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Category: Search Engine Optimization

How to use Blog for eCommerce Website to Increase Conversions

Leverage Blogs for Conversion in eCommerce

The general misconception in the minds of many an eCommerce organization is that blogs do not add value or be used for product promotion for the site. This misconception is also held by any website and web design agency. However recent studies point otherwise. Websites in general and eCommerce portal in particular, have more to gain by having insightful blogs in their websites.

How to use Blog for eCommerce Website
How to use Blog for eCommerce Website to Increase Conversions

Content Marketing plays a vital role in boosting sales and garnering organic traffic into an eCommerce portal. In a good content marketing strategy, blogs are an important tool. This blog is focused on elucidating three methods through which blogs can be used to up the conversion rates in your eCommerce website.

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How to Design a Landing Page for Online Marketing Campaign – Basics

Three Ways To Use Landing Page Design To Propel Online Marketing Campaigns

You may be a business, marketing agency, web studio or an individual embarking on an online marketing campaign to promote your products or services. Wise move. Have you given thoughts to the design of your landing page? Do you know that your landing page design can have a significant impact on your online marketing campaigns? (Email Marketing or Paid Ads or Search Engine Optimization)

The landing page is the page on your website which is first viewed by the customer. The landing page is the first communication which happens between you and your client. Given that the objective of launching online marketing campaigns is to market your organization or brand, it is essential to pay a lot of attention to the web design of the landing page. A very usable and user friendly landing page design will gather more viewers and lead to more conversion.

See Also: Flat Web Design: A Glimpse on the Popular Trend!

A user friendly landing page design will gather more viewers
How to Use Landing Page Design to Propel Online Marketing Campaigns

Here are three ways on how you can use landing page design to catapult the efficacy of your online marketing campaigns:

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Three Tips for Design of Products Page of eCommerce Web Sites

Learn how a separate web design of a product’s page of an eCommerce web site can add value

The web design of an eCommerce websites can make or break the business, literally. While care should be taken to enhance usability during the entire web design and development process, additional importance should be given for the web design of the product pages. The reason for this is that customers come to an eCommerce website to shop. If the products page is not usable, then the customer will not come back or buy from your site. The focus of this blog is to provide actionable tips for the web design of product pages of an eCommerce website.

See Also: How to Design a Landing Page 

eCommerce Separate Product Page
eCommerce Separate Product Page Can Increase Conversions

Fast Loading and Quick Response Time

The web design of the product pages of an eCommerce website should facilitate swift loading of the page. Complex web designs should be avoided like plague. Designers should opt for simple and easy to load pages, which drastically reduce the customer’s waiting time. A quick response time is paramount as online shoppers do not like to wait for long after every click. The quicker the response time of an eCommerce website, the happier is the customer.

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Web Design and Its Role in Branding

More often than not, organizations and entrepreneurs are looking to build a brand. In today’s age, one can no longer ignore the potential of Internet and Online Marketing for creating a brand. So what is the connection between Web Design and Branding? This blog seeks to answer this question.  Web Design plays a major role creating your brand, both directly and indirectly.

Role of Web Design in Creating a Brand Indirectly

A great User Interface, a fantastic navigation, and a spectacular user experience are the quintessential of a good web design. A unique and user friendly Web Design provides the user with a memorable feel and leaves a very positive impact in their minds. A unique Web Design also directly engages with the visitors and intrigues them.

See Also: Why Your Business Website Needs a Blog?

Role of Web Design in Creating a Brand Indirectly
Role of Web Design in Creating a Brand Indirectly

A good web design not only communicates what your organization and brand is about, but also captivates the user’s attention and makes them explore more about your organization. This results in an indirect branding of your work.

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Five Reasons Why Web Design is Important for eCommerce Websites

Web Design is definitely important, no matter what kind of an enterprise it is. However web design plays an even more vital role in eCommerce Portals.  Here are five reasons which throw light upon the importance of web design in an eCommerce Website.

