When was the last time have you revamped the web design of your Bank’s website? Some may say a year ago or two years ago or even very recently! But do you know what are the important features and methods to transform your ordinary bank website into a powerful marketing tool? Well, we will enlist them all here and will discuss them one by one.
The success of a financial institution is solely based upon the trust it builds among the people and the convenience it offers. So a web design for a bank should always have to have all the necessary information which should be presented in a very organized way so that everyone can get exactly what they are looking for. This means the web design will have a lot of information and a lot of services which need to be presented in a very simple and easy to access manner so that anyone can easily get whatever they want. This is why web design plays an important role in online success. The bank’s profile, mission, vision and services all should be there on their website. This makes a bank’s web design a way too different and complex than any ordinary website.
Here is complete anatomy of a bank web design in Dubai, UAE:
- Online Banking
- Separate Product Pages/sections
- Content
- Social Media Integration
- Mobile Friendliness/Responsiveness
- Online Support and Contact Information
1. Online Banking
This is very important to understand how online banking is rapidly exceeding the ordinary day-to-day banking. People who are living in Dubai, UAE, no one will ever feel the need to enquire from a bank about online banking as everyone assumes that it is a part of the standard banking system. Especially the younger generation heavily relies on online banking. It also revolutionized the businesses’ transactions. The Online Banking portal should be very easy-to-access and well designed to be to assist/aid the customer to easily perform a task.
2. Separate Product Pages
The homepage of web design is the most worked upon a thing, but a bank’s website is not an online brochure, but it is a sales funnel. This is the reason we always encourage our customers to have dedicated pages for each product. You can link them in the homepage navigation, or dedicate a small widget for important pages, or a banner, or anything. In some cases, the different products also mean separate internal departments, so having dedicated sections and pages for each product also help to manage them with ease. Standard web design always limits to follow a single theme and colour scheme but for a bank, the web design could have multiple slightly or even completely different web designs.
3. Content
Content is also equally important than any other thing is web design. The content should be small, descriptive, appealing, interested, and simple-to-read and understand. People don’t like to scroll a lot, but if your content is well prepared and well organized then they will keep scrolling unless and until the continuity of the content interrupted by any over-designed element or irrelevant content. This all depends upon the web design of a bank’s website and could directly impact the sales.
4. Social Media Integration
The modern age is an age of social media and the internet. People spend hours on daily bases over social media platforms. People acquire information and expect their favourite brands to be actively present at social media. Having social media feeds and links will provide fresh information to the customers who want to learn more about your bank’s activities, latest offers, latest products, and your organizational initiatives for the betterment of the community. This also strengthens the trust among the customer and the bank. Again this all can be done only if the web design is carefully crafted will all those measurements in mind.
5. Mobile Friendliness/Responsiveness
Mobile is the most popular choice to access the internet for a wide percentage of Dubai, UAE population. Pay extra attention to the mobile layouts, look-n-feel, navigation and ease of access to the information. As the mobile screen is a very small display, so all the information should have to present carefully to keep a visitor on the web page. A Modern Bank’s web design should have all those features if they want to exist in Dubai, UAE. That is not just all, the cross-browser compatibility and the user experience on different screen sizes are also equally important.
6. Online Support and Contact Information
Online support and the Contact Information are the most searched things by any online user. So, the web design should be prepared in a manner that it can provide all that information within a few clicks. Other information such as the customer care offices’ location & contact details, ATM’s location, branch timings and a lot much other information can be included. The online chat is also very popular these days, and the customers are giving very positive feedback about it. So, online chat or Whatsapp account can also be linked on the website. The web design should be designed in a way to present all those information on the very common places people usually expect them to be.
Conclusion
Web design for a bank is not just a website but it is the entire online identity of the bank. It could and it should portray a very positive image of the bank. There are so many other things that need to be considered while preparing a web design, but for a bank’s website in Dubai, UAE, these are some very important factors in order to achieve the online marketing goals. Many types of research have been done throughout the world and they found that whoever is going to a website can make up their mind within a glimpse of an eye. This first impression of your bank entirely depends upon a carefully crafted web design.
Checkout: 6 different types of Websites that are common in Dubai