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Category: Customer Feedback System

Understanding Customer Sentiments by Implementing a Modern Customer Feedback System

Dubai is a central hub for business activities in the region and providing a doorway to access Africa, Middle East, Asia and European markets. Major cities in UAE like Dubai, Abu Dhabi, Sharjah and other emirates are home to international commerce, trade and businesses. It is due to the super business-friendly government policies, world-class infrastructure and dynamic business landscape which is attracting thousands of investors every year. This makes UAE a great business hub, thus also raising the competition.

In general the customers have higher purchase power, they are more tech savvy and highly demanding. Every increasing customer needs and highly competitive markets demand businesses to be more aligned with customers by acquiring deeper understanding of customer sentiments. Offering high-quality products and services alone is not enough for success, businesses must have to align themselves with customer needs, desires, and expectations. Businesses often invest huge amount of resources in improving internal processes, adding features to their products, introducing new services and enhancing customer experience.

However, most of the time businesses are making such decisions on the bases of experts’ opinion, competitive market research and various other factors, while totally undermining the customer sentiments. Which sometime could cause huge failures too. In this blog we will discuss how businesses can understand customer sentiments by implementing a good customer feedback system.

Understanding Customer Sentiments by Implementing a Modern Customer Feedback System
Understanding Customer Sentiments by Implementing a Modern Customer Feedback System

What is Customer Sentiment Analysis?

A customer sentiment analysis is a systematic approach of understanding and interpreting the customer attitude, emotions and opinions a customer shared or expressed towards your brand, employees, products, services or his/her overall experience with your business. It is a much deeper understanding of customer feedback than that of what we usually do. When it comes to customer feedback businesses often thinks of collecting feedback data using various manual or digital channels such as printed feedback forms, happiness meter, NPS Score, social media polls, or rating at a website.

However, the customer sentiment analysis is collecting all that data, running it through a system and understanding how the customer actually feels while sharing a certain opinion. The primary objective of performing a customer sentiment analysis is to understand how your customers feel about a particular aspect of your business such as new product features, customer wait time, service quality, online self-service channel, etc. Thus the customer sentiment analysis goes beyond tradition categorization of customer feedback such as positive, negative or neutral and offers a much deeper, accurate and better understanding of customer sentiments, enabling businesses to make more informed decisions and raise their chances of success.

See Also: 10 Ways to Collect Customer Feedback

What is Customer Sentiment Analysis?
What is Customer Sentiment Analysis?

How Customer Sentiment Analysis is Different from Traditional Customer Feedback?

The customer feedback collection is a common practice, businesses regularly ask customers about their feedback, suggestions or opinion. Usually a customer experience manager is in charge of executing the customer feedback drive. Business often go for a closed-loop customer feedback collection method which is much better at building relationship and increasing customer engagements.

However, all traditional customer feedback methods lack in providing a deeper understanding of customer sentiments. This doesn’t mean the customer sentiment analysis is a completely different process, no, it is same as collecting customer feedback, but the major difference is at how you process the feedback data. Here are some key components of customer sentiment analysis which distinguish it from traditional customer feedback management processes:

  1. Text Mining: This is the most common sentiment analysis method, it enables businesses to collect valuable insights from textual feedbacks, such as survey responses, suggestions, customer reviews, social media interactions, and all other textual forms of customer feedback.
  2. Natural Language Processing or NLP Analysis: That is a modern and one of the most complex form of analysis, it uses modern AI (artificial intelligence) and smart algorithms to analyze written or spoken feedback and provide context, sentiments, and semantics of the feedback data.
  3. Contextual Analysis: A contextual analysis is done using advanced analysis tools and certain feedback techniques which enable businesses to understand the actual context in which the customer has expressed certain sentiments to avoid misinterpretation.
  4. Sentiment Classifications: Once collecting customer feedback data and analyzing it to identify different sentiments, we must classify them in certain pre-define categories. These categories are more granular then just positive, negative or neutral and help taking right decisions.
  5. Machine Learning (ML): This is one of the most modern sentiment analysis technique, usually medium and large sized businesses implement it. An AI model is used for this analysis which is trained to identify patterns and sentiment indicators from a large feedback database.

In simple words, understanding customer sentiments is crucial for a business to acquire actionable insights that effectively aligns their strategic decisions with the customer needs, expectations, and desires. Businesses can leverage customer sentiment analysis to improve their products, services, customer experience, brand perception and reputation and for predictive insights. This is what makes customer sentiment analysis far more effective than traditional customer feedback management.

