RSI Concepts have completed deployment of customer feedback system and QR code based surveys for the customers and visitors for Brand for Less Group. The customer feedback system is installed at all major branches in UAE (25 branches till date) with an aim to collect valuable customer insights which will help BFL Group to further improve their customer’s experience and happiness. The rapid growth and long term success of the Brand for Less Group is due to their policies and strategies to satisfy their customers and to offer them the best products and services. The Brand for Less Group was established in 1996 in Lebanon and later entered into UAE market by 2000. Since then the popularity and operations of the BFL Group have increased rapidly. If you are living in UAE you must have heard or visited Brand for Less store at least once, it is very popular across the country. The quality products, exceptionally discounted prices and wide range of popular brands make BFL the best choice for families and regular shoppers. The Brand for Less offers up to 80% off from the original retail price of the products, but the price is not the only reason of attracting such a large scale audience. In fact it is product’s quality, the level of customer service and customer satisfaction along with exceptional prices which keep BFL growing at such a rapid pace.
In order to step up their customer happiness strategy the Brand for Less Group has decided to implement a system to collect customer feedback across several branches in UAE. The primary goal of the customer feedback system was to deliver the required feedback data with utmost quality and in large quantity. For any customer feedback collection campaign the feedback data quality and quantity determines its success. For that the Brand for Less have approached several top rated custom software development companies in Dubai, RSI Concepts was one of them. Thankfully due to over experience in the field and our strong clientele, we have earned the trust of such a prestigious organization. The Brand for Less management conducted intense scrutiny of all the vendors who were submitting their bids, and finally RSI Concepts was selected for the project. The initial stages and requirement gathering phase were done quickly followed by a rapid pace development for the customer feedback system.
The system was fully customized to meet the very specific needs of BFL Group. The Customer Feedback System was designed to utilize two major channels, in-store tablets/touch screen and QR Code based online surveys with ability to scale up in future if needed. The visitors and customers can instantly provide their feedback about their experience by a single tap on the touch screen. This makes the feedback collection process quick and customer-friendly. The QR Code module was also designed to simplify the feedback submission process for the customers to boost the quality and quantity of the customer feedback data. Customers can easily scan the QR Code pasted on strategic locations at the branches, where they are taken instantly to a feedback submission page. The customers can submit their opinion about various subjects and in case if a negative or unhappy feedback is detected the system can request the customers to provide additional information for later follow ups. Everything is done and managed through our Centralized Customer Feedback System and there is no need of any assistance or support from the staff for feedback submission. There are tons of in-built features that further simplify to analyze and process the feedback data for the management and head-office.
Here are the remarks of our Sales and Marketing Manager, Ms. Maheen Waheed. Who was the leading the project and done a remarkable job in delivering such a great customized feedback solution:
“Brands for Less Group is a very popular and prestigious business group in UAE and also in GCC. The project management team was highly professional and very cooperative at each stage of the project. This enabled us to deliver the project in a very short deadline. The initial response after the UAT was very satisfactory, everyone in the team loved the functionality and features of the customer feedback system. We will look forward for a long term partnership with BFL Group.”
RSI Team is always craving for customer satisfaction. Our customer’s happiness is our top priority which we achieve by delivery the best products and solutions. The Brand for Less Group was looking for a customized solution for their customer feedback collection needs. Our customer feedback system is already trusted by top-notch businesses and brands in UAE and all across the GCC. Our experience in the relevant projects and our highly skilled team enabled us to deliver the best solution for our customer’s needs. We will look forward to expand our partnership with Brand for Less Group in future and we will keep up our hard work to delivery best customer satisfaction solutions for our customers.
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