Recently, the company who I work for wanted to change their web design. It needed an update, a new look, a different feel. It wasn’t the print media we needed, we needed a more demanding online presence. The initial meeting is the usual, figure out what it is the company needs, is it: an eCommerce web design, one with a shopping cart, how the brand can benefit from Search Engine Optimization and easy to navigate web design? The next step though, of you speaking to multiple people in the design agency has some what changed.