See Also: 5 Techniques to Integrate Customer Satisfaction Survey with Queue Management System

How Customer Sentiment Analysis is Different form Tradition Customer Feedback?
How Customer Sentiment Analysis is Different form Tradition Customer Feedback?

The Transformation of Customer Feedback Systems

The customer feedback systems have completely transformed over the time, starting from a paper-pen based printed feedback forms it has now become a more comprehensive and complex digital platform. Which not only enhance customer feedback system but also offer a more engaging and seamless customer experience. Primarily the customer feedback systems were designed to monitor and measure customer satisfaction, however, over the course of time, the customer feedback management itself have transformed into a more complex and comprehensive business process.

Therefore businesses took advantage of digitalization and automation by implementing modern customer feedback system, which are providing more detailed customer feedback data, with highest level of accuracy and convenience. In past the customer feedback was collected through the paper forms, which were then processed, and the data was digitalized, mostly excel sheets were used. The customer experience manager or relevant person had to perform the analysis manually in excel or any other program of their choice. This means from collecting the feedback to converting it into actionable insights, it could take weeks or even months if the data is large enough.

See Also: 10 impacts of Queue System with Customer Feedback System

The Transformation of Customer Feedback Systems
The Transformation of Customer Feedback Systems

However, with the advancement of technology the modern customer feedback systems are able to collect, store, process and analyze the customer feedback data in real-time. All branches or touch points can be connected through a centralized customer feedback management system. This also allow integrating more digital channels such as touchscreens and tablets, emails, online surveys, SMS, WhatsApp, web forms and even social media and several other online channels. It is this ability to integrate the customer interaction from many channels into a single cohesive and centralized platform, makes modern customer feedback systems superior.

Furthermore the rise of digital communication channels and ever-changing customer preferences also encourage businesses to adopt to a multi-dimensional and diverse feedback management system. The ability to collect customer feedback data and provide real-time analysis, reports and insight is incredible. Businesses can leverage it to greatly improve customer relationship and gain their trust. Real-time customer feedback data and reporting can greatly enhance visibility and provide management more time and room to take effective actions. Therefore a modern customer feedback system is essential for customer feedback management and customer sentiment analysis.

See Also: Brand for Less Group Have Acquired RSI Customer Feedback System

The ability to collect customer feedback data and provide real-time analysis, reports and insight is incredible.
The ability to collect customer feedback data and provide real-time analysis, reports and insight is incredible.

Why Customer Feedback System is Essential for Customer Sentiment Analysis?

Think of reading out hundreds of customer comments on social media, or emails, or think of reading out hundreds of feedback forms, and then analyzing the data to get accurate understanding of customer sentiments. Will it be possible, no, it won’t. One can only read and comprehend handful of feedbacks by just reading them, but if your feedback dataset consists of hundreds if not thousands of feedbacks and as many are coming from two different channels, or even it could be from 8 to 10 different channels, it is absolutely impossible for a human being to read out all those feedbacks and understand the insight. That can only be done with the aid of a computer or specialized program.

A modern customer feedback system does the same. It is capable of collecting thousands of feedbacks from various different sources, classifying and categorizing them automatically using smart algorithms, performing several analysis on the feedback data and producing actionable reports within blink of an eye. That is why a customer feedback system is absolutely essential for modern customer feedback management and understanding customer sentiments analysis. It is not only about the size of the data, but different communication channels offer different types of feedback and different levels of details and context which is why a comprehensive framework is necessary which can systematically process the feedback data and provide valuable insight for strategic decision making.

See Also: Harmony Medical Center Acquire Customer Feedback Kiosk Stand from RSI Concepts

Why Customer Feedback System is Essential for Customer Sentiment Analysis?
Why Customer Feedback System is Essential for Customer Sentiment Analysis?

Conclusion

In the modern business landscape, especially in competitive markets like of Dubai, Sharjah, Abu Dhabi and other UAE regions, a business must have to have a deeper and accurate understanding of customer sentiments in order to align its strategic decisions with customer needs, desires and expectations. The traditional customer feedback management methods have lost their significance, although they could still be valuable to some extent but fall short on providing deeper understanding of customer sentiments. Businesses must have to understand what customer likes, what they don’t like, what their pain points are and what they are expecting. Therefore businesses need a comprehensive framework to manage customer feedback which can collect feedback data from various channels, consolidate it into a single database, and allow management to perform analysis and produce intuitive reports to actively include customer feedback in their decision making processes.

