Your website is a very powerful marketing tool. In Dubai, UAE the competition is very high, and people are searching for everything online. This is why you can utilize your website by making it reachable for the audiences who are searching for your products or industry and by providing them with the information that can compel them to convert or click on your CTA (call to action). Whenever a business builds their website they think about how they can turn their website into a steady stream of online leads? If your website is not contributing enough in generating new sales or leads, then there must be something wrong. The first thing that comes to mind is the website design and its content, yes both are extremely important, but how would you bring the traffic to your website? That is also important and once you start getting traffic then the next thing is your website’s content. The content should be able to convert the prospects or visitors into legit leads. That is how you can turn your website into a lead generation machine.
Your website is not only your online presence but it is your business’s story and a communication tool too. If a website is well-prepared, and its content is gone correctly then the visitors will definitely convert into leads. Usually, your website is also an introduction to your business for countless numbers of new prospective customers. This means it could also be the first impression of your brand for countless numbers of potential customers. It is very important to have a proper strategy before starting up anything.
1. Make a Strategy First
First thing first, before working on your website you should have a clear strategy and a plan. Define your clear goals and objectives and then try to think of the things that you can do or willing to do in order to achieve your goals. Start with making a plan for spreading your brand’s awareness and then think of a plan to provide such information that can help you to attract your visitors to click on CTA (call to action). Then you need to make up a plan of how you or your team will handle those inquiries or leads and the last thing that has to be done to convert those leads into sales either at the website or at the sales department. This is a very simplified strategy, in the later topics in this blog we will elaborate the full strategy in detail.
2. Build or Revamp Your Business Website
In order to have a website that can be turned into a lead generation machine, there are certain things that are mandatory to have on the website. In fact, the website has to be built with certain things and features in it which could later help you to generate leads from the website. When we think of revamping the website or building a completely new website from the scratch, here are a few things that need to be considered if you really want to turn your website into a lead generation machine:
- Static or Dynamic Website
- Responsiveness and Smartphone Compatibility
- Search Engine Optimization or SEO Friendliness
- Web Design and User Interface
- Website Navigation
- User Journey
- Content, Images, and Multimedia Content
- Contact Details& Contact Forms
- Page Speed or Website Loading Time
- Website Traffic
Of course, these are just a few basic elements that we have listed here there are so many other things too. But mostly these all things should be done properly to ensure maximum conversion from the website. Corporate websites are built on a particular theme, for certain industries a certain basic website structure is followed, which is a very obvious and basic approach to design a business website. You can also experiment if you want and you can come up with a completely new, innovative, and out-of-the-box web design idea. The main objective is the website should follow the basic rules to improve visitors’ engagements and conversions rate to turn your business website into a lead generation machine.
3. Website Content
Website content plays a crucial role in online leads and conversions. Whenever a visitor is reaching out to your website they must be seeking particular information, either you are offering a product or service that they are interested in or any information on your website is relevant to their search. It is important that your website says the right thing at right time. All the content of the website whether it is textual or multimedia plays an important role in online conversions. The content should be easy to understand, short, and very appealing. Your taglines and sales pitches should be prepared with extreme care, involve your sales teams while preparing these things. All the pictures and visual content should be able to attract visitors. Make sure all the graphics, images, and visuals are serving some purpose and providing some information rather than just the beautification of the website. The content is extremely important in online conversions and lead generations.
4. Add Forms
The contact forms are mostly used to capture a lead or inquiry or basic information of a prospect. This data can later be utilized by the sales team to try to mature the lead and convert it into a sale. The forms should be simple and short. The information that you are requesting from the visitors should be small and very precise. It is important to get correct information that can help you further converting that lead into a sale. For example, usually, the following fields are considered to be the most important and basic fields required for online lead generation:
- Name
- Contact Number
- Subject (a selector for product or service can also be added)
- Job Title
Usually, an additional text box is also provided under the contact form fields, to allow the visitors to provide any additional information they might want to provide. It is very important to understand how visitors will behave when they will see your contact form. The first thing the visitors feel better and more connected whenever they found a method to communicate with the brand.
