achieved?
What actual value or benefits our business will get from this custom software development project?
What went as per expectations, what went well, and how this can be done in future projects?
What went wrong, why it went wrong and what can be done to avoid it in future projects?

These are some very simple open-ended questions and everyone should be able to share their opinion and thought freely. Which can be further processed and analyzed to make them a useable charter for future projects. If the post-mortem or post-project review is ignored your businesses will have to spend time and resources in learning this over and over again. That is why it is important to allocate resources for post-project review in the planning of your customer software development project.

Custom Software Development Project Plan: Step 9. Conduct a Thorough Post-Project Review

Custom Software Development Project Plan: Step 10. Service and Maintenance

Here in UAE it is common that large businesses have in-house teams who are developing custom software tools for their needs. However, acquiring services of a professional software development agency is also common for large-scale or sophisticated projects. Small and medium sized businesses usually outsource their software development projects as they usually don’t have sufficient in-house resources to be able to handle custom software development projects. Regardless of the size or industry of your business the either your will maintain the software in-house or you will outsource it to get the technical support and maintenance tasks done. When it comes to outsourcing businesses usually prefer to take AMCs (annual maintenance contracts) form the same software development agency who has developed the software or either they go for another vendor.

It is extremely important to include a proper plan for support and maintenance in your custom software development project plan. If you are choosing a maintenance and support service provider other than the company who developed your custom software then you should consider the transition of service requirements to ensure a smoother handover and transition to the service provider whether it is a third-party vendor, outsourcing partner or in-house team. Because it requires a lot of resources and time to handover a complete software solution to a team for maintenance and if that is not done, it could not only cause serious issues but it will also hinder the performance and impact of your custom software application.

Custom Software Development Project Plan: Step 10. Service and Maintenance

Conclusion

Businesses operating in Dubai, Sharjah, Abu Dhabi or anywhere in UAE are turning away from commercial off-the-shelf software (COTS) solutions and leveraging the remarkable potential of customized software solutions. This also empowered the software development industry in the country and further make tailored solutions more accessible all sizes and industries. Businesses are relying on custom software development to drive performance and operational efficiency which help them gaining competitive advantage and customer satisfaction. However, when it comes to developing a customized software solution most businesses overlooked the important of developing a proper project plan before starting the work. Businesses do have project plan but it is not as that comprehensive as it should have to be, which results in a complete failure or partial success. A well-crafted customer software development project plan is absolutely essential to ensure success, as it provides a complete roadmap to transform your unique business requirements into a fully functional software solution which can deliver performance and efficiency as per your goals and expectations.

This blog covers a complete step-by-step guide to planning your custom software development project and equally beneficial for small, medium or large custom software development projects. Regardless of the size, scope, duration or complexity of the project if you make a plan following the above mentioned steps you can easily execute a successful custom software development project. If you want to learn more about the subject or if you need our help with you custom software development project, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

October 9, 2023

Why Businesses should offer Integrated Queue Management System Smartphone Apps?

Everyone knows waiting in long queues could be so frustrating, whether it is a bank, a hospital, a retail store or a government office, the long waiting lines bother everyone. The long queues are not only wasting your customers’ valuable time but are also very frustrating for your staff. Long waiting lines and crowded waiting areas deteriorate customer experience and also engage your staff in activities which doesn’t produce much value and hinder productivity of your branch or business. In order to enhance customer experience and improve performance businesses started adopting to modern queuing practices and deploying digital queue management systems. A token management system or queue management system is a combination of hardware devices driven by a powerful smart software engine. With the passage of time the queue management systems also evolved and become more effective and impactful. Now a days a queue management system is not limited to just reducing the wait time, but it can offer a plethora of features which help businesses improving customer journey and their staff performance. In this blog we will discuss how integrated queue management system smartphone apps can great enhance customer experience and branch performance.

What is Integrated Queue Management System Smartphone App?

An integrated queue management system smartphone app is a mobile application developed exclusively for allowing users to interact with the queue management system even remotely via the internet. The integrated queue management system smartphone apps are developed for both Android and iOS, now a days’ hybrid mobile apps are also used. The word integrated here represents various different types of integrations of the smartphone apps with other systems, tools and databases. It usually depends on the nature of business and services you want to offer through your queue management system smartphone apps, however, there are certain features which are very common such as integration with the customer database to allow quick sign-in, integrating with other branch data, Google Maps, appointment booking portals, customer portals, or even with customer service center. Businesses often integrate queue management system smartphone apps with their CRM or customer feedback system too, to collect valuable customer feedback data. Thus the integrated queue management system smartphone apps can be used to offer a multitude of services and information to improve customer experience and it is also a type of paperless queue management system.

What are the Benefits of Integrated Queue Management System Smartphone Apps?

Every business have unique needs and different way to handle certain things, same is the case with the queue management systems as well. Every business have different challenges and different strategies to handle those challenges which is the foundation stone of a unique business identity. It is this uniqueness that attracts most of the customers and help businesses established a unique brand identity which stand out of the crowd. When it comes to the integrated queue management system smartphone apps, every business have different preferences, however, there are certain traits of these smartphone apps that can greatly benefit a business by enhancing customer experience and by driving performance and productivity. Here are the key benefits of an integrated queue management system smartphone app:

Integrated Queue Management System Smartphone Apps: Remote Sign-in and Virtual Queues

Enabling your customers to sign-in remotely from their smartphones or any other online channel for the waiting lines is one of the most effective feature of an integrated queue management system smartphone app. With the rise of technology different platforms has emerged over the time and become very popular among the people for example, the WhatsApp. Now a day’s almost every business is holding a WhatsApp business account. Similarly the smartphone apps have become a crucial part of customer services, many industries have made smartphone apps and industry standard over the past few years. Businesses operating in Dubai, Sharjah, Abu Dhabi and other cities of UAE are increasingly developing their smartphone apps to improve customer experience and customer service. The integrated queue management smartphone apps allow customers to sing-in for the virtual queues with just a few taps on the screen. The customers can sign-in and get estimated time, which allow them to plan their visit in a way that they can get served instantly as they arrived at the business. Hence minimizing the customer wait time to almost none. This remote sign-in features makes integrated queue management system smartphone apps the most ideal solution for modern day queuing.

Integrated Queue Management System Smartphone Apps: Better Waiting Experience

The customer experience is one of the most crucial factor in customer satisfaction and customer loyalty. The customer satisfaction and customer loyalty are absolutely essential for a stable and long term growth. The integrated queue management system smartphone apps can offer features which can greatly enhance customer experience and help raising customer satisfaction. Moreover the virtual queue management system can enhance the business processes by leveraging digitalization and automation. When it comes to customer wait time, there are two different wait times, one is the actual wait time as per the clock, and the other is the perceived wait time. The perceived wait time is what our brain thinks is the waiting time, to understand this phenomenon think of driving on a busy road, we usually think traffic flow is quicker in the adjacent lane, however, in reality that is not true. However, this impact on mood and similarly in the waiting areas the perceived wait time also impact the customer experience in the waiting areas. However, with the help of the integrated queue management system smartphone apps businesses can not only reduce the customer wait time but they can also improve customer waiting experience as well. The smartphone apps is integrated with the queue management system which allows it to provide highly correct estimation of the wait time which prevent the impact of the perceived wait time and the live queuing information and alerts help customers to plan their visit according to their turn so they don’t have to wait much. This greatly improve customer experience and increase customer satisfaction.

Integrated Queue Management System Smartphone Apps: Appointment Booking Features

The integrated queue management system smartphone apps also allow customers to book an appointment as per their convenience. The modern queue management system smartphone apps comes with in-built appointment booking module and moreover these apps can be integrated to an existing appointment booking portal to enable customers to book appointments from the apps. The appointment booking module will allow users to view the queuing data and also any future bookings for example if they want to make an appointment for the next week. The integrated queue management system smartphone apps are built on smart algorithms which have ability to access and analyze the live queuing data as well as historic data. This enables the apps to estimate the waiting time and overall footfall based on historical data present this information to the customers so they can chose the right day and time with less waiting time expected. The integrated queue management system smartphone apps also have ability to send reminders, alerts and notifications to remind customers of their appointment and furthermore it can allow the service agents to directly communicate with the customers and push information to their dashboard regarding any change or update in the schedule. Such features help improving customer experience and ensures the customer gets the fast-track service.

