Digital Marketing Campaigns in Dubai, UAE is considered to be the best ROI medium of marketing. Not only in the country but throughout the gulf we have experienced exceptional results. The easy internet accessibility for the masses, the smartphones and the mobile apps revolution hit us like a storm. Things got changed rapidly and within the past 5 to 8 years the whole marketing landscape had changed irreversibly.
1. Digital Marketing over Conventional Marketing
There was a time when reaching out to thousands of people through conventional marketing campaign was very expensive or completely out of reach of small and medium-sized businesses, but not anymore, thanks to the digital marketing campaigns, now this can be done by spending just a few dollars/dirhams. Another huge advantage of the digital marketing campaigns over the conventional marketing campaigns is that they are more precise and can let you communicate with thousands of people based on their demographics, interests, professions, and many more. Digital marketing campaigns are precise and effective.
As the digital marketing campaigns are a modern form of marketing but still it is marketing though, so the content is king here also. The adverts with an eye-catchy visual content are always encouraged. The second most important aspect of a successful digital marketing campaign is the audience since the digital mediums provide a variety of filters and parameters to screen out your targeted audience. Which makes it very important to target only to the people you want to sell and also identify the people who could be a possible prospect. This will maintain a balance between your cost and your return.
2. Digital Marketing Campaigns ROI in UAE
Gulf in its entirety and the UAE specifically is a very modern and up-to-date society, the customer only trust brands who provide them with a sense of positive repute and trust. Along with that, the customer experience and journey to acquire a product or service is also important, this is where businesses can utilize the full potential of communication through digital mediums. There are a variety of digital mediums that can be used, but choosing a suitable digital medium is also critical. Because people tend to behave differently on different digital mediums and their expectations from different digital mediums are different, which led to a completely different audience pool on different digital mediums, so what you are selling and to whom you are selling or you want to sell will decide what digital medium will deliver the most for your digital marketing campaigns in UAE.
The best approach is to acquire a professional digital marketing agency in Dubai such as RSI Concepts. However, we will discuss a few most popular digital mediums that can be used to get the best results from your digital marketing campaigns in the UAE. There are two major types of digital marketing mediums:
- Organic Digital Marketing Medium
- Paid Digital Marketing Medium
Furthermore, we can elaborate them into sub-categories as follow:
2.1 Organic Digital Marketing Campaign
Organic Digital Marketing means all the digital marketing mediums that are completely free of cost, in order to use them you must have to have sufficient knowledge and technical skills or simply you can acquire a professional digital marketing agency to do the work for you. Here are the types of digital marketing mediums:
- SEO or Search Engine Optimization
- On-Page SEO
- Off-Page SEO
- Social Media Interactions by Pages and Profiles
2.1.1 SEO or Search Engine Optimization
SEO or Search Engine Optimization is the most popular organic digital marketing medium. As we all know Google has become an essential of our daily life, and every single person must have used it for some research, so having a high rank in Google searches could lead you to large free traffic which can later translate to leads and conversions.
The major part of the SEO is having a wonderful website which is completely Google friendly and responsive. The website should be easy to navigate and must work flawlessly on different screen sizes, mobile devices and browsers with seemingly same user experience.
2.1.2 On-Page SEO
On-Page SEO is mainly working with your website user experience and search engine friendliness. There are so many indicators and identifiers only designed for the search engines to let them categorized and rate your website from the user experience point of view and its usefulness. These indicators and identifiers can be added in the HTML of the web page, in rich snippets and schema, geographical tags, search engine readable codes, social media tags and many more.
2.1.3 Off-Page SEO
The on-page SEO is just the half of it, the other half is the off-page SEO. Off-page SEO is mainly based on backlinks and social media bookmarks. The backlinks can be organic if your content is meant for general public consumption, but if you are targeting a specific audience, you should have to build useful backlinks for your website. There are so many different methods and techniques to build backlinks. Same is applicable for the social bookmarks. All your social media profiles and pages should be linked to your website. You have to be active on your social media profiles and pages.
