It is well known that online businesses are at a boom. In fact, most retail purchases are happening online. And this is mainly because of all the growing eCommerce websites and how easy it has become to develop them. This being said, one needs to be aware of the following points before you get into the website design for an eCommerce website.
The right platform and design – Before one starts the creation of the e-commerce website one needs to plan what kind of platform is needed. There are several content management systems like Joomla, Magento, WordPress and so on. Magento has been known to be specifically made for eCommerce use. Also when you do the web design Dubai you need to ensure that the design is simple and clean without too much graphics or clutter. The theme also needs to be decided – whether it is to be preselected or custom. Obviously that would probably depend on the budget as premade ones would be cheaper as compared to custom ones. The website design Dubai also needs to be responsive so that it can be viewed on multiple operating systems and platforms.
Secure website – These days there are lots of websites being created and also being hacked into. Hence, security is one very important detail that one needs to consider before doing a Dubai web design. One needs to get an SSL certificate which also gives authentication so that customers are also aware of their safety while making purchases.
eCommerce plugins
eCommerce plugins – If WordPress is used by the best web design company in Dubai in creating the eCommerce website then there are various eCommerce plugins like Shopify, WooCommerce, Shopp and so on.
SEO brings in organic traffic – One needs to optimize the website pages so that potential customers would first see your website before those of competitors. Keyword research needs to be done to find out what potential audience would commonly use. These keywords also need to be updated regularly. Good meta descriptions, page titles help in ranking too.
When one creates a web design Dubai for an eCommerce website, there are some additional features which can make it more effective and successful –
The site speed is extremely important. If a site is not fast enough, customers would not return back to the site. Also, some customers do not like the idea of registering with a site. Many just like to guest shop at least till they start liking the site and feel comfortable with it. Hence, the customer’s transaction process needs to be made fast with guest checkout options. There also needs to be a site search function which lets users search for what they are looking for. The web design Dubai needs to be mobile optimized as most people use their phones and tabs for surfing and shopping.
By incorporating all the above points and considering them before you even start web design Dubai for an eCommerce website, customers would be able to navigate very easily and purchase whatever they are looking for. The convenience of use will also bring in repeated sales and visits.
Checkout: Top 10 website designs by RSI Concepts