As the year 2020 had a huge impact on everyone, the customers are expecting a bit more digital experience. The year 2021 brings new challenges for queue management and queuing systems as well. Businesses in Dubai and all across the UAE will have to adopt digital solutions in order to meet the expectations and needs of the customers. The customer interaction should also be improved by adding digital interactions and experience. Nowadays the price has become a secondary factor when it comes to the customer loyalty, instead, the experience and interaction is the most important factor in customer loyalty. If you are offering a good price but not a good interaction your customers will soon leave you. Investing in customer experience projects and strategies such as queue management systems is a long-term investment, it could literally double up your revenue in three to four years. However, if your customer journey and customer experience are slightly less than the average you will immediately witness a decline in revenue, and customer retention will become harder. This scenario results in a lot of challenges for the queue management systems as well.
Here are some challenges for a queue management system in 2021 and their reasons:
Challenge No 1. The Impact of Pandemic
The customer experience was earlier ruined by the crowded waiting areas and long queues. Businesses have to find innovative ways and solutions to manage such scenarios. After the pandemic of the COVID-19, this has completely changed, now businesses not only have to handle the queues but they must have to deal with the social distancing and health and safety regulations as well. Here in Dubai and all around the UAE the governments have very strict policies and regulations, which are great for the health and safety of the public and society but for the business, it becomes even harder to manage the customer flow under such circumstances. The queue management systems earlier were programmed to automate customer journey and customer flow, now they must have to manage and control the number of customers allowed to be in the queue in order to implement social distancing.
Another most important factor is that businesses all around the world are actively seeking methods to cut costs. In such scenarios, expensive solutions or bulky upgrades are not an option for most businesses. This means that the queue management systems must have to be very cost-efficient and very effective to deal with social distancing and such scenarios. A queue management system will have to provide additional features and functionalities to aid the management in handling such situations at the same time it has to be very cost-effective too. If we talk about the long-term gains, queue management is an excellent customer happiness solution, as for the short-term gains, leading queue management system providers in Dubai such as RSI Concepts are offering great deals and support for local and international clients.
Challenge No 2. Customer Expectations
Customer expectations is a very important trend to keep an eye on. There are so many factors that influence customer expectations. The more notable are the competitors, the overall market trends, for example, in 2021 all sorts of businesses, public and private sectors, government offices, and everywhere else where ever you go, the social distancing is a must. This lead to a new trend, now a day’s people expect from their brands and service provider to offer certain solutions and systems in place which will help them to implement social distancing and such stuff.
Apart from social distancing, even before that in Dubai and all across the UAE businesses and institutions who are facilitating visitors and customers are always having one or another kind of digital queue management system. This trend led people in expecting a digital queue management system wherever they go. If their brand is not offering a digital queue management system then they will perceive it negatively and they could think that the brand is outdated or old hence they should consider other businesses who are offering better services, etc.
Another important factor is the competition. If your competitors are offering a digital queue management system at their branch, then your customers and visitors will also expect a digital queue management system there and so on and so forth. That is how customer’s expectations are formed and businesses should have to consider those trends and customer expectations when making future strategies and taking decisions.
Challenge No 3. Customer Journey
The year 2021 is the year of digitalization, everything is getting digital. The things that can’t get completely digital are getting partially digital with heavy involvement of digital systems and solutions. That is not all, businesses have changed their practices and methods too. The queue management systems have to adapt to all those changes as well. Businesses are moving towards digital interactions and inventing ways to be as contactless as possible, however, in most cases a completely digital customer journey is not possible. Now a day’s queue management systems are integrated with various other systems to expedite the customer flow and to improve the customer journey. Most of the queue management system providers in Dubai are focusing on innovating new ideas and personalized queue management systems for certain industries.
The general consumer market is leaning towards online and eCommerce. However, the service-based industries that can’t completely go digital are partially digitalizing their services and service delivery mechanisms. For example, virtual queuing is partially digitalizing the customer journey and queue management. The online appointment is helping the health care industry and so on. As per the regulations and laws, only a certain percentage of customers and visitors can be welcomed at a given time. This means that the businesses would not be able to let more people inside the premises to wait in the waiting area. The customers will have to wait outside. In order to deal with this problem the queue management systems adapted to virtual queuing, online appointments, smartphone apps, and such features to help both the business and the customers too.
Challenge No 4. Customer Experience
Another toughest challenge that a queue management system has today is the customer experience. Despite all those factors that are not only changing the customer behavior but also demand a completely different approach to handle customer flow, maintaining the customer experience is a very challenging job. This is why the queue management systems have to adapt to the new trends and requirements very quickly. All the customer touchpoints, interactions, and relevant business processes that were being handled through the queue management systems should be reworked and redesigned. The modern queue management systems in 2021 are not only a ticket dispensing and customer calling setup but in fact a complete customer happiness and customer experience management tools.