Integrated Queue Management System Smartphone Apps: Branch Locator

Most of the businesses have multiple branches, especially in large cities like Dubai, Sharjah and Abu Dhabi there could be several branches within a 20 to 30 minutes of drive. The integrated queue management system smartphone apps can fetch data form all branches and analyze it in real-time and based on historical data and current customer flow they can accurately estimate the wait time at each branch. Furthermore the smartphone apps are also integrated with Google Maps which enable them to find the customer’s location and suggest them the branches that are closer to them with them and have shortest expected wait time. All this information can be shown to customers as well and allow them to compare different branches and sign-in to the branch which is most convenient for them. Furthermore some businesses also allow customers to shift their ticket form one branch to another based on the current customer flow and queuing speed. The integrated queue management system smartphone apps not only provide branch location but can also provide full contact directory which makes it easier for the customers to directly call or contact the relevant staff if they have any query regarding the service they want. All these innovative features significantly improve customer experience and raise their satisfaction.

Integrated Queue Management System Smartphone Apps: Better Staff Performance

The integrated queue management system smartphone apps doesn’t only streamline customer flow and enhance customer experience but these apps are a great tool to improve staff performance. With the help of integrated queue management system smartphone apps businesses can have more control over the customer flow and it also allow them to effectively implement their queuing policies. Most of the customers will only arrive when their turn will come or is about to come. This help minimize the load in the waiting area and prevent crowd formation. The busy waiting areas put extra stress on the staff and deteriorate their performance. When the customer flow is good and the waiting areas are not crowded the staff can focus more on their primary tasks which makes them more productive and also improve their performance. The queue management system itself can provide a great performance monitoring and tracking metrics which are also very helpful in improving staff performance. Furthermore the integrated queue management system smartphone apps enable a direct communication channel and provide more control to the service agent which help them improve customer flow and deliver good quality service.

Conclusion

A queue management system has become an essential for a modern business. Whether you are a bank, hospital, government office, HR office, retail business, educational institution or any other organization in service sector. If you are serving your customers at your premises, you need an effective customer flow management system to ensure your customers will get a good customer experience. The integrated queue management system smartphone apps are a significant leap forward in improving service quality, performance and customer experience. Businesses can leverage the features such as remote sign-up, virtual queuing, customer alerts and notification system, appointment booking and data insights to greatly enhance customer experience. A good customer experience will help you increase customer satisfaction and make your customers loyal which is essential for a long term and stable growth. The innovative features and valuable insight for both customers and service agents can greatly improve productivity, performance, and customer experience and service quality. Happy and satisfied customers and high-performing teams/branches means high profitability and help businesses raise their overall ROI for deploying queue management system. If you want to learn more about integrated smartphone apps or if you need our help to build and deploy customized queue management system smartphone apps for your business please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

October 2, 2023

Top Trends in Custom Software Development: What’s Shaping the Industry?

Any modern day business runs on a variety of different software and digital solutions. The software and digital ecosystem is considered to be the backbone of modern business landscape. Every business’s day-to-day operation depends on different kinds of software tools. That is true in some industries the software are more important than the others, but in modern day and age, no business can effectively and efficiently operate without leveraging any software tool, even the emails that you use daily are also through a software tool. That is why business invest a huge chunk of their profits in modernizing and digitalizing their various operational processes.

When it comes to acquiring a new software solutions there are two ways, either businesses can go for a commercial off-the-shelf software solution or they can go for custom software development. The questions arises which one is better? Well, in short the custom software development is much better than the commercial off-the-shelf solutions (COTS) as it can fulfill your 100% of needs, it offers excellent ROI and enable businesses to mold their software and applications as per their emerging needs. In this blog we will discuss the top trends that are reshaping the custom software development industry.

Top Trends in Custom Software Development: What's Shaping the Industry? — Top Trends in Custom Software Development: What’s Shaping the Industry?

What makes Custom Software Development the Ideal Solution for your Business?

The custom software development offers many benefits and advantages over commercial off-the-shelf software (COTS) solutions. The COTS are ready-made software which are designed for masses, the custom software development is dedicated to cater to the needs of a single business. The initial cost of COTS is low, it can be deployed even within in a day. The custom software development on the other hand is a lengthy process. However, the custom software are exclusively designed for the business after doing rigorous research on the business needs, and are fully aligned with the business requirements. The COTS are designed as per industry standards, and mostly failed to fulfill all needs.

The custom software development allow businesses endless customization. Whereas the COTS doesn’t offer a flexible customization, in fact the COTS allow very limited but very expensive customization. Which is why businesses either end up using multiple software or they have to replace a software which is not ideal. The customized software are keep on evolving with emerging business needs and doesn’t have any restriction which makes them ideal for businesses. Similarly the customized software are more flexible with integration, upgrades and can evolve according to emerging business needs which make them much superior to the commercial off-the-shelf software (COTS) solutions.

What makes Custom Software Development the Ideal Solution for your Business?

Top Custom Software Development Trends that are Reshaping the Industry

In today’s fast-paced markets businesses heavily rely on data and information flow, in fact the information and data is considered to be the lifeblood of the modern technology-oriented business operations. Therefore most of the time when a business needs a new software or application it has to be integrated within their existing digital and IT infrastructure, just like a jigsaw puzzle, every piece should align with each other to form the perfect picture. Businesses utilize a multitude of software, tools, and technologies to drive efficiency and performance in their operations, day-to-day work, and data management. This further complicates the digital ecosystem as multiple technologies, platforms and software types are work collaboratively and in harmony to ensure the desired performance.

For example, businesses tend to have ERP systems, performance management system, customer feedback systems, CRL or customer relationship management system, facility management system, inventory management system, accounting system and HRMS or human resource management systems are the few most commonly used software tools. Furthermore businesses use websites, mobile apps, and other digital channels for communication and even to deliver service and support.

Top Custom Software Development Trends that are Reshaping the Industry

All different software types, tools, technologies and platforms evolve and transform on a different pace. For example, the ERP systems may evolve quickly comparing to asset management system, and so on. All different software and tools are built on different technologies, different programming tools and with different platforms. Although this might not sound a big problem, but for large enterprises and organizations this could be a very challenging task, however, startups and small businesses who might not have as much diverse digital eco-system doesn’t face much problems with their IT needs. That is why when it comes to a custom software development, businesses must have to seriously consider the technology barriers and integration limitations.

Therefore businesses who are planning to implement a new software solution or a business tools must have to consider these facts, or else they should be aware of the latest market trends. Because all top custom software development trends are influenced by all these technological advancements and all external factors which is why if you follow the top trends, you will get a perfect application which not only aligns with your business needs but also with the industry standards and your existing digital ecosystem and this will enable you to leverage your custom software at its full potential and maximize its ROI (return over investments). Here are some top trends in custom software development which dominated the year 2023 and are going to dominate the software development market for many coming years.

Businesses utilize a multitude of software, tools, and technologies to drive efficiency and performance in their operations

Top Custom Software Development Trends: Progressive Web Apps (PWA)

A progressive web apps or PWAs are developed using modern web platforms in a way that user can have a user experience like a native or platform-specific apps. Another great advantage of progressive web apps is that a PWA can run seamlessly on multiple platforms/devices, same like a modern websites while having only a single codebase. Thus the progressive web apps or PWAs enables the developers to utilize the native features and security of multiple compatible platforms while having only one codebase. Traditionally the software and apps are developed exclusively for the platform or are platform-specific.

This means that if a business have users who are utilizing multiple platforms then they have to develop it separately for all these platforms, each platform will have its native codebase which is not usable on other platforms. This results in developing a similar app for multiple time which undermine the user experience, as each platform could have slightly different user experience, furthermore the business will have to pay for each individual platform which increase the cost too. With the progressive web app (PWA) the users can have a similar experience on all platforms, the business can get them in very less cost, the maintenance, upgrades, customization and updates are very easy and cost-efficient. That is why more and more businesses in Dubai and all around the UAE are embracing PWAs.

Top Custom Software Development Trends: Progressive Web Apps (PWA)

Top Custom Software Development Trends: Web 3.0 and Blockchain

The Web 3.0 or Web 3 is the third era of internet, it could be as disruptive as the first-age internet was and it could have great potential to completely transform the internet, software and web industry. The Blockchain is a Web 3.0 or Web 3 technology and it is currently in its infancy but businesses all around the world are exploring different ways to integrate it within their existing digital ecosystem. The primary different between the Web 3.0 and the Web 2.0 or what form of internet we are currently using is that the Web 3.0/Web 3 would be open-source, decentralized, and would offer highest level of network security.

