If you want to leverage your business online, Google My Business (GMB) is one of the best tools you can rely on for Search Engine Marketing. You can trust the best online marketing company in Dubai to follow the standard practices to ascertain that your business gets the appropriate visibility on Google Maps.
What is ‘Google My Business’?
If you want your business to be searched and located, this tool can come in handy. It seamlessly enables businesses to manage their online presence in Google search as well as in Google Maps. Your appearance online does make a huge difference, especially when people search for related information online and your business name features on the GMB “knowledge panel”, it becomes easier for people to connect with you.
Top advantages of using Google My Business
If you are hiring a paid digital marketing services for your online enterprise that adheres to the good practices, your business can benefit manifold times from it.
Firstly, your business becomes more visible on Google search. Secondly, your customers can connect with you promptly by directly accessing the website link provided. Thirdly, GMB opens your website to more traffic and social media channels as well.
It’s important to have an optimized Google My Business page so that the search engine understands your business better. Some of the basics that your potential customers will be able to know about you include:
– Who you are
– The variety of products you sell and the services provided by you
– The place you are located at
– What your site entails. With this information, they can peak into your site for more information on what they are scouting for. Top digital marketing companies in Dubai make sure that relevant information about your company is fed to Google so that your GBM listing can appear on more types of searches. The chosen digital marketing services can add your location as well to improve accessibility.
5 Steps to optimize Google My Business
Fill in your business information
Information such as business name, address, contact number, business category and hours of operation at least. With this people will be able to conveniently reach out to your business. Add a brief description to define your business. A good digital marketing company will make sure that your information on the website matches that on Google My Business page. You can use the Google listing to highlight your business category as that adds a lot of value. Selecting a primary category and relevant secondary categories can be helpful. Use the 750 character limit to wisely describe your product or services and whatever additional you want to communicate to your audience. Note that your business descriptions can improve the search rankings on Google.
Upload additional information
Adding a few images of your products, store, and street view can urge customers to visit your store. Some photographs of your store staff, team and items on display can appeal to the audience. If you’ve had happy customers, you can encourage them to upload a few images to your GMB page. If you run a restaurant, this can work very well for you. Keep a check on what is being uploaded by customers so that you can delete any offensive images, poor quality ones or those mistakenly uploaded from your GMB page.
Value the reviews
Reviews appearing on your GMB page can make a big difference and respond to them can influence your potential buyers. Remember, nothing goes unnoticed in the public domain. So even if there’s a negative review, don’t shy away from it. Also, encourage your regular customers to post their genuine feedback. It improves transparency.
Promote events and offers via posts on GMB
With Google’s posts, your content can be displayed on Google Search and Google Maps in the GMB knowledge panel. This means you have an opportunity to link special offers, promote your products, share blogs, e-book downloads, upload company news and more on upcoming events.
Connect with your audience through videos
Uploading videos on events at your store is a brilliant way to communicate with your customers and engage them. Simply, upload them on your GMB page either as a post or as auto-play videos to catch the buyers’ attention. Try to keep it crisp and within 100 MB. If you are uploading videos as posts, it can be done as GMB knowledge posts and give your audience more power on deciding why they should choose your products over that of your competitors.
With those tips on how to use Google My Business, you can position your local business ahead of your competitors in the market.
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