What makes a website a good website? In this blog, we will enlist 5 qualities of a good website. Your website is not simply an online company profile or brochure. It is a very powerful marketing and communication tool. It can be used to make or ruin the brand reputation. The impact of a good or bad website is huge. Nowadays as everyone is more connected to the internet, people are looking up for anything to everything on the internet. Smartphones are also setting up new trends. In Dubai and the other Emirates of UAE, as the high-speed internet is in everyone’s reach and smartphones have become an essential part of our life, people tend to spend more time staying online and connected than ever before. Your website could act as your online brand identity and it could also be the very first brand impression to a larger audience. Hence, it has to be the best.
As there are tons and tons of ready-made website templates available, having a unique website that not only is capable of representing your unique brand identity but should also have the potential to attract more customers is a quite challenging task. In this competitive world, the customer’s expectations are very high, you must have to be unique in order to stand out. If you want to beat the competition your website must have to be unique and offer something which no one else is offering. This couldn’t be achieved with any off-the-shelf or ready-made website design template. It requires the mastery of marketing and superior website designing and development skills to produce a website that can turn your random visitors into a brand loyal customer.
Here are the 5 qualities of a good website:
1. Simple and Easy-to-use User Interface
Well, some of you must be thinking what is a user interface? Well, technically the definition of a UI or user interface is a point where machine and human interacts. However, in the websites, the user interface is the layout and design elements that interact with your website visitors and help them find the required information. The user interface is very basic and the most important aspect of a website. Any good web design agency in Dubai, UAE should know the importance of the user interface and the information structure of a website. This is what would be the fundamental scale of failure or success for any website.
The user interface should have to be interactive, reactive and easy to understand. For example, if a user has landed on your website while they were searching for a particular product, which you already have on your website but due to a miss-managed user interface that particular product is hidden under any tab, animation or it requires the user to click on a certain area or button to get appear, then forget about getting any leads related to that product. First of all, whenever a user lands on your website they immediately start looking for the information they were searching for, if you failed to present that information within a few first seconds, the user will be going to leave your website and start searching elsewhere.
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2. Clear Call to Action (CTA)
Call to Action or CTA is a bit technical term, definitely, for each business, the call to action will be different for example, for an online library the call to action will be to get access to the books, but for an eCommerce website the call to action or CTA would be a purchase of an item. That is not all, for example, if you are operating in a service-based industry then your call to action would be “request for a quote” or a “call back request” or any such thing. Online registrations, online and offline subscriptions of the services and all those points where you are making a sale or achieving your sales target is called a call to action or CTA. Most of the time the CTA is just a button that then leads the customers to the actual conversion stage where a visitor turns into a customer. The importance of the call to action is often neglected but it is the most critical and important aspect of websites.
Before you expect a customer to click on your call to action button and perform whatever activity you want them to perform, you must have to understand that a good website must always offer a full customer journey which starts from providing information to sales pitches and then to the purchase or conversion. A good website always takes account of all these important points and take the visitors through a pre-defined customer journey that ends on the CTA or call to action. Another important thing is that your website should clearly provide the information and functionality of the CTA and the visitor should have to be fully aware of the results of hitting the CTA.
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3. Smartphone Compatibility and Cross-Platform User Experience
Smartphones have surpassed the usage of conventional computers and are already dominating internet searches and online activities. A good website must have to offer a similar user experience on smartphone devices as well as on regular or conventional computers and screens. A responsive web design could resolve this problem. But it is not as that simple as it may sound. Having a responsive design is something else and having an equally effective responsive design is something else. The responsiveness of mobile-friendly or smartphone compatible websites are programmed differently than traditional websites. As technology has grown a lot, website designing and development tools have also modernized. A good responsive website is one that can maintain the same user experience on all devices and screen sizes. For example, if a user is familiar with your desktop/laptop website version they will go to expect similar elements in similar places and so on and so forth.