This means that the fraud and theft would be closer to none, as all the transactions, information and data will be distributed and open to all. The Blockchain is the perfect example of Web 3.0, although it may take it a few more years or a decade to gain significant market share, but it is evolving rapidly and tech giants like Google, Microsoft, Meta and other key players are already involved in it. The Web 3.0 not only have potential to integrate smart technologies, but it will streamline data flow and communication between people, devices and services which will help developers to overcome several security related problems and will also help businesses to boost automation and efficiency.

Top Custom Software Development Trends: Web 3.0 and Blockchain

Top Custom Software Development Trends: IoB and IoT

The IoB is the internet of behavior and the IoT is the internet of things. The IoB or internet of behavior is the technology to connect physical objects/devices to the internet and monitor human behavior or how human interact with the environment around them. The IoB is majorly based on behavioral science, IoT or internet of things and edge analytics. The IoB platforms are designed to gather huge amount of statistical and analytical data from multiple sources and leveraging this data to enhance customer experience. The IoT or internet of things connect digital devices via internet and let them interact with each other and based on this interaction or human intervention, the connected devices behaves according to pre-programmed instructions or direct instructions from the human user.

This is why it is very useful in IoB as the internet of behavior platforms utilize the data from digital devices, wearable tech, and user behavior on internet via mobile phones or laptop and then utilize this data to enhance user experience and help businesses to improve their communication and solutions according to customers’ needs. The major application of IoB is in customer experience management, e-Commerce, communication, self-service solutions, and SEO (search engine optimization).

Top Custom Software Development Trends: IoB and IoT

Top Custom Software Development Trends: Microservices Architecture

The Microservices Architecture is a custom software development methodology where an application is developed in smaller modules or a collection of multiple smaller services. The Microservices Architecture is also referred as only Microservices. A Microservices software application can call on multiple microservices to perform the task as per user’s instructions. Another important thing to understand is that all the microservices that are used in a single software application are usually loosely coupled and can independently deployed too. This means that these services can be developed by different teams as well.

The Microservices Architecture is very popular in custom software development as it allow developers and software engineers to utilize many pre-built or ready-made services and build their software application above these microservices, which speed up the development and delivery process and also allow businesses to get innovative features at a comparatively less cost. Another great advantage of microservices architecture over monolithic software is that businesses can independently upgrade or customize individual component of the software or individual microservice which also help optimizing the maintenance and customization cost and results in more stable product.

Top Custom Software Development Trends: Microservices Architecture

Top Custom Software Development Trends: DevSecOps

The DevSecOps is a short form of Development, Security and Operations. This method is majorly adopted in custom software development to improve security and performance of the customized applications. The DevSecOps is a method of custom software development where the security features are introduced and implemented at all phases throughout the software development lifecycle. Traditionally the security features are implemented at the end of the software development and usually by a different team who is specialized in software security. However, with the DevSecOps method, the security features are implemented from designing up till software delivery phase including from designing, development, integration and testing phases of the software development lifecycle.

This method enables multiple security layers in your custom software applications while prioritizing the security as the primary goal of custom software development. The DevSecOps help businesses leverage the security features of the application and infrastructure while ensuring maximum performance and seamless operation of their custom software application. The DevSecOps method not only ensures ultimate performance but also ensures highest level of security while keeping the cost at the minimum and instead of slowing down the development process, it tends to speed it up.

Top Custom Software Development Trends: DevSecOps

Top Custom Software Development Trends: Artificial Intelligence (AI)

The Artificial Intelligence or AI is the buzz word in today’s world where the ChatGPT, Microsoft Bing Chat, Google Bard, Proplexity, MidJourney and countless others have become internet sensation over the night. Everyone is talking about these tools, especially the ChatGPT have taken the world like a storm. But what does this means for the businesses and how does businesses can leverage the power of artificial intelligence to boost their productivity, performance and quality of the work? Normally the artificial intelligence or AI is referred to a software tool or application which can perform tasks which are normally not performed by ordinary computer programs or which are normally performed by humans.

Just imagine you can have a computer software which is capable of analyzing data and information, monitoring a situation and taking decision like a human in real-time, working non-stop and 24/7 with extraordinary ability of processing huge data and numbers which no human can does! This is what artificial intelligence is capable of, it is not just limited to chat bots or automated customer call center, the artificial intelligence or AI can do much more than we can imagine. Although it is still in its infancy, but sooner it will be everywhere, it will become an integral part of software development and its scope and ability to operate will be greatly enhanced.

Top Custom Software Development Trends: Artificial Intelligence (AI)

How Top Trends in Custom Software Development can Help your Business Grow?

Businesses often are not familiar with the custom software development trends, which results in using technologies and platforms that are fading away or losing the edge they might have had a few years back. That is why it is important to know the latest software development trends as well as emerging trends so your bespoke software remains relevant for many coming years and yield you the best ROI. Mostly software trends comes and goes, but only a few stay, for example, the world is slowly adopting to AI and moving toward cloud computing, and it seems that in coming years these two technologies will grow exponentially, that is the reason major giant technology companies are investing huge in these two sectors and for the matter of fact many more such trends are here to stay for long.

All the technological advancements in custom software development and enterprise solutions are aimed to streamline data and communication, drive automation and to boost performance. Businesses can gain a great competitive advantage by leveraging the latest trends and technologies in software development. Therefore it is important to follow the right trend and develop such applications which can evolve with your emerging and upcoming needs. Choosing technologies and trends that are fading away will limit your software’s ability down the road and will compel you to a point where you will have to replace it with more modern and efficient technology. That is why it is crucial for businesses to follow the popular trends in custom software development.

How Top Trends in Custom Software Development can Help your Business Grow?

Conclusion

Businesses need customized software tools to boost their operational performance and capabilities. A good software tool can provide a great competitive advantage, however, it is important to understand that deploying a software is not the only part, in fact you should consider the future needs, customization and the technology you are using. It is important that the software you are implementing will remain relevant for coming years too, the technology and platform it is based on should also grow so it can support your future needs and it can support your growth.

For that businesses should follow the latest custom software development trends. A custom software development requires a lot of time and resources, which means repeating the same after a year or two is not good at all. Therefore if the software you will develop based on latest and emerging trends can remain relevant for many years and offers you a great ROI over a longer period of time. In this blog we have listed top emerging custom software development trends which are not only emerging but gaining huge popularity and are meant to stay for many coming years.

If you want to learn more about the top trends in custom software development or if you need any help with your upcoming custom software development project, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

September 28, 2023

Streamlining the Waiting Experience: How Queue Management Systems Improve Patient Flow

The hospitals, clinics, medical and health facilities have to deal with large footfall, overcrowded lobbies and waiting areas on regular bases. The patient often have to face long waiting time which makes them more frustrated and make it difficult for the staff to deliver a good experience. The poor queue management or queuing policy can lead to dissatisfaction and distrust which can severally harm your clinic, hospital or medical facility’s reputation.

Furthermore it is important to consider that when patients are visiting any healthcare or medical facility, they are already in stressful condition, if you hospital or clinic is failed to deliver them a good experience they will get more stressed, that is why an efficient queue management system is needed. The patient experience mostly depends on how quickly they get served attended and then the next important thing is how the staff handle them. If you have crowded waiting areas and unhappy patients, the staff will have a lot more work to do, which will definitely hinder their performance.

Altogether these all factors will harm the patient experience and will add to their dissatisfaction which is very bad for your reputation. In this blog we will sum up how an effective queue management system can streamline the patient flow at hospitals, clinics, laboratories, and healthcare facilities.

Streamlining the Waiting Experience: How Queue Management Systems Improve Patient Flow

How Patient Queue Management System is Different from other Queuing Systems?

The queue management system is a very complex tool and it is built on a highly smart AI-based algorithms, this complexity allow it to effectively implement a business or organization’s queuing policy. Now if we talk about an ordinary queue management system it is used to facilitate multiple customer routes, include a variety of different services and sets of priorities, etc. When it comes to the patient queue management system the important thing to understand is that the patient who are visiting hospitals, clinics, medical facilities or healthcare establishments are mostly anxious, stressed and in sometime could be in pain.

This demands all healthcare facilities including hospitals, clinics and testing facilities to ensure all patients receive adequate service based on their condition too and also as quickly as possible. No one wants to wait in long queues at hospitals, clinics or healthcare facilities, neither patient nor their families, everyone wants to get the treatment or service as quickly as possible. Therefore the waiting time is the most crucial factor in queuing management which can only be minimized when the patient flow is streamlined and the entire system works with highest level of efficiency and efficacy. This is what makes patient queue management system slightly different from regular queue management systems.

