Unfortunately the recent Corona Virus or COVID-19 pandemic literally paralyzed the economies all over the world, immediately afterwards the Governments took steps to compensate the local business establishments and everyone quickly moved to the online by digitalizing their businesses and the whole operations in some cases in order to survive this crisis. Most of them have already started getting the benefits of moving to online and still there are so many businesses who are reluctant to transit to the online world. Being an IT consultant and service provider we felt obliged to help the local and regional businesses to let them cop up with the pandemic scenario. We have developed a few innovative products and services specially designed for such critical scenarios.
Not only that but we will also discuss some essential survival tactics for you. Which will help your business to survive during this lockdown scenario and strictly imposed the work from home policy?
How to generate sales?
Well, the most important thing is to how to fuel your business while also complying with the social distancing and lockdown scenarios? How to generate sales when almost all of your customers are homebound and/or refusing to come to you. The simplest answer is if they cannot reach you, you should reach them. But how? You can take your business online by digitalizing it and also help your staff and employees to work from home and handle their daily tasks efficiently. This will help you generate sales and also make you able to handle those sales by utilizing your resources optimistically.
How to start digitalizing your business?
First of all, you need a medium to provide access to your products online, which is an online store. The online store in simple words is a website that lists all your products on the internet and allows the customers to purchase those products from their homes or mobile. There are so many different options to do the payment transaction, such as you can get a payment gateway and enable online transaction directly into your bank account or you can have a COD (cash on delivery) service or why not both! The other most important thing is that your online store should look like a professional eCommerce platform, and for that we will do the job for you.
Will it cost me a lot?
Again, in such a situation when businesses are losing a lot of sales, the new investment could be tricky, so you don’t have to worry about it, we have a solution for that too. Considering the current scenarios we are providing our customers with heavily discounted plans and packages. So, we got your back here. You can get a standard online store website at a nominal price, just get in touch with us and we will let you know.
How to utilize the resources in hand?
Our online stores and eCommerce portals come with a very discrete administrative hierarchy. That will let you assign different tasks to different employees, getting things done automatically and much more. The system logs a set of very brief stats and gives you a complete insight into your online business and sales. This will let you improve your online business strategies and let you get more profit out of it without any additional investments. This could be a powerful marketing and communication medium even after when everything gets normalized.
What about marketing?
The online marketing campaigns are the way too cheaper than conventional marketing and advertising methods. There are plenty of online mediums that can let you target only the audience you like to, such as if you are a grocery store located in Deira Dubai, then you might not be interested in showing the adverts to people in Jabal Ali and vice versa. The online mediums let you precisely target the audiences which are most beneficial for you hence save you a lot of money. Your online store website itself is a marketing tool, you can promote new products, services, special offers and much more without paying a single Dirham. Isn’t it wonderful?
What else can be done?
As these days people are moving towards online mediums to do most of the regular shopping, and the majority of the people are doing so by their smartphones. So, having a smartphone app for your online store can boost your sales too. And it also comes with additional benefits, such as free marketing and promotions, you can notify your customers about a new sales or promotion by a push notification on their smartphone’s screen. Just a few taps by the customer and your product will be sold. That is it. It is as simple as it sounds, this is a major reason why people are preferring online shopping because it is very simple and easy, it allows them to think more about a particular product, they can compare so many products and much more.
What now?
Okay so as we have already discussed the possibilities of quickly taking your business to online by making it digital and a few benefits of that too, now let me tell you a few more things about optimizing your expenses and profits. Following those survival steps, you can reduce the impact of the COVID-19 crisis.
How to increase profit during the COVID-19 scenario?
Well once you got an online version of your business, your online store. Now things would be a lot easier, say bye to long and complex paperwork, everything is digital and all the records are just a few clicks away. You can get analytical reports of your sales and you can easily identify popular products. That is not all, there are so many other functionalities that can benefit you improving your business practices and hence increase the profit.
How to reduce expenses?
As most of the operational processes are now fully or partially automated, which means you need fairly fewer resources to run daily operations. You might allocate your existing resources in more productive activities and the system itself will also allow you to effectively create roles of different employees to perform different tasks. You definitely don’t have to acquire more employees, with a little training your existing team will be able to work efficiently on the system, even from their homes, so all your employees who were just staying at home doing nothing can again contribute from their homes. Which will definitely increase productivity and reduce the expense? You might think of reducing the team as well, as most of the things are automated now, for an example, the accounts section, as all records are online, so there is no need of a special bookkeeper. There are so many things you can do by simply having an online store for your business.
What is the future scope of digitalization?
There are endless possibilities of future expansions of digitalization. You might have heard about the government’s initiatives to digitalizing their services and achieving a true paperless goal. This is the actual power of the digitalization. There are endless possibilities of integrating more digital systems with your online store and expand it to completely replace your existing traditional business practices. This also includes marketing, marketing was never cheaper and easier than before having the digital mediums in hand. There is no limit of how many products you can host in the online store, all the products can be arranged in categories and sub-categories to provide an ease of navigation. Which tends to result in more sales than conventional. Plus there is literally no limit of the area or location where you can sell, you can sell all over the country and why not globally if you want to.
So, do not hesitate to get in touch with us, and let explore the possibilities together. You can contact us via our Contact Us page.
Checkout: The Importance of Online Store during and after COVID-19 Pandemic