The real estate sector in Dubai or in fact anywhere else in the entire UAE is one of the most dynamic and fast-moving sector. The growth rate is going up, the transformation is happening everywhere, the competition is also raising. As like any other industry the real estate also adopted digital technologies. Here in UAE an average consumer is very well-versed with the technology, they appreciate a digital interaction and like the convenient and agility the digital has to offer. The real estate sector have started implementing digital solutions to improve its customers’ experience and to boost the productivity of the internal processes. The Dubai has always lead the way to technology and innovation. Recently the GITEX 2022 was a remarkable technology show held in Dubai. Such shows and exhibitions are common and also a great way to introduce the public with modern technologies. That is why the Dubai and in fact the entire UAE is relatively much more advance in technology than any other region in the world.
The tough market competition, skyrocketing customer demands and ever-changing trends require a highly pro-active approach and strategy. That is why the businesses start relying on software and digital tools to maximize the productivity, profitability and the growth.Businesses across all industries are transitioning from business oriented to customer oriented models. This means that the customer experience and customer satisfaction are the most important factors for the success in present day. There are two different types of the software development, the first is to purchase a ready-made software which is called commercial off-the-shelf software (COTS) and the second is to hire a software development agency who design a customized tailor-made real estate software for you. Each deployment method offers different pros and cons, however, the custom real estate software development have gained huge popularity in Dubai and all around the UAE.
Why Businesses Needs a Real Estate Software
The reason why businesses prefer customized solution is that it provides them an exclusive solution which is specifically made to address their unique problems and to support their internal unique/different practices, processes and workflows. Since past few years the market standards and the customer trends have been changed a lot. In fact the real estate business and its practices have completely transformed. Which, on one hand offers great support and help for both businesses and the tenants. The convenient, efficiency and efficacy also makes management processes more complex and difficult. Whether it is a customer relationship management or an enterprise resource planning and performance tracking, the modern real estate operation is extremely difficult without utilizing any digital tool. Especially in 2022 when the digital interaction, high-performance, and data is the key to success.
Real Estate Software: Boost Marketing and Conversions
These days the marketing and communication is extremely important for the real estate businesses. In Dubai and all around the UAE the common trend is to look up at the internet and check the websites. These days everyone is busy, no one have enough time to visit 10 or 20 properties before making a decision. But if you are surfing the website, you can check out as many properties as you want. The real estate software must include website management tools, which help them to publish the vacancies at the website and keep them more accessible for the users. Real estate businesses can publish a lot of useful information on the website which can be very helpful in increasing the conversion rate. These days the website is contributing a lot in real estate conversions. People tend to look up on the website, short list the good properties and then compare them online, after that they might decide to visit just a few best properties and most likely to select any one of these.
That is why the website is a crucial aspect of the modern marketing and communication strategy for a real estate business. The real estate businesses in Dubai and all around the UAE invest a lot of time, efforts and money in digital marketing. The real estate website is a very valuable asset for the business, it can not only create a lot of leads and conversions but it can also be used to offer several services. Moreover the search engine optimization or SEO and the social media marketing efforts can help real estate businesses in boosting their marketing and conversions. The real estate website can also be integrated with the mobile applications and businesses can offer mobile apps to advertise their available vacancies and to offer several services. The websites and mobile apps can also be used to offer multiple services, for example, the real estate businesses can improve the customer experience by offering them to easily upload their document via the website or smartphone app, and hence they don’t have to visit the office. Such features help improving customer experience and boost sales and conversions.
Real Estate Software: Application and Document Processing
For any real estate business in Dubai and anywhere in UAE the biggest challenge is to process the document, tenant screening, making agreements, and regular document updates, etc. These are always time consuming processes. These processes can completely ruin the customer experience. The customers will have to come to the real estate office or branches, they will have to wait in the queues, they will have to go through manual processes. Most of the time the longer wait time and queues are very harmful for the customer happiness and customer experience. Furthermore the manual processes are prone to human errors and repetitions. In some cases the customers might have to visit multiple time to sort a small issue. However, with the real estate software these services can be offered via online and smartphone mobile applications. With the smartphone application and the website, the document upload is fairly quick, the customers can do it anywhere, anytime. This can significantly enhance the application and document processing experience and boost customer happiness.