How Patient Queue Management System is Different from other Queuing Systems?

What are the Important Features of a Patient Queue Management System?

Businesses and organizations operating in Dubai, Sharjah, Abu Dhabi and other cities of UAE are using a variety of different queue management system depending on their needs and industry standards. However, for the healthcare sector the queue management system should include most modern features which can help them to improve patient flow, their journey and also the performance of the staff to ensure a better patient experience. Usually hospitals, clinics, and other medical facilities doesn’t implement a customized queue management system which is exclusively designed for the healthcare industry.

Virtual Queuing Features and Remote Channels

The inclusion of virtual queuing and remote channels is one of the most important feature for the patient queue management system. The virtual queuing is a modern form of queuing which enables the patients to remotely sign-up for the queues even if they are not at the facility. The patient queue management system integrates remote channels such as mobile apps, online web portals, SMS, WhatsApp, etc. This allow the patient to sign-up even prior to arriving to the hospital or clinic or any healthcare facility. Furthermore the queue management system can also allow the patients to view the current queuing status and the system can also share live updates with estimated queue time.

All these features help patients to plan their visit and also minimize the wait time. Since the patient have full view and live coverage of the ongoing queues, they can easily plan their visit and arrive only when their turn comes. This feature can literally minimize the waiting time to none and help improving the patient experience. The queue management system mobile apps and online portals can greatly enhance patient experience and help reducing the workload of the staff by preventing crowd formation and empowering them with additional administrative control.

Patient Queue Management System: Virtual Queuing

Third-party System Integration

The patient queue management system is not limited to virtual queuing and appointment booking tools, but it can also be integrated with patient data and other third-party systems using secure web services or APIs. The integration help offering a personalized patient experience. The patient queue management system can analyze the patient history and provide them most suitable time for their appointment, it can also give suggestions to patients about available or alternate doctors or even the schedule as per their needs which makes it easier for patient to choose the most convenient time for their visit. If the patient are at the hospital, clinic or testing facility, the patient queue management system can provide them the accurate wait time for their particular service based on the previous data and current queuing stats.

The patient queue management system can be integrated with mobile apps, appointment booking portals, and internal management system which allows it to provide the real-time updates about any change in schedule and help patient book the right time for their visit. Based on patient’s history and current service request the patient queue management system can automatically set the priority level for the patient and put them on the right queue. All these features not only enhance patient experience, but also help reducing wait time and improve overall patient flow.

Patient Queue Management System: Third-party System Integration

Announcements and Notification Center

When a patient sign-up for the queue either using virtual queuing or on-premises ticket dispensing interactive kiosks, they patient queue management system should be able to send them alerts and important queuing information. If the patient are signing up remotely or booking an appointment, the patient queue management system should provide continuous alerts and notifications. These alerts and notifications can be sent across multiple channels, for example, the queue management system mobile app can have push-notifications and in-app alerts along with live queuing information and update to keep patient informed. There should be alerts after short intervals to ensure the patient didn’t get late or miss out their turn.

When the patient are at the hospital, clinic, or medical facility there should be large digital signage displays with live queuing information displayed on them. Furthermore the audio announcement system and patient calling should be provided. Along with that the SMS alerts can be very helpful, because in such situations people tend to spend time on their mobile phones, so the SMS can quickly alert them. Furthermore since the patient queue management system is integrated with central information center and any other relevant third-party system, it can identify if any change is made in schedule or any delay is expected, and automatic alerts can be configured to update the patients about these changes.

Patient Queue Management System: Announcements and Notification Center

Data Collection and Reporting

The patient queue management system software can collect a wide range of business intelligence data from as simple as number of patient to AI driven deep insights, based on your requirements. As a patient queue management system is also a digital system so it can collect data from each and every touch point of the customer journey. This data can help hospitals, clinics, and medical facilities to improve their patient journey, highlight the areas of improvements and monitor performance. Since the patient queue management system offers multiple channels hence the data can also be collected from and integrated channels. However, the important thing is that the system should be able to collect valuable and accurate data which can be later analyzed and converted into actionable reports which can guide management in making informed decisions.

The patient queue management system also offers in-built analytical tools which can further enhance the reporting and help management produce customized reports as per their needs and share different data types with different decision makers and stakeholders. The patient queue management system can also collect patient feedback. Multiple channels can be utilized to collect patient feedback such as on-premises tablets/kiosks, mobile apps, online portals, etc. The patient feedback is very important and can help management further improve their services and processes to align them with the patient needs.

Patient Queue Management System: Data Collection and Reporting

Conclusion

Patient and their families coming to hospitals, clinics, laboratories and other medical facilities are already anxious and at an un-easy position, which means they want to get the treatment or service a quickly as possible. In such situation waiting in long queues or in crowded waiting areas can further deteriorate their experience. That is why healthcare sector is rapidly adopting and implementing modern queue management systems to enhance patient experience and to drive performance. When it comes to a patient queue management system there are tons of different queue management systems available in Dubai, Sharjah, Abu Dhabi and other parts of UAE.

This can be very frustrated for the management or decision maker, therefore we have enlisted the important features and aspects of an effective patient queue management system in this blog. A good patient queue management system is exclusively designed for the healthcare sector to cater to their unique business needs. A patient queue management system can greatly minimize average patient wait time by improving patient flow and automating several processes. If you want to learn more about the subject or if you want our help to design and implement a customized queue management system for your healthcare facility, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

September 25, 2023

Badr Al Samaa Group (Oman) Acquired RSI Queue Management System

The Badr Al Samaa Group of Hospitals and Medical Centers is a well-known, well-reputed, and one of the largest medical and healthcare facilities in Oman, with a strong presence in several other countries as well. The Badr Al Samaa Group has more than 20 centers, 400 highly qualified and experienced doctors, and an army of nurses and support staff to ensure that patients receive extraordinary care and an exceptional experience during their visit to any facility of the Badr Al Samaa Group of Hospitals and Medical Centers. The Badr Al Samaa Group has deployed some of the most modern and technologically advanced equipment at all facilities to ensure that patients receive the highest level of healthcare. The Badr Al Samaa Group of Hospitals and Medical Centers started as a polyclinic in 2002 but has gained huge popularity and built a strong reputation across the GCC due to its extraordinary quality and standards in diagnostic, curative, and preventive medical care. Technology plays an important role in achieving success, which is why the Badr Al Samaa Group of Hospitals and Medical Centers is always proactively seeking modern solutions and technologies to improve existing workflows, processes, and patient experience. Therefore, the management recently decided to implement a brand-new patient queue management system at their facility to improve operations and streamline patient flow.

Patient flow and quicker service delivery play a crucial role in patient experience. Most patients coming to healthcare facilities are already anxious, worried, sometimes stressed, and even in pain. To comfort patients with different needs, any healthcare facility requires a highly efficient patient queue management system. A patient queue management system not only improves patient experience but also helps to drive efficiency and elevate staff performance. The Badr Al Samaa Group of Hospitals and Medical Centers shortlisted top queue management system providers and finally awarded the project to RSI Concepts. Our technologically superior queue management system and track record helped us win this project. The goal of the project was to implement a highly advanced patient queue management system to help the management gain better insights into patient journeys and aid administrative staff in improving their productivity and performance.

Our patient queue management system is exclusively optimized for modern healthcare and medical facilities, with a proven track record of successful implementation in many GCC countries. In recent years, we have implemented our system in Dubai, Abu Dhabi, Sharjah, and several other GCC cities, which has helped us to further refine and update it. The system we have deployed at the Badr Al Samaa Group of Hospitals and Medical Centers is equipped with smart software, digital signage, counter display units, interactive ticket dispensing units, and advanced audio announcement and customer calling features. The customer calling and announcement system is multilingual, and the system is also equipped with an advanced reporting module that can collect valuable business intelligence data and produce customized reports, further empowering the management and helping them to utilize the insights in decision-making processes.

Here are the remarks of our Senior Project Manager, Mr. Shehzad Asghar, who is the master architect of our queue management system and he also led the team that deployed our modern patient queue management system at Badr Al Samaa Group of Hospitals and Medical Centers:

“It was one of my best experiences working with the Badr Al Samaa Group of Hospitals and Medical Centers team. Both the management and teams are highly professional and super cooperative. Their cooperation helped us a lot in delivering the complete project on a slightly tight timeline. The initial response and user acceptance testing (UAT) were excellent, and the Badr Al Samaa Group of Hospitals and Medical Centers team admired and appreciated the features of our advanced patient queue management system. We will keep working hard to improve our services and solutions, and we look forward to extending our collaboration with the Badr Al Samaa Group of Hospitals and Medical Centers.”