See More: 5 Changes in your Website that can generate more Business
5. Add CTA (Call to Action)
Call to Action or CTA could have a huge impact on online conversions. Although it is just a button it has incredible effects on the rate of conversions. The CTA must be positioned at a proper place and at a proper time. For example, after explaining your product and its benefits, now you are expecting your visitors to contact you via a form, then after all those information put the CTA. The color and font of the button and everything are subjected to experiments to reach optimum results. The CTA button should stand out and eye-catchy. The text of the button should be encouraging and it should also explain what the visitor should expect next after clicking on the CTA. One webpage can also have the same CTA placed on multiple locations of the page such as the top or header area, at the bottom of the page just before the footer or somewhere in the middle or in the sidebar, etc. It is important that the CTA remains visible to the visitor all the time. A proper CTA can significantly improve the online leads helping you turn your website into a lead generation machine.
See More: Importance of Digital Marketing in 2021
6. Know Your Visitors and Targeted Audience
Your audience should be defined clearly, hence during the strategy-making phase while you are setting up your goals and targets, at that time your audience should be defined. Now compare your audience with your visitors. In order to understand your website visitors you can utilize a lot many analytical tools, we always recommend our customers the Google Analytical tools, and they are free and can provide excellent details of your visitors and their behavior on the website. Now compare your visitors with your targeted audience, it is more likely that your visitors don’t match your targeted audience, but it is important to match them. For example, if none of your visitors lies under your targeted audience groups, then you need to make immediate changes to your website content, as your content is failed to get the attention of the right audience. There are certain other things too that can cause this, but mostly it is the content of the website. It is crucial to understand your audience and website traffic.
See More: Website Development with leads management system
7. Drive Traffic to Your Business Website
You can’t turn your website into a lead generation machine without having a great online traffic-building strategy. Each website’s success depends upon getting traffic and visitors. The visitors are your potential prospects and leads. It is important that you are driving a good amount of traffic to your website, and all your marketing channels are sending relevant traffic as per your targeted audience. This could significantly boost the online conversion rate. Here are some most commonly used strategies to drive traffic to your website:
- Organic Searches (Google – SEO)
- Paid Searches (Adwords, PPC, CPC, etc)
- Social Media Profiles and Pages
- Social Media Advertisements
- Digital Adverts
- Blogs & Directories
- Email Marketing Campaigns
- Discussion Forums and Groups
These are the most commonly used strategies to drive traffic to your business website. Once you ensure a steady stream of targeted traffic from various sources, you can expect higher conversion rates. As much as the traffic you will get as much you will get online leads and conversions. This is how you can turn your business website into a lead generation machine.
See More: 5 Tricks to Best Utilize Digital Marketing Campaigns
8. Integrate Customer Relationship Management Tool
Not everyone who has visited your website and filled a form is willing to make a purchase decision. Most website visitors are also seeking information or they are at a very early stage of their project or decision making, which is why these types of all visitors got lost. It is important to maintain a record of all the visitors. The CRM or Customer Relationship Management system is a very powerful corporate tool. This is when you should also involve your sales team and hand over all these types of prospects to the sales team so that they can follow up with them later. This practice also produces a good number of leads. The integration of customer relationship management tools has its own benefits too. Overall it helps a lot to improve the rate of online conversions and sales.
See More: 10 Impacts of Website Design on Digital Marketing Strategies
Conclusion
You can easily turn your website into a powerful lead generation machine. All you need is a little bit of research and a lot of very simple and easy work. That is why it really doesn’t matter if you are a small business or a large enterprise, if you follow these simple strategies you can easily convert your website into a lead generation machine. Start with a little bit of research and then make a strategy to design or redesign your website. It is very important to plan all the pages separately with a very clear purpose in mind. The CTA or call-to-action button and the contact forms at various stages of the website are extremely important and can heavily impact the number of online leads. It is better to integrate a customer relationship management tool and to engage your sales team and provide all the data of prospective customers who might not convert now but maybe in the future they might convert. This also increases the number of online sales and leads.
Having a digital marketing strategy and plan is also crucial for online sales and leads as the number of online conversions and sales is directly proportional to the number of visitors a website is getting. That is why having a good digital marketing strategy and traffic building sources are mandatory to turn your website into a lead generation machine. Although I have tried to make things less technical and less complex I know most of you must still have a lot of questions. Feel free to reach us out through our Contact Us page or leave a comment in the comment box below. It is always more beneficial for businesses to acquire professional vendors and service providers such as RSI Concepts, we are providing complete website redesign and redevelopment services as well as digital marketing services. We can help you turn your website into a lead generation machine.
Check this out: Read this before starting Digital Marketing Campaign in Dubai