The evolution of customer feedback system from a simple printed feedback forms to a sophisticated digital and smart software-based platform indicates the importance and value of customer sentiments. In this blog we have briefly discussed why business need to understand customer sentiments and why a digital customer feedback system is the only tool to achieve that. If you want to learn more about the subject or if you want our help to implement a bespoke customer feedback system for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

10 Ways to Collect Customer Feedback

In this blog, we will talk about 10 ways to collect customer feedback. Customer feedback is a very important aspect of maintaining a better customer experience. Rather than indirect indicators and signs what could be better than asking your customers directly about their opinion on your products/services and overall brand. If you have the following questions:

  1. What my customers want?
  2. What we can offer to help them?
  3. How should we improve the customer experience?
  4. How should we sustain a long-lasting clientele?
  5. What is repelling our customers?

Then you must seriously think about having a mechanism to ask those questions directly to your customers. I came across a lot of misleading information on this subject which is why I compelled to write this blog.

10 Ways-to-Collect-Customer-Feedback

The human beings are a very sophisticated species. Customers often tend to sugar coat their criticism when asked directly or face to face. Sometimes people don’t want to be rude to the sales staff. Some customers get annoyed because either they are in hurry or either they simply don’t want to have a direct conversation at the moment. There could be so many reasons why people don’t give feedback or avoid one on one conversations about their experience at your branch. Which makes it even more difficult to extract precise information which a business can utilize to improve their customer experience.

By the evolution of the online and digital mediums, it is surprisingly simple to extract valuable information from your customers. People use to spend hours surfing online in a single day. This opens up a new frontier for the communication department. In order to measure the effectiveness and usefulness of your products and services, the single most valuable asset is customer feedback. And for that, the online domain could serve the purpose very well.

Here are the 10 ways to collect customer feedback:

1. Conduct Online Surveys

Conduct-Online-Surveys

The online surveys are a very effective way to communicate with your customers. In order to make them more effective, the businesses should make them small, easy-to-do and if there could be some award for the customers who are conducting the survey, which will encourage people to do the surveys.

2. Tablets and Kiosks

Tablets-and-Kiosks

Business can place small tablets and kiosks on strategic locations on the premises to gather customer feedback. The rule again is to make the process simple, short, and easy-to-do. Maybe just a few MCQs on the touchscreen of the kiosk or a Happiness Meter on the tablet could let the businesses gather basic information and let them conduct comprehensive surveys when needed.

3. Active Social Media Channels

Active-Social-Media-Channels

Businesses should hire full-time social media managers to engage with audiences over various social media channels. Sharing helpful and engaging content on social media, engage with the customers and gather their opinion.

4. Online Poles

Online-Poles

Online poles are a popular way to get instant feedback from the customers and large audiences. Set up your questions to be specific or to be indirect, whether it is a critical issue or a lighter question, people tends to do online poles more than anything else on social media.

5. Personalized Emails and Email Shots

Personalized-Emails-and-Email-Shots

Mass emailing is the most cost-effective online communication channel. But in case if you are interested in gathering the customer feedback then you should use only a few questions and encourage the customers to answer them. Personalized emails often get more response than mass email campaigns. Send an email on the same day when the customer visits you or make a purchase or utilize a service and ask them about their personal experience.

6. Website Reviews and Rating Mechanisms

Website-Reviews-and-Rating-Mechanisms

Website reviews and rating mechanisms are also very helpful in collecting customer feedback. There should be a rating and review facility on each product/service web page. Especially in the case of digital products and services the online rating and review mechanisms is very convenient for the customers to express their feelings about their experience.

7. Online Sign-ups and Customer Portals

Online-Sign-ups-and-Customer-Portals

Online sign-ups and customer portals could be very effective in gathering customer feedback. As customers usually log in to their customer portal to search for the information about their subscriptions and purchases. So, having a mechanism to gather customer feedback in the customer portals can really help you gather valuable feedback from the customers.

8. Smart Phone Applications

Smart-Phone-Applications

As the information technology rapidly evolves from the on-desk to in-pocket. Smartphones and smartphone applications have become the major source of information for most of the customers and prospects. Integrating customer feedback modules within your smartphone application could let you gather a lot of data about the customers, their behaviour and their experience without even any additional cost.

9. Custom Feedback Short URL via SMS

Custom-Feedback-Short-URL-via-SMS

Sending a custom feedback short URL via SMS is also a great approach to collect customer feedback through online mediums. As SMS are cheap and instant, so we can automate the SMS through the system and request the customers to follow the short URL to give feedback. The collection of feedback through short URL via SMS is a much better way than many other digital mediums.

10. Customer Feedback by QR Code

Customer-Feedback-by-QR-Code

As smartphones are getting more sophisticated and technologically advanced, they are also opening up new opportunities for marketers. Such as in modern-day smartphones whether you are using Apple iPhone or Android Phones, all of these devices are capable of scanning QR codes, so we can use QR codes to let the customer access the feedback survey. This not only looks modern but it is also very simple and easy for the customers.