Collaborating with Badr Al Samaa Group of Hospitals and Medical Centers, Oman’s foremost healthcare service provider, has been an absolute delight. Our commitment to each project is to tailor our services to meet the unique and very specific needs of our clients, ensuring that their requirements are not only met but exceeded.

September 18, 2023

Why Off-the-Shelf Solutions Fall Short: Advantages of Custom Software Development

The customer demands are rising, the competition is getting tougher day by day. Businesses are seeking tools and ways to gain competitive advantage to stay relevant in the market. UAE in particular is a highly advanced nation, with almost 99% of the population having access to internet. Businesses operating in Dubai, Sharjah, Abu Dhabi and other parts of UAE are well-aware of the importance of the digital experience. Whether it is your customers or employees, the digital interaction and platforms are dominating the modern day business landscape. Businesses wants to grow continuously and they want to optimize their operations and expenses to maximize the performance. High performing businesses not only grow rapidly but also achieve higher profitability. With the rise of technology the software have become an essential part of a business’s day-to-day operations. It is hard to comprehend if a business can survive on manual paperwork and management practices in this modern day and age. Typically any business tool or a software requires updates or upgrades after a few years, in some cases some software applications are entirely replaced with new more robust and innovative solutions. This is an ongoing ordeal, businesses regularly have to face situations where they need a new software application.

What is the Difference between Custom Software and Commercial Off-the-Shelf Software (COTS)?

When a business needs a new software they have two options, either they chose a ready-made commercial off-the-shelf solution or they get a custom software exclusively developed for their business needs. The custom software are the software that are developed for a particular user group or for a particular business, these tools and apps are developed to meet the design and functionality requirements of the business. However, the COTS or commercial off-the-shelf software are designed for a broader user-base, typically these software are general purpose or designed for a specific industry only. This is why when it comes to aligning the business needs with the features of the COTS, the ideal scenario is to choose a software that matches your 80% of the needs. The COTS can be purchased as a one-time charge or on a subscription based plan. The off-the-shelf software have comparatively less initial cost, and they are can easily deployed. A business can have a commercial off-the-shelf software (COTS) solution running within a day or two. However the custom software solutions are difficult to build, require research, have longer development time and could require months to test and deploy for the end-users.

What are the Advantages of Customer Software Development?

Now the question arises why the custom software development is gaining popularity and why businesses are preferring bespoke solutions over the commercial off-the-shelf solutions? Here are the key advantages of the custom software development which make them superior from off-the-shelf solutions.

Advantages of Customer Software: Unlimited Customization

One of the biggest advantage of a custom software development is that it offers unlimited customization. The COTS offer limited functionalities and in some cases there are different packages and plans with a different set of functionalities. Sometimes for just one or two additional functionalities a business might have to purchase a higher tier which also comes with a lot many other features which are not required or never utilized, but still the business will have to pay for them. The custom software development on the other hand is very flexible and offers unlimited customization, a business can have any features they want and as many features they need. There is no limit or restriction with custom software development, which enables businesses to build innovative features and align their software applications with their needs. The entire solution is built around the very specific business needs and requirements. Hence there is no gape left and the business can leverage the full potential of their software application. Adding a new features, or customizing an existing feature is not a problem at all. Businesses have full control over customization and they can also make the GUI aligned with their needs which also increase effectiveness and performance of the custom software.

Advantages of Customer Software: Flexible Upgrade and Scalability

The commercial off-the-shelf solutions are owned by the vendor or service provider, they only update them when they want. If your business grows and you needs increases you will either have to pay additional cost for scaling your software up or in some cases you might have to switch to an entirely different solution. This could be very expensive and problematic. However, the custom software development offers a great advantage, the entire software is built exclusively for your business hence you are the one who owns it, the entire software, and source code belongs to you. So, a business can have full control over it, they can customize it, scale it up, expand features, and upgrade the software whenever they need or want. You don’t have to bear hefty fees or you don’t have to switch to entirely different solutions in order to meet the increasing demands. The COTS are designed for a large user-base and they are designed as per industry standards, hence unless there is a large demand from most of their customers, they usually don’t make huge changes in their software. That is why sometimes when businesses are growing their needs are expanding and they need certain features they will have to migrate to entirely new software. Which is very time and effort consuming and also have huge cost.

Advantages of Customer Software: Easy Integration

One of the biggest challenge in implementing any new software application is the integration. The modern businesses rely on a highly integrated IT infrastructure and digital eco-system where information and data can flow seamlessly and made available for all users when then need it. The integration allow different software applications to communicate with each other in real-time and ensure all the users have the information they need and whenever they need. This is why the integration is usually one of the most crucial aspect of software development. When a business goes for a commercial off-the-shelf software (COTS) solution the integration options are always limited. This is why businesses sometime have to migrate and synch data manually which slow down several internal processes and it can interrupt various work-flows. However, with the custom software development the entire source code is in your control, you can mold it in any way you want and you can customize it to align with your integration needs. The capability of easy integration makes custom software far more superior than the COTS. Furthermore businesses can also customize their software whenever they are adding a new tool or software to their digital eco system which increase the compatibility and lifecycle of your custom software application.

Advantages of Customer Software: Data Privacy and Security

In today’s modern world the data privacy and security is one of the most important aspect of any software application. Any data leak could completely destroy a business, and we have witnessed huge enterprises falling and bankrupting after serious data breaches. From the customer standpoint if a business is unable to secure their data and is vulnerable to security breaches, they will immediately lose trust. Which could be devastating for your business growth and even it could jeopardize your business’s survival as well. When we think about the commercial off-the-shelf software solutions, we know that these solutions are offered by large and multinational service providers, who have top-notch security experts and tools at their disposal. However, the history has proven this wrong, we have witnessed mega security breaches and attacks on large enterprises in past. This is not due to negligence or any wrong doing at their end, usually the biggest reason of such breaches is that these large software are available for masses all over the world, which somewhat exposes their structure and make them more vulnerable. However, the level of exclusivity offered by custom software makes them unique, which means no one outside your team will have access to the important sections of your software. Above all your data will be stored with you and will not be hosted on a remote server which might be located on the other side of the world. This is what makes custom software more secure and offer higher levels of data privacy and protection.

Conclusion

Software are an essential part of modern day business operations. No matter which industry you belongs to or what is your business model, you must be using some kind of software applications to boost efficiency and productivity. Even the Microsoft Office we used on daily bases is a commercial off-the-shelf solution. The modern day businesses need to be proactive in order to meet the rapidly changing markets and ever-increasing customer needs. For that businesses needs a lot of different software applications and digital solutions. With the passage of time the businesses grow, hence they need highly scalable solutions to support their growth. Furthermore every business have different needs, different preferences and unique culture which requires unique solutions. When a business decides to implement a new software, they have two routes either they can chose a commercial off-the-shelf software solution or commonly known as COTS, or the business can acquire the services of a software development agency in Dubai, and go for the custom software development project. The custom software development offers many advantages such as the software is fully aligned with the business needs, it is exclusively built for the business keeping the user-preferences in mind, and furthermore the custom software offers flexible integration, scalability and unlimited customization which makes them ideal for the modern businesses.

In this blog we have discussed a few advantages of the custom software development and why the off-the-shelf solutions fall short on certain aspects. If you want to learn more about the subject or if you want our help to build a custom software application for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

September 15, 2023

Common Mistakes to Avoid in Custom Software Development Projects

The modern businesses are highly tech-driven and rely on multiple technological tools and software programs. A modern business operating system can consists of 10s of different software programs. That is not all the technology moves on a very fast pace, the techs which are considered top-notch today might go obsolete in just 3 or 4 years. This means a constant demand for technology and software. Furthermore a common consumer in UAE is very tech-savvy. Above all, businesses operating in Dubai, Sharjah, Abu Dhabi or any other part of UAE know that the UAE is one of the most competitive market in the region. This is what compels businesses to build excellent customer experience, highly productive organizational culture and cost-efficient operation. The modern technologies and software applications help the management to improve performance. Businesses can greatly improve their performance and growth by implementing right software solutions. The technology not only help improving the work-flows and internal processes but a right software solution can greatly help you enhance customer experience and gain higher customer satisfaction, which is a key to long term success.

