In today’s connected world, SEO is required even by small businesses to tap into markets specific to the location or region. Internet Marketing has become an essential feature of every marketing strategy, irrespective of the size of the business. The focus of this blog is to provide an overview of the important role that Local and Regional SEO plays in the growth of Small Businesses.
Local and Regional Search Engine Optimization
As you may know, Search Engine Optimization is a method to generate online traffic without resorting to paid advertisements. Local or Regional SEO are pivoted around getting a high rank on global search engines like Google, Yahoo and Bing for searches specific to a location or region. Local or Regional SEO are very useful for small businesses as they are very cost effective.
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Local and Regional SEO for Small Businesses
Small Businesses tend to start out as being location or region specific. They generally also tend to have a geography based customer segment. Furthermore, their budget for internet marketing would be lesser when compared to larger organizations. Given this scenario, doing Local and Regional SEO is a logical and profitable way to do SEO. Targeting location specific keywords and listing on local directories will increase the regional presence of the small businesses.
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Why should a small business invest in local or regional SEO?
First and foremost, everywhere more and more people are getting on the internet. They have started relying heavily on the internet to fulfil all their needs which includes business, professional, and personal. Any small business will be missing out on an opportunity to connect to a local customer who is searching online for a similar service.
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The advent of this proliferation of Internet has resulted in even global organizations incorporating local and regional SEO in their Internet Marketing Strategies. Hence it becomes paramount for small businesses to leverage this potential that the Internet is offering. Any Internet Marketing Strategy of a Small Business should have Local and Regional SEO apart from Local Advertising in its agenda. This will boost the online presence of the organization in the location. It will also lead to an increase in the traffic as well as an indirect brand creation.
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Some General Tips on Local and Regional SEO for Small Businesses
Apart from doing a keyword search which is essential, also list your website in local/regional directories. Do a preliminary search to see if there are local/regional portals which are ranking well on the Search Engines. If so, definitely try and advertise on these local/regional portals. Feature in the local/regional Chambers of Commerce.
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Small Businesses are poised to gain a lot by doing a local or regional SEO. It provides them with a window of opportunity to connect to the clients in their specific target regions, which obviously translate to better revenues. You can read more about SEO here.
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