Read also: Customer Feedback System with QR Code for each property – DAMAC Properties

Conclusion

The customer feedback and their opinion about your brand, your products and services are very critical. The businesses should also consider the online domain for their communication purposes. The digital mediums look a bit tricky but in reality due to the advancements of the analytical tools, and social media platforms the online channels of communication have become more effective than the traditional communication mediums.

Do let us know of your thoughts in the comments box below.

Check this out: 10 impacts of Queue System with Customer Feedback System

10 impacts of Queue System with Customer Feedback System

People don’t usually like to wait in line. It might feel like a waste of time and effort and customers might just leave a retail environment if they are kept waiting for too long. This is especially true for a country like the UAE, where the metropolitan lifestyle is fast-paced. A Queue Management System will help to eliminate long and tiring queues and enhance the customer experience. What’s even better is to integrate a customer feedback system in the Queue Management System UAE that you have implemented so that customer satisfaction can be measured and improved upon.

10-impacts-of-Queue-System-with-Customer-Feedback-System

We will take a look at some advantages of a queuing system and customer feedback combination which will give you an idea about the importance of a queuing system.

1. Get rid of wait times

Get-rid-of-wait-times

The most obvious, and perhaps the most important impact of a queue management system is to reduce the time to wait for your clients and customers. Customers get frustrated quickly, and with no idea about when long wait times will be over, it leads to an overall poor experience. A Queue management UAE will provide an efficient queuing procedure that can significantly shorten wait times and increase positive feedback in the customer feedback system.

2. Increase customer loyalty

Increase-customer-loyalty

If you have a poor queue system in place, customers will decide not to return to your organization for availing your services. This might be the worst outcome if proper queue management is not implemented. The advantage of a good queue management system is that when combined with a customer feedback system Dubai, it improves customer loyalty as they will feel that you are open to their feedback and care about their happiness.

3. Improve staff productivity and efficiency 

Improve-staff-productivity-and-efficiency 

The life of an organization’s staff becomes much easier with a queuing system. It will eliminate the chaos of unmanaged queues that will need to be manually handled. This will enable staff to spend less time waiting around to do their tasks and focus their energies on ensuring customer satisfaction. The advantages of multiple queues is that staff workload can be evenly distributed and it becomes much easier for them to collect feedback via the customer feedback system.

4. Reduce the chances of queuing clash 

Reduce-the-chances-of-queuing-clash 

Improperly managed queues will lead to some queues being over-utilized and some being under-utilized. A smart queue management system will ensure that queues are not overcrowded or congested by analysing data in real-time and assigning customers efficiently to queues. This also stresses the advantages of multiple queues in a queue management system UAE as it will help with faster service along with the customer feedback system.

5. Segment your customers easily

Segment-your-customers-easily

A major advantage of having a queue system and customer feedback system combination is that it enables to identify and segment clients. This has many applications, like providing personalized queuing services, and target marketing or sales campaigns effectively. If you have a customer feedback system implemented at the kiosk or online, it can automatically capture relevant information about a customer and improve the overall efficiency of marketing efforts.

6. Utilize data and gain valuable insight

Utilize-data-and-gain-valuable-insight

A queue management system Dubai will always collect data through its tracking and reporting feature. If a customer feedback system is combined with the queue management onsite, online, or via email, then it will also collect information about the customer. This gives valuable insight into the daily operations of your organization and enables you to turn every transaction into an opportunity. It becomes easier to identify areas that are bottlenecks or slow down productivity and help you maximize efficiency.

7. Improve staff satisfaction 

Improve-staff-satisfaction 

The advantages of a queuing system combined with customer feedback also extend to keeping your staff happy and motivated. With no angry customers or long queues to deal with, staff will be able to work in a relaxed environment and this will directly impact productivity. Combining a customer feedback system Dubai removes the need for face-to-face feedback collection.

8. Better communication between staff and customers 

Better-communication-between-staff-and-customers 

Combining a queuing system and customer feedback will enable you to streamline communication. Enhanced communication via text, email or third-party apps gives customers the flexibility to utilize the queue management better and also be a part of the feedback.

9. Refocus jobs and floor space to improve revenue

Refocus-jobs-and-floor-space-to-improve-revenue

A Queue system UAE will eliminate overcrowding in your organization. For example, without queue management, a retail store might need to invest in a lot of check-out counters that can take up unnecessary floor space. With the proper queue system, this space could be reorganized for other activities that can generate revenue. If a customer feedback system is integrated with queue management, there is no need for extra staff to be placed to manually collect customer feedback.