On an average a business might look up to replace or upgrade an existing software application after just 3 to 4 years of time. The upgrades and updates are a constant process, businesses regularly keep updating their software ecosystem by simply tweaking existing tools or adding new software apps. There are different types of tools that are most common for all types and sizes of businesses:

ERP – Enterprise Resource Planning Software
CRM- Customer Relationship Management Software
Inventory Management Software
Communication Management Software
Asset Management Software
Social Media Management Tools
Accounting Software
Production and Operation Management Software

These software tools and countless like these are used by millions of businesses all around the world to drive efficiency and productivity in the day-to-day operations. When it comes to implement a software solution, there are two ways to do so. One is to acquire a commercial off-the-shelf software or the other is to go for a custom software development project. The biggest problem with the commercial off-the-shelf software or COTS is that they are designed as per industry standards which means most of your competitors will be using them, above all the COTS never fulfill 100% of your needs. Mostly businesses have to compromise on the features they can get, the cost and many other factors. However, the custom software development allow businesses to find a 100% solution of their unique and very specific needs without compromising on anything. That is what made custom software development so popular. In this blog we will discuss the common mistakes that every business can easily avoid in their custom software development projects to maximize the impact and ROI of their software application.

These software tools are used by millions of businesses all around the world to drive efficiency and productivity in the day-to-day operations.

What are the Common Mistakes to Avoid in a Custom Software Development Project?

Although the commercial off-the-shelf software doesn’t always fulfill your all business needs, but these tools can be deployed very quickly, in fact most of the times the vendor can make them up and running within a day or two after acquiring them. However, the custom software development is a long process, it requires a lot of research, sufficient knowledge of technology stack and frameworks your software will be based upon and a lot of time to develop, test, and deploy them. That is a lengthy process and most of the times businesses can make a lot of mistakes which not only prolong the development process, but it also increase the cost and sometimes those mistakes can greatly undermine the performance and efficacy of your custom software application. Here are some most common mistakes that business can easily avoid in their customer software development project:

Poor or Incomplete Project Plan
Misinterpretation of Requirements or SOW Document
Lack of Knowledge of the Required Resources
Strict Deadlines and Rushing for Completion
Sub-Standard Project Management Practices
Poor Communication and Lack of Documentation
Lack of Feedback or Ignoring the Feedback
Lack of Testing Framework

Custom Software Development Mistakes: Poor or Incomplete Project Plan

Most of the time when it comes to custom software development projects, the biggest reason to failure is the incomplete planning. A custom software development is a lengthy and complicated process, each and every step has to be planned thoroughly in order to stay on track. A proper plan ensures the final product is delivered as per the expectations and in timely manner.

Custom Software Development Mistakes: Misinterpretation of Requirements or SOW Document

For every custom software development project the requirement document which is also known as the SOW or the Scope of the Work document is very crucial. It serves as the road map for the complicated applications and ensures all features are designed as per the expectations. Poor choice of words, lack of technical details and generic language in this document can cause serious problems at later stages.

Custom Software Development Mistakes: Lack of Knowledge of the Required Resources

It is software development agency or team who is majorly responsible for the research but most of the time the software development team doesn’t spend enough time on researching for resources rather they hurry to start the development phase as quickly as possible. It is extremely important that businesses have some basic understanding and knowledge of the resources, tech stack and frameworks to be able to ensure the development team is choosing the best tools for your custom software development project.

Custom Software Development Mistakes: Strict Deadlines and Rushing for Completion

This is one of the most common mistake businesses made by pushing the development teams to meet all the deadlines, and rush for the completion and delivery of the project. However, this could seriously undermine the quality and efficiency of the product. It is important that you prioritize the deadlines, but leave some space to accommodate delays to let the project complete in the most natural way possible. When the team will work comfortably they are most likely to deliver outstanding quality.

Custom Software Development Mistakes: Sub-Standard Project Management Practices

There are two most common reasons for poor project management for a custom software development project. First is that usually the development teams doesn’t include the project manager or coordinator in all communications, and the second is that the project managers from the business also doesn’t want to involve in such communication, this can undermine their visibility on the development process.

Custom Software Development Mistakes: Poor Communication and Lack of Documentation

The communication is said to be the backbone for the any successful software application. Most of the time there is not proper communication between the development team vendor’s and business’s project managers which seriously undermines the progress and also cause problems disputes and disagreements at the end of the project. Hence a proper communication framework and documentation at each and every stage has to be done to make the project execution smooth and aligned with your business vision.

Custom Software Development Mistakes: Lack of Feedback or Ignoring the Feedback

Most of the time both businesses and the development teams doesn’t pay much attention on the importance of feedback and incorporating it in the project. The custom software development project consists of multiple stages, at each stage the developers must take feedback and the business must provide detailed feedback to refine the product and to rectify the problems. This will keep your custom software aligned with your needs and it is much better than doing it afterwards or at the end.

Custom Software Development Mistakes: Lack of Testing Framework

The testing phase is the most crucial for any software application. Keep it in mind that later on the users of the software would be your employees or your customers and a bad user experience will directly impact your business. Furthermore the security and technical testing is also crucial as it may handle sensitive data. Most of the time businesses doesn’t have a proper testing framework, and by framework I mean, a proper plan for who will participate in UAT, who will use the beta version, how the feedback will be gathered and how it will be utilized to improve your customized software? All these things should be planned thoroughly to ensure the supreme quality of your customer software development project.

Conclusion

The UAE is considered to be technologically much advanced than any other nation in the region. This is due to the government efforts, tech-savvy population, technology-oriented work culture, and highly competitive markets. Businesses are on a constant need to improve their operations, processes, customer services, products and communication. That is not all, the performance and productivity is a key to a sustainable long-term success. A business does need improvements but at the same time it also needs to minimize it operational cost or to optimize the overall expenses. This is what can only be achieved with the right technology and tools in your arsenal. The software plays a crucial role in any modern-day business’s success. Businesses of all types and sizes use multiple software and application to perform their day-to-day tasks and to effectively run their operations. This means that businesses need up-to-the mark software and tools in order to effectively operate. When it comes to the software, there are two major routes a business can take, one is simply acquiring a ready-made commercial off-the-shelf software solution or you can have a custom software development project which can help you build solution for your very specific and unique business needs.

The custom software solutions are great at full filling the needs of the business and they can also provide a great competitive advantage due to their exclusivity. If we consider the long-term ROI the custom software solutions are proven to be much more cost-efficient than the ready-made software tools. However, designing and developing a custom software solutions is not as that simple, a business needs to team up with a professional custom software development company in Dubai, or anywhere in UAE and they need to have adequate understand of the process in order to develop a high-quality product. In this blog we have listed the most common mistakes businesses made during their custom software development projects. Avoiding these common mistakes will enable you to develop a high-performing and reliable tailor-made software for your business needs. If you want to learn more about the subject or if you need our help to take care of your custom software development project. Please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

September 11, 2023

Building a Successful Email Marketing Funnel with Email Marketing System

Businesses in Dubai, Sharjah, Abu Dhabi and all across UAE have witnessed huge rise in conversion by implementing successful email marketing funnels with advanced email marketing system. There is a common misconception about the email marketing and email marketing systems, that there is a universal or standard framework which every business can follow to get the desired results. However, that mindset is the biggest cause of failure of email marketing strategies. According to several global studies, the CTR (click through rate), Open Rate and the conversion are consistently increasing since past 5 years.

Here it is also important to understand that not all emails are intended to make a sale, most of the email that businesses send to their customers are to build and nurture relationships or for communication. When we talk specifically about the email marketing, it is considered the most cost-efficient marketing channel with almost $40 USD generated against every $1 USD spent on email marketing. That is staggering, but for different industries the benchmarks are different. Furthermore each business have a different personality, a different audience and a completely different preferences and goals. That is why an email marketing system is essential for managing building modern email marketing funnels.

Building a Successful Email Marketing Funnel with Email Marketing System

What is an Email Marketing Funnel?