Apart from responsive websites, there is another less popular fact which most of the time customers and sometimes the website developers also ignore. It is cross-platform compatibility. As there are so many different smartphone and computer operating systems and web browsers and each one of them is slightly different from the other there must have to be a strength and quality in the website to perform in a similar way on all those platforms and devices. For example, the Google Chrome browser which is widely available in Android, Windows and Linux based operating systems and also for Apple OS (operating systems). It has different versions on different platforms, for example for Windows let say the latest version is 19 for Apple OS or MAC it could be 15 for Linux it might be 17 and for Android it could be 21, this is how different web browsers are distributed on different operating systems and platforms. Of course, there are certain limitations and privileges too which also vary from one platform to another, the website must be intelligent enough to handle all those versatilities in order to maintain its very unique user experience on all those different devices and platforms, this is what we call cross-platform compatibility.
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4. Content and Multimedia
Most of the time all the textual information are considered to be the content and the pictures, images, videos, sounds, and animations are considered to be the multimedia of a website. It is extremely important that your website has a blend of all of these elements. The textual content includes all the titles, headings, sub-headings, lists, descriptions and details each webpage contains. It is highly recommended to have dedicated pages for each product or service. The most important page is the homepage of a website. It must contain a glimpse of all of your products/services so that whenever a user lands on it, they could easily judge what sort of products and services you are offering. Your taglines should have to be brief, appealing, and tempting. But do not use fake information or false claims. Try to keep your website’s content up-to-date and fresh. Provide precise and exact information. These days people usually don’t like to read much, so better make your content short and explanatory.
As the high-speed internet, powerful computing devices and the latest advancements in website development technologies made it a lot easier to offer multimedia content than ever before. People are more attracted to photos and images. Use them with a proper plan to enhance your customer journey. Try to use some animations and a few interactive features as well. This will keep the user’s interest live. But avoid excessive use of multimedia content, videos and animations. As the saying goes “excess of everything is bad”. But these animations, 3D effects, graphics elements and multimedia content will surely help you to improve the customer journey which will improve your conversion rate too.
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5. Search Engine Optimization (SEO)
Search Engine Optimization or also known as SEO is also very important. As it could ensure a steady stream of visitors and potential customers to your website. Search Engine Friendly websites always perform well. There are a lot many things that you should consider while developing your website but there are a few that matters the most. Your website must have to be very user-friendly and interactive but make sure the content you are putting on your website is also equally visible for the search engines such as Google, Bing, Yahoo, etc. The search engines are not humans they are software powered by artificial intelligence and algorithms, they perceive things differently so there are certain tools and techniques to let them read and absorb as much of the content of your website as much possible. Here are a few things to consider:
- The content should be in source code and not in videos or flash animations
- The videos and photos should be marked with appropriate markers to highlight them
- The webpages should support schema and structured data markers
- Social media tags should be there for more visibility
- The business or organization should be defined through the source code which is specifically designed for search engines
- The website pages should be linked via proper navigational structure
- The website load time should be as low as possible
- The security parameters and markers should be available on the website
There a lot many more things that I wanted to list here, but I think it already got too technical. Anyway, there are so many things which is a customer you might not be able to understand but you should ask your web designing agency to keep a check on them. These things will definitely improve your search engine ratings, which are also considered by a large majority of customers as proof of good repute. It could not only help you get more prospects to your website but it will also help you to improve your brand trust and brand identity.
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Conclusion
In this blog, we have listed some most important factors that ensure a good quality website. The most important thing is that your website should have to be able to provide good quality content with an exceptional user experience in order to achieve your online marketing goals. The websites are not online brochure or corporate profile anymore, they have evolved into a completely different and very powerful communication platform that has enormous potential. Your website could easily provide you with an excellent competitive edge and could help you reach unexplored territories with minimal investment. Overall a good website is the most valuable asset a modern business can have. It is always wise to consult a professional website development agency in Dubai like RSI Concepts to develop a good website for your business. You can reach us through the comment box below or you can always contact us from our Contact Us page. Our contact details are also available at the bottom of this page. We are always eager to help our customers in achieving their business goals.
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