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Four Compelling Reasons Why Your Business Website Needs a Blog

So you have a well written website for your business. Then should be you leveraging content marketing in the form of blogs on your website? This is a question faced by many a business today. We understand your predicament. Here are four compelling reasons why you should be adding blogs to your great business website.

Engage with your customers

Your business website does what it needs to. Showcase your organization, your products, and services. However it is a one way communication. You do not get to hear from your clients. Blogging is a medium through which you can directly engage with your clients and help them voice their comments or concerns. People usually provide feedback or reviews when you actively seek them. A corporate blog would help you in being in touch with your customer base and gauge their pulse.

Engage with your customers
Engage with your customers

See Also: Web Design and SEO

Market Your Products and Services

While there are many ways to do online marketing, deploying content marketing through blogging is a definite path to success. Your corporate blogger can subtly serve as a tool to talk about your products as services. While other platforms of search engine optimization and online marketing or digital marketing can be restrictive either due to the word limit or the cost factor, your blog gives you the freedom to describe your products and services in detail, with no such restraints.


RSI Completes Euro Med Web Design and Development Project

RSI Concepts, a well known web design company in Dubai, finally completed the website redesigning project of Euro Med Clinic, a premier medical center located on Jumeirah Beach road – Dubai. This project is definitely another feather in our cap as it showcases the creative side of our web design dubai service. This was a challenging project for our website development team but our web designers and developers take pride in taking new challenges and delivered the project well ahead of time. The earlier version of EuroMed website was in complete disarray and was definitely not meeting the latest web and seo standards. Being a reputable web design company in Dubai, RSI knew it very well from the onset why EuroMed website needs an urgent makeover.


RSI Designs Breath and Health Website: Proves Its Mettle as the Top Web Design Company in Dubai

Exceptional web design and incredible navigability are the service hallmarks of RSI Concepts – a leading name in the field of web design in Dubai. The company was recently offered the prestigious project of designing a comprehensive website for Breath and Health, a premier wellness center in Dubai aimed at helping people transform their lives by focusing on their lifestyle and improving their overall health.


Invest Bank Employs RSI’s Web Design Service to Get an Online Image Makeover

Established in the year 1975, Invest Bank (formerly known as Investment Bank for Trade and Finance) has become one of the largest banks in the Emirates of Sharjah. In over three decades of operations, this public shareholding company has not just consolidated its structures and transformed into a diversified, full service financial institution, but has also become one of the foremost corporate banks in the UAE. Its steady growth can be attributed to its commitment to building lasting consumer relationships, whilst evolving with the changing times and trends.


TheSocially nominated for global design awards

RSI Concepts, a website design and development company based in UAE, is proud to announce that its newly rolled out site is nominated by CSS Awards for their global web designing awards. We have been shortlisted alongside global giants which in itself is a commendable achievement. TheSocially, which is the web and online marketing department of RSI Concepts, has been working hard to standardize its web designing practices and this nomination has further endorsed our efforts in this regard.


Website Design and SEO

With SEO (search engine optimization) being a big consideration when designing a website. The designer has to make certain design sacrifices to accommodate SEO. As search engine optimization doesn’t always compliment web design. However, it’s all about striking a balance between the two. Some of these compromises are as follows.

Flash

Flash may be pretty and look cool but isn’t helpful in SEO. The content of Flash can’t be fully read by search engines so all the text in a Flash file won’t be read by the engines and this can cause problems because when a search engine spider enters the website it will see it as containing no text therefore not appearing relevant to any search queries. Search engines love text and the more you have on your website the better. Therefore, this is why Flash isn’t a good idea. However, if used sparingly Flash can be a good asset in your web design as long as you also include plenty of relevant text.

See Also: A Few Tips on How to Create an SEO Friendly Web Design

Image Links

An image link may also not be the best choice for search engines, although it’s still a link and will be taken into consideration as a valid link by the engines; from an SEO standpoint, you would be far better using a text link with proper optimized anchor text for the relevant keyphrase. A way around this can be supplying both a cool graphic as an image link and somewhere on the page a text link pointing to the same location. JavaScript drop down menus suffers from the same problems and the same solution should be applied.

See Also: Web Design and Its Role in Branding

If you’re looking for web design, I would say that this company is great as they have a vast experience in both web design and SEO, so know how to make them work together so you have a great looking web design that is also search engine friendly.

Text and Color

If you text color is similar to the color of the background color of the web page this can also cause problems as spammers used to use this technique to hide text. They would make the text the same color as the background so you couldn’t see it. However, the search engines would be able to and the spammer would stuff key phrases in the page to falsely increase its relevancy. However, the search engines have wised up to this and have advanced techniques to combat this. Font size should also be of a good size don’t use small font sizes as this can also be considered as spamming.

See Also: Responsive Web Design Tips to Keep Up With the Current Trends


Disclaimer: All graphics/images are copyright to their respective owner unless stated otherwise. If you are the owner or you want to remove any of the graphic/image from this page please contact us HERE.


Effective Web Design for SEO

Popular websites employ a combination of excellent web design and proven SEO principles. In this context, the first page of your web design is very important – it will either attract your visitors or repel them. Having good design with poor content or excellent content with loud and unattractive aesthetics will only push away potential customers. Use the following guidelines to create a web design that is effective as well as search engine friendly.


How To Come Up With A Good Web Design?

Creative Web Design

Web design is very important when you want to have a successful online business or a center for information. This is because this is the first thing that people come across when they visit the site to either make them stay or look for something better. One therefore has to take a lot of caution with this to come up with something that people will enjoy. The first thing you need to think about your web design is the content that will be displayed. Try and come up with something unique that people will like.


Web Design and SEO – Does it Really Matter?

These days I have come upon a lot of web designs which might not have an aesthetically appealing look but still manage to draw enough traffic. So the most important question is whether ‘Design of Websites is all that important. From SEO view and Search Engine point of view, web design is not all that important. After all Google bots and spiders that crawl through your websites will not have any appreciation of the aesthetic elements of Web design.