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Month: December 2014

Web Design and Its Role in Branding

More often than not, organizations and entrepreneurs are looking to build a brand. In today’s age, one can no longer ignore the potential of Internet and Online Marketing for creating a brand. So what is the connection between Web Design and Branding? This blog seeks to answer this question.  Web Design plays a major role creating your brand, both directly and indirectly.

Role of Web Design in Creating a Brand Indirectly

A great User Interface, a fantastic navigation, and a spectacular user experience are the quintessential of a good web design. A unique and user friendly Web Design provides the user with a memorable feel and leaves a very positive impact in their minds. A unique Web Design also directly engages with the visitors and intrigues them.

See Also: Why Your Business Website Needs a Blog?

Role of Web Design in Creating a Brand Indirectly
Role of Web Design in Creating a Brand Indirectly

A good web design not only communicates what your organization and brand is about, but also captivates the user’s attention and makes them explore more about your organization. This results in an indirect branding of your work.

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Five Reasons Why Web Design is Important for eCommerce Websites

Web Design is definitely important, no matter what kind of an enterprise it is. However web design plays an even more vital role in eCommerce Portals.  Here are five reasons which throw light upon the importance of web design in an eCommerce Website.

Web Design for Finding the Product

People who visit an eCommerce portal are shoppers. They are looking for a certain product. Depending on the nature of your website, your website should intuitively showcase the product which a shopper wants to buy. On one hand you should do a research on what are the main products which are sought buy a buyer. On the other hand, a simple and clean web design will ensure that the relevant products are featured prominently so that a user can easily find them. Check out our web design and development section for professional advice.

Web Design for Finding the Product
Web Design for Finding the Product
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Five Important Tips for a User-Friendly Navigation in Your Web Design

Navigation plays a very significant role in Web Design, which is automatically related to a great user experience. If you are developing a website, planning for the website navigation is very crucial, and is to be done right at the beginning. The premise of this blog is to provide with five important tips related to navigation, which can render a very user friendly web design.

Pay Heed to the Technologies Used in Web Designing

One of the most important pointers to be considered for navigation is the technologies which are being used. Any technology which is cumbersome to incorporate in your navigation bar is not going to be user friendly. Hence avoid it! A clean and simple User Interface is what a user wants. Therefore, avoid fancy stuff like Flash which hinders even the creation of your navigation bar.

Technologies Used in Web Designing
Technologies Used in Web Designing

See Also: How to Create an SEO Friendly Web Design

Continue reading Five Important Tips for a User-Friendly Navigation in Your Web Design

Responsive Web Design Tips to Keep Up With the Current Trends

A Responsive Web Design is one in which the structure of web designing is created keeping the user viewing experience in mind. A responsive web design will provide the user with the best viewing experience immaterial of the device on which the web site is viewed upon, mobile friendliness being paramount. Currently Bootstrap has been widely used by the web designers in Dubai – UAE for making responsive web designs.

Responsive Web Design Tips to Keep up with the Current Trends
Three Responsive Web Design Tips to Keep Up With the Current Trends

Current data on the number of smart-phone users and users browsing through mobile phones indicates that there is a compelling need for any website to be both desktop friendly and mobile friendly. For any website to be viewed on a wide array of devices including mobile phones, one should either restructure the web design to make it a responsive one or have a separate mobile site. While the costs of restructuring the existing website design into a responsive web design may be a limiting factor, in the long run mobile sites require more resources. Therefore it is prudent to opt for a responsive web design.

See Also: Flat Web Design: A Glimpse on the Popular Trend!

The web design space is always in a flux and web designers are usually pressurized to come with website designs which remain in vogue for many years. The focus of this blog is to provide three essential design tips for creating a responsive web design. Adopting these will ensure that your website keeps up with the rapidly evolving trends of the market.

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Local and Regional SEO for Small Businesses – An Overview

In today’s connected world, SEO is required even by small businesses to tap into markets specific to the location or region.  Internet Marketing has become an essential feature of every marketing strategy, irrespective of the size of the business. The focus of this blog is to provide an overview of the important role that Local and Regional SEO plays in the growth of Small Businesses.

Local and Regional Search Engine Optimization

As you may know, Search Engine Optimization is a method to generate online traffic without resorting to paid advertisements. Local or Regional SEO are pivoted around getting a high rank on global search engines like Google, Yahoo and Bing for searches specific to a location or region.  Local or Regional SEO are very useful for small businesses as they are very cost effective.

See Also: The Importance of Web Design and SEO on Internet Marketing

Local and Regional Search Engine Optimization
Local and Regional Search Engine Optimization
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How to Chose a Web Hosting

So you have a domain for a website or a blog which needs to be hosted. What do you do? How do you go about choosing the web hosting service best suited for you? Keep these three important factors in mind!

Define Your Content and User Traffic

The first step to take is to evaluate the kind of content your website or blog is going to contain. Also it is good to take measure of the kind of traffic you expect. Of course, when the traffic increases you can opt for a web hosting which can handle it. However you have to start somewhere and it makes sense to take stock and have a rough idea to decide where to start from.

define-your-content-and-user-traffic
Define Your Content and User Traffic

See Also: How to Choose Your Domain Name

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Four Compelling Reasons Why Your Business Website Needs a Blog

So you have a well written website for your business. Then should be you leveraging content marketing in the form of blogs on your website? This is a question faced by many a business today. We understand your predicament. Here are four compelling reasons why you should be adding blogs to your great business website.

Engage with your customers

Your business website does what it needs to. Showcase your organization, your products, and services. However it is a one way communication. You do not get to hear from your clients. Blogging is a medium through which you can directly engage with your clients and help them voice their comments or concerns. People usually provide feedback or reviews when you actively seek them. A corporate blog would help you in being in touch with your customer base and gauge their pulse.

Engage with your customers
Engage with your customers

See Also: Web Design and SEO

Market Your Products and Services

While there are many ways to do online marketing, deploying content marketing through blogging is a definite path to success. Your corporate blogger can subtly serve as a tool to talk about your products as services. While other platforms of search engine optimization and online marketing or digital marketing can be restrictive either due to the word limit or the cost factor, your blog gives you the freedom to describe your products and services in detail, with no such restraints.

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