10. Reduce operational costs

Reduce-operational-costs

The importance of the queuing system is quite apparent in the fact that it can result in significant cost savings. A queue system and customer feedback combination will remove systemic and human inefficiencies that can cost a business in the long run. The advantages of multiple queues like eliminating wasted time and a customer feedback system Dubai that can create highly efficient operational procedures gives you a chance to cut costs and drive profitable operation of the organization.

Checkout: Complete guide to Queue Management Systems in Dubai, UAE

Customer Feedback System with QR Code for each property – DAMAC Properties

Customer Feedback System for Damac Properties is designed and developed by RSI Concepts. DAMAC Properties is a name that needs no introduction in Dubai, UAE and GCC. DAMAC Properties has developed thousands of projects till last year and many in progress. The luxury property developer has established a brand name in the market by providing some of the most luxurious homes, apartments, buildings, resorts and hotels all over the UAE.

Customer-Feedback-System-with-QR-Code-for-each-property–DAMAC-Properties

When it comes to customer happiness and satisfaction, DAMAC compromises on nothing, they have implemented international quality standards and even beyond. DAMAC is providing its customers with the best support and customer service. DAMAC is a high customer-centric organization and they are investing a lot of resources in customer happiness sector, which is a reason DAMAC has been awarded more than 100 global awards for the civil marvels they have built over the time. No matter if you take a look at their high-rise buildings, homes, apartments, interior, exterior, or whatever, everything that has DAMAC’s name will also have unmatchable quality and standards.

This is the reason DAMAC have decided to collect feedback from their customers and people whoever are visiting the DAMAC properties. This is when RSI Concepts have been provided with an opportunity to submit their bid for the DAMAC Customer Feedback System tender. The competition was tough but we have won the bid based upon our intelligent and smart feedback collecting solution. We have provided the QR Codes for each property which makes the Customer Feedback System more accessible and easy to use with a smartphone too.

Our customer feedback system is built on a very simple and basic rule, which is “easy-to-use”. At RSI Concepts we have more than a decade of experience in Customer Feedback and Survey solutions. Which enables us to provide our customer with a solution no one else can offer in Dubai, UAE.RSI Customer Feedback System is equipped with a smart statistical engine, which does most of the statistical analysis and provides completely customized reports. RSI Customer Feedback System is a result of a decade long experience and knowledge which we have gathered from our hundreds and thousands of implementations all over the UAE.

QR Code Based Survey and Customer Feedback

The unique and new thing in this system was the introduction of a QR code-based mechanism. Each DAMAC property was tagged with a unique QR code, which is pasted on a very prominent place. The tenant/customer and visitors can scan those QR codes with their smartphones and do the survey within a few taps or they can do the survey from the interactive devices also, which are installed on each property. The system will monitor and update the admin panel in real-time, and whenever negative feedback is submitted, the system notified the concerned staff immediately along with that, an SMS and Email will be sent to the customer as well. Later the staff can rectify the problem and notify the customer accordingly. This feature builds a sense of connectivity and the customer/visitors will also feel comfortable by knowing that they are important and DAMAC is taking their valuable feedbacks very seriously.

The system is very flexible and completely customized to fulfil the needs of the DAMAC. Above all our system provides provisions of customizing the surveys for each property and a very deep statistical analysis mechanism which no one else is providing. This was the reason DAMAC selected us over so many other vendors.

Here is what our Sales and Marketing Manager, Ms. Maheen Waheed stated when I asked her about her experience with this project:

“This was quite a challenging task dealing with so many technicalities and implementation of the system on such a large scale within such a short time. The DAMAC team was wonderful and very cooperative, which helped us to complete the project as per the given deadlines. Overall it was a quit learned experience, not only for me but my team as well. We are very much positive that this project is a gateway for more upcoming projects with DAMAC and we are proud to have them in our portfolio. Here I would also like to thank my technical team, who did a remarkable job and made everything possible. DAMAC management is much excited to see the results of the system and they are very satisfied with the performance of our customer feedback system.”

RSI Concepts hosts multi-cultural employees and carefully picked only the wonderful mind who love their work, and this is the reason we have accomplished so many achievements this far.

Want to learn more about our feedback and survey system? Visit our product page: RSI Concepts Customer Feedback System.

Checkout: Capital Health Screening Center for Customer Feedback

 

 

Customer Feedback of Capital Health Screening Center

Customer-Feedback-of-Capital-Health-Screening-Center

Capital Health Screening Center is a medical testing facility for Visa Medical and other check-ups, operating in Abu Dhabi City, Musaffah and Al Ain region. The health center comes under the umbrella of Mubadala, a global investment giant having assets worth around AED 840 Billion. There is no need to comment about the quality of services provided at Capital Health Screening Center when we know that the parent company is Mubadala. The center is not only a visa medical testing facility but a full-fledged healthcare and medical check-ups are also undertaken.