Real Estate Software: Management and Maintenance
For any real estate business the customer satisfaction and customer retention is the most important task. The customer retention is driven by the customer satisfaction and the customer satisfaction can only be achieved, if you offer your customers the high quality services and happy experience. For that the facility management and the maintenance services it is important to keep track of the employees and the customer requests. For that real estate businesses use multiple methods. However, a real estate software can offer a highly efficient framework to improve the management and efficacy of the maintenance department. The real estate software can provide dedicated portals or smartphone applications for both the customers/tenants and the maintenance staff. The customers can simply open the smartphone app and file a complaint, which can be forwarded to the managers, and even the maintenance staff.
For example, if the complaint is related to electrical work, and an electrician is nearby, they can immediately receive the complaint and act on it. The complaint management also become easier with the real estate software, as it offers a dedicated module for the complaint management and maintenance requests. The real estate businesses can significantly improve the customer happiness and experience with the features offered by a real estate software. For example, the managers can fully track each complaint, when it was filed, how much it took the staff to respond to it and solve it, etc. All such information help management improve internal processes and enhance customer experience. With the help of the automation, the management also become relatively easier and more effective. For example, in case of a complaint, the relevant staff, the service agent, the manager and any other relevant person can get the notification. The staff tracking enable managers to utilize resources more efficiently and maximize the efficiency, which results in quicker resolution and better customer/tenant experience.
Real Estate Software: Significantly Improve Internal Processes
The real estate software is also sometimes referred to as a property management system. Basically the real estate software is a complete solution that provides a full-fledge digital solution for all real estate business’s needs. Basically the system is built using modular approach. Different business functions are managed using different modules. The real estate software development in 2022 has completely transformed. Now a day’s most of the businesses want a customized real estate software. The customization not only help introducing innovation and modernization, but it also provide a great competitive advantage. The real estate accounting team is always busy, there are several customer to follow up for payment, several new registrations, many disputes and much more. However, with the help of the real estate software, the business can even offer online payments, which makes it easier for the tenants and customers. Moreover, the staff can set reminders, alerts, and auto notifications for the pending invoices, etc. All these features can significantly improve the internal processes and efficiency of the business.
The real estate software also offer a very flexible integration mechanism which enable businesses to manage and maintain a central information system which help businesses streamline the flow of information and help them improve internal processes. The real estate software can be integrated with website management tools, smartphone apps, online customer/tenant portal, complaint management system, CRM, accounts and finance, maintenance and facility management tools, marketing and communication tools and much more. The integration drives efficiency and let real estate businesses to have a great competitive advantage by leveraging the inherent automation abilities of the digital software and solution. The real estate software not only improve business processes, but it is a great tool for monitoring and tracking the performance of the business. In case of multi-branch scenarios, the head office can get full control, authority and real-time updates from all connected branches. All these features help real estate businesses improve their internal processes and productivity.
Real Estate Software: Data Security and Backup
The biggest problem with the manual data is that it is usually in form of files and papers, which hare organized in offices. However, they are physical papers they can get damaged, aged and misplaced. This can be very uncomfortable for both the staff and the customers. However, the digital real estate software keep all data in digital format, the staff can easily access all customer data by simply inputting their Emirate ID card number, registration number or any other ID number. The customer data is stored in digital formats which are easy to access, secure and easy to store. The real estate software not only offer features to easily organize and store the data but it also offer integration which enables it to push or fetch data from other databases, software and tools. For any digital system, it is easier to setup data backups, usually the data backups are at a different place, cloud or in offline storages. The system automatically backup customer data and any other data that is relevant to it at secure servers. On top of that the management have full control over data authentication and access, every employee can access the as much data as they are allowed to, no one can get any details other than what they need to ensure better data protection and security.
Conclusion
The real estate business is becoming much more sophisticated and complex over the time. Businesses need a very proactive approach to assure success. The skyrocketing customer demands, growing competition, and ever-changing market trends are constantly posing threats to the business-customer relationship. In real estate there are several factors that can make or break customer experience. Happy customers are a key to growth and long term success. The real estate software also help businesses improve their internal processes and let them leverage the digitalization and automation to further enhance their productivity and performance. There are several different functions that are crucial for the business such as the maintenance and the marketing functions. Usually these two departments are separate, however, with the real estate software the management can get the real-time information from both teams in a single dashboard, which increase their vision and help them make more informed and better decisions.
The real estate software have become an essential in the modern era of real estate. In 2022 and for several coming years the real estate software will continue to evolve and stay relevant. RSI Concepts is a leading customized real estate software development agency in Dubai, UAE. If you want to learn more about the subject or if you want our help to develop and deploy a real estate software for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.
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