With the advancement of IT and the in-depth integration of digital solutions in our lives, the business landscape has completely transformed. Especially over the past two decades. Now a days’ people are talking about AI and Robotic taking over traditional production facilities and other business activities. This is the evidence of profound impact of digital and information technology on traditional business operations. The entire digital and computer technology revolves around data, the data in fact is the bloodline of these modern technologies. The software solutions have a program or source code, which dictates its functionalities, these software collect, store and analyze the data which translates into their functionalities and features.
These functionalities simplify human-user’s work and drive efficiency. When it comes to software solutions there are two ways, the COTS or Commercial Off-the-shelf Software and the custom software development. The customized software solutions tend to be more productive, impactful and easy-to-use and integrate. Therefore businesses are opting for custom software development instead of going for ready made solutions. In this blog we will discuss the role of big data in custom software development and its impact on user experience.
What is Big Data and what is its Role in Custom Software Development?
The concept of big data is very simple to understand, it is a very large volume of data which contains, structured, non-structured and partially or semi-structured data which also keep increasing. With the first generation of software or traditional software application, collecting, storing, and analyzing data at such a large volume, diversity, and velocity is not possible. This lead businesses to either adopt to specialized tools, or build intermediary apps to bridge this gap.
However, with traditional software development practices businesses won’t be able to achieve and from cost prospective it is also not desirable. Hence businesses need to integrate big data within their custom software development to ensure ultimate performance, productivity and cost-efficacy. In this blog we will discuss how big data can completely transform your customized software and help you achieve superior efficiency.
See Also: Custom Software for Improved Business Efficiency
The Role of Big Data in Custom Software Development
The big data is often misunderstood, most of the businesses doesn’t realize how beneficial it could be. Think of a large library which I full with hundreds or thousands of shelves filled with millions of books, digital copies, audio records, news peppers, research papers and what not. The big data is similar, it is an ocean of information containing precious treasure of insights which help businesses acquire deeper and accurate understanding of market trends, customer preferences, and insight which improve their decision making ability and help them align their solutions, services, products and interaction as per customers’ needs, desires and expectations.
The big data is not just a specific data but a blend of both structured and unstructured data which makes it difficult to analyze it and extract required insights from it. However, when the big data is integrated within the customized software application development process, it help developers understand customer needs, market trends, areas of improvements and much more. This insight is extremely crucial in building successful customized software application which can deliver unparalleled customer experience while driving superior operational efficiency, performance and profitability. This makes big data absolutely essential for modern day software applications.
See Also: The Cost of Custom Software Development: Factors to Consider
Data-Driven Decisions Enhance User Experience
In today’s highly competitive market landscape businesses needs innovative tools and software solutions which can help them delivering exceptional user experience. The experience matters more than it ever before. The big data can help developers and project managers to closely analyze the customer behavior. This insight provides them superior understanding of customer pain points, their needs and desires. Furthermore this data also provides them a clear understanding of existing features which are more frequently used by the customers and which are rarely used. This helps them design and include more intuitive features which perfectly align with customer needs.
The biggest advantage of big data is that businesses can utilize multiple sources and compile large volume of data efficiently. This helps them develop highly efficient and impactful software applications. The primary reason of developing custom software is to achieve higher alignment with customer needs. The custom software development process can greatly benefit from insights acquired from big data analysis and help businesses boost internal processes and workflows as well which drive performance. The user experience not only help improving customer interaction but even if a custom software is designed for internal usage, the big data have can effectively boost productivity and performance of the software.
See Also: Custom Software Development for Enhanced User Experience
Big Data Fuels Predictive Analysis for Better Decision Making
The big data comes from various sources including social media, existing software applications, employee portals, intranet applications, customer portals, websites, interactive kiosks and even from physical sensors and devices installed at customer centers, ware houses, etc. This is what makes it superior and at the same time very complex. The big data where provide insights of users’ needs, it also help businesses understand market trends, operational processes and internal workflows. This insight help businesses develop customized features within their customized software application to achieve higher efficiency.
The predictive analysis is a very crucial tool for modern day’s fast-paced markets and ever increasing customer needs. The predictive analysis help businesses to be ready for future and help them accurately forecast various future events. This forecasting help management understand the emerging needs and provide them enough time to prepare themselves for the coming challenges. For example, businesses can effectively predict when a software application or a feature they are using is about to lose its impact and efficiency. This is easy to figure out all you need is adequate system usage data and see the trends for that specific feature, if it is losing popularity consistently you can predict that in coming 6 months or so more users will stop using this feature and so on.