Recently Capital Health Screening Center requested bids for a customer feedback system through a tender, for all the three branches located in Abu Dhabi City, Mussafah and the Al Ain. The estimated foot fall from all branches is around 3 to 4 thousand people per day. The Capital Health Screening Center is striving to improve their services by taking the feedback from their visitors. They were aiming to make the feedback process more appealing and simple so that more and more people will share their experiences and opinions with the management.

The reason why RSI Concepts successfully passed through the strict screening process of tender awarding is our previous experience and better understanding of the local cultural and moral norms along with meeting the criteria of technical and commercial part. We are well aware of the local and international quality standards. Above all we provide customized solutions to precisely address the customers’ needs without limiting them on anything.

The system proposed to the Capital Health Screening Center was a very simple and easy to use feedback system for both the visitors and the management staff. Our software is built on very strong and powerful base, along with all customized features to blend in with the existing systems, this capability plays the major role in our winning. We have already proved our technological advancements and capabilities to be superior to any of our competitors. RSI Concepts manufactures both hardware and software in the UAE which enables us to propose the best rates in the market.

The Customer Feedback System commissioned at Capital Health Screening Center consists of 5 feedback kiosk machines in total. The software application for the feedback is another marvel built by RSI Concept’s professional engineers and programmers. The software of customer feedback system allows the visitors to scan the barcode of their registration form and input the feedback in a few simple steps. The system will then do the statistical analysis and produce reports as per the pre-configured settings.The reporting engine allows generating customized reports, whenever required. This will help the management to evaluate the whole process and the public relation staff on the bases of their performance and behavior with the visitors.

Here is a statement of our Project Manager, Mr. Shehzad, who was given the responsibility to initiate, execute and implement the solution:

“It was a wonderful and quiet learned experience for me and my team to work side by side with the Capital Health Screening Center’s management and technical teams. The overall attitude was very professional and quit generous towards us. Which was a proof of the productive and friendly environment they are sustaining for their employees. No wonder, they stress so much on the customers happiness and strive for improving their services. I would love to work with the Capital Health Screening Center teams if I get another chance.”

Indeed those words were a mare reflection of the work ethics and professionalism we saw at the Capital Health Screening Center. That was not just us but the team at the health center was also very happy working with us. At RSI Concepts we always take care of our clients and always try to meet their expectations. We will look forward to getting more projects with the Capital Health Screening Center, Abu Dhabi and of course the Mubadala.

Checkout: Customer Feedback System For Oberoi Beach Resort

Virgin Megastore Feedback of Customers

Virgin-Megastore-Feedback-of-Customers

The Virgin Megastore has commissioned a high-tech Customer Feedback System Kiosk which was built by RSI Concepts. Virgin Megastore is a well-known global brand operating in the UAE providing a unique shopping experience. The Virgin Megastore is a part of the Virgin group which is considered an investment Mughal in multitude of businesses worldwide, having millions and millions of customers across the continents.

The Virgin brands are well-known to prove their superiority in their businesses by providing the best customer experience and customer-friendly services. This organization is built on strong values and tradition of caring and valuing of their customers. All that revolves around the methods and practices of efficiently and effectively taking the feedbacks from their customers. RSI Concepts has proven to be the sole vendor to build the kiosk for the Virgin Megastore Customer Feedback.

You might also like our Artificial Intelligence-based QMS:

Queue Management System and Artificial Intelligence

The kiosks we built for the Virgin Megastore was designed to serve on various locations within the store. The customer can give their feedback about their experience in the mall.The kiosk itself is very sleek and user-friendly – and it can be easily moved across the premises. From the technical point of view the customer feedback kiosk can have an iPad running the survey application or any other application in it to serve the purpose. Basically it is a general purpose kiosk and can be used for multiple purposes.

RSI Concepts did the custom branding for The Virgin Megamall Customer Feedback System. The kiosk can be reused and rebranded for various other projects, if needed. The project was led by our Sales and Marketing manager, Ms. MaheenWaheed. Here is what she said when I asked her about this project:

“Dealing with the Virgin Megastore management was a very wonderful experience.The team includes highly skilled professionals with exceptionally positive behavior and attitude. We did the branding and production relatively quickly, thanks to the both teams. Although the deadline was a bit challenging but due to our efficient production department, we met the deadlines on as expected.”