2.1.4 Social Media Interactions by Pages and Profiles
Social Media interaction by your business’s social media profiles and pages is also an important part of a good digital marketing strategy. People tend to post on your social media platforms, it could be good or bad also. People can appreciate the product or service they acquired from you or they can write a positive or negative review about their experience. That doesn’t matter what people write on your social media the important thing is how you respond to them. You should be very polite, humble, and responsible in case of negative feedback or comment, you should try to resolve the issue and try to move them to a private conversation or your official complaint channels, rather discussing things in the public domain. Try to respond to as many people as you can, this will build your brand image in the social media and in case of social media anything could go viral, which could boost your social media profiles and pages. So, be attentive and be a problem solver, try to avoid dead ends, and keep the conversation alive.
Be vigilant towards the negative marketers or the vampires who post their profile and pages in you popular content to get extra likes. Keep on removing, reporting and blocking such users. Your social media can be very beneficial in your organic marketing and will let you build a unique and very dedicated audience over the internet to support your organic marketing activities.
2.2 Paid Digital Marketing Campaign
The organic digital marketing or mainly the SEO is a long shot, it requires consistency and time to show results. But in case if you are looking for instant results you should choose the paid digital marketing. There are so many digital marketing mediums which can be used for the paid digital marketing campaigns. It mostly depends upon the digital marketing campaign’s goals and targeted audiences.
Here are some of the most popular paid digital marketing mediums:
| Paid Searches | PPC/CPS | Google Adwords |
| Facebook Ads | Instagram Ads | Snapchat Ads |
| Twitter Ads | LinkedIn Ads | Youtube Ads |
These digital marketing mediums offer a variety of different campaigns for different marketing goals. Here are some of the popular digital marketing campaign types:
2.2.1 Google Search Ads or Adwords or Paid Searches Campaign
Google Ads or Search Ads or Paid Searches are the most widely used medium in a digital marketing campaign all over the world and are tend to produce the highest conversion rate in the world. One can say Google Adwords or Google Search Ads are the best in the world. But quality isn’t cheap, Google Ads could cost you the most and for certain keywords, the cost is ridiculously high. So, it is always suggested to acquire a professional digital marketing company to do the Adwords Ads Campaigns for your business.
2.2.2 Lead Generation Campaign
Lead Generation Campaigns are very goal centric and precise form of digital marketing campaigns. The objective is pretty clear, generate more leads and convert them to sales. Above mentioned digital marketing mediums have their own mechanisms and methods to provide lead generation campaigns. Some digital marketing mediums such as Google allows the businesses to direct the targeted audience to a specific web page and let the user fill in a form or their contact information which can later be sued by the sales team.
Some mediums such as Facebook/Instagram allow creating simple and easy multimedia ads with a more flexible approach towards selecting the targeted audience along with a simple and small form with a call to action button. This approach is simple and yield more leads, but since it is a social media platform so you might get some irrelevant or even fake leads too. But the cost is very low comparing to Google so it is the best alternative in a tight budget scenario.
2.2.3 Brand Awareness Campaign
Brand Awareness Campaigns are often referred to as traffic building campaigns as well. But that is not the case, the traffic building campaigns are specifically designed to get more and more traffic whereas the brand awareness campaigns are meant to promote the brand. Though in most of the digital marketing campaigns the strategy is built to get more website traffic sometimes the adverts encourage people to visit a particular outlet, or branch, or the office rather than just visiting the website. The approach is a little bit different when it comes to the advertisements and the targeted audiences. The prime objective of the brand awareness digital marketing campaign is to let more and more people see your brand and influence them to have a positive opinion about the brand.
3. Conclusion
If you are a small or medium-sized business in Dubai, UAE the digital marketing could do wonders for you. If you are a large corporation or big enterprise, communicating with masses was never easier than ever before thanks to the digital marketing campaigns and latest technological advancements in the field of internet and social media, communicating with masses instantly is just as easy as writing a tweet. It is not only the cost that gives digital marketing campaign an edge over the conventional marketing campaign, but it is the comprehensive reporting and statistical data availability for your analysis of the marketing strategy. This is why no matter what kind of business are you, or on what scale are you operating, the digital marketing campaign will always be beneficial for your business.
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