See Also: Why Off-the-Shelf Solutions Fall Short: Advantages of Custom Software Development
Big Data Helps Personalizing the Software Solutions
Not so long ago businesses were not focusing on performance management, but with the rising competition and ever increasing customer demands, businesses need out of the box approach to obtain higher operational efficiency and better cost-optimization. This can only be achieved if a business is able to leverage the full potential of its resources, whether it is human resource or whether it is IT infrastructure. Now a days, the traditional workflows and business processes have become obsolete and being replaced with more technology oriented and digital processes. The software applications and tools are the primary driving force to achieve higher operational efficiency.
Big data helps businesses collect more in-depth insights and streamline data analytic processes. This help both business leaders and the custom software development team to acquire a clear understanding of user needs, their problems, challenges and it also help management identify the slow/inefficient processes. The custom software development helps businesses utilize this insight acquired from big data to customize the features and internal business processes to drive efficiency and productivity. The software features, content and information can be planned as per the previous usage and user needs which can greatly increase the impact of the customized software application.
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Big Data Offers Better Scalability and Continuous Improvement
Scalability and continuous improvements are the two most crucial aspect of any custom software development project. Whenever businesses decide to implement a new software solution they consider the scalability and potential of making improvements in future. Businesses need software solutions which evolve along with their needs, as businesses tend to grow over the time, hence their needs are expected to grow, whether it is simple growth in users, or a bit more complex in terms of application and features, the scalability is an essential factor to consider during custom software development. The big data help businesses and developers to analyze the performance of the software application in multiple scenarios and it helps building features which ensure higher performance and impact.
The big data collection and analysis help businesses determine the features of their custom software applications as well as how these functions and backend processes will work. This is a huge leap toward success and help businesses make informed decisions. Once the software is developed, now businesses and the software development team can leverage the big data to understand the impact and efficacy of their software application. The continuous improvements help businesses avoid disruption, and effectively deal with upcoming challenges. Furthermore as the user base increases the software might need modifications and enhancements which all can be improved by leveraging the big data.
See Also: Step-by-Step Guide to Planning Your Custom Software Development Project
Collecting the Right Type of Data for Custom Software Development is Crucial
The biggest problem with big data is that it is too big, businesses can often end up relying on expensive analytical tools, and even in case you are using inexpensive or open-source tools, you might require help of specialized experts who can process this data. Hence it is extremely important to understand what kind or type of data is beneficial for your custom software development project. It is extremely important to distinguish the data which is relevant to the areas and subjects you want to understand. Here are some key points that you should consider while analyzing the big data for your custom software development:
- Identify the areas and subjects you want to understand
- Categorize your data as primary, relevant and unrelated
- Never skip automated data sources such as APIs, Log Files, system usage stats
- Always collect feedbacks from the actual users whether they are your customers or employees
- Always keep the data from external and internal sources separate
- Verify every data source and validate the authenticity of the data
- Always keep your data stored in secure and well protected manner
- Always use standard analysis techniques
- Compare your findings with industry benchmarking and other relevant applications
Furthermore it is important to keep your data repository up-to-date all the time. Furthermore when you will collect your data it would be in both structured and unstructured forms, moreover inconclusive data noise also has to be filtered out. It is important to well-organize your data to get accurate insights.
See Also: Top Trends in Custom Software Development: What’s Shaping the Industry?
Conclusion
The custom software development is rapidly gaining momentum, even medium and small sized businesses are also investing in custom software applications. It is due to their ability to fully align with user’s needs which helps businesses achieve maximum performance and efficiency. Furthermore the custom software development offers easy integration and superior scalability which makes them very cost-effective over the longer period of time. The big data is something which is usually misinterpreted as something very expensive and exclusive to large enterprises, government and international organizations.
However, that is not true at all. With the advancement in technology and latest programing framework now the big data collection is much more convenient and accessible. The big data provides deeper insight to customer behavior, market trends and at a wider spectrum which help businesses and custom software development teams to effectively understand customer needs. Whether you are building a software for your customers, or whether it is for internal use to enhance the operational efficiency, the big data can greatly improve the application in terms of intuitiveness, performance and efficiency.
Embracing big data for software development and predictive analysis can greatly enhance the application features and elevate the user experience. In this blog we have discussed how big data can be utilized to streamline custom software development process for superior results. If you want to learn more about the subject or if you want our help to build a customized software application for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.