This is another success story for Kiosk machines from RSI Concepts team. Thanks to our in-house engineers that the task was done efficiently in a timely manner without having any hustle or repetitions. The client was delighted to deal with us and we are also looking forward for more collaborations with the Virgin Megastore in coming future.

Checkout: Customer Feedback System

 

Customer Feedback System

Broccoli Pizza and Pasta are a successful and growing company started in 2011 as a self-regulating Italian restaurant based in Dubai, United Arab Emirates. They are specialized to in pizzas, pastas, lasagna, soups and salads. Original Italian Pizza is one of the signature items on the menu. Broccoli plans to expand to 300 locations across the Middle East and North Africa, Asia and Europe. As a brand Broccoli continues and promises to become the leading pizza franchises all over the world.

Customer Feedback System

In order to achieve their long term goals, the company strives to improve and provide better quality to its customers. Feedback from customers is binding to the progress of any business and Broccoli has recently purchased a customer feedback system along with digital signage to promote business and get customers feedback.

Such a Customer Feedback System can capture customer experience response by answering some basic questions about the products and services offered – in this case, the feedback regarding the menu items, food quality, ambience and other related information. On the bases of the feedback provided by customers, the management may take the necessary steps required for improvement or otherwise. In order to get a better understanding of the customer, the customer feed system helps the Restaurants owners. The ones want to be winners – they have to go out of their way to provide exceptional service, quality of food and positive experiences which increases customer loyalty and Customer Feedback.

Digital Signage was another aspect of this project where Broccoli conveyed branding through the devices. A fresh and vibrant design of the device with meaningful branding helps the customer to understand the reason for the devices and attracts the customers to adopt the survey. The device has two different areas to show the signage – One on the top of the device where the customer gets attracted quickly with information regarding what the kiosk is for and second the company branding on the device itself to give the kiosk a look and feel as required by the brand and the ambience.

Such a kiosk is used in restaurants can have another functionality of showing new promotions and dishes other the customer feedback. Before attempting the survey the idle screen can promote such offers and new menu items.

RSI Concepts – as a pilot project has provided Digital Signage and Customer Feedback System to 5 different branches of Broccoli Pizza and Pasta. Products such as Digital Signage Dubai, iPad Kiosks, Kiosk Machines and tablet kiosks are vibrant products for restaurants and other similar businesses where direct customer interaction is inevitable.

Mrs. Mahyne Project Manager at RSI Concepts commented “We are honored to be associated with Broccoli Pizza & Pasta for tablet kiosk to be used for Customer Feedback. This is the first step in the long term relationship with the brand and we are devoted to facilitating in all possible means”

RSI Concepts specialized in Digital Signage Dubai, Customer Experience, Queue Management System, Customer Feedback System, Software Development and Digital Marketing in Dubai.

Checkout: Virgin Megastore Feedback of Customers

 

 

Customer Feedback System For Oberoi Beach Resort Ajman

The Oberoi Beach Resort in Al Zorah, Ajman has recently signed a project with RSI Concepts that aims to provide better customer experience to their clients. The Oberoi Beach Resort under the Oberoi Group is well known for its luxurious five-star hotels with comprehensive wellness facilities. It operates 31 hotels in six different countries. All built with a great and elegant interior. This is a place where wellness and privacy is always the top priority.

Customer Feedback System

Customer-Feedback-System

The project is about Customer Feedback that will provide easier communication and interaction between Oberoi Beach Resort and its clients. Customer Feedback System is made to fully understand how clients find the services that the Oberoi Beach Resort provides. Are they satisfied? What weaknesses have they observed? And what suggestions could they give to better improve the service? These are some of the questions that this project aims to answer.

The Customer Feedback System is customized made. IT experts designed it very carefully depending on how their client wants it to be. It is developed to find loopholes simply by asking how the client would rate the service of the staffs or rate the hotel as a whole. This is for the reason that clients would obviously give direct and honest answers. Through this, the process of changing what is needed to be changed in the operation or in the customer service area will become easier and faster. This will make the monitoring of everyday operations be smooth sailing and peaceful.

Another advantage that the Customer Feedback System could give is that it is convenient and hassle free for both sides (staffs and clients). It is easy to use and accurate at the same time. It will not require much time so more and more clients will be encouraged to use the system. No pen needed and very fast to go to the next page.  It can be placed and installed in any part of the lobby where it can easily be seen and accessed. This would help the Oberoi Beach Resort to get real-time answers from actual customers because they can use the Customer Feedback System while the feelings are still fresh. Also, customers will not be hesitant to be as direct as possible on their answers because no staff is looking at them. Another good thing about using this Customer Feedback System is that Oberoi Beach Resort could opt to have the mobile app that could give instant customer feedback directly sent on their system.