The email marketing funnel is basically an email campaign consists of a series of different emails designed specifically to mature a lead into conversion by nurturing it and communication the right message according to the targeted audience throughout the entire customer journey. In fact it is a tactics to effectively manage customer journey. The funnels are designed not only to convert but to retain and make them loyal customers. That is why it is a long-term strategy consisting of following stages:

Brand Awareness – Present your products/services and the value you offer
Consideration/Engagement – Identify the problems and position your products/services as the right solution
Conversion – Nurturing relationship and facilitating onboarding
Loyalty – Ensuring your customers are satisfied with your brand
Retention/Advocacy – Strengthen relationship, make improvements, offer new solutions

The email marketing funnel is not a standard framework with a set of rules and standard practices. It is in fact different from each business, based on the targeted audience, business type, and even brand personality, the email marketing funnel could be built to maximize the outcome. Every business need to set their goals and acquire insight to understand their targeted audience before setting up their email marketing funnel. Furthermore there is always a room for the improvements.

That is why an exclusive email marketing system is essential for designing a successful email marketing funnel. The email marketing system will help businesses quickly set up and execute their campaigns, it also help automating several repetitive tasks and can automatically handle different audience segments. The email marketing system is a great tool to quickly tweak and fine-tune your email marketing funnel to maximize the results.

What is an Email Marketing Funnel?

How to Build a Successful Email Marketing Funnel with Email Marketing System?

The email marketing funnels can be built easily with an effective email marketing system. The email marketing software help businesses to easily laydown and execute their plans and derive strategies which returns maximum ROI. Furthermore the email marketing systems are based on a powerful software which can be integrated with various internal systems and process.

The integration allow management to easily execute their strategies and measure the effects. Without a proper email marketing system it is extremely difficult to build an effective email marketing funnel. Here are a few simple steps to build a successful email marketing funnel while using an effective email marketing software:

Email Marketing Funnel: Research and Planning

For any successful strategy the planning is a must, and for planning you need proper research. For email marketing funnel the very first step is acquiring insights, doing research and understanding your needs. The research and planning should include:

Acquiring Insight: Starting with acquiring insight, gathering data and understanding customer needs and expectations. It is important to build a comprehensive record of changing customer preferences over the time and then plan your communication accordingly.
Customer Segmentation: You cannot simply send a single email to all of your customers. You should segment them on the bases of their demographics, product/service preferences and also geographical data. Segmentation will help you catering to the needs of your targeted audience.
Customer Journey Mapping: The customer journey mapping is extremely important. Usually businesses doesn’t pay much attention on building customer journey maps. The customer journey map is simply a visual and simplified representation of the steps that your customers had to take form the very first interaction or brand awareness stage to converting into a sale. Different customer segments usually have different needs and also take different route to convert.
Building Email Lists: For any successful email marketing campaign the absolute essential is the right email list. Every business should build an email list. For that you can build opt-in forms, subscription forms, and lead capturing forms. This will help you with segmentation too.
Setting up Goals: It is extremely important that your goals align with the high-level organizational goals and objectives. If your goal is to generate more sales your emails should communicate the value proposition, if you want to build loyalty, your email marketing funnel should be able to engage with customers to increase their satisfaction and gain trust.

Building a successful email marketing funnel requires targeting different customer segments and catering them a variety of different products, services and communication materials as per their needs. Which is only possible if you have an effective email marketing system in place.

How to Build a Successful Email Marketing Funnel with Email Marketing System?

Email Marketing Funnel: Chose the Right Email Marketing Tool

The success of any email marketing funnel depends on how you target the audience, what message you send to them and the right message at the right time is the key to success. This is nearly impossible without using a fully or semi-automated email marketing system. When it comes to email marketing tools there are tons of options available in UAE. Businesses often rely on cloud based services as well, however, there are several factors that you should consider while choosing a right email marketing tool for your business.

It is extremely important that you use a very effective email marketing tool to build you email marketing funnel. Here are the most important factors that you should consider while choosing a right email marketing tool for your marketing funnel:

Features
Price (Initial and Operational Cost)
Integration
Customization
Security and Privacy

When it comes to the features of an email marketing tool, the most important features are the tools to create the email template and the automation tools. Usually all email marketing systems comes with two basic content creation tools, a text editor, and an HTML customizer. Some email marketing tools also comes with a drag-and-drop type content customizer. It all depends on your needs, the HTML editor is the most preferred and commonly used template creation tool.

The success of any email marketing funnel depends on how you target the audience

The integration is one of the most important features, which could have different challenges with different off-the-shelf email marketing tools. The integration helps automating the email campaigns. For example if you are planning to send post-sale emails with follow up surveys or any content, you can integrate your email marketing system with your ERP, or customer database and sales management system which will send a trigger when a new sales is made and the email marketing tool will automatically sends a pre-set email template to the customer.

You can personalize emails for customers and automate the entire funnel, you can send occasional greetings, newsletters and follow up emails, automatically. The customization is another important factor which allow you to keep up with the market trends and enables you to adopt to new practices and add features that suits your needs down the road. Most of the off-the-shelf solutions doesn’t allow any customization and the ones who allow it, offer very little and very expensive customization. If you are using a third-party email marketing tool or a cloud-based solution your data and content is hosted with service provider, you will have limited control and authority over it.

The integration is one of the most important features, which could have different challenges with different off-the-shelf email marketing tools

However, if you are using a customized email marketing system you can avoid all these problems, you can customize is as per you needs, you don’t have to pay hefty fees for upgrades or customization. You are not bound to a single service provider, you can host your data and content with yourself and as you may please. The custom email marketing system is a software which is exclusively designed for your business needs. You can acquire the services of a custom software development agency in Dubai like RSI Concepts or you can have in-house team to develop the custom email marketing tool as per your needs. The ownership rights belongs to you your business, you are not bound to service provider for anything, you can have another team to maintain, manage and customize your bespoke email marketing system.

The final and most important thing is the cost. The cost of a ready-made email marketing system is usually higher, as they are providing you the platform and also the email server which you are using to send email. If you are a small business, you might not require a separate email server. If you are a mid-sized or large enterprise you can easily acquire a third-party email server to utilize with your custom email marketing tool. Altogether the ROI of a custom email marketing system is much higher than a commercial off-the-shelf or cloud-based email marketing tool.

A custom email marketing system is a software which is exclusively designed for your business needs

Email Marketing Funnel: Brand Awareness and Building Lists

Now that you have a clear goal and right tech in place, it is time to start implementing your strategy and plans. The very first step of any email marketing funnel starts with brand awareness stage. At this stage you communicate your brand message, acquire subscribers and build lists. The prime objective of brand awareness campaign is to get as much contacts of your prospects as possible. If you communicate your brand values and produce enough appeal in your content, you will get higher conversion rate at this stage.

There are different tools and channels which can be used for brand awareness campaign. You can embed email subscription in your website and mobile apps. You can set up pop-up forms to collect lead data and you can run adverts on digital platforms to collect as many leads as possible. Because on later stages you will be nurturing these leads to generate sales. You should use lead magnets in your digital campaigns, whether it is a landing page, YouTube display ad, Google search ad, Facebook Ad or Instagram Reel, the lead magnet strategy will help you to collect more leads.

A lead magnet is simple an incentive or appeal to attract prospects and to compel them to take time to fill in the lead form or to provide you their email address. Once you got that start with the welcome series emails where you introduce your brand, different solutions you are offering and present the value your products and services can provide.

The very first step of any email marketing funnel starts with brand awareness stage

Email Marketing Funnel: Consideration – Nurturing Your Leads

With a successful brand awareness campaign now is the time when your prospects are seriously considering your brand and comparing it with their existing brands and any other available solutions they can avail. This is a very crucial stage. At this stage you should build trust by positioning your products, services and solutions as the ideal solution for your prospects’ problems and needs. This is the time when your emails will tell your prospects the true value of your products, services and solutions and what made your brand and your solutions unique and better from other competitors. Your emails should communicate your value proposition, unique selling point and ROI of your solutions.

At this stage your communication should build a sense of urgency to encourage your leads to quickly convert, and also address the most obvious concerns they could have. Ensure your prospects you will provide them good support and service. Studies have revealed that more than 80% of the prospects genuinely consider the rating and reviews of the other customers and this can greatly influence their decision. That is why it is important to include user-generated content, testimonials, customer rating, case-studies and even some free resources which will help you building gaining their trust. You should also include comparisons of your products and services with your leading competitors to give confidence to your prospects.

At this stage you should build trust by positioning your products, services and solutions as the ideal solution for your prospects’ problems and needs

Email Marketing Funnel: Conversion and Onboarding

The most important stage in customer journey is the conversion and onboarding, because that can also be counted as the first comprehensive experience your customers will have with your brand. This is where you should be able to utilize the advance customization and template creation tools of your email marketing system. It is extremely important to make your onboarding simpler and quicker. You should also design a series of emails which share promotions, offers and you can bundle them with freebies and special discounts to encourage your prospects to convert. Here an important thing to consider is that if your emails are too much pushy then it will repel your customers.