Web Design for Finding the Product

People who visit an eCommerce portal are shoppers. They are looking for a certain product. Depending on the nature of your website, your website should intuitively showcase the product which a shopper wants to buy. On one hand you should do a research on what are the main products which are sought buy a buyer. On the other hand, a simple and clean web design will ensure that the relevant products are featured prominently so that a user can easily find them. Check out our web design and development section for professional advice.

Web Design for Finding the Product
Web Design for Finding the Product
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Five Important Tips for a User-Friendly Navigation in Your Web Design

Navigation plays a very significant role in Web Design, which is automatically related to a great user experience. If you are developing a website, planning for the website navigation is very crucial, and is to be done right at the beginning. The premise of this blog is to provide with five important tips related to navigation, which can render a very user friendly web design.

Pay Heed to the Technologies Used in Web Designing

One of the most important pointers to be considered for navigation is the technologies which are being used. Any technology which is cumbersome to incorporate in your navigation bar is not going to be user friendly. Hence avoid it! A clean and simple User Interface is what a user wants. Therefore, avoid fancy stuff like Flash which hinders even the creation of your navigation bar.

Technologies Used in Web Designing
Technologies Used in Web Designing

See Also: How to Create an SEO Friendly Web Design

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Responsive Web Design Tips to Keep Up With the Current Trends

A Responsive Web Design is one in which the structure of web designing is created keeping the user viewing experience in mind. A responsive web design will provide the user with the best viewing experience immaterial of the device on which the web site is viewed upon, mobile friendliness being paramount. Currently Bootstrap has been widely used by the web designers in Dubai – UAE for making responsive web designs.

Responsive Web Design Tips to Keep up with the Current Trends
Three Responsive Web Design Tips to Keep Up With the Current Trends

Current data on the number of smart-phone users and users browsing through mobile phones indicates that there is a compelling need for any website to be both desktop friendly and mobile friendly. For any website to be viewed on a wide array of devices including mobile phones, one should either restructure the web design to make it a responsive one or have a separate mobile site. While the costs of restructuring the existing website design into a responsive web design may be a limiting factor, in the long run mobile sites require more resources. Therefore it is prudent to opt for a responsive web design.

See Also: Flat Web Design: A Glimpse on the Popular Trend!

The web design space is always in a flux and web designers are usually pressurized to come with website designs which remain in vogue for many years. The focus of this blog is to provide three essential design tips for creating a responsive web design. Adopting these will ensure that your website keeps up with the rapidly evolving trends of the market.

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Local and Regional SEO for Small Businesses – An Overview

In today’s connected world, SEO is required even by small businesses to tap into markets specific to the location or region.  Internet Marketing has become an essential feature of every marketing strategy, irrespective of the size of the business. The focus of this blog is to provide an overview of the important role that Local and Regional SEO plays in the growth of Small Businesses.

Local and Regional Search Engine Optimization

As you may know, Search Engine Optimization is a method to generate online traffic without resorting to paid advertisements. Local or Regional SEO are pivoted around getting a high rank on global search engines like Google, Yahoo and Bing for searches specific to a location or region.  Local or Regional SEO are very useful for small businesses as they are very cost effective.

See Also: The Importance of Web Design and SEO on Internet Marketing

Local and Regional Search Engine Optimization
Local and Regional Search Engine Optimization
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How to Chose a Web Hosting

So you have a domain for a website or a blog which needs to be hosted. What do you do? How do you go about choosing the web hosting service best suited for you? Keep these three important factors in mind!

Define Your Content and User Traffic

The first step to take is to evaluate the kind of content your website or blog is going to contain. Also it is good to take measure of the kind of traffic you expect. Of course, when the traffic increases you can opt for a web hosting which can handle it. However you have to start somewhere and it makes sense to take stock and have a rough idea to decide where to start from.

define-your-content-and-user-traffic
Define Your Content and User Traffic

See Also: How to Choose Your Domain Name

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