How important is Customer Feedback?

Customer feedback is one of the things to consider upon building a business: Primarily because customers give life to your business. So, it is always the customers who you value the most. And it is always a priority to give satisfaction on them. It is very timely and advanced for a luxurious hotel, Oberoi Beach Resort, to use the advantage of technology to level up the customer experience. This will, later on, increase the number of loyal customers.

Checkout: Capital Health Screening Center for Customer Feedback

Customer Feedback System for SEWA (Sharjah Electricity & Water Authority)

Customer Feedback Kiosk
Customer Feedback Kiosk for Sewa

To fully achieve the authority’s goal of giving satisfaction and happiness to its customers, Sharjah Electricity & Water Authority (SEWA) has installed a newly Customer Feedback System on its 13 branches – provided by the RSI Concepts. This has been another highlight for the authority as it showcased timely and advanced technology they could offer to elevate customer experience at a maximum level. The effort and determination of Sharjah Water & Electricity Authority to connect effectively on the users/customers becomes highly visible.

Features & Benefits of Customer Feedback System:

The Customer Feedback System is designed for convenient use. It is placed in different strategic locations where people can easily input their feedback. Convenient as it suggest, because customers can give feedback while waiting on their queue or even be accessed by a customer passing by. There is no need to use a keyboard or mouse because of the touch screen feature of Kiosk. It will require a little time and soft taps and you are done. Also, submitting customer feedback can be been made simpler through a mobile app still connected on the feedback system of customers. Whether the customers are satisfied on the services rendered on them, it ensures that all feedback, recommendations and suggestions received by the authority are accurate and reliable – as well as from the customers themselves. It is also less distracting because people could focus and think properly on what they should type because nobody is waiting and watching them. Through this modernize system, productivity becomes higher in a way that they can easily identify problems such as the things they should improve and things needed to be changed thus, giving faster solution for better service. It will also help SEWA to monitor the internal process on the actual scenario as the customers could give honest reviews and observation. Furthermore, it gives less hassle for the company and the customer because it is easy to implement and use.
Customer feedback is one of the factors that affect a specific company because that is where the management could obtain the perception and thoughts of the people. Through the installation of this Feedback system from customers, SEWA can easily fulfill their promise on becoming timely and responsive, accurate and consistent, accessible and convenient, friendly and courteous, and socially-engaged. That is how determined they are in giving smiles on the faces of their customers. Moreover, its result will not only cater customer satisfaction but also the development and growth of the authority in the long term. Knowing what the customer thinks and giving what the customer needs will create a loyal and lasting customer relationship.

Happiness Indicator and Customer Feedback System:

UAE Government has launched a number of programs to bring the country in the top 5 happiest countries in the world by 2021. SEWA has contributed to the cause by launching happiness indicator for customers through customer feedback system in 13 of their branches initially, an initiative launched in Dubai and other emirates by the government of UAE.

This Gitex RSI Concepts & Municipality in Sharjah showcases Intelligent Robot

Khorfakkan Municipality in Sharjah has launched an Intelligent Robot in Gitex 2018 for their customers. This has been another gigantic achievement of Khorfakkan Municipality to serve their customers in an efficient and advance mechanism that will help streamline their business process and workforce.

Customer Service with the help of Intelligent Robot:

The Robot has unique features of identifying customers upon entrance in the municipality premises with the help of intelligent sensing mechanism of robot. The robot also has the facility of face recognition once the customer is in the camera frame. The special written algorithms of face recognition makes the robot unique in a way that it can identify customers on their second visit and help them present related services or follow up on the on-going services. Hence any services in queue for the similar customer can also be retrieved upon identification of the visitor.

The Intelligent Robot can also register and identify customer with voice recognition. In a similar way the services related the customer can be presented to save time and hassle of the customer.

Payment Gateway function has also been provided to the customers where customers can pay service charges with their credit cards and a receipt of the payment is also issued upon completion of the payment. This feature will help customer in a great deal as it will eliminate the hassle of involving cashier.

Lastly the robot has been integrated with the Queue management system to help route customers to dedicated desks where document scrutiny or such other services where involvement of the municipality staff is required.

The project manager of the project Shehzad Asghar commented;

We are delighted and proud to work on such a scale project with a government department of Sharjah once again. This customer service Intelligent Robot will bring major changes to the business process of the department.

Customer Feedback:

This robot will help producing better Customer Feedback for the government department. Addition of Queue Management System, Digital Signage, Customer Feedback and Customer Survey will further promote the department in other public channels to bring competition and sense of achievement.

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