It is better to use professional language, eye-catchy graphics with an adequate topping of urgency. Creating urgency is crucial, it will help you keeping your customers focused and not leaving them enough room to do comprehensive research which might change their mind. The onboarding process should be simpler, do not include long forms and complex steps in the onboarding process. Your email should be able to provide a clear and easy-to-follow path to conversion with adequate information and resources which can help your customers to convert conveniently. Any obstacle or complication at this stage will cost you a potential customer.

It is extremely important to make your onboarding simpler and quicker

Email Marketing Funnel: Building Loyalty

The customer journey doesn’t end at conversion, in fact a marketing funnel must include a comprehensive series of emails which are designed to keep your customers engaged. It is important to have a proper loyalty program in place. Your email marketing funnel will help you to achieve more customer loyalty with your loyalty program. You can share regular promotions, exclusive offers for customers, personalized communication, and loyalty rewards to obtain your customers’ loyalty.

At this stage your communication should keep your customers engaged for example, you can create and share content which help your customers to effectively utilize the features of your products, services or solutions. At this stage collecting customer feedback, encouraging them to participate in polls contests and draws will increase their engagement. The customer engagement drives customer loyalty and help strengthening the relationship between a brand and its customers.

Your emails should convey the message that you value your customers and how important they are for your business, you can do so by appreciating their loyalty, offering discounts or special deals, etc. An email marketing system will help you set-up scheduled campaigns and it will also help you personalizing your emails which are more effective than generic emails.

You can share regular promotions, exclusive offers for customers, personalized communication, and loyalty rewards to obtain your customers’ loyalty

Email Marketing Funnel: Increasing Retention

Customer retention is somewhat similar to building loyalty. However, the core difference between the two is that in your customer retention campaigns you include both your new customers and existing customers as well. The customer loyalty is an ongoing process, you will have to keep nurturing your relationship with your customers in order to retain them and get repeated business from them. The customer retention is not only important for getting repeated business, but it will also help you establish a strong and positive brand identity.

The customer retention campaigns will help you maximizing the customer lifecycle which will maximize your ROI. The customer retention campaign is also more targeted, you must segment your customers on the bases of their purchases/subscription, their preferences, interests and demographic data. A good email marketing tool will help you setup multiple email templates for multiple customer segments. You should also focus on the active customers rather than each and every contact is your list. When you will focus only on active customers the chances to get another sale are very high.

The customer feedback also plays very important role in customer retention. You can integrate your email marketing system with a customer feedback system and execute a closed-loop customer feedback campaign which will further help you strengthening the relationship with your customers. When you increase customer engagement, share useful information, offer them personalized and exclusive deals/discounts, and keep them up to date your customer retention increases.

The customer retention campaigns will help you maximizing the customer lifecycle which will maximize your ROI

Conclusion

The email marketing is one of the oldest digital marketing method and still it is one of the best digital marketing method. According to studies a business can generate up to $40 USD on each $1 USD spend on email marketing. However, simply just sending emails to your customers or prospects is not enough. The business operating in Dubai, Sharjah, and Abu Dhabi or anywhere in UAE are actively utilizing emails to communicate with their customers. However, most of the businesses are unaware of the impact of a successful email marketing funnel.

In this blog we have discussed what an email marketing funnel is and how businesses can easily build a successful email marketing funnel with the help of an effective email marketing system. The email marketing system is a very powerful software tool, which is used to streamline email communication and marketing for a business.

The email marketing tools help automating email campaigns and also enable businesses to send hyper-personalized emails to maximize the impact and ROI. There are two types of email marketing tools, the commercial off-the-shelf tools and the customized email marketing systems. The custom email marketing tools is much superior as it will be designed exclusively for your business and according to your needs.

You can also start with a cloud-based system and build your email marketing funnel. If you want to learn more about the subject or if you want our help to design and develop a customized email marketing system for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

BLOG OF RSI CONCEPTS

Why Businesses Prefer Custom Software Development over Off-the-shelf Solutions?

How much Custom Software Development Costs?

Important Factors That Influence the Cost of Custom Software Development

Cost of Custom Software Development: Software Complexity

Cost of Custom Software Development: Development Team

Cost of Custom Software Development: Technology and Platform

Conclusion

What is the different between email marketing and email communication?

How to Design an Effective Email Marketing Campaign?

Effective Email Marketing Campaign: From Name

Effective Email Marketing Campaign: Subject Line

Effective Email Marketing Campaign: Preheader Text

Effective Email Marketing Campaign: Email Body or Body Content

Effective Email Marketing Campaign: CTA Button

How to Avoid Email Filters and Improve Deliverability?

Conclusion

Why do You Need a Custom Software Development Project Plan?

How to Setup a Successful Plan for your Custom Software Development Project?

Custom Software Development Project Plan: Step 1. Define High-Level Workflow

Custom Software Development Project Plan: Step 2. Define the Scope of Your Project Plan

Custom Software Development Project Plan: Step 3. Define Success Factors and Project Outcome

Custom Software Development Project Plan: Step 4. Estimate the Project Workload

Custom Software Development Project Plan: Step 5. Scrutinize the Estimation

Custom Software Development Project Plan: Step 6. Setup and Define Milestones

Custom Software Development Project Plan: Step 7. Resource Forecasting

Custom Software Development Project Plan: Step 8. Consider Changes and Obstacles

Custom Software Development Project Plan: Step 9. Conduct a Thorough Post-Project Review

Custom Software Development Project Plan: Step 10. Service and Maintenance

Conclusion

What is Integrated Queue Management System Smartphone App?

What are the Benefits of Integrated Queue Management System Smartphone Apps?

Integrated Queue Management System Smartphone Apps: Remote Sign-in and Virtual Queues

Integrated Queue Management System Smartphone Apps: Better Waiting Experience

Integrated Queue Management System Smartphone Apps: Appointment Booking Features

Integrated Queue Management System Smartphone Apps: Branch Locator

Integrated Queue Management System Smartphone Apps: Better Staff Performance

Conclusion

What makes Custom Software Development the Ideal Solution for your Business?

Top Custom Software Development Trends that are Reshaping the Industry

Top Custom Software Development Trends: Progressive Web Apps (PWA)

Top Custom Software Development Trends: Web 3.0 and Blockchain

Top Custom Software Development Trends: IoB and IoT

Top Custom Software Development Trends: Microservices Architecture

Top Custom Software Development Trends: DevSecOps

Top Custom Software Development Trends: Artificial Intelligence (AI)

How Top Trends in Custom Software Development can Help your Business Grow?

Conclusion

How Patient Queue Management System is Different from other Queuing Systems?

What are the Important Features of a Patient Queue Management System?

Virtual Queuing Features and Remote Channels

Third-party System Integration

Announcements and Notification Center

Data Collection and Reporting

Conclusion

What is the Difference between Custom Software and Commercial Off-the-Shelf Software (COTS)?

What are the Advantages of Customer Software Development?

Advantages of Customer Software: Unlimited Customization

Advantages of Customer Software: Flexible Upgrade and Scalability

Advantages of Customer Software: Easy Integration

Advantages of Customer Software: Data Privacy and Security

Conclusion

What are the Common Mistakes to Avoid in a Custom Software Development Project?

Custom Software Development Mistakes: Poor or Incomplete Project Plan

Custom Software Development Mistakes: Misinterpretation of Requirements or SOW Document

Custom Software Development Mistakes: Lack of Knowledge of the Required Resources

Custom Software Development Mistakes: Strict Deadlines and Rushing for Completion

Custom Software Development Mistakes: Sub-Standard Project Management Practices

Custom Software Development Mistakes: Poor Communication and Lack of Documentation

Custom Software Development Mistakes: Lack of Feedback or Ignoring the Feedback

Custom Software Development Mistakes: Lack of Testing Framework

Conclusion

What is an Email Marketing Funnel?

How to Build a Successful Email Marketing Funnel with Email Marketing System?

Email Marketing Funnel: Research and Planning

Email Marketing Funnel: Chose the Right Email Marketing Tool

Email Marketing Funnel: Brand Awareness and Building Lists

Email Marketing Funnel: Consideration – Nurturing Your Leads

Email Marketing Funnel: Conversion and Onboarding

Email Marketing Funnel: Building Loyalty