The customers are very sensitive these days, especially about their interaction and experience at public places. As the market has shifted rapidly so there is too much confusion among the marketers and businesses, everyone is trying to catch up. In such situations, things could easily go wrong, so it is important to focus and work in the right direction. This demands critical thinking and a better understanding of customer behavior and demands. Although it may sound difficult it is not. These days the most important thing any customer wants is the quickest service delivery, the least wait time, and better human interaction. Well, this is what a customer always wanted. But these days, it is extremely important to focus on these factors to improve customer experience. An advanced queue management system should be able to help management in dealing with such situations.
These days, the overall market trends and the behavior of the general population are changing. The working from home, online schools, eCommerce, and a long list of online services which before that we never thought could go online, have completely shifted the market trends. Now the customers are very comfortable with the digital experience, in fact, prefer digital over traditional methods. So including digital fragments into your business process along with the personalized interaction or human interaction could really boost the customer experience which will increase customer happiness and satisfaction.
Challenge No 5. Virtual Queuing
Virtual queuing is also a modern customer flow management technique. The virtual queue management system is a queuing system that allows the customers and visitors to sign-up for the queue even before physically appearing at the business. There are so many different methods and approaches to attain virtual queuing functionality. Virtual queuing not only allow remote sign-up but also provides the queuing information and various other data directly to the customer using various different mediums, the most commonly used methods are SMS and Smartphone Applications. This data and live status updates are very helpful for the customers as well as for the business.
The virtual queue management systems are gaining popularity in Dubai and also all around the UAE. Virtual queuing can significantly reduce the customer wait time and in fact, it can completely eliminate the wait time. The customers and visitors are already provided with live updates and queuing information so they can come at the exact time when their number is called. Virtually there will be no wait time at all. The virtual queue management systems also reduce the workload of the staff and servers/agents. Which further improves their efficiency and service quality. The customers and visitors can have an excellent user experience.
Virtual queuing can be a little bit challenging if not planned properly. However, at RSI Concepts, we have a highly experienced design team and business analysts. Our virtual queue management systems can not only provide a personalized experience but also provide a very flexible control panel and data collection module for the management.
Challenge No 6. Integration with Other Systems and Tools
In order to cater to the needs of the businesses under today’s circumstances, a queue management system will have to be able to synchronize and integrate with tons of other enterprise solutions and business tools. For example, in order to include a virtual queuing module the queue management system will have to be linked with the Smartphone Applications, QR Code module, Customer Portals, Intranet, ERP, and Sales System too (if required). These are just a few commonly used types of integration. There are several others that are required to ensure the desired customer experience.
Integration is usually done via Secure Web Services or APIs. Integrating one system with another could be tricky but integrating one system with three or four or even more different systems and synchronizing data between all of them could be very challenging for a queue management system. Sometimes there have to be some intermediary applications to make sure everything works as per the plan without any technical problem. These apps should be designed and developed along with the customization of the queue management system as well.
As each and every business has certain business processes and unique methodologies and practices. So the queue management system also has to be very flexible in order to support the businesses in improving their efficiency and productivity without forcing them to change their business processes and methodologies. This could be even more challenging when the queue management system will also have to integrate with various other systems and corporate tools.
Conclusion
As the year 2020 has completely changed everything the customer journey and customer experience that we were experiencing earlier have been completely changed. The pandemic and resulting circumstances have changed every aspect of our daily life. When social distancing is required the digital and online services are the best solution. However, there are still so many businesses that can’t conduct business online. People will still have to visit the business or a local branch to get the service done. The trends have been shifted and the general behavior of the customers has been changed completely. This means that in order to maintain a better customer experience and customer journey, the queue management systems should also have to evolve.
This brings a lot of new challenges for the queue management systems in the year 2021. The new digitalized features and virtual queuing are not new to the queue management system industry. However, earlier multiple different digital services were provided in different types of queue management solutions. But now a day, all those features have to be provided in a single queue management system. The business should also have to maintain the best customer experience, which is also very challenging for the queue management system. This blog was to highlight those challenges and to let our audience have a better understanding of the market trends and the new advancements in the queue management system market. At RSI Concepts we have specialized in queue management systems and various other customer happiness and customer satisfaction solutions. If you need any help or want to get a quote, feel free to reach us out through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.
Check out this: What are the 7 advanced features of QMS?